http://dibs007.blogspot.com/All about Change Managementennoreply@blogger.com (Dibyendu Choudhury)Sun, 08 Nov 2009 20:48:27 PSTBlogger http://www.blogger.com68125noreply@blogger.comnoThis Blog is all about Change and its Management...starting with Internet Marketing, Industries, CRM, Consumers and education with recent changes. Change is the only constant and the efforts been made to keep it updated on a continuous basis which governshttp://creativecommons.org/licenses/by/2.0/http://creativecommons.org/images/public/somerights20.gifdibshttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with Pageflakeshttp://feedproxy.google.com/~r/dibs/~3/c6aQmtcdFDw/case-studi.htmlCase Studiesnoreply@blogger.com (Dibyendu Choudhury)Thu, 17 Sep 2009 00:02:34 PDTtag:blogger.com,1999:blog-7452569708908454368.post-38191816273371088680This page is intended for those who want to explore beyond their bookish knowledge and having intentions to learn more about the external world. These articles are assorted for my own interests too...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=c6aQmtcdFDw:gvqic_k2ggs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=c6aQmtcdFDw:gvqic_k2ggs:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=c6aQmtcdFDw:gvqic_k2ggs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=c6aQmtcdFDw:gvqic_k2ggs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=c6aQmtcdFDw:gvqic_k2ggs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/c6aQmtcdFDw" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/09/case-studi.htmlhttp://feedproxy.google.com/~r/dibs/~3/806b4fa47uc/student-feedback-survey.htmlStudents Surveynoreply@blogger.com (Dibyendu Choudhury)Sat, 12 Sep 2009 02:31:44 PDTtag:blogger.com,1999:blog-7452569708908454368.post-223331168975294400Loading...For any further clarifications kindly get in touch with me dibchoudhury@gmail.com<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=806b4fa47uc:6fUV4BNvzEA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=806b4fa47uc:6fUV4BNvzEA:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=806b4fa47uc:6fUV4BNvzEA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=806b4fa47uc:6fUV4BNvzEA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=806b4fa47uc:6fUV4BNvzEA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/806b4fa47uc" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/08/student-feedback-survey.htmlhttp://feedproxy.google.com/~r/dibs/~3/HTMXx3UYLfw/duggSun, 09 Aug 2009 00:00:00 PDThttp://digg.com/users/dibyendu007//dugg#2009-08-08<ul> <li><a href="http://digg.com/business_finance/Advertising_is_Dead_3">Advertising is Dead.</a><br/> Dibyendu Choudhury wrote: Advertising is Dead.&ldquo;Advertising is dead&rdquo;&hellip;Sergio Zymann, Ex Vice president of Coca-Cola told this recently. Tell me honestly, how many advertisements you&rsquo;ve watched carefully today and how many have caught your attention seriously so that it would influence your buying decisions?</li> </ul><img src="http://feeds.feedburner.com/~r/dibs/~4/HTMXx3UYLfw" height="1" width="1"/>http://digg.com/users/dibyendu007//dugg#2009-08-08http://feedproxy.google.com/~r/dibs/~3/JUVj3PlHSwE/advertising-is-dead.htmlmarketing conceptsChange ManagementConsumer behavior Changesnoreply@blogger.com (Dibyendu Choudhury)Sat, 08 Aug 2009 04:24:16 PDTtag:blogger.com,1999:blog-7452569708908454368.post-253616854499761732912no “Advertising is dead”…Sergio Zymann, Ex Vice president of Coca-Cola told this recently. Tell me honestly, how many advertisements you’ve watched carefully today and how many have caught your attention seriously so that it would influence your buying decinoreply@blogger.com (Dibyendu Choudhury) “Advertising is dead”…Sergio Zymann, Ex Vice president of Coca-Cola told this recently. Tell me honestly, how many advertisements you’ve watched carefully today and how many have caught your attention seriously so that it would influence your buying decisions? Seriously, I’m not kidding, but I know in 90% cases the answer from you would be nothing, may be even at the time of recalling your memory, you would be amazed that, it’s a complete blank, nothing comes out in your mind. Now tell me, while buying anything starting from the weekly shopping to your daily grocery in some kind of retail format, is it possible for you to remember all those ads and buy stuffs matching your perceptions? At any case, while in transit or at home till we go to the bed, we’re all rushing through that time frame, everyday, though we’re getting bombarded with thousands of advertisements while starting our day by Radio, TV, Newspaper, Magazines, websites, SMS from everywhere. Hardly, I could remember an ad caught my mind and had changed my buying decision so far except may be few here and there, and those few I’ve appreciated mostly for their art form or the aesthetic values. That doesn’t mean the advertisement was great and it had accomplished its goal. Today, common people are daily undergoing through most-probably billions of ad exposures and within those billions of exposures, hardly few get attracted by the people and create a spot in person’s mind. A person is exposed for an ad for just couple of seconds and within that frame a company needs to achieve its advertising goal and for that, company is spending billions from its marketing budget. Sometimes I feel recession is good, so that organizations rethink and reorganize themselves to survive in that tight market. Customers, who buy, will buy at any case irrespective of the good or bad quality of advertisements made by the companies. Advertising may be described as the science of arresting the human intelligence long enough as milking the cow. What happens when, there is recession like now? The first thing companies would cut the costs in every aspects of marketing, curtail advertisement costs, then lay off people and squeeze down operations and costs. Which we’re seeing now, name a company which had not seen such blood bath during this span. The bigger the organization, the bigger the cost cutting agenda. Amongst them, most of the cost cutting efforts have happened from the marketing department all over the world. That means, marketing is always been treated as the step child by the organizations, because mostly the organizations are run by the Financial people, and they always had seen marketing budget as the percentage costs of the total revenues earned. Recession means the revenue would be less, directly it would be impacting the revenue, hence curtail all the marketing costs. This fallacy had been severely criticized by Prof. Nirmalya Kumar of London School of Business or even Phillip Kotler. In the real business world, marketing department always been treated as the step child, and as if, it’s the sole responsibilities of the marketing department only to earn revenues on behalf of the company; rest others would be only counting and spending them, and at the bad times when no one is buying or mostly deferring their buying plans, start squeezing the budget from the marketing department first. Human being is always been fascinated to pass the buck, marketing department is been treated so far so rough, that we may have to scrap the entire word “marketing” what we knew and learnt so far. May be this is the call to re-invent new marketing concepts to accommodate changes for the changes happening in the market, especially at the hard times like now. “Advertising” which is the small part of the entire Marketing concepts, I’ve chosen as our point of discussion. Reverse is again true, recession is the good time when companies should do intelligent marketing, offer better deals to the loyal customermarketing concepts, Change Management, Consumer behavior Changes“Advertising is dead”…Sergio Zymann, Ex Vice president of Coca-Cola told this recently. Tell me honestly, how many advertisements you’ve watched carefully today and how many have caught your...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=JUVj3PlHSwE:A83zKntKgr0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=JUVj3PlHSwE:A83zKntKgr0:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=JUVj3PlHSwE:A83zKntKgr0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=JUVj3PlHSwE:A83zKntKgr0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=JUVj3PlHSwE:A83zKntKgr0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/JUVj3PlHSwE" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/08/advertising-is-dead.htmlhttp://feedproxy.google.com/~r/dibs/~3/8SABSZFsn_I/no-two-countries-that-both-had.htmlChina controlling US EconomyIndia the next Super Powernoreply@blogger.com (Dibyendu Choudhury)Tue, 14 Jul 2009 01:18:32 PDTtag:blogger.com,1999:blog-7452569708908454368.post-698658850715311650318In Thomas L. Friedman’s 1999 book The ‘Lexus and the Olive Tree’ the following observation was presented: “No two countries that both had McDonald’s had fought a war against each other since each got...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=8SABSZFsn_I:OXaW1Rh1Pp8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=8SABSZFsn_I:OXaW1Rh1Pp8:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=8SABSZFsn_I:OXaW1Rh1Pp8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=8SABSZFsn_I:OXaW1Rh1Pp8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=8SABSZFsn_I:OXaW1Rh1Pp8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/8SABSZFsn_I" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/07/no-two-countries-that-both-had.htmlhttp://feedproxy.google.com/~r/dibs/~3/-Bmm6JR_q9Q/us-recession-and-its-impact-on-american.htmlsocio economic changeChange coming for AmericaRapid GlobalizationRecession and Job cutsnoreply@blogger.com (Dibyendu Choudhury)Sun, 28 Jun 2009 22:45:33 PDTtag:blogger.com,1999:blog-7452569708908454368.post-37198579777603966120noDue to economic uncertainty, US customers have changed their mind in the purchase of expensive items. In fact this has been seen in the behaviour of the American customers in the purchase of products. Actually the American customers have decided to shift noreply@blogger.com (Dibyendu Choudhury)Due to economic uncertainty, US customers have changed their mind in the purchase of expensive items. In fact this has been seen in the behaviour of the American customers in the purchase of products. Actually the American customers have decided to shift their purchase from now to the future in the case of expensive items. This becomes a concern for all the people who are related their purchase. Not to forget, American customers are considered as the backbone of the American economy. These are the customers whose spending decisions make up 70% of the economic activity. These customers’ moods are continuously assessed by the pollsters. Mainly their purchase decisions are deferred with reference to the house, cars, electronics, clothes and other expensive items. 2. US RECESSIONA recession is a decline in a country’s gross domestic product (GDP) growth for two or more consecutive quarters of a year. A recession is also preceded by several quarters of slowing down. US economy is on the brink of or already in recession. During the first quarter of 2008, US economy managed to grow by 0.1% and is also likely to decline by 0.5% in the second quarter of 2008. The second quarter growth result is likely to come by 31st July 2008. It has also been seen that there was no growth in the last month of the 1st quarter. Not surprisingly, consumers are distinctly less confident now than they were just one quarter ago. 3. REASONS OF US RECESSIONThus what could be the reasons for the slower economic growth in the US? As US has not declared that they are in recession, it can be written as slower economic growth. First reason could be the Bush administration which gave the economy before 2004 and 2006 elections, through a combination of large tax cuts and large increases in military outlays. Second could be the record budgetary and current account deficits have severely neutralized the fed’s monetary policy view as interest rates cannot be reduced substantially for fear of collapse of the US dollar. Third, all this is taking place at the same time that the construction industry is in confusion and housing prices are declining. 