CMOThink by Market Creation Group

Client Spotlight: Cliintel

Elise — Tue, 28 Feb 2012 04:19:19 +0000

Imagine your customers seeing positive ROI from your services in as little as 47 days and 1,000% ROI in the first year. Even better: imagine your customers saving tens of millions of dollars from your services alone. By most definitions you’d be successful – or you’d be known as Cliintel . As a data analytics and process engineering firm helping businesses improve internal operations and better service existing customers, Cliintel is gaining both reputation and market share. The company works within a variety of industries from airlines and banks to utilities and telecom.

What makes Cliintel so exciting to work with, you wonder? The unique nature of their business, their values, and their immediate impact on their customers’ ROI. Cliintel uses a proprietary analysis tool called IGNITE to identify internal and external opportunities for workflow improvement. Then senior process engineers put solutions in place to provide incremental enhancements that add up to significant savings. Cliintel’s customers reap the benefits of keeping existing clients by enhancing the customer experience while building success into their CRM systems at the same time. That’s why Cliintel’s name is an intentional combination of the words “client intelligence” – the company offers “Insights that add up to results.” Such benefits have never been so critical as companies face growing competition and high customer turnover.

Which leads us to the second reason Cliintel is so refreshing: they’re customer-centric. The company values honesty, listening and tangible results. Cliintel’s process engineers help their clients gather data, make sense of it and execute on it. Plus they offer specific, customized solutions and actual estimates on ROI. Now that’s expertise! If we had Six Sigma black belts and as much infrastructure planning foresight as Cliintel - we’d brag about it. But Cliintel is more professionally discreet than us.

But the real kicker and third reason that Cliintel rocks is because their business process can change a company’s DNA – one baby step at time. Cliintel has repeatedly proven that making small, incremental changes remakes an organization into a more profitable and more competitive operation. Did we mention the smart data analytics platform they offer for either on-premise or SaaS deployment? Seriously, we love options and software versatility! We respect Cliintel’s proprietary technology that has the capability of synchronizing back office systems, accurately collecting data and generating reports automatically to minimize the risk of human error. It’s like the Zeus of BI software-- it allows detailed visibility into every level of a client’s operations - from transactions and events to individual employee performance. Cliintel’s technology equips businesses with the power and tools to pinpoint what’s working and what’s costing them money.

The fourth reason we’re boasting about Cliintel is because they have done what most other companies have never done before: they embraced a name change. After six years of being known as “BATMANN Analytics” the company realized the ambiguous name was curtailing new clients and prospects as they expanded into new markets. And MCG was thrilled to foster the name change, create a new logo and assist in the rebranding of Cliintel. For further details on Cliintel’s name change, read the press release announcing the transformation.

Stay tuned to the next monthly installment of our “Client Spotlight” posts. We’re featuring a different client every month because we love bragging about the exceptional work they do!

The rebranding of Cliintel

Elise — Thu, 23 Feb 2012 22:30:34 +0000

To expand into new markets, BATMANN Analytics realized they needed a transformation. The company approached MCG about shedding their original name and incognito identity for a brand new name that better conveyed the nature of their business. MCG formulated several options based on researching the competitive landscape of their business and exploring the different social and business connotations associated with each, as well as copyright, trademark and URL availability. The winning name and tagline? “Cliintel. Insights that add up to results”, an intentional mashing of “client intelligence” with a more unique and professional sound. We also designed a sexy logo to accompany their new name and marketing materials.

You can also read the official press release announcing Cliintel’s name change.

ArcMail print ad

Elise — Thu, 16 Feb 2012 22:24:04 +0000

ArcMail needed a better way to communicate their business to prospects at tradeshows and in magazines. MCG created a clean and unique print advertisement for ArcMail to better articulate and reach their target audience.

Zayo map

Elise — Thu, 16 Feb 2012 22:20:01 +0000

After acquiring 360 Networks, Zayo Group needed a map depicting their increased bandwidth and national presence in the U.S. MCG helped create this network map for Zayo to use as a sales tool and marketing slick, including a poster sized map.

ViaWest Twilight email invite

Elise — Tue, 07 Feb 2012 19:21:46 +0000

Since business events often alienate family, ViaWest decided to shed this notion and embrace an event that encouraged everyone in the family to attend. MCG created a special email invitation for ViaWest’s customers and prospects to view a screening of Twilight: Breaking Dawn, Part 1 the day before the new movie opened to the public. The event made prospects and customers look like a hero in the eyes of their family, wife and children who like Twilight.

