<!DOCTYPE html><!--zLzDogVJd92CamEZkmRPy--><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" href="/db-logo.svg"/><link rel="stylesheet" href="/_next/static/chunks/fa2ebd3e9a22f7f2.css?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/de9cf4fd59d6e075.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9"/><script src="/_next/static/chunks/3ded0090e3e1ecdb.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/c3b89eb68953e870.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/88b6cd15a9b92fe2.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/9b67ff38116c525a.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/turbopack-086d2716c1b519f0.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/b9cc59d8121f5871.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/a0a4dc8a75154e62.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/de751680d98ca443.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/ff1a16fafef87110.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/4f8129aca797b92b.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/b3d8cdbcb7dc1929.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/be952c11d0cbf224.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><script src="/_next/static/chunks/dc9b5f4b2960cd1e.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" async=""></script><link rel="preload" href="https://cloud.typography.com/6959554/6550192/css/fonts.css" as="style" type="text/css"/><link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=G-NX7KEF8YM1" as="script"/><title>Drawbackwards — AI-Augmented, Human-Directed Design &amp; Development | Drawbackwards</title><meta name="description" content="We amplify strategic thinking through proven frameworks and human expertise. AI tools are everywhere. Strategic thinking is not."/><link rel="canonical" href="https://drawbackwards.com"/><meta property="og:title" content="Drawbackwards — AI-Augmented, Human-Directed Design &amp; Development"/><meta property="og:description" content="We amplify strategic thinking through proven frameworks and human expertise. AI tools are everywhere. Strategic thinking is not."/><meta property="og:url" content="https://drawbackwards.com"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary"/><meta name="twitter:title" content="Drawbackwards — AI-Augmented, Human-Directed Design &amp; Development"/><meta name="twitter:description" content="We amplify strategic thinking through proven frameworks and human expertise. AI tools are everywhere. Strategic thinking is not."/><link rel="shortcut icon" href="/favicon.ico"/><link rel="icon" href="/favicon.ico?favicon.cb4ecf1f.ico" sizes="48x48" type="image/x-icon"/><link rel="icon" href="/favicon-16x16.png" sizes="16x16" type="image/png"/><link rel="icon" href="/favicon-32x32.png" sizes="32x32" type="image/png"/><link rel="apple-touch-icon" href="/apple-touch-icon.png"/><link rel="stylesheet" type="text/css" href="https://cloud.typography.com/6959554/6550192/css/fonts.css"/><script src="/_next/static/chunks/a6dad97d9634a72d.js?dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9" noModule=""></script></head><body class="font-sans antialiased"><div hidden=""><!--$--><!--/$--></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Drawbackwards","url":"https://drawbackwards.com","logo":"https://drawbackwards.com/db-logo.svg","sameAs":["https://www.linkedin.com/company/drawbackwards/","https://twitter.com/drawbackwards","https://instagram.com/drawbackwards","https://facebook.com/drawbackwards"],"contactPoint":{"@type":"ContactPoint","url":"https://drawbackwards.com/contact","contactType":"customer service"}}</script><script type="application/ld+json">{"@context":"https://schema.org","@type":"WebSite","name":"Drawbackwards","url":"https://drawbackwards.com","description":"AI-Augmented, Human-Directed UX Design & Development. We amplify strategic thinking through proven frameworks and human expertise."}</script><div class="chat-layout-shift transition-[padding] duration-300 ease-in-out pb-14 md:pb-0"><div class=""><nav class="fixed top-0 left-0 right-0 z-50 bg-db-bg/90 backdrop-blur-md border-b border-db-border/50"><div class="w-full px-6 lg:px-10 h-20 flex items-center justify-between"><a class="flex-shrink-0" href="/"><img src="/db-logo.svg" alt="Drawbackwards" class="h-4 w-auto"/></a><div class="hidden md:flex items-center gap-6"><a class="label transition-colors duration-200 text-db-text-body hover:text-db-text-heading" href="/why">Why</a><a class="label transition-colors duration-200 text-db-text-body hover:text-db-text-heading" href="/approach">Approach</a><a class="label transition-colors duration-200 text-db-text-body hover:text-db-text-heading" href="/work">Work</a><a class="label transition-colors duration-200 text-db-text-body hover:text-db-text-heading" href="/ladder">Ladder</a><a class="label 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text-db-text-heading mb-6">Design Intelligence<br/><span class="text-db-accent">for the Age of AI</span></h1><p class="text-body-lg md:text-heading-sm text-db-text-body leading-relaxed mb-10 max-w-2xl">We help leadership teams make better product decisions, improve performance, and move faster with confidence.</p><div class="flex flex-wrap gap-4"><a class="inline-block bg-db-accent text-white font-semibold rounded-full px-8 py-3 hover:bg-white hover:text-black transition-colors" href="/contact">Book a call</a><a class="inline-block border border-db-border text-db-text-heading font-semibold rounded-full px-8 py-3 hover:bg-white hover:text-black hover:border-white transition-colors" href="/work">See our work</a></div></div></div></section><section class="pb-20 md:pb-28"><div class="max-w-6xl mx-auto px-6"><h2 class="text-heading font-bold text-db-text-heading mb-6">Proven Results</h2><div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-6"><a class="group block h-full [perspective:1000px]" href="/work/choice-hotels"><div class="relative h-full transition-transform duration-500 [transform-style:preserve-3d] group-hover:[transform:rotateY(180deg)]"><div class="h-full bg-db-bg-card rounded-xl p-6 border border-db-border [backface-visibility:hidden]"><div class="label text-db-text-heading mb-8">Hospitality</div><div class="text-[56px] leading-[64px] font-black text-db-text-heading mb-1">50%</div><p class="text-body-sm text-db-text-body leading-snug">Reduction in booking churn, increase in on-site bookings, improvement in customer loyalty</p></div><div class="absolute inset-0 rounded-xl p-6 [backface-visibility:hidden] [transform:rotateY(180deg)] flex flex-col" style="background-color:#979797"><div class="label text-white mb-6">Choice Hotels</div><div class="flex-1 relative rounded-lg overflow-hidden"><img alt="Choice Hotels Mobile Booking Experience" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 640px) 100vw, 25vw" srcSet="/_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=256&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 256w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=384&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 384w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=640&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 640w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=750&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 750w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=828&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 828w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=1080&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1080w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=1200&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1200w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=1920&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1920w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=2048&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 2048w, /_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 3840w" src="/_next/image?url=%2Fimages%2Fcase-studies%2Fchoice-hotels%2Fch-masthead.