4. CONSEQUENCES OF US RECESSION When the economy slows down, business activities decline and less money change hands. Businesses often find themselves in a more difficult environment. They spend less in the businesses and try to curtail their investment in the different expenditures such as reduction of the sales force size. According to reports, in March 2008, the US economy lost 80000 jobs. This is the biggest drop in five years. The economic analysts have also opined that the rising oil prices, the prolonged housing slump and continuous job losses in the first quarter of 2008 are the main reasons behind recession. “I think the key concern for a consumer in a recession is the worry that they‘ll lose their job, said Joel Naroff, Chief Economists at Commerce Bancorp. If it’s an extended recession, there will be fewer and smaller pay raises and bonuses, so they will be bringing in less income.” The rise in the global economy has prompted many us based companies to close factories and outsource the work to other countries. Some economists see debt and the current credit crises, as a significant threat to consumers in a recession. 5. INDUSTRY SALES AND INDICATORS The monthly retail sales in the US increased by an average of 0.1% in the second quarter of 2007, 0.5 % in the third quarter and 0.13% in the fourth quarter over the corresponding period of the previous year. However in the first quarter of 2008 consumer spending declined by 0.03% per month. US Durable Goods Orders over the past year exhibit a similar pattern. These are items that have a normal useful life of more than one year. Another indicator is Personal consumption expenditures (PCE), over the past year, the monthly average has been positive every quarter: Q2 2007-+0.2%; Q3 +0.43%; Q4 0.53%; Q1 2007-08 - +0.3% and April 2008 +0.2%. Retail Sales in the US over the sasocio economic change, Change coming for America, Rapid Globalization, Recession and Job cutsDue to economic uncertainty, US customers have changed their mind in the purchase of expensive items. In fact this has been seen in the behaviour of the American customers in the purchase of...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=-Bmm6JR_q9Q:kfkLH-QEOl8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=-Bmm6JR_q9Q:kfkLH-QEOl8:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=-Bmm6JR_q9Q:kfkLH-QEOl8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=-Bmm6JR_q9Q:kfkLH-QEOl8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=-Bmm6JR_q9Q:kfkLH-QEOl8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/-Bmm6JR_q9Q" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/06/us-recession-and-its-impact-on-american.htmlhttp://feedproxy.google.com/~r/dibs/~3/jv69GYwnF_g/six-steps-far-from-your-desired-job.htmlBrandingRecession and Job cutsUnemployment ratio and recessionnoreply@blogger.com (Dibyendu Choudhury)Sat, 16 May 2009 04:18:12 PDTtag:blogger.com,1999:blog-7452569708908454368.post-87393087238966254644no Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parentnoreply@blogger.com (Dibyendu Choudhury) Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Six degrees of Separation- The art and the science in finding a job in this troubled market. Personal Branding-II Imagine a kind of situation when you don’t have to apply for a job, but you’re landing up with all the good offers and employers are obliged if you join them. This is not the tale of Alice in Wonderland honey, this might be a possibility, because a person who’s highly visible by the head hunters in the Internet and networked with the right people at the right time might be needed at the right place, and you never know who might need you badly to join their company and might be pressing you hard to join them with a bigger and fatter pay checks with better benefits. I always used to get amazed by a friend of mine who used to act as a scavenger. Hey, don’t get astonished by that term in the Internet world. How many of you generally go through those chain mails and forward to the people in your address book daily? Many of us, we forward to our friends and colleagues daily and then delete it without even seeing the matter well. Many like me delete it in the first shot to break the chain. We’re aware of some people in the net known as chain e-mail collectors known as scavengers and these mails are one of their weapons to collect the e-mail id’s of yours and mine. My friend collects those chain mails and makes database of e-mails for e-mail marketing once he does the right segmentation of those data. Right now we’re aware that, these e-mails are saleable and target marketing yields very good result inexpensive way. This is a part of Below the Line (BTL) activities while we talk about promotions. Naturally the question comes now what, how and where this Six Degree of separation theory has got relevance with our topic of discussion. They say the world is small and round, Six degrees of Separation (also referred to as the "Human Web") refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on this planet named Earth. It was popularized by a written by John Guare. Several studies, such as Milgram's small world experiment, have been conducted to empirically measure this connectedness. While the exact number of links between people differs depending on the population measured and the types of links used, it is generally found to be relatively small. Hence, the phrase "six degrees of separation" is often used as a synonym for the idea of the "small world" phenomenon. So, there's this job that you really want. But, to get it, you'd have to find a way to get yourself in a direct dialogue with the hiring manager—the one person who can decide that you are precisely the right person for the job. Initially, though, the outlook is grim because you don't know anyone—either in IT or the cafeteria—who works there. But, in all likelihood, if you know someone to your target company, you're a lot closer to that job and know that hiring manager than you think. You might be just six degrees away from making contact, according to recent research. I know you would now ask me, am I kidding? At this moment most of the job sites are repeating their jobs, in different consulting companies name, hiring been frozen last seven to eight months back in most of companies. What’s the point in getting connected with the hiring managers now? Can they hire now? Because, I may be needing a job righBranding, Recession and Job cuts, Unemployment ratio and recessionNormal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=jv69GYwnF_g:6tXm5uI5yTk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=jv69GYwnF_g:6tXm5uI5yTk:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=jv69GYwnF_g:6tXm5uI5yTk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=jv69GYwnF_g:6tXm5uI5yTk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=jv69GYwnF_g:6tXm5uI5yTk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/jv69GYwnF_g" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/05/six-steps-far-from-your-desired-job.htmlhttp://feedproxy.google.com/~r/dibs/~3/R8XjrjXFJ1U/personal-branding-i.htmlBrandingRetail ManagementConsumer behavior Changesnoreply@blogger.com (Dibyendu Choudhury)Thu, 07 May 2009 07:41:23 PDTtag:blogger.com,1999:blog-7452569708908454368.post-84009213925044524712noPersonal Branding- a product named you and me….. It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you randed. That coffee travel mug you’re carrying — ah, you’re a Starbucknoreply@blogger.com (Dibyendu Choudhury)Personal Branding- a product named you and me….. It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you randed. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your Tshirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end ... You’re branded, branded, branded, branded. The consumer behavior is changing and these products and branding is also changing to cope up the sarrounding changes. Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc. While I was drafting this article for publishing, I recalled a friend of mine, who just hear songs in the car very loudly or may be the other one who is always a busy man and keeps us waiting to talk with him while he takes other’s calls in cell phone and starts speaking and get involved in that conversation forgetting about our presence (In India talking/ taking calls of others in front of you/me are still widely culturally accepted and a kind of icon of a busy man no matter how much you feel ignored internally). Hence, we create an image of ours in others mind knowingly or unknowingly. If I ask my son which phone he wants, he'll promptly suggest me to get a Samsung for him because Amir Khan is the brand ambassador for Samsung phones in India, and he's a profound fan of his Ghajini movie made by Aamir. So brand and brand ambassador is very much important for a product to market and we're the product as well as our own brand ambassador for my Inc.com. It’s time for me — and you — to take a lesson from the big brands, a lesson that’s true for anyone who’s interested in what it takes to stand out and prosper in the new world of work. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in the business today, our most important job is to be head marketer for the brand called You. It’s that simple — and that hard. And that inescapable. The real action is at the other end: the main chance is becoming a free agent in an economy of free agents, looking to have the best season you can imagine in your field, looking to do your best work and chalk up a remarkable track record, and looking to establish your own micro equivalent of the Nike swoosh. Because if you do, you’ll not only reach out toward every opportunity within arm’s ( or laptop’s ) length, you’ll not only make a noteworthy contribution to your team’s success —you’ll also put yourself in a great bargaining position for next season’s free-agency market. The good news — I'm back for my readers in a great way and it is largely good news — is that everyone has got a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark. Who understands this fundamental principle? The big companies do. They’ve come a long way in a short time: it was just more than a decade ago, April 2, 1993 to be precise, when Philip Morris cut the price of Marlboro cigarettes by 40 cents a pack. That was on a Friday. On Monday, the stock market value of packaged goods companies fell by $25 billion. Everybody agreed: brands were doomed. Today brands are everything, and all kinds of products and services — from accounting firms to sneaker makers to restaurants — are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz. Who else understands it? Every single Web site sponsor. In fact, the Web makes the case for branding more directly than any packaged good or consumer product ever could. Here’s Branding, Retail Management, Consumer behavior ChangesPersonal Branding- a product named you and me….. It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you randed. That...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=R8XjrjXFJ1U:2h-yNKbeL2k:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=R8XjrjXFJ1U:2h-yNKbeL2k:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=R8XjrjXFJ1U:2h-yNKbeL2k:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=R8XjrjXFJ1U:2h-yNKbeL2k:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=R8XjrjXFJ1U:2h-yNKbeL2k:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/R8XjrjXFJ1U" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/05/personal-branding-i.htmlhttp://feedproxy.google.com/~r/dibs/~3/tXv0c6pBncU/scope-of-retailing-fmcg-2.htmlreality of Indian growthRetail ManagementConsumer behavior ChangesChange in Indian Economynoreply@blogger.com (Dibyendu Choudhury)Fri, 01 May 2009 01:56:12 PDTtag:blogger.com,1999:blog-7452569708908454368.post-26324106526649403750v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false ...