Digital Marketing Blog some link A collection of the best digital marketing blog posts online hand-picked daily. en-us Location data fuels mall giant Simon’s new pitch to advertisers https://digiday.com/media/location-data-fuels-mall-giant-simons-new-pitch-to-advertisers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss This story was first published by Digiday sibling Modern Retail.

Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi ...

Keep on reading: Location data fuels mall giant Simon’s new pitch to advertisers]]> Wed, Sep 02, 2026 https://digiday.com/media/location-data-fuels-mall-giant-simons-new-pitch-to-advertisers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Why brands are turning to older creators for authenticity AI can’t fake https://digiday.com/media/why-brands-are-turning-to-older-creators-for-authenticity-ai-cant-fake/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss A generation of content creators is growing up, and so are the brand deals they’re being offered. 

A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators act as an authentic antidote to hyper-polished, surreal slop. Elder millennial and Gen X creators bring mortgages, burnout, parenting, health scares, and mid-career pivots into thei...

Keep on reading: Why brands are turning to older creators for authenticity AI can’t fake]]> Wed, Sep 02, 2026 https://digiday.com/media/why-brands-are-turning-to-older-creators-for-authenticity-ai-cant-fake/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss 5 questions facing advertisers, publishers and creators heading into fall https://digiday.com/podcasts/5-questions-facing-advertisers-publishers-and-creators-heading-into-fall/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

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A lot can happen in a few months. A few months ago, NBCUniversal was secure within Comcast, LiveRamp was an indepe...

Keep on reading: 5 questions facing advertisers, publishers and creators heading into fall]]> Tue, Sep 01, 2026 https://digiday.com/podcasts/5-questions-facing-advertisers-publishers-and-creators-heading-into-fall/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss WTF is the Amazon ad surcharge lawsuit? https://digiday.com/media-buying/wtf-is-the-amazon-ad-surcharge-lawsuit/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The suit was filed in the Western District of Washington.

Here’s what happened and why it matters. 

What did Amazon allegedly do?

Amazon told advertisers it was running a fair deal. Bid wha...

Keep on reading: WTF is the Amazon ad surcharge lawsuit?]]> Tue, Sep 01, 2026 https://digiday.com/media-buying/wtf-is-the-amazon-ad-surcharge-lawsuit/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss Beyond Spanish, New Data Reveals the Surprising Second Languages Shaping Every U.S. State https://socialmediaexplorer.com/social-media-marketing/beyond-spanish-new-data-reveals-the-surprising-second-languages-shaping-every-u-s-state/ A new analysis from The Mendoza Law Firm of 2024 American Community Survey data has identified eleven individual languages spoken by more than a million people in the United States, underscoring just how many distinct, well established immigrant and indigenous communities exist across the country, and revealing sharp regional...

Keep on reading: Beyond Spanish, New Data Reveals the Surprising Second Languages Shaping Every U.S. State]]> Mon, Aug 31, 2026 https://socialmediaexplorer.com/social-media-marketing/beyond-spanish-new-data-reveals-the-surprising-second-languages-shaping-every-u-s-state/ Do Not Use Optimism As A Cover https://socialmediaexplorer.com/health/do-not-use-optimism-as-a-cover/ Some of the worst decisions are made with a smile.

That sounds dramatic, but it is true. People often think bad financial choices come from panic, denial, or recklessness. Sometimes they do. But just as often, the real problem is a polished kind of optimism that says everything will somehow work out, even when the numbers clearly say otherwise. It is the optimism that keeps unopened bills in a stack, avoids hard conversations, an...

Keep on reading: Do Not Use Optimism As A Cover]]> Mon, Aug 31, 2026 https://socialmediaexplorer.com/health/do-not-use-optimism-as-a-cover/ How to Choose the Right Roofing System for a Commercial Building https://socialmediaexplorer.com/marketing/how-to-choose-the-right-roofing-system-for-a-commercial-building-2/ What Does Your Building Need From Its Roof?

Your roof should meet the operating demands of your specific building, not merely cover the structure at the lowest initial price. Commercial roofs are long-term assets that affect interior protection, energy performance, maintenance budgets, and business continuity.

Start with the building itself. Roof slope and total footprint influence drainage and installation logistics. Interior use matters, too: a small leak above office space ...

Keep on reading: How to Choose the Right Roofing System for a Commercial Building]]> Fri, Aug 28, 2026 https://socialmediaexplorer.com/marketing/how-to-choose-the-right-roofing-system-for-a-commercial-building-2/ How to Choose the Right Roofing System for a Commercial Building https://socialmediaexplorer.com/marketing/how-to-choose-the-right-roofing-system-for-a-commercial-building/ What Does Your Building Need From Its Roof?

Your roof should meet the operating demands of your specific building, not merely cover the structure at the lowest initial price. Commercial roofs are long-term assets that affect interior protection, energy performance, maintenance budgets, and business continuity.

Start with the building itself. Roof slope and total footprint influence drainage and installation logistics. Interior use matters, too: a small leak above office space ...

Keep on reading: How to Choose the Right Roofing System for a Commercial Building]]> Fri, Aug 28, 2026 https://socialmediaexplorer.com/marketing/how-to-choose-the-right-roofing-system-for-a-commercial-building/ The Prestige Trap: How B2B Influencers Extend Analyst Recognition into AI Search https://www.toprankmarketing.com/blog/prestige-trap/ For many enterprise tech brands, few third-party sources of credibility are as coveted as being included in a Gartner Magic Quadrant or Forrester Wave report. The credibility of Analyst recognition can be instrumental at helping buyers understand a category that is overloaded with options and give buying committees a credible and independent source of information for vendor evaluation.

...

Keep on reading: The Prestige Trap: How B2B Influencers Extend Analyst Recognition into AI Search]]> Mon, Aug 17, 2026 https://www.toprankmarketing.com/blog/prestige-trap/ How to Be the Best Answer for B2B Buyers and AI Answer Engines https://www.toprankmarketing.com/blog/best-answer-buyers-ai/ Summary:
Modern B2B buyers and AI answer engines are evaluating your content against the same types of criteria: proof, source authority and consensus among credible sources. Original research and unique customer insights can provide the proof. Industry influencers, executives and customers can supply the credible voices. And thought leadership connects them into a platform that earns both visibility and belief across the entire buyer journey.

In Answer Engine: The S...

Keep on reading: How to Be the Best Answer for B2B Buyers and AI Answer Engines]]> Mon, Aug 10, 2026 https://www.toprankmarketing.com/blog/best-answer-buyers-ai/