Designer Advisor http://www.designeradvisor.com/ European retail fashion trade show and buying consultant, trends & brands advisor, bespoke and comprehensive reporting en Copyright 2008 Sun, 26 Aug 2007 15:08:49 +0000 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss Designer Registration Designer Registration

When THETRADELINE.com launches be the first to find out!

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]]> http://feedproxy.google.com/~r/designeradvisor/~3/pqPK08CCaGo/03designer-registration.html http://www.designeradvisor.com/03designer-registration.html The Tradeline.com Sun, 26 Aug 2007 15:08:49 +0000 http://www.designeradvisor.com/03designer-registration.html Buyer Registration Buyer Registration

When THETRADELINE.com launches be the first to find out!

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]]> http://feedproxy.google.com/~r/designeradvisor/~3/-w7LURYTdqs/03buyer-registration.html http://www.designeradvisor.com/03buyer-registration.html The Tradeline.com Sun, 26 Aug 2007 15:08:15 +0000 http://www.designeradvisor.com/03buyer-registration.html Sponsorship Opportunities Sponsorship Opportunities The revolutionary technology to operate THETRADELINE has been developed by supply chain specialist Coena and Designer Advisor founder, Sally Heale. After 6 months of the development we are happy to announce that the technology is finally ready! The search is now on for partners to help grow this fantastic concept and deliver it to the market in a way to ensure maximum reach and penetration. Please contact sally@designeradvisor.com to discuss sponsorship opportunities]]> http://feedproxy.google.com/~r/designeradvisor/~3/gwIS1nV5Fuw/03sponsorship-opportunities.html http://www.designeradvisor.com/03sponsorship-opportunities.html The Tradeline.com Sun, 26 Aug 2007 15:07:39 +0000 http://www.designeradvisor.com/03sponsorship-opportunities.html Improving Research and Follow up Improving Research and Follow up Buyers will also be able to use THE TRADE LINE to research brands that they have already seen at trade shows, on the catwalk, in buying appointments or in showrooms. The buyer can make their final selection on THE TRADE LINE in the comfort of their won office and potentially surrounded by other decision makers.]]> http://feedproxy.google.com/~r/designeradvisor/~3/eI1yCzxaR-s/03improving-research-and-follow.html http://www.designeradvisor.com/03improving-research-and-follow.html The Tradeline.com Sun, 26 Aug 2007 15:07:17 +0000 http://www.designeradvisor.com/03improving-research-and-follow.html How THE TRADE LINE will work How THE TRADE LINE will work Designers upload their sample collections on release dates A/W or S/S (or when their samples are ready, if they do not follow the traditional buying calendar). Registered buyers from all over the world are then able to view the collections that have been uploaded. Searches can be defined so that buyers can search by name, price, location, colour, designer history, delivery date, exclusivity opportunities, etc…. Designers are able to keep their ‘sample’ collection online until they need to close their order books; this selling period usually lasts around four to six weeks. The buyers can then send all online orders and traditional off-line orders (secured by networks other than THE TRADE LINE) to the manufacturer, who can begin production. When the products are ready the orders are sent out to stores, sites and customers in the usual way. THE TRADE LINE is essentially an introduction website where fashion designers and fashion buyers can connect all over the world. It does not aim to take over existing trade channels such as trade shows and sales agents, instead it supports them. THE TRADE LINE brings networks of independent fashion designers together structures their communication output and presents then them with their peers to the fashion business community. As THE TRADE LINE can capture information from designers and will then present this data in a controlled, structured and focused manner there will be a reduction in the need for designer cold calling, ‘shot in the dark’ emails and the expensive creation of look books. THE TRADE LINE application will be simple to use and easy and quick to view. It will help simplify and move forward the wholesale buying process in the fashion industry.]]> http://feedproxy.google.com/~r/designeradvisor/~3/AR64oIkO5H4/03how-the-trade-line-will-work.html http://www.designeradvisor.com/03how-the-trade-line-will-work.html The Tradeline.com Sun, 26 Aug 2007 15:06:36 +0000 http://www.designeradvisor.com/03how-the-trade-line-will-work.html What is THE TRADE LINE? What is THE TRADE LINE? “Simplifying the buying process” The aim of THE TRADE LINE is to open up a regulated consistent online sales channel between fashion designers and fashion buyers. This idea is something that does not currently exist in the fashion marketplace. THE TRADE LINE is a business-to-business network which has three key features: simplicity, structure and functionality. The concept was conceived by the Designer Advisor team after experiencing existing limited face-to-face, email or phone practices.]]> http://feedproxy.google.com/~r/designeradvisor/~3/NJP-jkzaqMU/03what-is-the-trade-line.html http://www.designeradvisor.com/03what-is-the-trade-line.html The Tradeline.com Sun, 26 Aug 2007 15:05:36 +0000 http://www.designeradvisor.com/03what-is-the-trade-line.html Guest Advisor Guest Advisor Are you a professional who works in fashion and would like to give something back to the industry? Are you also willing to give up some of your free time to offer advice and guidance to young designers? The Designer Advisor team are interested in talking to everyone from writers to models, so if you would like to find out more please email us at support@designeradvisor.com.]]