Looking for a great B2B Marketing audience? Try the Super Bowl.

Mark — Thu, 02 Feb 2012 18:08:35 +0000

When I say Super Bowl advertising, I’m not talking about TV ads. I’m talking about marketing at the stadium. Think about it. With the lowest ticket to this year’s big game costing around $2,000 dollars, it is the ultimate party for the 1%. At the Super Bowl, the letter of the day is “C” – as in C-Level exec. This year’s City Super Bowl Host Committee estimates that 65% of game-day attendees are corporate decision makers. In fact, the Indianapolis International Airport has about 900 private planes scheduled to land on game day. That’s 100 times more than average. Try to get numbers like that at a tradeshow or a webinar. You can’t, because all the decision makers are too busy watching the Super Bowl.

Yes, advertising in the stadium is costly, but nowhere near as much as advertising on TV for the big game. Think about this: if you factor in the costs of travel, hotel, booth design and booth rental, businesses can pay six figures to attend a tradeshow where they won’t likely schmooze with many CEOs.

So the biggest game of the year might just be the best way to meet and greet those B2B decision makers that won’t open your emails or go to your tradeshows. Oh, and being able to write off Super Bowl tickets as a business expense doesn’t hurt either.

B2B Social Media - it’s all about the leads and here’s how to measure them

Mark — Wed, 01 Feb 2012 21:07:34 +0000

I recently decided it was time to expand my social media expertise. I tried the usual approach of webinars and seminars. A lot of the information was the same stuff I had heard before. It was all about the importance of social media and techniques for generating and measuring engagement. Engagement is great, but to really get my clients excited about social media, I need to generate leads and sales.

I reached out to some other local professionals managing social media for businesses in Denver. Again, I asked the million-dollar question, “How do you link social media to sales?” Nothing but silence. I was starting to get frustrated.

Undeterred, I kept looking and the answer to social media sales finally came to me from an unexpected but obvious place – a very unsocial media known as television. I have always been fascinated by television, particularly the evolution of television advertising and programming. The surprising thing is that the early days of television and the early days of social media have a lot in common. When it was first invented, no one was sure how to create or monetize content for the boob tube either. Content creation costs were low, and brands discovered it was possible to create their own advertising audience by producing original content in the form of programming. See where I’m going with this?

The same thing is happening with social media. Brands create their own content to attract audiences to their social media sites. Just like in the early days of TV, there is an opportunity for brands to create their own advertising audiences by producing great proprietary content in the form of educational and insightful eBooks, white papers, and videos. Then, market your own products and services to the audience you create.

Here’s how: Let’s say you’ve got a shiny new white paper you’re just aching to blast out to your eagerly awaiting audience. In addition to emailing the white paper, you can use a service like Bitly.com to create another tractable link to that same white paper via Twitter. Or include a unique link on Facebook. Now you can measure how many people filled out your form and downloaded your white paper from social media channels. Later, you can look back and see which sales originated as leads brought in through social media and get an ROI for social media sales conversions.

The biggest benefit of adding social media to your lead generation mix is that it gives you a way to generate an organic list of people interested in your brand. A lot of small businesses don’t have big email contact lists and generating an opt-in organic list can be difficult and expensive. On the other hand, the social media programs we run at MCG can generate over a thousand followers in a couple months. Those followers, friends and contacts are a great audience for your white papers, eBooks, infographics and other content marketing tactics. Professionals are overloaded with marketing emails. Getting out of the inbox and into social media gives you the opportunity to leap ahead of the crowd and start generating measurable leads and sales.

