Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it’s a human face, a product claim or a body that never existed? These feel like mundane distinctions until you factor in what labelling actually costs. Research from NYU Stern and Emory University suggest that AI disclosure can reduce ad ef...

Keep on reading: Future of Marketing Briefing: The ad industry has an AI label problem]]> Fri, Apr 10, 2026 https://digiday.com/marketing/future-of-marketing-briefing-the-ad-industry-has-an-ai-label-problem/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/marketing/openai-has-quietly-launched-its-ads-manager-as-it-races-to-build-out-its-ads-business/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned.

The tool — described by those with access as serviceable and broadly similar in layout to Google Ads — is a test within a test accessible to only a handful of advertisers. But it represents a meaningful step in OpenAI’s fast...

Keep on reading: OpenAI has quietly launched its ads manager as it races to build out its ads business]]> Fri, Apr 10, 2026 https://digiday.com/marketing/openai-has-quietly-launched-its-ads-manager-as-it-races-to-build-out-its-ads-business/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/marketing/possible-expands-not-only-its-area-but-also-its-marketer-presence-aka-gold-dust/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double its footprint but it’s expecting close to 20% more attendees than in 2025 — bumping up from 5,400 to 6,500 expected this year, according to its co-founder and leading man, Christian Muche.

According to Muche, the expansion will stretch from just the Fontainebleau Hotel to the neighboring Eden Roc Miami Beach. It means a much larger outdoors presence, which ...

Keep on reading: Possible expands not only its area but also its marketer presence, aka ‘gold dust’]]> Thu, Apr 09, 2026 https://digiday.com/marketing/possible-expands-not-only-its-area-but-also-its-marketer-presence-aka-gold-dust/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/media/the-washington-posts-arc-xp-adds-tollbit-to-help-publishers-make-money-from-ai-bot-traffic/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new integration with TollBit that helps publishers block scrapers and monetize access.

While a number of large publishers have signed AI content licensing deals with tech companies, many mid and and smaller sized publ...

Keep on reading: The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic]]> Thu, Apr 09, 2026 https://digiday.com/media/the-washington-posts-arc-xp-adds-tollbit-to-help-publishers-make-money-from-ai-bot-traffic/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://socialmediaexplorer.com/social-media-marketing/why-google-knowledge-panels-matter-more-than-ever-for-professionals-in-2026/ Google processes over 8.5 billion searches per day. For professionals, executives, and business owners, one of those searches will be their name. The question is: what shows up?

...

Keep on reading: The Silent Two-Decade Build-Up of Alzheimer’s]]> Sat, Apr 04, 2026 https://socialmediaexplorer.com/content-sections/cases-and-causes/the-silent-two-decade-build-up-of-alzheimers/ https://socialmediaexplorer.com/digital-marketing/the-rise-of-dark-traffic-why-your-analytics-are-lying-to-you/ For years, marketers have treated “direct traffic” as a sign of strength.

It meant brand awareness. Loyalty. Intent.

If someone typed your URL directly into their browser, that was a win. But that assumption is quietly breaking down — and most teams haven’t realized it yet.

What looks like direct traffic is increasingly something else entirely: a growing pool of influence that analytics platforms can’t properly trace. And as artificial intelligence beco...

Keep on reading: The Rise of Dark Traffic: Why Your Analytics Are Lying to You]]> Sat, Apr 04, 2026 https://socialmediaexplorer.com/digital-marketing/the-rise-of-dark-traffic-why-your-analytics-are-lying-to-you/ https://socialmediaexplorer.com/content-sections/redefining-college-discovery-and-student-trust/ Today the traditional college search is undergoing a structural transformation. For decades, the process was linear and often labor-intensive: students navigated a fragmented landscape of university websites, scrolled through disparate program pages, and manually cross-referenced tuition costs with labor market outcomes. Now, that model is being replaced by a sophisticated, AI-driven ecosystem where students form life-changing decisions without ever clicking a “dot-edu” homepage.<...

Keep on reading: Redefining College Discovery and Student Trust]]> Tue, Mar 31, 2026 https://socialmediaexplorer.com/content-sections/redefining-college-discovery-and-student-trust/ https://www.toprankmarketing.com/blog/b2b-influencer-marketing-answers/ I think it’s safe to say that B2B influencer marketing has reached an inflection point.

What was once a bit experimental is now solidly a part of the B2B marketing mix. According to our research, 85% of B2B marketers are using influencer marketing, and 43% say they’re seeing outstanding results. That number rises to 79% for  mature programs.

And yet, even though adoption is pretty widespread, a lot of programs still underperform.

Our research which surveyed h...

Keep on reading: 14 Questions to Answer Before You Launch an Influencer Program for Your B2B Brand]]> Mon, Mar 30, 2026 https://www.toprankmarketing.com/blog/b2b-influencer-marketing-answers/ https://www.toprankmarketing.com/blog/best-answer-thought-leadership/ Most B2B marketers I talk to believe in thought leadership.  And there’s plenty of research supporting that belief including our State of B2B Thought Leadership in 2026 study with Ascend2 which found that 97% of senior B2B marketers say thought leadership is critical to full-funnel success.