The resolution, announced earlier today (June 12) in a joint statement, came after months of public rebukes, audits and no shortage of background briefing from both sides. It started in March when Public...

Keep on reading: Publicis and The Trade Desk settle their dispute, but tell no one why]]> Fri, Jun 12, 2026 https://digiday.com/media-buying/publicis-and-the-trade-desk-settle-their-dispute-but-tell-no-one-why/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/marketing/future-of-marketing-briefing-accentures-whalar-bet-own-the-room-when-creator-marketing-gets-complicated/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Accenture’s acquisition of Whaler has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the story. The more interesting question is why now.

Consulting firms have never particularly covered what agencies built — the margins are thin, the talent is expensive and the model is under pressure from every direction. What they Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated]]> Fri, Jun 12, 2026 https://digiday.com/marketing/future-of-marketing-briefing-accentures-whalar-bet-own-the-room-when-creator-marketing-gets-complicated/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/marketing/how-dude-wipes-turned-to-unconventional-sponsorships-after-sports-inventory-prices-surged/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field. 

Take DUDE Wipes. Back in May, the flushable wipes brand became the “official backside partner” of the Premier Lacrosse League (PLL), placing its branding on the lower backside of every PLL jersey. 

While most brands go for jersey chest, sleeves or upper back, the flushable wipes brand built its ad s...

Keep on reading: How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged]]> Fri, Jun 12, 2026 https://digiday.com/marketing/how-dude-wipes-turned-to-unconventional-sponsorships-after-sports-inventory-prices-surged/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/marketing/why-dove-is-betting-on-hundreds-of-creators-for-the-world-cup/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup.

The Unilever-owned personal care line has hired hundreds of creators from mega creators, like Marshawn Lynch and Jordyn Woods, to micro talent tiers (creators with 10,000 and 100,000 followers) to get in front of at least 150 million potential viewers — at least that’s the hope of Jake Hirsch, head of Dove Men, U.S. at Unilever.

While the last FIFA World Cup fi...

Keep on reading: Why Dove is betting on hundreds of creators for the World Cup]]> Thu, Jun 11, 2026 https://digiday.com/marketing/why-dove-is-betting-on-hundreds-of-creators-for-the-world-cup/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://socialmediaexplorer.com/content-sections/sharon-srivastava-leading-with-composure-through-presence/ In a cultural moment defined by speed, noise, and the pressure to perform, Sharon Srivastava offers a different orientation. The work centers on a principle that sounds simple but proves demanding in practice: presence is not a passive state, but a deliberate one. Steadiness, sustained under conditions of uncertainty, becomes a form of strength that requires attention, repetition, and a willingness to slow down enough to notice what is actually there.

Keep on reading: Sharon Srivastava: Leading With Composure Through Presence]]> Fri, Jun 05, 2026 https://socialmediaexplorer.com/content-sections/sharon-srivastava-leading-with-composure-through-presence/ https://socialmediaexplorer.com/social-media-marketing/nearly-1-in-3-washington-traffic-deaths-in-2024-involved-a-drunk-driver/ New data analysis released today by Phillips Law Firm confirms that alcohol-impaired driving remained Washington State’s second-deadliest road behavior in 2024, contributing to 239 fatalities and representing 32.6% of the state’s total traffic death toll for the year. More alarming still, the...

Keep on reading: Nearly 1 in 3 Washington Traffic Deaths in 2024 Involved a Drunk Driver]]> Wed, Jun 03, 2026 https://socialmediaexplorer.com/social-media-marketing/nearly-1-in-3-washington-traffic-deaths-in-2024-involved-a-drunk-driver/ https://socialmediaexplorer.com/content-sections/noam-glick-entorno-a-los-angeles-attorney-advocating-for-employees-across-california/ Noam Glick is the founder of Glick Law Group, a Los Angeles employment law firm representing employees throughout California. The phrase “Noam Glick Entorno” reflects a professional profile shaped by employment litigation, consumer protection, environmental awareness, and a deliberate move from corporate defense to employee advocacy.

California workers often face disputes against employers with greater resources, established ...

Keep on reading: Noam Glick Entorno: A Los Angeles Attorney Advocating for Employees Across California]]> Wed, Jun 03, 2026 https://socialmediaexplorer.com/content-sections/noam-glick-entorno-a-los-angeles-attorney-advocating-for-employees-across-california/ https://socialmediaexplorer.com/content-sections/precision-at-scale-the-career-and-professional-philosophy-of-anubhav-mittal/ Anubhav Mittal has spent more than two decades solving the kind of problems that define enterprise value, not in theory, but in execution. As VP and Global Head of Business Development and M&A at ADM, a global agricultural processing and nutrition company, Anubhav Mittal oversees capital allocation decisions that shape the company’s long-term strategic trajectory. His record includes approximately $10 billion in executed transactions across acquisitions,...

Keep on reading: Precision at Scale: The Career and Professional Philosophy of Anubhav Mittal]]> Tue, Jun 02, 2026 https://socialmediaexplorer.com/content-sections/precision-at-scale-the-career-and-professional-philosophy-of-anubhav-mittal/ https://www.toprankmarketing.com/blog/b2b-creativity-ai/ There’s a question that I think a lot of B2B marketers and creatives have right now:

With use of AI in social media content creation accelerating, what role does human imagination and creativity play in the future of social content?

To answer that question I reached out to the top B2B social media marketers from leading B2B brands that we featured recently.
Keep on reading: B2B Marketing Experts on the Roles of Human Creativity and AI in Social Media Marketing]]> Mon, Jun 01, 2026 https://www.toprankmarketing.com/blog/b2b-creativity-ai/ https://www.toprankmarketing.com/blog/ai-search-b2b-marketing/ TLDR Summary:

Google I/O 2026 confirmed what we’ve been preparing for at TopRank Marketing: AI Mode is now the dominant search experience, reaching over a billion monthly users with queries growing fast. The traditional blue-link search result is no longer the primary way buyers find information on Google.

New behavioral data from Google shows the average search query is now triple the length of a traditional search, follow-up conversations ar...

Keep on reading: All Search Is Now AI Search. Here’s What B2B Marketers Need to Do Next]]> Tue, May 26, 2026 https://www.toprankmarketing.com/blog/ai-search-b2b-marketing/ https://www.toprankmarketing.com/blog/b2b-podcast-stats/ Have you ever tried reading a blog while washing dishes? Cleaning the house? Driving to work? (Well, you could but that doesn’t sound like a great user experience, does it?) That’s not a knock on blogs. They remain essential for SEO, feeding LLMs with content, driving traffic, and lead generation. And they’re not going anywhere.