> http://feedproxy.google.com/~r/designeradvisor/~3/WLmthTdQJqw/03guest-advisor.html http://www.designeradvisor.com/03guest-advisor.html Guest Advisor Sun, 26 Aug 2007 15:04:53 +0000 http://www.designeradvisor.com/03guest-advisor.html Ongoing Support Ongoing Support For designers and brands that would like constant support and guidance, Designer Advisor can offer a specific account handler to help manage your business at a reduced rate. Contact support@designeradvisor.com to find out or designer specific rates.]]> http://feedproxy.google.com/~r/designeradvisor/~3/fbECe5sop2Q/03ongoing-support.html http://www.designeradvisor.com/03ongoing-support.html Designer Support Sun, 26 Aug 2007 15:04:08 +0000 http://www.designeradvisor.com/03ongoing-support.html Face to Face Meeting Face to Face Meeting Designer Advisor also offers one-on-one advisory sessions. Our team can only meet within the London area but try to guarantee a meeting within three weeks of first contact. If you are interested in meeting a member of the Designer Advisor team, or one of our experienced freelancers email your meeting request to support@designeradvisor.com.]]> http://feedproxy.google.com/~r/designeradvisor/~3/aUK5mjrsjk0/03face-to-face-meeting.html http://www.designeradvisor.com/03face-to-face-meeting.html Designer Support Sun, 26 Aug 2007 15:03:36 +0000 http://www.designeradvisor.com/03face-to-face-meeting.html Email Question and Answer Email Question and Answer If you are a small brand or an independent fashion designer and are unsure about the fundamental workings of fashion organisations, we will attempt to answer questions over email for free. Email your question to support@designeradvisor.com ]]> http://feedproxy.google.com/~r/designeradvisor/~3/nPSQ_Fl5sII/03email-question-and-answer.html http://www.designeradvisor.com/03email-question-and-answer.html Designer Support Sun, 26 Aug 2007 15:02:30 +0000 http://www.designeradvisor.com/03email-question-and-answer.html Managing a Brand Managing a Brand The brand essence sits in the middle of a wheel and all the spokes that run off it (packaging, promotion, on-line, product/lines, pricing, pr and advertising) are consumer touch points. Every time a consumer interacts with brand touch point is an opportunity to further solidify the proposition with your customer. The Designer Advisor team can work with the designer or brand owner to ensure all consumer touch points are “on brand” and express a single consistent message.]]> http://feedproxy.google.com/~r/designeradvisor/~3/o-fVwZuQURw/03managing-a-brand.html http://www.designeradvisor.com/03managing-a-brand.html Designer Support Sun, 26 Aug 2007 15:02:08 +0000 http://www.designeradvisor.com/03managing-a-brand.html Building a Brand Strategy Building a Brand Strategy If you don’t know where you are going how do you know when you get there? Every business and brand needs a 2-3 year road map to define the future direction and exploitation of a brand. Designer Advisor works with young designers or brand owners helping them develop a strategic brand plan which sets out: the competitive market environment, the brand development, ideal trajectories for production, distribution, licensing and financial planning. Depending on the needs of the designers the Designer Advisor team can also assist in rollout and implement your strategy.]]> http://feedproxy.google.com/~r/designeradvisor/~3/ideGz3vWp2Q/03building-a-brand-strategy.html http://www.designeradvisor.com/03building-a-brand-strategy.html Designer Support Sun, 26 Aug 2007 15:01:42 +0000 http://www.designeradvisor.com/03building-a-brand-strategy.html What is a Brand? What is a Brand? A brand is the set of perceptions, beliefs, associations and experiences an audience/customer has with a product. This is identified as the “Brand Essence” and includes: the brand personality, values, benefits, attributes and positioning. The Designer Advisor team have extensive experience and a proven track record in the development and management of global brands. The team can work with designers or brand owners, helping them clarify their brand essence. They can also look at differentiating a brand within the market place, developing a unique proposition that can propel a brand onto the pathway of success.]]> http://feedproxy.google.com/~r/designeradvisor/~3/-pRe1AAfaOI/03what-is-a-brand.html http://www.designeradvisor.com/03what-is-a-brand.html Designer Support Sun, 26 Aug 2007 15:01:03 +0000 http://www.designeradvisor.com/03what-is-a-brand.html Getting Press Getting Press Designer Advisor can advise designers or brand owners on how to handle and manage press ensuring that they get the right press, at the right time and also with maximum exposure to their target customers.]]> http://feedproxy.google.com/~r/designeradvisor/~3/joRKp9SlgY8/03getting-press.html http://www.designeradvisor.com/03getting-press.html Designer Support Sun, 26 Aug 2007 15:00:42 +0000 http://www.designeradvisor.com/03getting-press.html Public Relations Public Relations A growing brand needs to project the right image; it’s a vital way of gaining buyer’s attention and driving sales. The Designer Advisor team offer honest advice, based on experience, on the best route for your brand. They are also able to advise young designers or brand owners on which PR companies might best suit their label.]]> http://feedproxy.google.com/~r/designeradvisor/~3/H09eNU8xwFg/03public-relations.html http://www.designeradvisor.com/03public-relations.html Designer Support Sun, 26 Aug 2007 15:00:22 +0000 http://www.designeradvisor.com/03public-relations.html