Digital Marketing Blog some link A collection of the best digital marketing blog posts online hand-picked daily. en-us Future of Marketing Briefing: The case for and against the death of the big brand ad https://digiday.com/marketing/future-of-marketing-briefing-the-case-for-and-against-the-death-of-the-big-brand-ad/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock in your rate before then.

Marketing has a new favorite argument: is it still smarter to talk to a million people at once, or to find the thousand people they already trust?

This is a member-exclusive arti...

Keep on reading: Future of Marketing Briefing: The case for and against the death of the big brand ad]]> Fri, Jul 24, 2026 https://digiday.com/marketing/future-of-marketing-briefing-the-case-for-and-against-the-death-of-the-big-brand-ad/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Google quietly gives ground on PMax controls https://digiday.com/media-buying/google-quietly-gives-ground-on-pmax-controls/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech giant has chosen to yield a little ground to marketers and buyers asking for more control.

It’s testing a feature that enables media buyers to exclude inventory from third-party search partners and Google Display Network from Performance Max (PMax) campaigns, a change that allows practitioners a greater degree of control over PMax spending ...

Keep on reading: Google quietly gives ground on PMax controls]]> Fri, Jul 24, 2026 https://digiday.com/media-buying/google-quietly-gives-ground-on-pmax-controls/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss As athletes embrace owned media properties, they’re pushing for more involved brand deals https://digiday.com/marketing/as-athletes-embrace-owned-media-properties-theyre-pushing-for-more-involved-brand-deals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine Yamal and Lionel Messi in front of its famous triple stripe logo. The message of the ad was simple enough: the protagonists of the summer’s biggest sporting event were both Adidas men.

The big-ticket ambassador deals deployed by Adidas and its rivals Nike and Puma belong to a strategy manual As athletes embrace owned media properties, they’re pushing for more involved brand deals]]> Thu, Jul 23, 2026 https://digiday.com/marketing/as-athletes-embrace-owned-media-properties-theyre-pushing-for-more-involved-brand-deals/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets https://digiday.com/media/media-briefing-brand-authority-and-trust-is-becoming-publishers-newest-ai-asset/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands in LLMs are becoming key advantages for premium publishers.

  • The return of trust and brand authority as a competitive edge for publishers in the AI era
  • Publishers reevaluate relationship with Google, News Corp sues AI search engine Brave, and more.

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets]]> Thu, Jul 23, 2026 https://digiday.com/media/media-briefing-brand-authority-and-trust-is-becoming-publishers-newest-ai-asset/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss What AI Search Really Looks For: Authority, Entities, and Trust Beyond Traditional Rankings https://socialmediaexplorer.com/digital-marketing/what-ai-search-really-looks-for-authority-entities-and-trust-beyond-traditional-rankings/ Artificial intelligence has transformed the way people search for information. Instead of entering a few keywords into a search engine and browsing multiple websites, consumers are increasingly asking complete questions and expecting immediate, conversational answers. Whether they are looking for a local contractor, comparing financial advisors, researching healthcare providers, or evaluating software solutions, AI platforms such as ChatGPT, Google AI Overviews,...

Keep on reading: What AI Search Really Looks For: Authority, Entities, and Trust Beyond Traditional Rankings]]> Tue, Jul 21, 2026 https://socialmediaexplorer.com/digital-marketing/what-ai-search-really-looks-for-authority-entities-and-trust-beyond-traditional-rankings/ How to Protect Yourself From Online Defamation https://socialmediaexplorer.com/social-media-research-2/how-to-protect-yourself-from-online-defamation/ A false accusation posted online can spread rapidly through social media, review platforms, forums, and search results. Even when a claim has no factual basis, it may affect employment, business relationships, professional opportunities, or personal reputation. Understanding how to protect yourself from online defamation can help you respond carefully without unintentionally making the situation worse.

Online abuse is relatively ...

Keep on reading: How to Protect Yourself From Online Defamation]]> Fri, Jul 17, 2026 https://socialmediaexplorer.com/social-media-research-2/how-to-protect-yourself-from-online-defamation/ What Affects the Compensation You Can Recover for an Injury in San Francisco https://socialmediaexplorer.com/business/what-affects-the-compensation-you-can-recover-for-an-injury-in-san-francisco/ Your medical bills from a three-day hospital stay at UCSF can top $60,000. The ambulance ride alone averages over $2,500 in this city. San Francisco is expensive in ways that directly affect what your injury claim is worth, and most people don’t realize that until they’re already in the middle of it.


Keep on reading: What Affects the Compensation You Can Recover for an Injury in San Francisco]]> Tue, Jul 14, 2026 https://socialmediaexplorer.com/business/what-affects-the-compensation-you-can-recover-for-an-injury-in-san-francisco/ Steamer Lane: Santa Cruz’s Cold-Water Classic https://socialmediaexplorer.com/content-sections/steamer-lane-santa-cruzs-cold-water-classic/ Perched below a lighthouse and easily viewed from a cliffside walkway, Steamer Lane is Santa Cruz’s signature wave, a powerful right-hand point break that has anchored this Northern California surf town’s identity for generations of cold-water surfers.

Unlike many California breaks that require a boat, a long walk, or specific local knowledge to even locate, Steamer Lane is remarkably visible and accessible, with a de...

Keep on reading: Steamer Lane: Santa Cruz’s Cold-Water Classic]]> Tue, Jul 14, 2026 https://socialmediaexplorer.com/content-sections/steamer-lane-santa-cruzs-cold-water-classic/ Executive Influence: How B2B Leaders Become the Voices Buyers and AI Engines Trust https://www.toprankmarketing.com/blog/b2b-executive-influence/ At Cannes Lions this year, creators moved from a side rooftop to the main festival footprint with more than 250 creators participating, the most in the festival’s history.

...

Keep on reading: Executive Influence: How B2B Leaders Become the Voices Buyers and AI Engines Trust]]> Mon, Jul 13, 2026 https://www.toprankmarketing.com/blog/b2b-executive-influence/ Is Blogging Still Relevant for AI Search Visibility? What the Research Says https://www.toprankmarketing.com/blog/blogging-ai-search/ One of the most common questions we get from clients these days: Are blogs still a worthwhile channel to invest in?

It’s fair to wonder. AI has changed the discovery landscape and in some ways, content feels more commoditized than ever. Where does that leave the role of blogs as de facto content factories?

I’ll admit, I’m somewhat biased on the subject. I’m what you might call a blogging OG. I started a baseball blog more than 20 years ago, back when the ...

Keep on reading: Is Blogging Still Relevant for AI Search Visibility? What the Research Says]]> Mon, Jun 29, 2026 https://www.toprankmarketing.com/blog/blogging-ai-search/