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=tXv0c6pBncU:hBOtm8gJQp0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=tXv0c6pBncU:hBOtm8gJQp0:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=tXv0c6pBncU:hBOtm8gJQp0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=tXv0c6pBncU:hBOtm8gJQp0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=tXv0c6pBncU:hBOtm8gJQp0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/tXv0c6pBncU" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2009/04/scope-of-retailing-fmcg-2.htmlhttp://feedproxy.google.com/~r/dibs/~3/ZLTPLDI4xkE/retail-industry-in-india-and-modern.htmlSales conceptsRetail ManagementConsumer behavior ChangesChange in Indian Economynoreply@blogger.com (Dibyendu Choudhury)Sat, 02 Aug 2008 05:34:53 PDTtag:blogger.com,1999:blog-7452569708908454368.post-25956765783962175941I was talking with a friend few days back, formerly a CEO of a well reputed IT training school now in consultancy and recruitment. He was saying that, India Inc right now having huge demands in...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=ZLTPLDI4xkE:e7fsFRq61Os:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=ZLTPLDI4xkE:e7fsFRq61Os:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=ZLTPLDI4xkE:e7fsFRq61Os:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=ZLTPLDI4xkE:e7fsFRq61Os:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=ZLTPLDI4xkE:e7fsFRq61Os:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/ZLTPLDI4xkE" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/08/retail-industry-in-india-and-modern.htmlhttp://feedproxy.google.com/~r/dibs/~3/zNYc18i7EqI/let-our-poor-democracy-also-wait.htmlIndian Economy SoaringChange for goodEconomy and SocietyChallenges in implementing change managementIndia the next Super PowerChange in Indian Economynoreply@blogger.com (Dibyendu Choudhury)Fri, 01 Aug 2008 12:30:51 PDTtag:blogger.com,1999:blog-7452569708908454368.post-497528602088810313012noIn few of my earlier articles, I was trying to portray that India is going to be the super power in all sense. Few of my readers wrote me and told me that, I want to show the entire world only the gorgeous India, booming Indian economy not the actual misenoreply@blogger.com (Dibyendu Choudhury)In few of my earlier articles, I was trying to portray that India is going to be the super power in all sense. Few of my readers wrote me and told me that, I want to show the entire world only the gorgeous India, booming Indian economy not the actual miseries and struggles of our poor Indian life. Many argued and mostly are discouraged and left hoping on me and talked all negative about India and its political system and Infrastructure. Well…here I would like to say them, we all can see negatives and talk about it but there must be some light even in a dark tunnel…which might open up a fresh new world in front of us again, I’m sure we all know that darkness itself has got some light. Let us not be mourned and loose all the hopes rather, let us be hopeful and think positive in this political darkness of India, which would boost us again with all the spirits to fight against all the adverse situations. Let us talk what positives we have got out of this recent drama of Indian politics. Recently, Indian ruling UPA Govt survived in the confidence motion in the parliament, and we mostly had seen or followed the coverage of the debate of confidence motion anxiously. The non-confidence been brought by left front which did the co-operation for last 4 years and just before the election, they lacked the right vision of leadership capability and have withdrawn themselves from the coalition just on the Nuke deal issue, whereas there was no dearth of a real political party e.g. inflation, poverty etc. Right front of this nation leaded by BJP also brought the non-confidence on this ruling party and the test is over by now. We all had seen the drama of money wading MP’s who accused the ruling Govt for the bribery, and the entire drama of the oppositions pressurizing the Prime Minister of the ruling party Dr. Manmohan Singh for the early resignation in many ways before even they can see the confidence motion. Both the oppositions had left no stone unturned including accusing the entire Govt including the misuse of power etc. There are countless negative, the entire media got flooded with all kinds of negative comments about our false democracy, about our hypocrisies, about the chauvinism, about the greed for the dynasty, about the dictatorship emergence ended with the unfair removal of a loyal Speaker to the nation and capable person like Mr. Somnath Mukherjee from the left front party etc. I would try to reveal another perspective for my fellow country men through this article, and trying to find some light of hope within all these darkness… Let me quote Dr. Singh from the year 1991 while he was the Finance Minister, prior going for the confidence motion like the same on the economic reforms issues when PM was Mr. Narshimha Rao. He was optimistic then also and said to the then PM “It is possible we will still collapse, but there is a chance that if we take bold measures, we may turn around. We must convert this crisis into an opportunity to build a new India, to do things which many people before us have thought and said should be done, but somehow were never done” He was never having a political background neither a common politician which we commonly see and discuss about in recent Indian politics, but when situation demanded he got converted into a great politician, which we had not seen in recent times in India. Basically a professor of Economics had immense contribution to the Indian economic reforms for which India started shining and we’re here today. He himself said many times that “Life is not free of Contradictions” and he had seen contradictions where he had no option of implementing most of the reforms in last four years e.g privatizations etc. despite of seating in the leadership role of UPA Govt due to the same Left Front and their oppositions remaining within the system including this Nuke deal. He always thinks out of the box, the old power mongering politics never had attracted him. He had let the people to do politics aroundIndian Economy Soaring, Change for good, Economy and Society, Challenges in implementing change management, India the next Super Power, Change in Indian EconomyIn few of my earlier articles, I was trying to portray that India is going to be the super power in all sense. Few of my readers wrote me and told me that, I want to show the entire world only the...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=zNYc18i7EqI:N6B69OuVH7o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=zNYc18i7EqI:N6B69OuVH7o:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=zNYc18i7EqI:N6B69OuVH7o:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=zNYc18i7EqI:N6B69OuVH7o:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=zNYc18i7EqI:N6B69OuVH7o:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/zNYc18i7EqI" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/07/let-our-poor-democracy-also-wait.htmlhttp://feedproxy.google.com/~r/dibs/~3/uM0XamDlOZc/why-is-so-much-turmoil-for-nuke-deal-in.htmlChange for goodIndia the next Super PowerChange in Indian Economynoreply@blogger.com (Dibyendu Choudhury)Mon, 21 Jul 2008 08:59:38 PDTtag:blogger.com,1999:blog-7452569708908454368.post-365635238358386036819noWhy is so much turmoil for Nuke deal? Is it a personal ego clash or does it have any political values kept in that question for the common people and larger rural population of India, for which now two major oppositions are fighting, ignoring inflation, anoreply@blogger.com (Dibyendu Choudhury)Why is so much turmoil for Nuke deal? Is it a personal ego clash or does it have any political values kept in that question for the common people and larger rural population of India, for which now two major oppositions are fighting, ignoring inflation, and keeping other major development factors pending. Within few hours we’ would know the booming India would be hijacked by the sense of instability for another six months or not. Many experts already commented that, during this turmoil if this Govt goes for the election now, 2009 Q1 would be profitable for the entire India, or else at any case they’ve to go for election in 2009. The business men can’t afford to loose much, because 2008 had given enough pain in profit booking due to soaring oil prices and inflation. The equity market had also seen huge corrections. Hence, when things are going bad, let it be bad and finish it for all. So, we reach at today when most of the world is watching India tonight at this debate. There’re several opinions available from the different sources in Internet. In Favor: We don’t yet know the wonders a cheap and dependable energy can do to our lives, not because we lack education but because we tend to look back rather than look forward. The life in rural area improves if the urban area is thriving it is not true other way round. After all jobs are in the urban area not in rural areas. The law of prosperity seem s to a complete circle. Look at the 15% rise in cost of the fuel, it has played havoc with the life of general public. Everything has gone dearer by more than 10%. Imagine if the cost of electricity comes down by 30% and the supply becomes dependable. It will change the way we live. Even after the deal has been made, we can still go ahead with our nuclear weapon program. We just have to keep the facilities open for inspection. This is fine. We can have Pokharan -III. When there is much benefit from the nuke deal, we have to be dependent upon the supplier. The law of nature is you always blown down to the giver ! Be it the Sun, the Earth the Water, the mother . US Democratic presidential candidate Barack Obama said he would not seek changes in a controversial nuclear deal with India and hoped it would be finalised by year-end, a magazine reported Saturday. "The existing agreement effectively balanced a range of important issues -- from our strategic relationship with India to our non-proliferation concerns to India's energy needs," Obama was quoted as saying by the weekly Outlook news magazine. "I am therefore reluctant to seek changes," he said in the interview. Indian Prime Minister Manmohan Singh and US President George W. Bush had in 2005 unveiled the agreement which if finalised will allow India in to the fold of global nuclear commerce after having been shut out for decades. Singh argues the pact is crucial for India's energy security and continued strong economic growth. But the Indian government's left-wing allies who are staunchly opposed to the agreement last week withdrew their support over the issue. The government will now face a confidence vote on July 22, hich is within few hours of this posts and I was watching the learned members of parliaments, how they were fighting with each others forgetting the true faces of India. Despite the political opposition, Singh's government moved forward on an agreement subjecting the country's civilian nuclear sites to international controls for the first time. An approval by the UN atomic agency International Atomic Energy (IAEA) of the draft agreement is one of the several conditions India must fulfil to clinch the accord, apart from getting the nod from the Nuclear Suppliers Group. "A final judgement on the deal negotiated by the Indian and US governments ... must await the IAEA's approval of a safeguards agreement with India and changes to be agreed by the Nuclear Suppliers Group," Obama was quoted as saying. "At that point, the US Congress will decide whether to approve the agreementChange for good, India the next Super Power, Change in Indian EconomyWhy is so much turmoil for Nuke deal? Is it a personal ego clash or does it have any political values kept in that question for the common people and larger rural population of India, for which now...