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9"/></div></div></div></a><a class="group block h-full [perspective:1000px]" href="/work/one-degree"><div class="relative h-full transition-transform duration-500 [transform-style:preserve-3d] group-hover:[transform:rotateY(180deg)]"><div class="h-full bg-db-bg-card rounded-xl p-6 border border-db-border [backface-visibility:hidden]"><div class="label text-db-text-heading mb-8">Food &amp; Beverage</div><div class="text-[56px] leading-[64px] font-black text-db-text-heading mb-1">400%</div><p class="text-body-sm text-db-text-body leading-snug">Increased sales from a startup to nationwide autoship in Whole Foods and Sprouts</p></div><div class="absolute inset-0 rounded-xl p-6 [backface-visibility:hidden] [transform:rotateY(180deg)] flex flex-col" style="background-color:#799B48"><div class="label text-white mb-6">One Degree Organics</div><div class="flex-1 relative rounded-lg overflow-hidden"><img alt="One Degree Organic Foods Products" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 640px) 100vw, 25vw" srcSet="/_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=256&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 256w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=384&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 384w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=640&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 640w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=750&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 750w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=828&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 828w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=1080&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1080w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=1200&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1200w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=1920&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1920w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=2048&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 2048w, /_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 3840w" src="/_next/image?url=%2Fimages%2Fcase-studies%2Fone-degree%2Fod-masthead.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9"/></div></div></div></a><a class="group block h-full [perspective:1000px]" href="/work/matrix-medical"><div class="relative h-full transition-transform duration-500 [transform-style:preserve-3d] group-hover:[transform:rotateY(180deg)]"><div class="h-full bg-db-bg-card rounded-xl p-6 border border-db-border [backface-visibility:hidden]"><div class="label text-db-text-heading mb-8">Healthcare</div><div class="text-[56px] leading-[64px] font-black text-db-text-heading mb-1">$10M</div><p class="text-body-sm text-db-text-body leading-snug">Annual labor savings, reduced visit times, improved clinical documentation &amp; accuracy</p></div><div class="absolute inset-0 rounded-xl p-6 [backface-visibility:hidden] [transform:rotateY(180deg)] flex flex-col" style="background-color:#3748D4"><div class="label text-white mb-6">Matrix Medical</div><div class="flex-1 relative rounded-lg overflow-hidden"><img alt="Matrix Medical Systems CHAT Application" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 640px) 100vw, 25vw" srcSet="/_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=256&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 256w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=384&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 384w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=640&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 640w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=750&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 750w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=828&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 828w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=1080&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1080w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=1200&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1200w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=1920&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1920w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=2048&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 2048w, /_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 3840w" src="/_next/image?url=%2Fimages%2Fcase-studies%2Fmatrix-medical%2Fmm-masthead.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9"/></div></div></div></a><a class="group block h-full [perspective:1000px]" href="/work/first-solar"><div class="relative h-full transition-transform duration-500 [transform-style:preserve-3d] group-hover:[transform:rotateY(180deg)]"><div class="h-full bg-db-bg-card rounded-xl p-6 border border-db-border [backface-visibility:hidden]"><div class="label text-db-text-heading mb-8">Energy</div><div class="text-[56px] leading-[64px] font-black text-db-text-heading mb-1">80%</div><p class="text-body-sm text-db-text-body leading-snug">Reduction in internal production time and hundreds of thousands in saved production costs</p></div><div class="absolute inset-0 rounded-xl p-6 [backface-visibility:hidden] [transform:rotateY(180deg)] flex flex-col" style="background-color:#00355C"><div class="label text-white mb-6">First Solar</div><div class="flex-1 relative rounded-lg overflow-hidden"><img alt="PlantPredict Application" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 640px) 100vw, 25vw" srcSet="/_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=256&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 256w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=384&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 384w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=640&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 640w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=750&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 750w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=828&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 828w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=1080&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1080w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=1200&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1200w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=1920&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 1920w, /_next/image?url=%2Fimages%2Fcase-studies%2Ffirst-solar%2Ffs-masthead.webp&amp;w=2048&amp;q=75&amp;dpl=dpl_B5JvZwhaQKKcgkpAmuMgo3Wq7ow9 2048w, 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