Welcome to the Salsa Blog

Targeted Actions in Salsa Engage [Video]

You want to be able to acknowledge officials who support your organization's positions while influencing those who stand opposed. With multi-content targeted actions Salsa makes this easy.

With targeted actions in Salsa Engage, you can designate content for different groupings of legislative targets based on how they voted.  Then, when your supporter enters their address/zip, the system matches both the appropriate target and the correct message. Let's watch how it works.

Topics: Advocacy

Online Petition Builder in Salsa Engage [Video]

Advocacy isn’t just about writing Congress, it’s about amplifying the voices of your grassroots supporters to grab attention and make your positions heard.

Use online petitions to quickly gather names and supporter info on issues that can be used to deliver targeted messages or as part of marketing campaigns. Collect hundreds or thousands of virtual signatures through easy to build web forms and grow your list exponentially.

Topics: Advocacy

Sign Up Form Analytics in Salsa Engage [Video]

The ability to run easily run reports and uncover important data that on is crucial to making informed decisions about future online marketing and fundraising efforts.

Salsa's intuitive built-in reports deliver the "at a glance" dashboard insights you need to track subscriber growth, subscriber churn, and conversion rates of your sign up forms.

Topics: Marketing

Sign Up Form Builder in Salsa Engage [Video]

To further your mission, you need an active, growing list of supporters that raise their voices on your behalf. Salsa's flexible sign up forms can help you turn more website visitors into subscribers, volunteers, supporters, advocates and more!

Create branded forms and petitions in minutes with easy to use drag and drop tools. Configure options and adjust the look and feel to precisely match your organization. Use images and formatted text to create compelling calls to action.

Topics: Marketing

Custom Dynamic Groups in Salsa Engage [Video]

Power and flexibility is right at your fingertips.

With Salsa Engage, you can build segments through simple rules and configurations, or you can create combinations of queries and groups within groups.

Segment audiences by demographics, past interactions, geographic location, interests, professional network, or other custom fields. Then watch your lists or groups dynamically update in based on supporter activity.

Topics: Marketing

Pre-Built Groups in Salsa Engage [Video]

Salsa helps you grow your supporter lists and segment them so that each interaction is personalized and relevant.

Say goodbye to batch and blast communications and adopt a game-changing, targeted approach to engagement. It starts with list segmentation.

Topics: Marketing Email Marketing

5 Steps to Planning an Advocacy Campaign

Online Advocacy

A professional chef plans out her five course meal. A teacher lines up his lesson plan. A paperboy maps out his route. And...an advocate plans out an advocacy campaign. 

Topics: Advocacy

Social Media Analytics in Salsa Engage [Video]

Accurately tracking social media results can be a bit of a headache. However, Salsa Engage synthesizes all of your social media engagement into one dashboard so you can see the impact of your posts. 

In one place, you can monitor clicks, shares, comment and conversions!

Topics: Marketing Social Media

Social Media Publishing in Salsa Engage [Video]

By pre-scheduling posts to publish on multiple channels simultaneously, you'll save time and increase the effectiveness of your online outreach.

During January's advocacy webinar, our guest contributor Beth Comeau from Natural Resources Council of Maine shared that NCRM has seen a boost in supporter actions taken when they coordinate the timing of their social media posts along with their email action alerts or fundraising appeals.

Topics: Marketing Social Media

Event Registration Analytics in Salsa Engage [Video]

For many nonprofits, events are critical to meeting annual fundraising goals and the ability to track event registration and ticket revenue along the way is important.

Tracking the progress toward goals is key, but wouldn't it be nice if you could see which emails or web channels are sending traffic to the event page or which device your registrants are using when they signing up? 

Topics: Events

Online Event Registration Forms in Salsa Engage [Video]

Give the same A+ treatment to your event attendees during registration with beautiful, mobile-ready event ticketing and registration forms.

Your staff will love how easy it is to configure and customize the event types and ticket types so that you get all the information you need to put on a seamless, profitable event.

Topics: Events