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=uM0XamDlOZc:MZ0TLnvuuFA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=uM0XamDlOZc:MZ0TLnvuuFA:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=uM0XamDlOZc:MZ0TLnvuuFA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=uM0XamDlOZc:MZ0TLnvuuFA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=uM0XamDlOZc:MZ0TLnvuuFA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/uM0XamDlOZc" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/07/why-is-so-much-turmoil-for-nuke-deal-in.htmlhttp://feedproxy.google.com/~r/dibs/~3/MHYPRH68zMk/yes-no-maybe-wait-investors-dilemma.htmlEconomy and SocietyChange in Indian EconomyGlobalization in true sensenoreply@blogger.com (Dibyendu Choudhury)Thu, 03 Jul 2008 23:47:27 PDTtag:blogger.com,1999:blog-7452569708908454368.post-14133943242695138310no"Give me a one-handed economist” Harry Truman, an ex American President once frustratingly remarked. "All my economists seem to say; On the one hand. On the other…” The financial world too suffers today from an overload of information, many of which is ponoreply@blogger.com (Dibyendu Choudhury)"Give me a one-handed economist” Harry Truman, an ex American President once frustratingly remarked. "All my economists seem to say; On the one hand. On the other…” The financial world too suffers today from an overload of information, many of which is pointing to conflicting directions. And depending on which of them you choose to rely on, the world appears to be sitting on brink of disaster (Economic, social, environmental… you take your pick) or as wall street historians would have you believe the fire sale of Bear Stearns was the bottom of the market and the worse is behind us. The views are so divergent and sentiment so skittish with conviction levels low all around, that the world markets move up one day on a better than expected retail demand in the US and move down the other on falling employment or a weaker dollar and increasing crude prices. 2007 was the year of the Bull Climax. The world could just get nothing wrong. US, Europe, the shining BRIC economies, Japan showing signs of recovery at the end of a decade of difficult times. The rally across the world on real estate, commodities and stock markets had made people across the world have the illusion of being richer. In July the cracks in the fairy tale came up with the mortgage loan-related losses being disclosed by financial giants. For a long time, the problem was thought to be much smaller and, in the subsequent months stories of spectacular debacles started emerging from the largest banks in the world. When on their rampage, bulls tend to ignore reality and amidst rising discussions of the financial sector collapse in the US with "experts” falling over each other to put a number… $200 billion… $400 billion… $600 billion. With new losses being reported every day and banks which are pillars of world finance scrambling to raise capital to stay afloat; the collapse of confidence was near total and fear of recession in the US, a fed which had pushed itself into a corner by cutting rates to the bone and the ugly head of inflation raising its head along with a weakening dollar. With the benefit of hindsight it is apparent that the Indian and Chinese markets completely ignored this reality; drunk on the theory of "decoupling” based on the strong domestic story in both markets. The BSE Sensex which was hovering around 15700 levels in July’ 07 had a gravity-defying ride to 21000 in January completely ignoring crude crossing $100 a barrel, world financial markets in disarray, real estate prices across the world correcting sharply, commodity prices, food prices. After all China and India seemed to have not only decoupled from the world, they also sadly decoupled themselves from reality. India woke up on 18th January ’08 fresh from the hugely successful Reliance Power IPO and stock market pundits and fund managers went to office discussing the next high of the markets completely unprepared for the day that was to alter their reality for a long time to come. The market plunged 687 points; a minor blip; most dismissed it. It followed it through on 21st January ’08 with an all time high record fall of 1408 points and horrifyingly plunging to an intra-day record loss of 2273 points on Jan 22nd with BSE suspending trading within minutes of opening after the sensex reached the circuit of 10% fall in a day, the market recovered a little but still lost 875 points from the opening. Suddenly the world; which till very recently could get nothing wrong, is now unable to get anything right! Crude jumps to $137 a barrel with a $11 increase in a single day. The predictions of doomsday are now out in full strength. In 2009, crude will reach $250 if you believe the Russian Oil Producer Gazprom, $200 if you are a Goldman Sachs fan and in three weeks it is out to cross $150 if you prefer Morgan Stanley research. Food prices which were not even a matter of discussion in the world economic agenda all these years except in subsidies and starving African children is all of sudden center stage. TEconomy and Society, Change in Indian Economy, Globalization in true sense"Give me a one-handed economist” Harry Truman, an ex American President once frustratingly remarked. "All my economists seem to say; On the one hand. On the other…” The financial world too...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=MHYPRH68zMk:OhMhPmMlRhw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=MHYPRH68zMk:OhMhPmMlRhw:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=MHYPRH68zMk:OhMhPmMlRhw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=MHYPRH68zMk:OhMhPmMlRhw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=MHYPRH68zMk:OhMhPmMlRhw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/MHYPRH68zMk" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/07/yes-no-maybe-wait-investors-dilemma.htmlhttp://feedproxy.google.com/~r/dibs/~3/ibDuxPoY8c4/wherere-we-going-with-this-soaring-oil.htmlChange coming for AmericaEconomy and SocietyChange in Indian Economynoreply@blogger.com (Dibyendu Choudhury)Mon, 30 Jun 2008 20:03:39 PDTtag:blogger.com,1999:blog-7452569708908454368.post-3242398702676543234no Everyday the slippery stock prices and different derogatory results regarding inflation etc is killing the investors in the Wall-Street. With the disturbing news like soaring oil prices, OPEC controversies and supply shortfall is showing enough blood shenoreply@blogger.com (Dibyendu Choudhury) Everyday the slippery stock prices and different derogatory results regarding inflation etc is killing the investors in the Wall-Street. With the disturbing news like soaring oil prices, OPEC controversies and supply shortfall is showing enough blood sheds in any stock and equity market. Despite of the very good Q1 results most of the company’s stock prices are suffering and selling the cheapest at this present moment while I’m bringing this topic for my readers and the market is all about immense blood shed of investors while we’ve reached the highest crude price today of $142 which had broken its earlier high. Let us get into the problem and try to find the reason about this crude oil story, and find why its price is sky rocketing. This soaring price of light sweet crude’s demand is basically rising in all over the world because of growing population and economy, and supply to this demand is not rising proportionately. This would lead us to a long term problem. In International market the price of a barrel of (1 Barrel= 139 Litres) crude has already reached to the level of 139$ (USD) and today its $142 while I’m finalizing this article, which is all time high so far. You’ll be amazed by knowing that, this price was $8 for a barrel in the year 1999. Last year September one barrel was priced $80. The investors, Government and most of the consumers are now looking shaky and mostly they’re expecting this price would reach to the level of $200 a barrel by the end of this year. If oil reaches to that level, most probably it would hurt any developed or developing economy to the worst. Without the oil, any economy is going to slow down and this oil resource for any country is dependent on imports. The quantity wise and price wise, this light sweet crude is the largest commodity in the world trade at the present moment. So if the oil prices rise, any economy gets the bad effect of recession, because of the commodity price goes high. See, Gold is now selling all time high. Almost like any commodity pricing is dependent on the transportation costs, and the prices of the basic food corp goes high due to the rising oil prices. In my February write-up, about recession and jobs, I've predicted this free fall. Some experts are saying that in the oil market, traders are jacking up the prices and creating a false panic of soaring demand, which is leading people to gamble with the oil futures. Some are saying that in last one year the price of dollar had diminished enough so that, investors are perking most of their money into oil only and mostly trying to pile up the stocks to create the false shortage of supply and trying to sell it in higher price. There could be many schools of thoughts and many ways to contradict and I’m sure there would be many suggestions from the experts in this field would be also forthcoming too, but the gap between supply and demand is beyond any contradiction though. The Supply &amp; Demand equation: In the market offcourse, the demand is much higher than the supply of light sweet crude. So the price is skyrocketing like anything. In last few years the rate of supply has not been increased as it was needed. In the last year, the total production capacity had been reduced by 6.5 Million barrels from all those top 15 oil producing countries from the previous year. OPEC (Organization of petroleum exporting countries) constituted by 13 top oil producing countries brought down the supply, while the cost of crude was decreasing in the year 2006. OPEC countries supply atleast one third of the total supply of the oil internationally. The instruction of production reduction is still unchanged by OPEC and some conflicts are looming up there with United States which might send the oil price to next record level. There’s another reason why the production could not ramp up just like that, just because except Saudi Arabia and Arab Emirates, no other country has got the capacity to enhance the production. The demand is soaring, Change coming for America, Economy and Society, Change in Indian EconomyEveryday the slippery stock prices and different derogatory results regarding inflation etc is killing the investors in the Wall-Street. With the disturbing news like soaring oil prices, OPEC...