Advertising Agency: JWT Spain
Creative Directors: Javier Valero, Napi Rivera
Art director: Pol Úbeda
Photographer: Fergus Stothart

Advertising Agency: Mudra, India
Creative Directors: Sanjay Daiv, Jagdish Acharya
Art Director: Saurabh Doke
Copywriter: Sumitra Sengupta
Photographers: Paul, Amol Nanal

Agency: Draft FCB, Germany
Creative Director: Bernd Bender-Asbeck
Art Director: Mark Freiboth
Copywriter: Arne König
Photographer: Moritz Nicolaus Schmid

Headline reads : Genuine indian beer at “a tutta birra”, Milan’s beer shop.
Agency: Saatchi&Saatchi, Milan
Creative directors: Guido Cornara, Agostino Toscana
Art director: Pericles Pericleous
Copywriter: Norbert Graf
Photographer: Sakis Lalas

FAADA (a foundation for the adoption, the sponsorship and defense ofthe animals) has the objective of ¨conscientizar¨people on the consequences to buy an animal very impulsively, without thinking about the responsibilities that entail. For that reason, a run overPlaystation, Mr.Potato and a Circuit, represents three animals thatwere abandoned as used toys.

Text: Each time more people get tired of your animals and theycondemn them the death abandoning in roads. A dog is not a toy.

Agency: Contrapunto Barcelona
Client: F.A.A.D.A
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Carlos Spottorno

Agency: BBDO Chile
Creative Director: Cristian Schinadeerman
Art Director: Emerson Navarrete
Copywriter: Schina
Illustrator: Ricardo Salamanca
Photographer: Salamagica
Head of Art: Fernando Riveros

Agency: Leagas Delaney, Milan
Art: Selmi Bali Barissever
Copy : Francesco Poletti
Creative Directors : Stefano Rosselli / Stefano Campora
Photographer: LSD

Agency: Pragma DDB, Lima, Peru
Creative Director: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art director: Alvaro Naddeo
Copywriter: Jaime Chehade
Illustrator: Albero Naddeo
Photographer: Juanjo Rosales
Retouch: Carlos Luna