Dex Media

Now Hiring! Comprehensive Hiring Advice for Your Local Business

Lauryn Johnson — Wed, 22 Mar 2017 06:00:28 +0000

For local business owners, hiring is a very personal and often daunting thought. Your business is everything to you, so trusting someone else with the keys is a big stinking deal. Each new employee also has a significant potential for impacting your company’s culture and work atmosphere, as they represent a large percentage of your [...]

Make Facebook Your Digital Marketing Bestie

Lauryn Johnson — Tue, 21 Mar 2017 15:57:58 +0000

We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year. But that doesn’t mean Google is the only big fish in the digital marketing sea. Google dominates search, that’s for sure. But Facebook is aggressively taking big bites of the digital marketing pie from other hungry [...]

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Bring Your Google AdWords Campaigns into 2017

Lauryn Johnson — Fri, 17 Mar 2017 18:13:46 +0000

Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is one of the most useful tools in targeting local prospects who are searching for your type of business online and via mobile. Of the options out there, Google AdWords is by far the most popular paid [...]

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5 Local Business Website “Must-Haves”

Lauryn Johnson — Wed, 15 Mar 2017 19:30:31 +0000

We don’t have to pull up your search history to know most local business owners have, at one point or another, searched “business website” in hopes you’ll get some help or advice. The results likely felt like a double-edged sword. There are tons of resources out there to support anyone setting up a business website [...]

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Don’t Let These Common Business Pitfalls Trip You Up

Lauryn Johnson — Mon, 13 Mar 2017 16:21:57 +0000

Have you ever walked into a business and been really confused or overwhelmed? Maybe it was an overzealous business owner who wanted to share one too many ideas with you. Or maybe the staff was too stand-offish? Maybe you saw products and services that seemed mismatched or unfocused. There are hundreds of reasons local businesses [...]

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Know Your Neighbors – 4 Benefits of Business Networking

Lauryn Johnson — Thu, 02 Mar 2017 14:00:23 +0000

Large corporations routinely hire public affairs, community relations and corporate citizenship leaders to represent their businesses locally. Why? Some will say it’s to further a big business agenda, and maybe that’s partly the case. More often though, they’ll cite the benefits of supporting your local community, advocating for economic prosperity and most importantly – networking. [...]

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Don’t Take Our Word for it, Take Google’s

Lauryn Johnson — Wed, 01 Mar 2017 14:00:44 +0000

Google recently released a video called, “How to hire an SEO.” You probably know by now that SEO stands for search engine optimization. In real people terms, that means enhancing what’s on your website such that your business ranks well with search engines like Google, Yahoo! and Bing. Call us crazy, but if you want [...]

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5 Steps to Evaluate Your Online Business Listings

Lauryn Johnson — Wed, 22 Feb 2017 14:00:40 +0000

Do you know where search engines are pulling your business’s information from? The most common response we get when we ask that question is, “from my website, of course!” Not so fast. If you want customers to find your business first, consistent online listings up your chances of being found (in addition to off-the-chain website [...]

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Looks Aren’t Everything, But Your Emails Need a Makeover

Lauryn Johnson — Tue, 21 Feb 2017 16:34:20 +0000

Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us, is spam – those emails you didn’t ask to receive and are likely not at all relevant. As a savvy business owner, you know better than to litter the inboxes of unsuspecting customers. But there’s more [...]

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Dex Media

Now Hiring! Comprehensive Hiring Advice for Your Local Business

Make Facebook Your Digital Marketing Bestie

Bring Your Google AdWords Campaigns into 2017

5 Local Business Website “Must-Haves”

Don’t Let These Common Business Pitfalls Trip You Up

Know Your Neighbors – 4 Benefits of Business Networking

Don’t Take Our Word for it, Take Google’s

Top News Stories and Trends in Local Online Marketing 2/24

5 Steps to Evaluate Your Online Business Listings

Looks Aren’t Everything, But Your Emails Need a Makeover