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=ibDuxPoY8c4:NFwD9RXhNKM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=ibDuxPoY8c4:NFwD9RXhNKM:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=ibDuxPoY8c4:NFwD9RXhNKM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=ibDuxPoY8c4:NFwD9RXhNKM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=ibDuxPoY8c4:NFwD9RXhNKM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/ibDuxPoY8c4" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/06/wherere-we-going-with-this-soaring-oil.htmlhttp://feedproxy.google.com/~r/dibs/~3/GadAJNdGsNo/east-millionaire-boom.htmlIndian Economy SoaringRapid GlobalizationIndia the next Super PowerGlobalization in true senseChange in Chineese Economynoreply@blogger.com (Dibyendu Choudhury)Thu, 26 Jun 2008 17:20:21 PDTtag:blogger.com,1999:blog-7452569708908454368.post-53396040679376680610noAs go the billionaires, so go the millionaires. East, that is. As I’ve discussed earlier that East is emerging as super power. In Forbes' annual list of the world's billionaires, published in March, we were stunned to find the population of Indian billionnoreply@blogger.com (Dibyendu Choudhury)As go the billionaires, so go the millionaires. East, that is. As I’ve discussed earlier that East is emerging as super power. In Forbes' annual list of the world's billionaires, published in March, we were stunned to find the population of Indian billionaires jumped 47.2% to 53 from 36 the previous year. Not surprisingly, a new survey shows millionaire population growth in countries like India and China is also rapidly outpacing growth in the U.S. According to the World Wealth Report published by Capgemini and Merrill Lynch (nyse: MER - news - people ), India had the fastest growing population of individuals holding at least $1 million in financial assets during 2007. The affluent group jumped by 22.7% to 123,000. Propelling the Indian millionaire boom was strong economic growth and hefty stock-market gains in the country. One hot spot continues to be the country's flourishing high-tech industries. One of India's wealthiest, Wipro (nyse: WIT - news - people ) chairman and billionaire Azim Premji, attributed that particular strength to the nation's base of highly skilled workers. "We will graduate 580,000 engineers this year. The United States will graduate 75,000 engineers this year," he said in an interview with Forbes.com last month. (See: "Wipro's Azim Premji.") According to the World Wealth Report, China had the second-fastest-growing millionaire population. It grew 20.3% to 415,000 last year. The billionaire population grew even faster, the March Forbes' list included 42 Chinese billionaires, up from 20 the previous year. Another country where the billionaire growth outran the millionaire growth was Russia. Forbes' recent list included 87 Russian billionaires, a 64% increase from the previous year. The millionaire population grew a respectable but less dramatic 14.4% to 136,000. The U.S. had much more modest millionaire growth rates than India, China and Russia. Its millionaire population ticked up 3.7% to slightly over 3 million. The slowing U.S. economy hindered wealth accumulation. Also slowing prosperity is the American tendency to spend instead of save. Merrill reported that the U.S. had one of the world's lowest saving rates in 2007, just 10.9% of GDP. Many countries with emerging economies had savings rates that surpassed 20%. The report highlights that wealthy populations are growing more rapidly in emerging economies than traditional economic powerhouses like the U.S. and Europe. High-net-worth populations in Europe grew 3.7% over 2007. They climbed 10% in Africa, 15.6% in the oil-flush Middle East and 8.7% in the Asia-Pacific region. Merrill Lynch and Capgemini expect the trends continue. It predicts continued strong growth in those regions over the next five years. There is a consolation for Americans though: The U.S. will continue to lead the world in billionaire population for the foreseeable future. It boasts 469 billionaires, 382 more than any other country. (From Forbes Magazine) _uacct = "UA-2623130-1"; urchinTracker(); For any further clarifications kindly get in touch with me dibchoudhury@gmail.comIndian Economy Soaring, Rapid Globalization, India the next Super Power, Globalization in true sense, Change in Chineese EconomyAs go the billionaires, so go the millionaires. East, that is. As I’ve discussed earlier that East is emerging as super power. In Forbes' annual list of the world's billionaires, published in March,...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=GadAJNdGsNo:KspHo2SPvSs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=GadAJNdGsNo:KspHo2SPvSs:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=GadAJNdGsNo:KspHo2SPvSs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=GadAJNdGsNo:KspHo2SPvSs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=GadAJNdGsNo:KspHo2SPvSs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/GadAJNdGsNo" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/06/east-millionaire-boom.htmlhttp://feedproxy.google.com/~r/dibs/~3/jXOE2VaEyI4/keep-those-bridges-intact.htmlpoor leadershipPoliticsearly recruitmentnoreply@blogger.com (Dibyendu Choudhury)Fri, 27 Jun 2008 11:45:05 PDTtag:blogger.com,1999:blog-7452569708908454368.post-455635936514365692227Recently I’ve been again on the verge of a transition and moving from a job to another and have observed my friends and colleagues and their behavioral changes during resignation process and/or...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=jXOE2VaEyI4:8U6csKXDtQA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=jXOE2VaEyI4:8U6csKXDtQA:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=jXOE2VaEyI4:8U6csKXDtQA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=jXOE2VaEyI4:8U6csKXDtQA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=jXOE2VaEyI4:8U6csKXDtQA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/jXOE2VaEyI4" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/05/keep-those-bridges-intact.htmlhttp://feedproxy.google.com/~r/dibs/~3/AOeDhlIqeUU/raising-funds-for-your-business-or.htmlBrain accepting changeVenture CapitalChallenges in implementing change managementnoreply@blogger.com (Dibyendu Choudhury)Fri, 23 May 2008 14:54:16 PDTtag:blogger.com,1999:blog-7452569708908454368.post-21396579943512528738noIt had been regularly haunting me for last couple of months, why few people can jump start a business and many people despite of having good business propositions fail in executing a successful business. Well, we all say them entrepreneurs. I was watchingnoreply@blogger.com (Dibyendu Choudhury)It had been regularly haunting me for last couple of months, why few people can jump start a business and many people despite of having good business propositions fail in executing a successful business. Well, we all say them entrepreneurs. I was watching a job advertisement where the advertiser was also seeking the head of the business who needs to have the entrepreneur skills or business acumen. The question is why one is an employer and another is an employee, despite of the fact both are having business skills. Well the answer is the person who is now an employer is having a tint of luck with some sourcing of funds. In both the cases hard work and perspirations are common though. Few uses it well with people management skills and gets success, few miss-utilize it by taking people for granted. So there are two variables a business minded person deals with funds and people. If people management skill we consider, both are having them equal, then the major difference which makes one an employee and other an employer is the requisite funds to run a business or even launch a new business. Both are taking risks. Now if we consider a case one has got tremendous people management skills but not having funds, can he be a business man? I guess, even if he tries, without having the source of solid funding he would fail eventually, where as a person who has not having that caliber to handle people, but having strong financial back-up, he can still hire a manager to manage the people and run the business. So it’s all about money honey!!....”Funding” is the only variable which makes difference. This I’m saying from my experiences so far. Having very good business mind and ideas, I had seen many of my friends unable to jump start a business, at the same time some failed due to regular cash flow pressure. Whereas, seen also the other side of the coin, who don’t have any business acumen, just became a business man, due to the knowledge of the source of funding. Well…..we all know about Sabeer Bhatia and his hotmail acquisition by Microsoft. But very few are aware even Sabeer got his first seed stage funding from a Venture Capital named DFJ, which ultimately made him big. Here we’re only going to discuss about the private funding, not bank or other instrumental funding. I started working in this aspect last few weeks back and started interacting with different VC's and Angel Funds in my network, and would like to share the knowledge with my readers. Before even we think to start searching for a VC we need to be well prepared about few things e.g. you have to have a comprehensive business plan in place, with a complete executive summary, a summary of the proposal, a break down of the enterprise dynamics and the funding captures that will play within each silo of the enterprise, and its length of funding capture, that will allow the business to come to fruition. Very few VC’s fund the management consulting firms though, unless and until they’ve got some unique product or services. These are minimalist, depending on the offering, you may be also required to even further break down of details ... not the least of which be sure that everything will be the risk analyzed and the competition that may or may-not already exist against your project / product / or offering. All what you are reading is correct when you are dealing with Conventional Banks or Financing and even the requisites could be stricter with due diligences etc. At the end of the road you have to spent a lot of money and invest time behind it. We’ll be only discussing here about the private non-institutional funding here. There’re few angel funding available who can provide business loans successfully within 35 days and could be as fast as couple of weeks, in the terms of 5/10/15 years, no collateral, no lock out, interest only, non recourse funding. These are direct business loans who’re only interested for long term interests other than that they also evaluate the business risks. Brain accepting change, Venture Capital, Challenges in implementing change managementIt had been regularly haunting me for last couple of months, why few people can jump start a business and many people despite of having good business propositions fail in executing a successful...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=AOeDhlIqeUU:Cq-UhqILzjs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=AOeDhlIqeUU:Cq-UhqILzjs:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=AOeDhlIqeUU:Cq-UhqILzjs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=AOeDhlIqeUU:Cq-UhqILzjs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=AOeDhlIqeUU:Cq-UhqILzjs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/AOeDhlIqeUU" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/05/raising-funds-for-your-business-or.htmlhttp://feedproxy.google.com/~r/dibs/~3/57t38nSEUrk/less-hierarchy-means-more-office.htmlOrganization Lobbyingpoor leadershipOrganizational ChangeOrganization DynamicsPoliticsnoreply@blogger.com (Dibyendu Choudhury)Thu, 01 May 2008 11:00:01 PDTtag:blogger.com,1999:blog-7452569708908454368.post-370472198681157139122noAccording to an Ipsos-Reid survey published by RBC in November 2007, 36% of Canadian employees complain that office politics are one of the biggest roadblocks to productivity. Ten years prior only 19% of survey respondents felt that way. Canadians have nonoreply@blogger.com (Dibyendu Choudhury)According to an Ipsos-Reid survey published by RBC in November 2007, 36% of Canadian employees complain that office politics are one of the biggest roadblocks to productivity. Ten years prior only 19% of survey respondents felt that way. Canadians have not been the only ones to notice the rise in office politics. According to research done by UK-based firm Roffey Park, organizational politics is now ranked as the number one cause of stress in the workplace. In 1998, the issue was at the bottom of the list of managers’ concerns. This had been recent problem noticed in Indian Organizations also, which had never been felt by the earlier generations. What happened in between is that companies have considerably flattened their organizational charts and to save the costs of operations. In the old top-down management days, one would get mainly requests from their boss. Dotted-line chain of commands and matrix environments now mean everyone must become an expert at influencing, negotiating and networking. Take Fatima (not her real name). The 32-year old manager works for a well-known multi-national conglomerate. To thrive in such an environment, or even just to survive, proficiency in office politics is a must, we can imagine easily. If you need data to do your work, chances are you’ll need to ask someone working in another department or for