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    <title>Definition - Articles</title>
    <link>http://www.definitiondesign.co.uk//articles</link>
    <description>A brand new and growing collection of resources, articles and free advice, written for the non-technical. From Definition Web Design, Hull, UK</description>
    <dc:language>en</dc:language>
    <dc:creator>dave@definitiondesign.com</dc:creator>
    <dc:rights>Copyright 2008</dc:rights>
    <dc:date>2008-06-25T15:11:00+00:00</dc:date>
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      <title>Testimonials - word of mouth works</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/320081350/</link>
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      <description><![CDATA[You've built an effective, engaging website, and built up a steady stream of good quality traffic. You have visitors who are interested in what you have to offer. Congratulations on winning half the battle!

The other half of the battle is getting your visitors to 'convert' - to carry out the main action you want to them to take (maybe make an enquiry or buy some products).  And how do you convert these visitors? There are many ways of course, but one of the most powerful is to include testimonials on your website.]]></description>
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      <dc:date>2008-06-25T15:11:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/testimonials-word-of-mouth-works/#When:15:11:00Z</feedburner:origLink></item>

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      <title>11 things to look for in a web design agency</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661048/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/11-things-to-look-for-in-a-web-design-agency/#When:21:53:00Z</guid>
      <description><![CDATA[You're looking to commission a new website. How do you differentiate between the bewildering array of companies vying for your business?  Read on to discover 11 things to look for in a web design agency...]]></description>
      <dc:subject />
      <dc:date>2007-10-25T21:53:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/11-things-to-look-for-in-a-web-design-agency/#When:21:53:00Z</feedburner:origLink></item>

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      <title>How well is your website performing?</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661049/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/how-well-is-your-website-performing/#When:20:46:00Z</guid>
      <description><![CDATA[How can you tell whether your website is a success? With measurement and metrics!  Here's how to work the figures to your advantage&hellip;]]></description>
      <dc:subject />
      <dc:date>2007-07-25T20:46:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/how-well-is-your-website-performing/#When:20:46:00Z</feedburner:origLink></item>

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      <title>The business benefits of Web Standards</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661050/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/business-benefits-of-web-standards/#When:02:40:00Z</guid>
      <description><![CDATA[Sites built using Web Standards save money, make money, keep your customers happy and attract new audiences - here's a rundown of the many benefits of building a website with Web Standards&hellip;]]></description>
      <dc:subject />
      <dc:date>2007-06-27T02:40:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/business-benefits-of-web-standards/#When:02:40:00Z</feedburner:origLink></item>

    <item>
      <title>What software, people or services does your business rely on?</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661051/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/software-web-apps-services-rely-on/#When:06:10:00Z</guid>
      <description />
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      <dc:date>2007-05-25T06:10:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/software-web-apps-services-rely-on/#When:06:10:00Z</feedburner:origLink></item>

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      <title>8 Secrets of a Successful Website</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661052/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/a-successful-website/#When:16:12:00Z</guid>
      <description><![CDATA[Want your website to be a roaring success?  Here are 8 surefire ways to ensure your website performs at its best.]]></description>
      <dc:subject />
      <dc:date>2007-05-11T16:12:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/a-successful-website/#When:16:12:00Z</feedburner:origLink></item>

    <item>
      <title>4 great reasons to use email marketing</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661053/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/4-reasons-to-use-email-marketing/#When:17:35:00Z</guid>
      <description><![CDATA[Email marketing is a powerful yet cost-effective way of getting your message across to customers who are eager to buy. It needn't be hard work either. At Definition, our custom dedicated email delivery system makes managing highly effective email campaigns easy.]]></description>
      <dc:subject />
      <dc:date>2007-03-20T17:35:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/4-reasons-to-use-email-marketing/#When:17:35:00Z</feedburner:origLink></item>

    <item>
      <title>The benefits of outsourcing your email delivery</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661054/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/outsource-email-delivery/#When:16:52:00Z</guid>
      <description><![CDATA[Many customers come to us struggling with the delivery of bulk email to their customers.  Don't struggle on with Outlook and manual hard labour - learn how outsourcing your email delivery is the smart thing to do.]]></description>
      <dc:subject />
      <dc:date>2007-03-19T16:52:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/outsource-email-delivery/#When:16:52:00Z</feedburner:origLink></item>

    <item>
      <title>Search engine success #1: an introduction</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661055/</link>
      <guid isPermaLink="false">http://www.definitiondesign.co.uk/articles/detail/high-search-engine-ranking-on-google/#When:06:31:00Z</guid>
      <description><![CDATA[Search engine success requires a consistent investment of time, effort and dedication. Here's a basic beginners grounding in how search engines work, what they're looking for, and how they rank one site above another.  Armed with this information you can more effectively plan your own search engine strategy.]]></description>
      <dc:subject />
      <dc:date>2006-11-26T06:31:00+00:00</dc:date>
    <feedburner:origLink>http://www.definitiondesign.co.uk/articles/detail/high-search-engine-ranking-on-google/#When:06:31:00Z</feedburner:origLink></item>

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      <title>Search engine success #2: On-Page factors</title>
      <link>http://feeds.feedburner.com/~r/definition-resources/~3/193661056/</link>
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      <description><![CDATA[Search engines love good quality, fresh content.  Repay the love with careful and consistent attention to the content of your website.  This article is a beginners guide to the importance of 'on-page factor's in any good search engine strategy.]]></description>
      <dc:subject />
      <dc:date>2006-11-24T22:59:00+00:00</dc:date>
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