While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed brands would prefer the raw, human realness that creators bring to social media platforms an...

Keep on reading: The state of generative AI in the creator economy]]> Mon, May 04, 2026 https://digiday.com/media/the-state-of-generative-ai-in-the-creator-economy/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/marketing/tiktok-recreates-its-ads-for-billboards-through-vistar-partnership/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss TikTok is no longer asking brands to repurpose their mobile content for billboards, it’s building the billboard creative from scratch.

This shift is at the heart of TikTok’s preferred partnership with Vistar Media, which is responsible for translating TikTok’s creative into formats that work across out-of-home screens.

“When agencies or brands are creating really compelling campaigns on platform, they are vertical. We need great partners to be able to reformat ...

Keep on reading: TikTok recreates its ads for billboards through Vistar partnership]]> Mon, May 04, 2026 https://digiday.com/marketing/tiktok-recreates-its-ads-for-billboards-through-vistar-partnership/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://socialmediaexplorer.com/business/lastpay-targets-invoicing-pain-points-with-quickbooks-native-payment-platform/ LastPay, a payment processing platform co-founded by Austin Diaz and Max Umlas, is positioning itself as a lower-cost alternative for small and mid-sized businesses that send invoices and run their books inside QuickBooks.

A code update to its conversion tracking pixel, which Digiday reviewed, points to the company building the technical groundwork needed to run advertising in the European Union. The update adds a consent management system, essentially a mechanism that lets advertisers ask users for permission before trackin...

Keep on reading: OpenAI starts laying foundations for ChatGPT ads in EU]]> Fri, May 01, 2026 https://digiday.com/marketing/openai-starts-laying-foundations-for-chatgpt-ads-in-eu/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://digiday.com/media/usa-today-co-s-ai-licensing-deals-drive-notable-revenue-in-q1-despite-pressure-on-traffic-and-programmatic/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising.

According to the publisher’s latest earnings published Thursday morning, “other” digital revenue — which includes digital content syndication, affiliate, content and AI partnerships, and licensing revenue — grew 125.6% year-over-year to $33.75 million in the first quarter.

...

Keep on reading: USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic]]> Fri, May 01, 2026 https://digiday.com/media/usa-today-co-s-ai-licensing-deals-drive-notable-revenue-in-q1-despite-pressure-on-traffic-and-programmatic/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss https://socialmediaexplorer.com/digital-marketing/social-media-ai-converge-xai-openai-q1-2026-funding-2/ The most consequential event for the social media industry in the first quarter of 2026 was not a platform redesign, a content policy change, or a new feature launch. It was a venture capital round. xAI’s $20 billion raise in January — followed six weeks later by OpenAI’s $122 billion close — put unprecedented capital behind the AI models that are rapidly becoming the engines driving how social platforms operate, recommend content, and serve advertisers.

What Personal Branding Actually Means for Professionals

Personal branding is the deliberate process of shaping how you are perceived by your target audience. It is not about becoming famous. It is about ensuring that when your ideal client, emplo...

Keep on reading: Personal Branding for Real Estate Agents: The 2026 Playbook]]> Wed, Apr 29, 2026 https://socialmediaexplorer.com/business/personal-branding-real-estate-agents/ https://www.toprankmarketing.com/blog/b2b-marketer-communities/ The marketing information superhighway has become overwhelmingly crowded and too fast for most people on their own to navigate all of the latest things they need to know to do their jobs effectively.