another subsidiary. Sometimes this person doesn’t even work in the same country as you. If you just send an email requesting help, good luck to you. In school they tell you you’ll succeed if you’re competent at what you do. Truth be told, in big organizations, you’ll never get anywhere if you just do your job. The video below is about the awareness of the political situation of any Organization. What you need is to know the right people and excel in the art of convincing them to help you. This isn’t done facing your computer screen and working hard on your deliverables. Too many people live under the illusion that you can opt-out and stay away of the office politics, none can escape it. If you hold a job somewhere in some department, you’re already dealing with organisational politics and part of it. At the start of one’s career, young professionals can expect to devote about 20% of their time to interpersonal issues, which is just another name for politics. The technical part of the job gets less and less important as you climb up the ladder. At the top the ratio is reversed. Upper-level executives spend 80% of their time dealing with people instead of technical stuff,” add Poirier. Does this mean that shy people can never dream of having a prime career in the corporate world? Not necessarily, says Charles Larocque, a Montreal-based industrial psychologist with 30 years experience. Fortunately interpersonal or political savvy can be acquired. Many universities, firms and professional organizations offer training in the field of human relationships and communications. Besides, you don’t have to become everyone’s best friend, says Larocque. But you do need to become aware of what other people think, and interact with them. Ask coworkers for their help, and then return the favour when required. Say you want to present a new idea to a big boss. Being good at politics can be as simple as asking their administrative assistant when is the best time to contact them. “She’ll probably be pleased to inform you that her boss is less rushed at some particular time of the day,” explains Larocque. Here are other pieces of advice from our two experts. Use them to build up your political quotient: Become a player. Realize that if you decide not to play the game of influence, you’re nonetheless part of the game. Those who withdraw from office politics are in fact relinquishing their power to somebody else. They’re bound to feel frustrated as decisions will always be imposed upon them. Seek win-win situations. To do this, you need to understand other people’s objectives and motivations. Put yourself in their shoes.Organization Lobbying, poor leadership, Organizational Change, Organization Dynamics, PoliticsAccording to an Ipsos-Reid survey published by RBC in November 2007, 36% of Canadian employees complain that office politics are one of the biggest roadblocks to productivity. Ten years prior only...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=57t38nSEUrk:gfsNXqEtYkw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=57t38nSEUrk:gfsNXqEtYkw:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=57t38nSEUrk:gfsNXqEtYkw:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=57t38nSEUrk:gfsNXqEtYkw:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=57t38nSEUrk:gfsNXqEtYkw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/57t38nSEUrk" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/05/less-hierarchy-means-more-office.htmlhttp://feedproxy.google.com/~r/dibs/~3/4TG0f5r3Llg/true-leader-should-know-how-to-manage.htmlpoor leadershipTrue Leadershipnoreply@blogger.com (Dibyendu Choudhury)Wed, 30 Apr 2008 13:49:18 PDTtag:blogger.com,1999:blog-7452569708908454368.post-74564785450912751351no" i have a dream... for some to see.... " Some people dream in the night, others dream during the day... Both of them are unaware that they are dreaming! And yet there are some who dream knowing very well that they are dreaming. And these are the people wnoreply@blogger.com (Dibyendu Choudhury)" i have a dream... for some to see.... " Some people dream in the night, others dream during the day... Both of them are unaware that they are dreaming! And yet there are some who dream knowing very well that they are dreaming. And these are the people who make things happen. These are the people who act as change agents in society. Yes, we are talking of the dreams of Gandhi, Martin Luther, Dhirubai, Dr Kurien and Dr. APJ Abul Kalam ! We do have such people! Not that they are noted scientists or social architects , but they do deserve a special mention here in my blogging efforts - Lest their dreams &amp; desires go unnoticed. They are the dreamers, the visionaries in their own rights! 'A Leader Should Know How to Manage Failure' (Former President of India APJ Abdul Kalam at Wharton India Economic, forum, Philadelphia, March 22, 2008) "Question: Could you give an example, from your own experience, of how leaders should manage failure? Kalam: Let me tell you about my experience. In 1973 I became the project director of India's satellite launch vehicle program, commonly called the SLV-3. Our goal was to put India's "Rohini" satellite into orbit by 1980. I was given funds and human resources -- but was told clearly that by 1980 we had to launch the satellite into space. Thousands of people worked together in scientific and technical teams towards that goal. By 1979 -- I think the month was August -- we thought we were ready. As the project director, I went to the control center for the launch. At four minutes before the satellite launch, the computer began to go through the checklist of items that needed to be checked. One minute later, the computer program put the launch on hold; the display showed that some control components were not in order. My experts -- I had four or five of them with me -- told me not to worry; they had done their calculations and there was enough reserve fuel. So I bypassed the computer, switched to manual mode, and launched the rocket. In the first stage, everything worked fine. In the second stage, a problem developed. Instead of the satellite going into orbit, the whole rocket system plunged into the Bay of Bengal. It was a big failure. That day, the chairman of the Indian Space Research Organization, Prof. Satish Dhawan, had called a press conference. The launch was at 7:00 am, and the press conference -- where journalists from around the world were present -- was at 7:45 am at ISRO's satellite launch range in Sriharikota [in Andhra Pradesh in southern India]. Prof. Dhawan, the leader of the organization, conducted the press conference himself. He took responsibility for the failure -- he said that the team had worked very hard, but that it needed more technological support. He assured the media that in another year, the team would definitely succeed. Now, I was the project director, and it was my failure, but instead, he took responsibility for the failure as chairman of the organization. The next year, in July 1980, we tried again to launch the satellite -- and this time we succeeded. The whole nation was jubilant. Again, there was a press conference. Prof. Dhawan called me aside and told me, "You conduct the press conference today." I learned a very important lesson that day. When failure occurred, the leader of the organization owned that failure. When success came, he gave it to his team. The best management lesson I have learned did not come to me from reading a book; it came from that experience." Hence, true Leaders don't jump and get the credit of all the successes at the end of the day. In corporate world there are many leaders who can't share credits, moreover they change their behavior instantly as soon as they accomplish their own destination by using ladders or by changing their political house. Ultimately, this had been a true cliche "A rolling Moss never gathers mass". _uacct = "UA-2623130-1"; urchinTracker(); For any further clarifications kindly get in touch with me dibchoudhury@gpoor leadership, True Leadership" i have a dream... for some to see.... " Some people dream in the night, others dream during the day... Both of them are unaware that they are dreaming! And yet there are some who dream knowing...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=4TG0f5r3Llg:nRRHgA-EQqQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=4TG0f5r3Llg:nRRHgA-EQqQ:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=4TG0f5r3Llg:nRRHgA-EQqQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=4TG0f5r3Llg:nRRHgA-EQqQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=4TG0f5r3Llg:nRRHgA-EQqQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/4TG0f5r3Llg" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/04/true-leader-should-know-how-to-manage.htmlhttp://feedproxy.google.com/~r/dibs/~3/AKVBGLwCXk4/great-unknown-tiger-woods-helped-clear.htmlChange coming for AmericaAmerican Election 2008Barack Obama as Change AgentTiger Woods as Change Agentnoreply@blogger.com (Dibyendu Choudhury)Sun, 06 Apr 2008 04:34:44 PDTtag:blogger.com,1999:blog-7452569708908454368.post-445736144656189405010no There's something happening here. When Tiger Woods won his first Masters, in 1997, most every story noted that he was the first African-American to win at Augusta. Back then, the exotic ancestral history of Woods — his black father, his Thai mother — wasnoreply@blogger.com (Dibyendu Choudhury) There's something happening here. When Tiger Woods won his first Masters, in 1997, most every story noted that he was the first African-American to win at Augusta. Back then, the exotic ancestral history of Woods — his black father, his Thai mother — was an engaging subject. But now, with Tiger in our living rooms one weekend after another, it hardly ever comes up. Familiarity breeds comfort. We've moved on. We’re debating in many Blogs, websites that whether United States is ready for a Black President who would be known as the great “Change Agent” for the coming generations and world. Now, at warp speed and on a scale that dwarfs anything to do with sport, something similar is happening with Barack Obama. We know about his black father from Kenya and his white mother from Kansas. But when you watch Obama in a televised debate, or see him on the evening news, are you thinking about his race? The man won Iowa! Zach Johnson, the Masters champion, is from Iowa. So the question here in the toy department is this: Has Tiger Woods — simply by conducting his business the way he does — helped make the country more tolerant? And if you believe he has, do you think Woods, in a way no CNN pie chart could ever capture, has helped pave the way for Barack Obama? Discuss. I don’t expect Tiger to post a comment on my blog. He talks politics on his plane, not in the press tent. But he's following the presidential campaigns closely. John McCain is a decorated Vietnam veteran, as was Tiger's father, Earl. Hillary Clinton's husband, the former First Golfer, stood on a California stage with Woods at the opening of the Tiger Woods Learning Center in 2006. Obama, like Woods, knows that the continental drift is now in reverse. (Look how each got here.) The campaigns have approached Tiger's people, but none of the candidates has directly asked for his endorsement. The act of endorsing is presumptuous, and Tiger is not. He's modest. Even with friends he doesn't say, "Look what happens to the TV ratings when I play. " The Nielsen numbers speak for themselves, just as his golf scores do. He likes precision. He'll tell you how many kids are enrolled at his learning center, but he would never try to analyze his impact on race relations. For that, to use a fancy Mitt Romney word, there's no metric. As a rookie, Tiger appeared in a Nike spot in which he said, "There are still courses in the United States that I am not allowed to play because of the color of my skin. " He wouldn't recite that line today, chiefly because every last course would welcome him now — but also because Tiger has no use for grand and sweeping oratory. He's a golfer, not a pol. Tiger in grand terms, that was his father's specialty. In '96, when Tiger was SI's Sportsman of the Year for the first time, Earl said, "Tiger will do more than any other man in history to change the course of humanity. " The father went on to say, "He'll have the power to impact nations. Not people. Nations. The world is just getting a taste of his power. " At the time, it sounded like crazy talk. Actually, it still does. But less so all the time. _uacct = "UA-2623130-1"; urchinTracker(); For any further clarifications kindly get in touch with me dibchoudhury@gmail.comChange coming for America, American Election 2008, Barack Obama as Change Agent, Tiger Woods as Change AgentThere's something happening here. When Tiger Woods won his first Masters, in 1997, most every story noted that he was the first African-American to win at Augusta. Back then, the exotic ancestral...