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<channel>
	<title>Dewald: ama-Canuck</title>
	<link>http://www.dewaldblog.com</link>
	<description />
	<pubDate>Sat, 22 Sep 2007 22:14:13 +0000</pubDate>
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	<language>en</language>
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		<title>Writing Web Copy That Sells</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/142446595/</link>
		<comments>http://www.dewaldblog.com/marketing/writing-web-copy-that-sells-45/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 01:48:40 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/writing-web-copy-that-sells-45/</guid>
		<description><![CDATA[Before you go and buy yet another over-hyped ebook, buy this book from your local bookstore or Amazon:
Web Copy That Sells by Maria Veloso
It teaches you not only the mechanics, but also the strategy and tactics for writing compelling web copy. There are no magic tricks, no hyped promises, just solid useful information.
Share This
]]></description>
			<content:encoded><![CDATA[<p>Before you go and buy yet another over-hyped ebook, buy this book from your local bookstore or Amazon:</p>
<p><strong><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FWeb-Copy-That-Sells-Revolutionary%2Fdp%2F0814472494%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1185241209%26sr%3D8-1&#038;tag=dewaldblog-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325" rel="nofollow">Web Copy That Sells</a></strong> by Maria Veloso</p>
<p>It teaches you not only the mechanics, but also the strategy and tactics for writing compelling web copy. There are no magic tricks, no hyped promises, just solid useful information.</p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=45&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_45" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>How Does One Monetize Uploaded Content on Free IQ?</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/142446599/</link>
		<comments>http://www.dewaldblog.com/marketing/how-does-one-monetize-uploaded-content-on-free-iq-41/#comments</comments>
		<pubDate>Tue, 01 May 2007 15:43:15 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/how-does-one-monetize-uploaded-content-on-free-iq-41/</guid>
		<description><![CDATA[Free IQ, coined as the Marketplace for Ideas, is a service where people with information, education, consulting, advice, and other products and services can offer those services and products for sale to the general public. The sales of those products and services are driven by thousands of very motivated and focused affiliates.
This is never before [...]]]></description>
			<content:encoded><![CDATA[<p>Free IQ, coined as the Marketplace for Ideas, is a service where people with information, education, consulting, advice, and other products and services can offer those services and products for sale to the general public. The sales of those products and services are driven by thousands of very motivated and focused affiliates.</p>
<p>This is never before heard of concept for many people. For instance, let&#8217;s say you have a lot of experience with skateboard or snowboard tricks and you know there are other people who will be happy to pay money to acquire the same knowledge you have. But, you&#8217;re uncertain how to sell an ebook or a video where you impart your knowledge to others. </p>
<p>This is where Free IQ comes into the picture. They put your product on their site, they collect the payments, and their host of affiliates sell your product.</p>
<p> <a href="http://www.dewaldblog.com/marketing/how-does-one-monetize-uploaded-content-on-free-iq-41/#more-41" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=41&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_41" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>Google’s Focus on Paid Links Causes Uproar</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/142446600/</link>
		<comments>http://www.dewaldblog.com/seo/googles-focus-on-paid-links-causes-uproar-40/#comments</comments>
		<pubDate>Thu, 19 Apr 2007 01:16:47 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>SEO</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/seo/googles-focus-on-paid-links-causes-uproar-40/</guid>
		<description><![CDATA[From the little support and the huge uproar that the post about paid links by Matt Cutts has created, one can only deduce that most paid links are bought for the purpose of manipulating the natural search results.
Share This
]]></description>
			<content:encoded><![CDATA[<p>From the little support and the huge uproar that the <a href="http://www.mattcutts.com/blog/how-to-report-paid-links/">post about paid links</a> by Matt Cutts has created, one can only deduce that most paid links are bought for the purpose of manipulating the natural search results.</p>
<p> <a href="http://www.dewaldblog.com/seo/googles-focus-on-paid-links-causes-uproar-40/#more-40" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=40&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_40" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>How to Build One Massive Email Marketing List with AWeber</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/142446601/</link>
		<comments>http://www.dewaldblog.com/marketing/how-to-build-one-massive-email-marketing-list-with-aweber-37/#comments</comments>
		<pubDate>Tue, 27 Mar 2007 12:55:55 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/how-to-build-one-massive-email-marketing-list-with-aweber-37/</guid>
		<description><![CDATA[If you want to build a huge e-mail marketing list then I strongly recommend that you look at AWeber.  I am not easily impressed but I must tell you I am very impressed with the facilities that they provide to help you build your list.
Sure, I hear you say, AWeber is a tool, how [...]]]></description>
			<content:encoded><![CDATA[<p>If you want to build a huge e-mail marketing list then I strongly recommend that you look at <a href="http://www.dewaldblog.com/recommend/aweber/">AWeber</a>.  I am not easily impressed but I must tell you I am very impressed with the facilities that they provide to help you build your list.</p>
<p>Sure, I hear you say, AWeber is a tool, how can it help me build my autoresponder list?</p>
<p>Because of the following two words:</p>
<p> <a href="http://www.dewaldblog.com/marketing/how-to-build-one-massive-email-marketing-list-with-aweber-37/#more-37" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=37&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_37" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/dewaldblog/~4/142446601" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Ten Reasons Why Internet Marketing is better than Network Marketing (MLM)</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/142446602/</link>
		<comments>http://www.dewaldblog.com/marketing/internet-marketing-vs-network-marketing-36/#comments</comments>
		<pubDate>Thu, 15 Mar 2007 15:26:30 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/internet-marketing-vs-network-marketing-36/</guid>
		<description><![CDATA[With Internet Marketing:

You do not have to make a list of 200 of your closet friends and family.
You do not annoy the living crap out of your friends and family and you do not strain relationships.

Share This
]]></description>
			<content:encoded><![CDATA[<p>With Internet Marketing:</p>
<ol>
<li>You do not have to make a list of 200 of your closet friends and family.</li>
<li>You do not annoy the living crap out of your friends and family and you do not strain relationships.</li>
</ol>
<p> <a href="http://www.dewaldblog.com/marketing/internet-marketing-vs-network-marketing-36/#more-36" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=36&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_36" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>Beware, Tell-A-Friend is Most Probably SPAM</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/142446603/</link>
		<comments>http://www.dewaldblog.com/marketing/beware-tell-a-friend-is-most-probably-spam-35/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 01:24:47 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/beware-tell-a-friend-is-most-probably-spam-35/</guid>
		<description><![CDATA[Initially, based on layman&#8217;s common sense, my opinion was that Tell-A-Friend could not be spam, because it was one-to-one emails being sent and the sending of those emails would be initiated by a third-party (the website visitor) who wanted to send an email to his/her friend(s).
Often, the legal side of things is far more subtle [...]]]></description>
			<content:encoded><![CDATA[<p>Initially, based on layman&#8217;s common sense, my opinion was that Tell-A-Friend could not be spam, because it was one-to-one emails being sent and the sending of those emails would be initiated by a third-party (the website visitor) who wanted to send an email to his/her friend(s).</p>
<p>Often, the legal side of things is far more subtle and complex than simple common sense. That is definitely the case here.</p>
<p>Below, I will attempt to put in layman&#8217;s terms my understanding of the <a href="http://email.exacttarget.com/pdf/05canspamregformfrn.pdf">Federal Trade Commission&#8217;s interpretation</a> of the CAN-SPAM Act as it relates to Tell-A-Friend.</p>
<p> <a href="http://www.dewaldblog.com/marketing/beware-tell-a-friend-is-most-probably-spam-35/#more-35" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=35&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_35" class="akst_share_link" rel="nofollow">Share This</a>
</p><img src="http://feeds.feedburner.com/~r/dewaldblog/~4/142446603" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Is Tell A Friend a Form of SPAM?</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/142446604/</link>
		<comments>http://www.dewaldblog.com/marketing/tell-a-friend-spam-34/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 17:47:30 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/tell-a-friend-spam-34/</guid>
		<description><![CDATA[UPDATE: Please read my post entitled &#8220;Beware, Tell-A-Friend is Most Probably SPAM&#8221; to understand why this post has been struck out.

With the recent launches of Tell A Friend products, discussion has ensued whether having a Tell A Friend facility on your website can put you at risk of being accused of sending spam messages.
I&#8217;ve listed [...]]]></description>
			<content:encoded><![CDATA[<p>UPDATE: Please read my post entitled &#8220;<a href="/marketing/beware-tell-a-friend-is-most-probably-spam-35/">Beware, Tell-A-Friend is Most Probably SPAM</a>&#8221; to understand why this post has been struck out.</p>
<div style="text-decoration: line-through;">
<p>With the recent launches of Tell A Friend products, discussion has ensued whether having a Tell A Friend facility on your website can put you at risk of being accused of sending spam messages.</p>
<p>I&#8217;ve listed a few basic facts below pertaining to Tell A Friend. Please air your views in the Comments.</p>
</div>
<p> <a href="http://www.dewaldblog.com/marketing/tell-a-friend-spam-34/#more-34" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=34&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_34" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>AWeber and Tell-A-Friend Forms</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/276868309/</link>
		<comments>http://www.dewaldblog.com/marketing/aweber-and-tell-a-friend-forms-33/#comments</comments>
		<pubDate>Mon, 05 Mar 2007 18:15:51 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/aweber-and-tell-a-friend-forms-33/</guid>
		<description><![CDATA[UPDATE: Please read my post entitled &#8220;Beware, Tell-A-Friend is Most Probably SPAM&#8221; to understand why this post has been struck out.

