Ah, font pairings — to a designer, the two-word phrase is exciting, but to an average Joe, probably not so much.
What’s so important about font pairings anyway? Can’t you just pick two fonts for your website and call it a day? Well, you could, but it may not be in your best interest.
Choosing fonts that go well together help your page to flow nicely, have an aesthetically-pleasing look, and ensure that your website or graphic looks professional and readable.
However, simply choosing any two fonts on a whim, or just because you like them each separately, doesn’t mean they work well together — and if they don’t work well together, your design may suffer.
In this blog, we’ll take a look at some of the best font pairings that work together to create a great design for your website, social media graphics, presentations, and more.
The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression.
This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especailly true of content marketing.
Do you want users to spend time on your site and stick around long enough to convert? If so, it’s essential that your content is easy to navigate. If finding information is difficult, users will likely become frustrated and leave, in search of a site that provides a better user experience.
A website that is easy to navigate will lead to longer visits and increased conversions. And given that your website’s ultimate goal is to generate sales and leads for your business, this is essential.
There are a few different ways to setup your site’s navigation, and two of the most popular are top and side. The one that’s best for your site depends on your content, so in this post, we’ll take a look at a few different navigation options and why they may or may not work for your business.
User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website.
Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design.
In this post, we’ll look at the various elements that great UX includes and how UX impacts your marketing goals and strategies.
Web design is one of the most important parts of any Internet marketing strategy.
It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.
But how dramatically does it actually impact your bottom line?
In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.
No matter how state-of-the-art your company’s website may have seemed when you first launched it, there comes a time when every site can benefit from a redesign. Given the multitude of algorithm changes than happen each year, and regular shifts in consumer Internet use, it can be nearly impossible for an outdated website to deliver the online results you need.
If you’ve recently launched a redesign, you were likely excited to see the results of your revamped site, like increases in traffic, conversions, and sales. And when done right, this is exactly what happens.
Unfortunately, it isn’t always the case – in fact, some site owners actually lose site traffic in the days and weeks following their website redesign.
If you’re currently experiencing this issue, keep reading for 3 possible reasons, as well as how to fix them.