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=AKVBGLwCXk4:Gm81a7FRtT0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=AKVBGLwCXk4:Gm81a7FRtT0:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=AKVBGLwCXk4:Gm81a7FRtT0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=AKVBGLwCXk4:Gm81a7FRtT0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=AKVBGLwCXk4:Gm81a7FRtT0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/AKVBGLwCXk4" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/04/great-unknown-tiger-woods-helped-clear.htmlhttp://feedproxy.google.com/~r/dibs/~3/Hg_CX_3Se6U/extreme-job-hunting.htmlunwise recruitmentUnemployment ratio and recessionnoreply@blogger.com (Dibyendu Choudhury)Sun, 06 Apr 2008 04:27:06 PDTtag:blogger.com,1999:blog-7452569708908454368.post-11093870194834170060As employers are slowing down on hiring, groups like The Five O'Clock Club are advocating a more aggressive approach to job searches. At the same time, two senior Senators in the...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=Hg_CX_3Se6U:mKrfzJMGxHU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=Hg_CX_3Se6U:mKrfzJMGxHU:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=Hg_CX_3Se6U:mKrfzJMGxHU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=Hg_CX_3Se6U:mKrfzJMGxHU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=Hg_CX_3Se6U:mKrfzJMGxHU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/Hg_CX_3Se6U" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/04/extreme-job-hunting.htmlhttp://feedproxy.google.com/~r/dibs/~3/_gQMxZdPgso/5-tips-for-first-time-change-agent.htmlChange for goodBrain accepting changeChange ManagementChallenges in implementing change managementChange Management Modelnoreply@blogger.com (Dibyendu Choudhury)Tue, 01 Apr 2008 12:06:37 PDTtag:blogger.com,1999:blog-7452569708908454368.post-33276098762477486520no 5 Tips for the First-Time Change Agent If you are leading your first change management project, then you are quickly realizing that many situations were not outlined in your training. After all, each situation is different and real change happens one pernoreply@blogger.com (Dibyendu Choudhury) 5 Tips for the First-Time Change Agent If you are leading your first change management project, then you are quickly realizing that many situations were not outlined in your training. After all, each situation is different and real change happens one person at a time. Rather than constantly focusing on the big picture (a daunting challenge), you need to set your sights on the individuals within the company and follow these five tips: Expect Chaos – People fear change, particularly when it concerns their source of income. Once you step into your role as a change agent within a company, you will embody what everyone fears, so chaos is inevitable at first. Let this run its course a bit, all the while ensuring people that you are there to make a positive difference within the business.Be Empathetic – If you can empathize with the employees, then you can see things from their perspective. This helps you to determine the most efficient way to get the best out of them. Threats are far less effective in the long run than thoughtful reasoning. Expect Setbacks – You can't expect a company, with all of its intricacies and various personalities, to head in the right direction from the moment you implement change. Yes, you will celebrate victories along the road, but you will see just as much backtracking. This is all part of the process and it is your job to minimize the setbacks. Be Patient – You need to exhibit patience with both the project and the people involved. Things may seem straightforward and simple to you on paper, but not everyone thinks like you and Rome wasn't built in a day. Although you may be operating under some kind of time restraints, you must be somewhat flexible in the speed of change. Admit When Something Isn't Working – If you have a series of processes planned out, yet something is going terribly wrong, it's time to change your game plan. Not all of your ideas will be successful, so don't feel you need to continue trying to make a bad idea work. Three Gemba consultants described "A Technique to Meet a Change Management Challenge." You can see their responses here in the video below. Change management isn't something you can simply learn from textbooks. It takes personal experience to become a top performer… a lot of it. However, remaining flexible and seeing the company from the eyes of its employees will certainly help you learn the ropes a lot quicker. Author: Heather P. Johnson is a freelance writer, as well as a contributor for Credit Card Lowdown, a site for finding credit card reviews. Heather invites your comments and freelancing job opportunities at her email address: Email. _uacct = "UA-2623130-1"; urchinTracker(); For any further clarifications kindly get in touch with me dibchoudhury@gmail.comChange for good, Brain accepting change, Change Management, Challenges in implementing change management, Change Management Model5 Tips for the First-Time Change Agent If you are leading your first change management project, then you are quickly realizing that many situations were not outlined in your training. After all,...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=_gQMxZdPgso:uc4e87o_p2Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=_gQMxZdPgso:uc4e87o_p2Q:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=_gQMxZdPgso:uc4e87o_p2Q:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=_gQMxZdPgso:uc4e87o_p2Q:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=_gQMxZdPgso:uc4e87o_p2Q:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/_gQMxZdPgso" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/04/5-tips-for-first-time-change-agent.htmlhttp://feedproxy.google.com/~r/dibs/~3/PGfmMmNzI1Q/obama-opens-up-biggest-gallup-tracking.htmlnoreply@blogger.com (Dibyendu Choudhury)Sun, 30 Mar 2008 20:16:08 PDTtag:blogger.com,1999:blog-7452569708908454368.post-51974006495199659800Hillary Clinton's Bosnia flap may have served as the story to finally break the media out of their fantasy coverage that Clinton still had a chance to win the race. And now with the Rev. Wright stuff...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=PGfmMmNzI1Q:feMJo5bFaK0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=PGfmMmNzI1Q:feMJo5bFaK0:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=PGfmMmNzI1Q:feMJo5bFaK0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=PGfmMmNzI1Q:feMJo5bFaK0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=PGfmMmNzI1Q:feMJo5bFaK0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/PGfmMmNzI1Q" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/03/obama-opens-up-biggest-gallup-tracking.htmlhttp://feedproxy.google.com/~r/dibs/~3/BmCgUx4sNZw/ibm-corporate-service-corps-heading-to.htmlCorporate ChangesIBMCorporate Governancenoreply@blogger.com (Dibyendu Choudhury)Wed, 26 Mar 2008 12:20:13 PDTtag:blogger.com,1999:blog-7452569708908454368.post-73003741674526155020noOne hundred IBM (NYSE: IBM) employees from thirty-three countries have been selected to participate in the company's new Corporate Service Corps program, part of the Global Citizen's Portfolio initiative announced by CEO Sam Palmisano, to develop leadershnoreply@blogger.com (Dibyendu Choudhury)One hundred IBM (NYSE: IBM) employees from thirty-three countries have been selected to participate in the company's new Corporate Service Corps program, part of the Global Citizen's Portfolio initiative announced by CEO Sam Palmisano, to develop leadership skills while addressing socio-economic challenges in emerging markets. The video shown below contains the history of IBM Twelve teams of employees will be sent to Romania, Turkey, Vietnam, the Philippines, Ghana, and Tanzania in 2008 to work on projects that intersect economic development and information technology. The assignments were selected to use the skills IBM employees possess. More than 5,000 high-potential employees applied to the program and only 100 employees were selected, making this one of the most competitive employee programs ever created by the company. IBM will select another 100 before the end of year and has committed to enabling 600 of its emerging leaders to participate over the next three years. "It's a corporate version of the Peace Corps," said Stanley S. Litow, vice-president of corporate citizenship and corporate affairs, IBM. "What we as a company get is leaders with a broader range of skills that can function in a global context. What the individual participant gets is a unique set of leadership opportunities and development experiences. And what communities get are IBM's best problem solving skills. It's a triple benefit." The program is part of IBM's Global Citizen's Portfolio announced last summer, a suite of investments and programs to help IBM employees enhance their skills and expertise in order to become global leaders, professionals and empowered citizens in the 21st century workforce. It includes matching accounts for lifelong learning and enhanced transition services to create second career opportunities. After a competitive bid process involving 32 global non-governmental organizations (NGOs) focused on volunteer placement of private sector professionals, IBM teamed with three: Citizens Development Corps based in Washington, D.C., Canada-based Digital Opportunity Trust, and Australian Business Volunteers. The NGO partners are a key part of the program's success, helping to identify the right projects and local organizations where IBM's emerging leaders, and the skills they currently possess, can have the most impact. "The difference that I've seen with this corporate program is that it's more than sending a handful of employees every year to a country. It's making a real commitment to send hundreds of employees, year over year, to the same country. I think that you have an ability to make much more of an impact with such focus," said Michael Levett, president, Citizens Development Corps. "In addition, the IBM volunteers will learn an enormous amount about how business is done in these countries and the cultural aspects, they also will learn a lot about themselves and how to challenge themselves." Following is a list of countries and highlights of each mission: -- Timisoara and Sibiu, Romania: identify small and medium enterprises with high growth potential requiring business training to tap into regional and global trade networks. -- Izmir, in the Aegean region of Western Turkey: help local chambers of commerce and city councils to promote economic, social and democratic development. -- Kumasi, Ghana: improve business processes and provide training for a network of small and medium enterprises trying to scale up their business models. -- Arusha, Tanzania: assist a global microfinance organization with market research and strategic plan development for expanding operations and services to entrepreneurs seeking microloans and business training services. -- Cagayan de Oro and Davao City, Philippines: create management information systems to track progress of loan and grant beneficiaries from the Philippine Development Assistance Program. -- Danang City, Vietnam: support the rapid development of small and medium enterprises with the DanaCorporate Changes, IBM, Corporate GovernanceOne hundred IBM (NYSE: IBM) employees from thirty-three countries have been selected to participate in the company's new Corporate Service Corps program, part of the Global Citizen's Portfolio...