Some of the messages landing in Digiday’s inbox have him down as a leader in the fullest sense. Plenty of others aren’t buying it. How many chief executives, the doubters ask, decide their business needs transforming and make the first call to an ad holding company? A few go further and read the whole thing as bravado papering over a...

Keep on reading: Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite]]> Fri, Oct 16, 2026 https://digiday.com/marketing/future-of-marketing-briefing-the-holdcos-long-awkward-courtship-of-the-c-suite/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/media/ownership-control-margins-the-brand-playbook-for-microseries-is-still-taking-shape/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Brands are testing two routes into creator-led microseries: partnering with an established hit to tap its audience, or building a series around their own brand. The first can offer built-in distribution; the second can cost less but give brands more control. But with ROI hard to pin down, and questions about who owns the IP, neither path is a sure bet. 

That tension surfaced at Advertising Week New York last week, where several panels examined the growing appeal, and uncertain ...

Keep on reading: Ownership, control, margins: the brand playbook for microseries is still taking shape]]> Fri, Oct 16, 2026 https://digiday.com/media/ownership-control-margins-the-brand-playbook-for-microseries-is-still-taking-shape/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://socialmediaexplorer.com/social-media-marketing/when-should-you-see-a-dermatologist-about-a-changing-mole-or-suspicious-spot/ Most of us have moles, freckles, and skin marks we rarely think twice about. They’re a normal part of having skin, and the vast majority are completely harmless. But every so often, a spot on your body shifts in a way that’s worth more attention. Knowing when to make an appointment with a dermatologist can make the difference between early, effective When Should You See a Dermatologist About a Changing Mole or Suspicious Spot?]]> Thu, Oct 15, 2026 https://socialmediaexplorer.com/social-media-marketing/when-should-you-see-a-dermatologist-about-a-changing-mole-or-suspicious-spot/ https://digiday.com/media/inside-wirecutters-push-to-diversify-beyond-affiliate-revenue-as-ai-reshapes-discovery/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.

The New York Times-owned brand is expanding into new verticals, story formats and editorial franchises that advertisers can sponsor, as it works to diversify its revenue and audience reach. Wirecutter’s motivation to expand is to find more ways to monetize and distribute its product recommendations, while reducing its dependence on search-driven affi...

Keep on reading: Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery]]> Thu, Oct 15, 2026 https://digiday.com/media/inside-wirecutters-push-to-diversify-beyond-affiliate-revenue-as-ai-reshapes-discovery/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/media/media-briefing-overheard-from-publishers-at-digiday-london-media-strategies-town-hall/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This week’s Media Briefing looks at what publisher execs discussed during Digiday’s Town Hall held in London this week, regarding new ways to measure audeince value, the risks of blocking AI crawlers and more.

• Publishing execs discuss the latest attempts to find the right engagement metrics for the AI era.
• The New York Times and The Economist join publisher AI coalition SPUR.

As AI reshapes how audiences find and...

Keep on reading: Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall]]> Thu, Oct 15, 2026 https://digiday.com/media/media-briefing-overheard-from-publishers-at-digiday-london-media-strategies-town-hall/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://socialmediaexplorer.com/books/building-a-readership-from-outside-publishing-one-novelists-channels/ A novelist who comes to publishing without a literary network starts with a blank address book. Jeremy Bradley-Silverio Donato arrived at publishing from a career in business and organisational leadership, and he has kept that career going while promoting a book.

That is why it ...

Keep on reading: What to Consider When Choosing a Career Working With Young Children]]> Wed, Oct 14, 2026 https://socialmediaexplorer.com/business/what-to-consider-when-choosing-a-career-working-with-young-children/ https://socialmediaexplorer.com/content-sections/news-and-noise/feature/do-the-job-before-the-title-chris-sund-on-what-promoting-people-taught-him-about-potential/ After years of hiring, developing and promoting people, the bestselling author learned that the people who move up are usually the ones already doing the work.

If you are like most conference attendees, you pick out 1-2 sessions ahead of the event and save the other decisions until you are in the convention center which can end up being a bit chaotic. It’s OK; we’ve all been there. 

Let...

Keep on reading: 9 B2B Marketing Sessions to Attend at Content Marketing World 2026]]> Thu, Oct 01, 2026 https://www.toprankmarketing.com/blog/b2b-content-marketing-world-2026/ https://www.toprankmarketing.com/blog/building-seo-strategy/

TL;DR: Google says optimizing for AI search is still SEO, and the fundamentals hold. For 2027, B2B brands should map topics to real buyer questions, publish non-commodity content backed by original data, earn authentic mentions from trusted voices across channels, and measure AI visibility alongside traffic and pipeline.

As we head into 2027, there is How to Build a B2B SEO/AEO Strategy That Drives Organic Growth in 2027]]> Mon, Sep 28, 2026 https://www.toprankmarketing.com/blog/building-seo-strategy/ https://www.toprankmarketing.com/blog/b2b-creator-platforms/ The creator economy used to be consumer territory: hauls, hot takes, algorithm chasing. That’s changed significantly in recent years. Research for our upcoming B2B Influencer and Creator Marketing Report found that a majority of B2B marketing teams are running an influencer program, building one or planning to launch one within the year.