Comments for davefleet.com

Comment on Think PR People Don’t Need Math? Think Again by Dave Fleet

Dave Fleet — Mon, 06 Jul 2009 18:31:01 +0000

Heather – you’re absolutely, 100% right about that. What’s more, we need to go beyond our own departments and campaigns and be able to understand business financials if we want PR to have a seat at the senior management table.

Comment on Think PR People Don’t Need Math? Think Again by BUZZBOT_Bob (Buffalo_Bob)

BUZZBOT_Bob (Buffalo_Bob) — Mon, 06 Jul 2009 18:15:06 +0000

Twitter Comment

Think PR People Don’t Need Math? Think Again | davefleet.com: Social media and traditional media audits; MRP.. [link to post]

– Posted using Chat Catcher

Comment on Think PR People Don’t Need Math? Think Again by Heather Yaxley

Heather Yaxley — Mon, 06 Jul 2009 17:08:52 +0000

I’ve written about PR and maths several times myself – but note that you miss one of the most important reason for understanding numbers:

Budgeting and accounting – this is a real strategic stumbling block for PR practitioners if they cannot understand let alone discuss the financials with their senior colleagues. At the more tactical level, we need to put together budgets and manage the money for campaigns and departments to be taken seriously.

Comment on Think PR People Don’t Need Math? Think Again by sherster (Sheri Morgan)

sherster (Sheri Morgan) — Mon, 06 Jul 2009 15:30:06 +0000

Twitter Comment

@davefleet The question is whether we WANT math!

– Posted using Chat Catcher

Comment on Think PR People Don’t Need Math? Think Again by a_sinclair (Andrew Sinclair)

a_sinclair (Andrew Sinclair) — Mon, 06 Jul 2009 14:51:06 +0000

Twitter Comment

Great post on the need for basic math and analytics skills by PR people (applies to marketers too) [link to post] (via @davefleet)

– Posted using Chat Catcher

Comment on Think PR People Don’t Need Math? Think Again by CourtBethune (Court Bethune)

CourtBethune (Court Bethune) — Mon, 06 Jul 2009 14:14:06 +0000

Twitter Comment

@Brittanij Yuck!!

– Posted using Chat Catcher

Comment on Think PR People Don’t Need Math? Think Again by kristen_okla (Kristen Turley, APR)

kristen_okla (Kristen Turley, APR) — Mon, 06 Jul 2009 14:04:06 +0000

Twitter Comment

RT @davefleet: Think PR people don’t need math? Think again. [link to post] #pradvice

– Posted using Chat Catcher

Comment on Think PR People Don’t Need Math? Think Again by DonnaPapacosta (Donna Papacosta)

DonnaPapacosta (Donna Papacosta) — Mon, 06 Jul 2009 13:58:07 +0000

Twitter Comment

RT @MediaMiser: RT @davefleet Think PR people don’t need math? Think again. [link to post] [Great post, Dave!]

– Posted using Chat Catcher

Comment on Think PR People Don’t Need Math? Think Again by Donna Papacosta

Donna Papacosta — Mon, 06 Jul 2009 13:55:36 +0000

Excellent post, Dave. You’re so right. PR people and journalists alike really need to be comfortable with numbers. I cringe every time I see someone use the word “rate” mistakenly, for example.

I was not thrilled with a statistics class in grad school, but I’m glad it was required.

Comment on Think PR People Don’t Need Math? Think Again by MediaMiser (Kelly @ MediaMiser)

MediaMiser (Kelly @ MediaMiser) — Mon, 06 Jul 2009 13:54:06 +0000

Twitter Comment

RT @davefleet Think PR people don’t need math? Think again. [link to post] [Great post, Dave!]

– Posted using Chat Catcher