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Salsa Blog

Building an Email in Salsa Engage [Video]

We're so excited to be kicking off a brand new video series this year, "Salsa in 60". Every Friday in 2017, our Senior Client Success Manager, Meghan Apfelbaum, will be highlighting features inside the NEW Salsa Engage or Salsa CRM platform in a one-minute (approximately) video.

Topics: Marketing

The Power of an Awesome Donor Thank You Letter

Topics: Advocacy

9 Ways to Grow your Supporter List Using Online Advocacy

shutter-fistSupporters are the lifeblood of any organization, and one way to get folks actively engaged in your cause is through online actions such as petitions and targeted actions.

Topics: Advocacy

6 Winning Stories to Boost your Year-End Fundraising

Creating a year-end campaign is like telling an epic tale:

  • There’s a beginning, middle and end to the story
  • There’s a noble protagonist
  • There’s something monumental that stands to be gained (or lost) 

Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of storytelling. Your nonprofit’s year-end story is special because it aims to both summarize your progress over the last year plus set expectations for what’s to come in the future.

Whether your nonprofit’s year has culminated in ways that you have anticipated or not, your task is to find the strongest threads from recent events or activities and weave them together into a patchwork of ideas and perspectives that ultimately inspires supporters to give. Choosing the wrong (or weak) storyline could mean losing the interest of potential donors early on in your campaign and ultimately missing out on valuable donations.

So, where do these incredible tales come from? Every nonprofit’s story is different. By tapping into your organization’s special blend of culture, creativity and broad connections (everyone from staff, volunteers and other high profile figures to the people you help everyday) you can create your own year-end story to set you on a sure path toward happily ever after.

Here are some types of magical year-end stories just waiting to be told:

Topics: Fundraising

Nonprofit Storytelling in the Age of Virtual Reality

Virtual reality is bringing an entirely new meaning to the phrase "show, don't tell."

Topics: Fundraising

2016 #GivingTuesday Statistics

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Topics: Fundraising

Client Roundup: #GivingTuesday

With one week until #GivingTuesday, we reached out to our clients to share their past experiences with the global day of giving and how they are preparing for success on November 29th. 

Here is a roundup of their insights, ideas, and advice. 

Topics: Strategy

#SalsaSpotlight: The Environmental Working Group


Topics: Salsa

20 Key Performance Indicators Nonprofit Management Needs to Track

When it comes to determining how efficiently your nonprofit operates, there’s nothing quite as helpful as a large pool of accurate, relevant performance indicators that can objectively show you exactly how well you’re doing.

Topics: Strategy

22 Strategies to Take Your Fundraising To The Next Level

If you're a nonprofit, chances are, you're constantly looking for ways to better your fundraising strategies to raise more money for your cause.

Look no further. We're here to help with the 22 strategies that will take your fundraising to the next level.

Topics: Strategy

#SalsaSpotlight: ACHIEVA


Topics: Salsa

#SalsaSeries: Our First Online Engagement Playbook is Here!

With the explosion of digital technology and social media platforms, it seems like there is a new way to connect with prospects and supporters three times a week. Google “online engagement tips for nonprofits” and you’ll find a handful of general articles but you will be hard-pressed to find tips that are directly relevant to your cause or mission. Instead, the search results reflect content that has a ‘one-size-fits-all’ approach.

Topics: Supporter Management Strategy