deskmetrics.com Articles

DeskMetrics' First Year in Review

gabrielareis — Fri, 08 Jul 2011 12:58:26 +0000

We’re happy to announce that has been 1 year since DeskMetrics was founded. During these months our team has worked hard and has made numerous improvements on DeskMetrics Analytics in order to offer you an even better service.
DeskMetrics has been mentioned in several renowned institutions, newspapers, magazines, sites and blogs as Stanford University, TechCrunch, Financial Times, Information Week, StartupDigest, ReadWriteWeb and others. DeskMetrics was also mentioned recently by The Next Web as one of...

Meet the new DeskMetrics’ documentation and get some tips on writing yours!

gabrielareis — Fri, 03 Jun 2011 17:07:12 +0000

Documentation often determines if a project will be used or kept in the attic forever. You can have the best product out there, but it might fall flat because of a lack of good documentation.
At DeskMetrics, we realized that our documentation hasn’t been as helpful to our users as we wanted. So we decided to review it and make some improvements...

3 Things You Should Start Tracking to Improve Your Software

gabrielareis — Thu, 26 May 2011 20:09:23 +0000

You have an idea for an application and you’re sure it’s going to be a great success! You develop it, hack into TechCrunch and plant a story about it. All of a sudden you’ve got a ton of users and a ton of attention! That’s a great start, since there are lots of software on the internet and standing out amongst them is...

5 Things That Only Desktop Analytics Can Do For You (And Web Analytics Can’t)

gabrielareis — Wed, 11 May 2011 20:09:03 +0000

![4 Reasons to Improve Your Application by Tracking Events & Features Usage](http://deskmetrics.com/static/img/blog/newversion.jpg)Sometimes people ask the DeskMetrics team why they should use our analytics service, and maybe pay for it, when they can use Google Analytics for free. That would be a tricky question to answer if both options offered the same functionality, but they don’t. Contrary to many people’s expectations, **desktop and web analytics are not direct competitors, but rather complementary software that can be...

Reasons Why People Prefer The Old Version Of Your Software

gabrielareis — Tue, 26 Apr 2011 19:47:27 +0000

Developers usually get very excited about creating a super cool brand new version of their application, full of new tools and boasting a hip new design. But sometimes, what was the developers’ triumph is the users’ nightmare.
So before developing a new version of your software, check out some of the reasons our clients have found users prefer older versions:
1) The new...

4 Reasons to Improve Your Application by Tracking Events & Features Usage

gabrielareis — Mon, 11 Apr 2011 20:55:29 +0000

![5 reasons why people uninstall an application](http://deskmetrics.com/static/img/blog/uninstall-software.jpg)Two of the most important data points that every developer should know about their application are the events and features usage. With the help of an analytics platform like DeskMetrics, it’s possible to:

* see all the events and features that exist in a specific application
* compare the usage of an event or feature in different days
* compare events or features and find out which of them are the most...

5 Reasons Why People Uninstall an Application

bernardo — Fri, 18 Mar 2011 15:05:21 +0000

The number of installations is information that most developers usually focus on, but it isn’t the only relevant factor when talking about increasing an application’s number of users. Even if there are lots of people installing an application, the number of active users will never increase if there are also lots of people uninstalling it. So it’s very important to focus on the satisfaction of the users that already use an application.

Delphi Developer Days 2011

bernardo — Fri, 04 Feb 2011 16:16:39 +0000

We're very happy to announce that DeskMetrics is a sponsor of the Delphi Developer Days 2011.
This one-of-a-kind event includes both joint sessions, presented by Marco and Cary together, as well as simultaneous tracks, where Marco and Cary break out into separate rooms to present individual topics. Whether you are using the latest version of Delphi, or are developing with an older Delphi version, you will come away with information that will improve your development and...

What Are Key Performance Indicators (KPI)?

bernardo — Mon, 24 Jan 2011 15:11:11 +0000

Key Performance Indicators (KPIs)** help organizations understand how well they are performing in relation to their strategic goals and objectives. They provide the most important performance information that enables organizations, or their stakeholders, to understand whether the organization is on track or not, and reduce the complex nature of organizational performance to a small number of key indicators in order to make the information more digestible.

7 Steps to Improving Productivity and Increasing ROI

bernardo — Thu, 13 Jan 2011 18:12:22 +0000

7 Steps to Improving Productivity and Increasing ROI. Less "monday transition" time, meaning more productivity.

5 Tips To Increase Desktop Software Sales

bernardo — Wed, 12 Jan 2011 20:29:39 +0000

Despite all the obvious software benefits, there is one problem: **they lose market value too fast**. That's why they need to be disposed of quickly. From the moment they are placed on the shelf, they should be sold as rapidly as possibe. Take note that good software sales leads to a good performance in the company.

Forget Assumptions. Stay Focused on Facts

alisson — Tue, 11 Jan 2011 16:18:48 +0000

It's quite common to find developers and software companies trying to understand how successful are their products based on the number of downloads of its installer and assuming that the users are using their software the way they think they do.

4 Things You Should Know About Your Customers

bernardo — Mon, 10 Jan 2011 19:44:45 +0000

4 things you should know about your customersView more presentations from DeskMetrics.

Reasons To Use Analytics Service On Your Application

bernardo — Fri, 07 Jan 2011 01:40:37 +0000

Why Use Analytics on Your SoftwareView more presentations from DeskMetrics.

5 Tips to Determine The Next Product Feature

alisson — Thu, 06 Jan 2011 14:32:06 +0000

Decide which feature to implement next or first is often a difficult task to various Product Managers. 5 tips to determine the next feature.