Digital Marketing Blog some link A collection of the best digital marketing blog posts online hand-picked daily. en-us Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope https://digiday.com/media-buying/future-of-marketing-briefing-agentic-advertising-is-closer-than-you-think-and-further-than-you-hope/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Autonomous agent-to-agent trading could hit scale within six to 12 months. But there’s a catch: the industry’s standards need to keep pace with the technology.

That’s what Jamie Allen, Nvidia’s director of AI for sports, ad tech and streaming media told me earlier this week when we caught up.

This is a member-exclusive article from Digiday.