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=BmCgUx4sNZw:_sgPE10kMCY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=BmCgUx4sNZw:_sgPE10kMCY:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=BmCgUx4sNZw:_sgPE10kMCY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=BmCgUx4sNZw:_sgPE10kMCY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=BmCgUx4sNZw:_sgPE10kMCY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/BmCgUx4sNZw" height="1" width="1"/>IBMhttp://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/03/ibm-corporate-service-corps-heading-to.htmlhttp://feedproxy.google.com/~r/dibs/~3/r2ki2NVEKIU/made-for-bigger-opportunities-2010.htmlIndian growth in true senseIndia the next Super PowerChange in Indian Economynoreply@blogger.com (Dibyendu Choudhury)Tue, 11 Mar 2008 15:07:12 PDTtag:blogger.com,1999:blog-7452569708908454368.post-82318197932890539880noThe Indian IT-BPO industry: Made for bigger opportunities 2010 NASSCOM’s Annual Study, Strategic Review 2008 shows the Indian IT-BPO industry to be in great health, but says, things could be even better. 2007 tested the resilience of the Indian Informationoreply@blogger.com (Dibyendu Choudhury)The Indian IT-BPO industry: Made for bigger opportunities 2010 NASSCOM’s Annual Study, Strategic Review 2008 shows the Indian IT-BPO industry to be in great health, but says, things could be even better. 2007 tested the resilience of the Indian Information Technology-Business Process Outsourcing sector, according to NASSCOM’s Strategic Review 2008, its annual study on the performance of the IT-BPO industry. The Study indicated that despite a slowing economy, financial sector crisis in the US, and sharp appreciation of the Rupee against the Dollar, the industry showed grit, logging in double-digit revenue growth. The robust performance was accounted for by more diversified geographic market exposure, continued expansion of the service portfolio of IT-BPOs, steady growth in scale by Indian-origin service providers as well as Multinational Corporations (MNCs) having operations in India and the sector’s strong and sustainable value proposition. Interview is taken by Charlie Rose with Azim Premji / Nandan Nilekani is given below. The Study showed that India was set to become the “nerve-centre” for global sourcing with over two-third of Fortune 500 and a majority of the Global 2000 firms leveraging global service delivery, now sourcing from India. It added that positive market indicators and a strong track record strongly supported the optimism of the industry in achieving its aspired target of US$ 60 billion in software and services exports and US$ 73-75 billion in overall software and services revenues, by FY2010. According to the Study, the size and scope of the opportunity for Indian IT-BPO, and the strategic advantages in realizing its full potential, were significantly larger. Though India was uniquely advantaged to best address these opportunities, they were not lost to other emerging competitors. The country, therefore, needed to tap this potential and maintain its lead. Strategic Review 2008 pointed to the following global trends: • Worldwide technology products and related services sector spends are estimated to have grown at 7.3 percent to nearly reach US$ 1.7 trillion in 2007, overcoming concerns of budgetary cutbacks due to an economic slowdown in the US and its spill-over effects on other key markets. • IT-BPO services, growing at an above-sector-average rate of nearly 8 percent, remained the largest category. • Outsourcing continued to be the primary growth driver, with increasing traction in Europe and Asia Pacific offsetting a marginal decline in share of the Americas. • Global sourcing of technology related services were estimated to have grown by about 30 percent to reach US$ 70-76 billion in 2007. • Increasing emphasis on innovation-led growth added to the secular trend in technology related spending, with IT-enablement and global delivery now being recognized as complementary means of effectively increasing productivity, reducing time-to-market and thereby increasing the returns on innovation investment. • Consequently, players with demonstrated global delivery capabilities continued to close-in on the market shares of the incumbents (US Big-Six and European Big-Five), with India-heritage players reporting the sharpest gains in their share of the total value of large outsourcing contracts awarded in the year 2007. The India IT-BPO picture As far as India is concerned, the Study showed that the country remained the nerve-center for any major global sourcing strategy. Growth by indigenous players, bolstered by MNC investments, had enabled India to take on a new, more crucial role in the new world order during 2007. Some of the other highlights of the report were as follows: • The overall revenues for the Indian IT-BPO sector were expected to grow by over 33 percent, touching US$ 64 billion by the end of the current fiscal year (FY2008). • Over the same period, direct employment in the sector was expected to reach nearly 2 million, an increase of about 375,000 professionals over the previous year. As a proportion oIndian growth in true sense, India the next Super Power, Change in Indian EconomyThe Indian IT-BPO industry: Made for bigger opportunities 2010 NASSCOM’s Annual Study, Strategic Review 2008 shows the Indian IT-BPO industry to be in great health, but says, things could be even...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=r2ki2NVEKIU:x_8tWc63TOA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=r2ki2NVEKIU:x_8tWc63TOA:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=r2ki2NVEKIU:x_8tWc63TOA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=r2ki2NVEKIU:x_8tWc63TOA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=r2ki2NVEKIU:x_8tWc63TOA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/r2ki2NVEKIU" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/03/made-for-bigger-opportunities-2010.htmlhttp://feedproxy.google.com/~r/dibs/~3/avbl5ebxN48/bridging-divide-between-sales-and.htmlSales conceptsmarketing conceptssales automationSales and Marketingnoreply@blogger.com (Dibyendu Choudhury)Sun, 09 Mar 2008 10:58:52 PDTtag:blogger.com,1999:blog-7452569708908454368.post-45852855477740349610noBridging the Divide Between Sales and Marketing Marketing can increase the efficiency and effectiveness of sales reps, leading to shorter sales cycles, larger deal size and higher win rate. How else can marketing help sales? Marketing organizations typicanoreply@blogger.com (Dibyendu Choudhury)Bridging the Divide Between Sales and Marketing Marketing can increase the efficiency and effectiveness of sales reps, leading to shorter sales cycles, larger deal size and higher win rate. How else can marketing help sales? Marketing organizations typically invest a lot of money in creating the right tools needed by the sales force to move prospects forward in a sales cycle and close them. Despite this investment, salespeople still spend an average of 40% of their time preparing client-facing deliverables, while leveraging less than 50% of the materials created by marketing. By bridging this divide, marketing can increase the efficiency and effectiveness of sales reps, leading to shorter sales cycles, larger deal size and higher win rate. How can marketing address this issue? After creating sales tools, the marketing organization often uploads them on an intranet or a shared file server, so a sales representative can go there, search through the various documents, select the one they need and download them to their desktop/laptop. However, a number of issues exist with such a homegrown solution: • Sales force spends too much of their productive selling time trying to find the right materials. Over time, the intranet or shared file directory begins to contain hundreds of marketing documents such as brochures, data sheets, sales tools, email templates, customer success stories etc. The names of the files may not be descriptive enough – as a result one cannot clearly discern the content from its file name. There is often no search available on this homegrown solution – when such a capability will allow sales representatives to find the right marketing content by entering certain attributes in the search field. Even when the search capability exists, the marketing documents may not be tagged well enough – so either the search returns with nothing or too many documents. Besides, some of the material may be outdated and no longer relevant. As a result, sales representatives then take it upon themselves to create the documents during their productive selling time instead of using it to meet other prospects. • There is very low awareness among the sales force of available marketing resources &amp; tools. Sales representatives often ignore the emails they get from marketing about notification of new sales tools. However, when they need that content, they have no way of searching through old emails to find the right sales tool. • Inconsistent use of branded marketing materials at the local level. Often corporate marketing assets have to be localized or regionalized – such as replacing the corporate contact information in a document with local address/contact information. Assets created by marketing often cannot be easily localized by the local sales organization – as a result, regional sales organizations often end up creating their own material. However, the messaging on such locally created material may be ‘off’ or the branding elements often used incorrectly or look-and-feel consistency not maintained across documents. Such problems dilute the brand equity of the company. • There is lack of tracking and measurement capability on the homegrown solutions. With no usage metrics, marketing is not equipped to answer simple questions such as which content is performing well or which content is hardly being used. Clear visibility into such metrics may point to problems such as marketing not creating relevant material or inability of the sales organization to find potentially high impact material. Without good usage metrics, such problems remain hidden. As a result of such issues, the ROI on sales and marketing tools tends to be lower than expected. Marketing often complains that sales representatives do not use the tools they have created and sales force complains that marketing does not create the content that is useful for them. Such finger pointing often leads to a divide between the two organizations. Simple technology investments suchSales concepts, marketing concepts, sales automation, Sales and MarketingBridging the Divide Between Sales and Marketing Marketing can increase the efficiency and effectiveness of sales reps, leading to shorter sales cycles, larger deal...<br/> <br/> [[ This is a content summary only. Visit my website for full links, other content, and more! ]]<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/dibs?a=avbl5ebxN48:prqo5ne9gz4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/dibs?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=avbl5ebxN48:prqo5ne9gz4:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/dibs?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=avbl5ebxN48:prqo5ne9gz4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/dibs?i=avbl5ebxN48:prqo5ne9gz4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/dibs?a=avbl5ebxN48:prqo5ne9gz4:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/dibs?d=7Q72WNTAKBA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/dibs/~4/avbl5ebxN48" height="1" width="1"/>http://creativecommons.org/licenses/by/2.0/http://dibs007.blogspot.com/2008/03/bridging-divide-between-sales-and.htmlnonadult