The eM12 Conference - where emarketers unite

Elise — Tue, 31 Jan 2012 19:38:48 +0000

MCG is delighted to announce that our CEO, Brett Schklar, will be spreading the MCG marketing philosophy at the eM12 Conference in San Francisco this April. Brett will be speaking alongside other notable online marketing gurus and speakers. He will be participating in the following sessions:

Speaker: April 3 at 3:30pm PT - "Implementing Effective Social Media Programs" http://www.emarketingassociation.com/2012/agenda1.html
Panel: April 4 at 10am PT - " Segmenting Your Social Networks" http://www.emarketingassociation.com/2012/agenda2.html
Panel: April 4 at 2pm PT - "Establishing Control of the Social Conversation" http://www.emarketingassociation.com/2012/agenda2.html

When: Tuesday & Wednesday, April 3-4, 2012

Where: Marion Union Square Hotel in San Francisco, CA

Why: To mingle, gain insights and learn from leading online marketers in the ecommerce industry

How to register: Visit the registration page if you are interested in attending

Overview: With over 35 expert speakers and 33 sessions (all on one floor), the eM12 Conference is designed to leave attendees energized and armed with relevant, actionable new processes, techniques, ideas, and new meaningful contacts. Event sessions revolve around Social, eMail, Search and Mobile marketing with customizable tracks for attendees to pick and choose from. Sessions are highly interactive with keynotes, panelists, moderators and social networking events that are already incorporated into the agendas.

About: The eMA is an association of emarketing professionals. Members include governments, companies, professionals, and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to eCommerce, multi-channel marketing and legislative issues.

January Client Spotlight: ViaWest

Elise — Fri, 27 Jan 2012 18:37:16 +0000

We at MCG are an incredibly lucky bunch. Why? It’s because of our clients. There’s a reason we stick to working with B2B technology companies. The forefront of new technologies is a great place to be, which is why we’re starting a new, monthly series of “Client Spotlights” to highlight some of our amazing clients and the innovative work they do.

The first pick for our client spotlight is ViaWest - a cloud, colocation and managed services provider - headquartered right here in Denver, CO. ViaWest’s cutting edge data centers, 22 in all, also reside in Dallas, Salt Lake City, Portland, Las Vegas, and Austin. So what makes ViaWest so awesome? Well, for one, notice the locations of its data centers: all U.S. - based. What this means is that ViaWest is local to many of the markets they serve. The company recognizes that customers are key, and the ability to meet in person with a customer is invaluable. ViaWest listens to its clients, values their relationships, and customizes flexible solutions just for them. For this reason, ViaWest's mantra is “Centered Around You.” Be sure to check out their Customers page to learn about some of the innovative solutions the ViaWest team has created to help its clients meet their goals.

The latest addition to ViaWest’s line of services is the KINECTed™ family of products, which includes KINECTed Cloud, KINECTed Storage and a new Managed Security product portfolio. MCG recently helped ViaWest launch the KINECTed family of products and we’re quite proud of it.

So you wanna talk about support? If you’ve done anything technical, ever, you know that having someone who can help you with your problems can make or break your project, and ViaWest knows this too. That’s why ViaWest customers can get a tech-savvy engineer on the line or in person at its data centers 24/7. In fact, a ViaWest customer’s average incoming call wait time is less than 10 seconds.

These are just a few reasons why we love ViaWest and are happy to be working with them, although the list could go on and on. Check back in February for the next installment of MCG’s Client Spotlight.

How do you make square technology more exciting to a social audience?

Elise — Thu, 12 Jan 2012 00:57:43 +0000

As social media continues to gain traction among B2B companies, we as a B2B focused marketing firm continue to challenge ourselves with how to make our clients sassier, sexier and savvier in social media-land. But it doesn’t happen overnight. A healthy, quality social media following that attracts and engages the right audience takes time to build. “Social” media is about connecting with people, organizations and companies on a more personal level and good relationships take time to foster. Once those foundations are set, how do you up the ante? The answer: with new and exciting ways to engage those followers -- like launching a creative contest!

That’s why we’ve helped ArcMail – a leading provider of archiving and compliance technologies for enterprises and regulated industries - launch its first Twitter contest. One that reinforces the company's brand message and keeps fans engaged for months. The best part? Anyone can play! ArcMail will run a series of monthly “Get It Faster” contests throughout the year. Each contest will showcase a new and different theme, often holiday inspired, to engage fans and thank them for following. To enter, fans must:

Login to Twitter through ArcMail’s contest page
Follow ArcMail
Explain in a 140-character tweet how the prize of their choice (up to $50 in value) relates to the theme for that month

The most creative entry wins and each winner will be announced on ArcMail's blog and Twitter. Since January’s contest focuses on New Year’s resolutions, followers are prompted to name any prize of their choice in a tweet that helps achieve their New Year’s resolution for 2012. The contest ends January 31st, so go get your tweet on and enter the contest now!