On Being Digital

The best posts for your Facebook page

Wed, 21 Aug 2013 16:45:41 -0400

If you have a business, what do you post to your Facebook page? I have seen so many business...

Facebook Fakery

Thu, 09 May 2013 13:17:40 -0400

Watch out if someone offers you a way to “buy Facebook likes”. It’s a scam. That’s not to say that...

Happy 20th birthday to the first Website!

Tue, 30 Apr 2013 12:06:24 -0400

In honor of the 20th anniversary of the first Website #CERN, here’s a scan of my first list...

Should you move some of your advertising dollars from offline to online? This chart shows that for...

Thu, 21 Mar 2013 12:18:00 -0400

Should you move some of your advertising dollars from offline to online? This chart shows that for...

What Facebook’s New Graph Search Means for Your Business

Thu, 17 Jan 2013 15:01:21 -0500

Facebook introduced a more powerful search function yesterday. What are the ramifications for...

Setting Your Small Business Marketing Budget, Part 1

Tue, 15 Jan 2013 21:36:07 -0500

By Delena Roth Let’s face it: money is one of the key constraints every business owner faces....

How To Access The Most Popular Keyword-Finding Tool

Sun, 06 Jan 2013 15:19:25 -0500

Once you have brainstormed some keywords, it’s time to expand your thinking and find additional...

Not Sure How To Identify YOUR Keywords? Three Steps To Getting Started

Thu, 03 Jan 2013 12:31:00 -0500

The very first thing you need to do in an online marketing program as a small and local business is...

The ONE Thing You Need To Succeed In Social Media Marketing This Year

Tue, 01 Jan 2013 17:00:49 -0500

Is one of your New Year’s resolutions to post more frequently on Facebook (or Twitter or Google+ or...

Where are the advertising opportunities today? This chart from...

Thu, 06 Dec 2012 17:24:43 -0500

Where are the advertising opportunities today? This chart from Mary Meeker’s latest “state of the net” presentation shows lots of potential for mobile advertising and, to a lesser extent, Internet advertising. (Mary Meeker from Kleiner Perkins is one of the most respected Web strategy analysts today.)

What struck me, however, is that pair of columns all the way to the left - Print advertising. Wow: 25 percent of ad spending is going towards people who only spend 7% of their time reading print media! If you’re still running print ads, hurry up and take some of those dollars and get yourself into mobile. Not only will you have more impact, but currently mobile ad dollars go further on less investment.

If you’re not sure how to get started, please contact me at delena@peppertownmarketing.com or call me (yes! I do take phone calls!) at (908) 665-6400.

Marissa Mayer, new #Yahoo CEO, on where the company is...

Fri, 30 Nov 2012 10:58:56 -0500

Marissa Mayer, new #Yahoo CEO, on where the company is heading.

Two things about this:

- Mayer empowers her employees to innovate by giving them all smartphones and the direction to find ways for Yahoo to innovate in the huge (and getting bigger) mobile market.

- Research informs strategy. I could quibble that the research was home-grown (but that’s not always bad) instead of pure market research. The lesson? Don’t be afraid to conduct your own bootstrap research, if only to see if your gut instinct is right.

Share this if you’ve ever heard someone say this!

Thu, 29 Nov 2012 15:37:53 -0500

Share this if you’ve ever heard someone say this!

We recommend Network Solutions for domain name registry.

Mon, 10 Sep 2012 16:36:36 -0400

We recommend Network Solutions for domain name registry.

DealBook: Google's Marissa Mayer Becomes Yahoo's Chief

Mon, 16 Jul 2012 17:55:22 -0400

DealBook: Google's Marissa Mayer Becomes Yahoo's Chief: Marissa Mayer, one of the top executives at...

The Absolute Best Day and Time to Post to Facebook, Twitter and Tumblr

Fri, 13 Jul 2012 18:37:00 -0400

By Delena Roth Whenever I’m working with a client to develop a strategy around using social...

By Delena Roth I am grateful every day for the trust our clients...

Fri, 22 Jun 2012 14:57:00 -0400

By Delena Roth

I am grateful every day for the trust our clients place in Peppertown Marketing. Watch this video and you’ll feel grateful for having this day to live your life in. Enjoy!

Is Email Marketing Dead? I think not!

Fri, 11 May 2012 12:15:00 -0400

By Delena Roth eMarketing reports on a recent survey in “Chief Marketer” asking which...

By Delena Roth This video hit me right in the solar plexus. It...

Mon, 12 Mar 2012 22:13:00 -0400

By Delena Roth

This video hit me right in the solar plexus. It sums up what attracted me to advertising and marketing in the first place - touching and connecting people - and why I’m fascinated with applying that to today’s Web/mobile/interactive environment. Back in the mid-1990s when I first realized how huge the Web was going to be, I never could have imagined this kind of application. Watch it. If you need a lift in your day, this is the best 10 minutes you’ll spend getting it. Project Re: Brief - Harvey Gabor - Re-imagining “Hilltop” (by projectrebrief)

Are you a small business owner? Tell us what online tactics are working for you

Fri, 02 Mar 2012 12:50:00 -0500

By Delena Roth My company, Peppertown Marketing, is inviting small- and medium-sized businesses to...

Using Twitter to Engage Your Audience: Nike+

Sat, 21 Jan 2012 11:22:00 -0500

By Delena Roth Twitter can be a difficult tool for many people to get the their heads around....