There has been a lively discussion around AWeber&#8217;s decision to advise website owners not to use Tell-A-Friend forms on sites that also have AWeber opt-in forms.
Comments are now closed on that thread. I want to [...]]]></description>
			<content:encoded><![CDATA[<p>UPDATE: Please read my post entitled &#8220;<a href="/marketing/beware-tell-a-friend-is-most-probably-spam-35/">Beware, Tell-A-Friend is Most Probably SPAM</a>&#8221; to understand why this post has been struck out.</p>
<div style="text-decoration: line-through;">
<p>There has been a <a href="http://www.aweber.com/blog/email-marketing/tell-a-friend-forms-are-not-opt-in.htm">lively discussion</a> around AWeber&#8217;s decision to advise website owners not to use Tell-A-Friend forms on sites that also have AWeber opt-in forms.</p>
<p>Comments are now closed on that thread. I want to add the following to my thoughts on the issue.</p>
</div>
<p> <a href="http://www.dewaldblog.com/marketing/aweber-and-tell-a-friend-forms-33/#more-33" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=33&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_33" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>What Type of Webmaster are You?</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/276868310/</link>
		<comments>http://www.dewaldblog.com/marketing/what-type-of-webmaster-are-you-32/#comments</comments>
		<pubDate>Fri, 23 Feb 2007 19:21:51 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Website Content</dc:subject>
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/what-type-of-webmaster-are-you-32/</guid>
		<description><![CDATA[I&#8217;ve been thinking about the different stages I have gone through in my relatively short history as webmaster, and came up with four distinct classes or categories of approaches.

I thought you might find it interesting to evaluate yourself against these classes to see where you are in your webmaster &#8220;career&#8221; and if you are where [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been thinking about the different stages I have gone through in my relatively short history as webmaster, and came up with four distinct classes or categories of approaches.
</p>
<p>I thought you might find it interesting to evaluate yourself against these classes to see where you are in your webmaster &#8220;career&#8221; and if you are where you need to be.</p>
<p> <a href="http://www.dewaldblog.com/marketing/what-type-of-webmaster-are-you-32/#more-32" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=32&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_32" class="akst_share_link" rel="nofollow">Share This</a>
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		<item>
		<title>Definition of a Google AdSense Ad Unit</title>
		<link>http://feeds.feedburner.com/~r/dewaldblog/~3/276868311/</link>
		<comments>http://www.dewaldblog.com/marketing/adsense-ad-units-31/#comments</comments>
		<pubDate>Sun, 18 Feb 2007 15:46:51 +0000</pubDate>
		<dc:creator>Dewald</dc:creator>
		
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.dewaldblog.com/marketing/adsense-ad-units-31/</guid>
		<description><![CDATA[I trust that these samples will help you understand what is a Google AdSense ad unit, and how many of each you are allowed to place on your page.
Always check the AdSense Program Policies for the latest rules.
AdSense Ad Unit

This is a sample of one ad unit. It does not matter how many individual ads [...]]]></description>
			<content:encoded><![CDATA[<p>I trust that these samples will help you understand what is a Google AdSense ad unit, and how many of each you are allowed to place on your page.</p>
<p>Always check the <a href="https://www.google.com/adsense/support/bin/answer.py?answer=48182">AdSense Program Policies</a> for the latest rules.</p>
<h2>AdSense Ad Unit</h2>
<p><img src="/images/google-ad-unit.jpg" alt="Google AdSense Ad Unit" /></p>
<p>This is a sample of <strong>one ad unit</strong>. It does not matter how many individual ads are displayed inside. It also does not matter if the ad unit displays text, graphic, of video ads. The dimensions of the ad unit also do not matter, it remains one ad unit.</p>
<p>You may place a <strong>maximum of three ad units</strong> in total on one web page. You may place these three ad units on your page in addition to the other allowed AdSense units.</p>
<p> <a href="http://www.dewaldblog.com/marketing/adsense-ad-units-31/#more-31" class="more-link">(more&#8230;)</a></p>
<p class="akst_link"><a href="http://www.dewaldblog.com/?p=31&amp;akst_action=share-this"  title="E-mail this, post to del.icio.us, etc." id="akst_link_31" class="akst_share_link" rel="nofollow">Share This</a>
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