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The Six Month Golden Period To Own A home

2021-01-18T18:01:00.004+05:30

Looking for Apartment for Sale ?

Confused Is it the Right Time to buy a flat or house?

The real estate sector like most businesses had come to a grinding halt because of tough time last year. However, buyers are tired of being cautious. Many who were planning to buy a house before the pandemic are now not letting the on- going health crisis be a hindrance. They say that ‘almost any skill except patience can be taught; however, the pandemic taught us that too’.

THE TREND

Most home-buyers today are looking at the six-month window for possession of a flat for sale, which means — if they purchase their dream home during the first month of 2021, their home would be ready around the Diwali of 2021. The report, which is based on a survey (conducted predominantly among 20–35-year-olds) and titled — Home Buyer Preference Survey: The 2020 impact reveals that a greater proportion of people in the age group of 20–35 years were likely to defer their home purchase plans by more than six months. Consumers above 35 years indicated that they are more inclined towards buying a property in the next six months. Also, more than 50 per cent of the prospective home-buyers indicated a preference to buy a 2-BHK apartment with unit size ranging from 800 to 1,000 sq ft. The fact that the six-month option is being preferred by many has led to the otherwise traditional developers to step out of their comfort zone too, feels Samantak Das, chief economist and head — research & REIS, JLL. “It is encouraging that more than 50 per cent of the prospective buyers surveyed have expressed their readiness to potentially buy homes within the next six months. At the same time, developers are relatively flexible to allay buyers’ concerns in this fragile environment concerning immediate cash outgo and long-term financial obligation by offering attractive, flexible payment options with minimum upfront payment,” he says. T Chitty Babu, member of CREDAI Chennai, says, “Right now, we are seeing people opting for ready-to-move-in (RTMI) projects or those with a possession date within the next six months. In Chennai, some developers are offering discounts as well for projects that are due to be delivered in the next three-four years, but buyers are not opting for those.” The most likely reason for this trend seems to be the fact that RTMI properties offer quick and easy possession.

“Most people are aware of their salary post the pay cuts; many have also confronted their employers on possibilities of any lay-offs. After mulling over all these aspects, buyers are now looking for apartments for sale, which they can shift into by either the end of the year or before the next financial year begins,” he further adds.

PERKS OF THE GOLDEN PERIOD

The key reasons why people are more inclined towards buying a property in the next six months include:

1. Lowest home loan interest rates;

2. Flexible payment plans being offered by the builders;

3. Stabilization of salaries among buyers after almost six months of fluctuations as many employers have restarted their businesses, and have laid off as much staff as they could have without it eating into the quality of the output;

4. A fear that the prices will rise in FY 2021–22;

5. Many renters are showing an interest to move into a home they ‘own’;

6. The six-month possession date is not too far and yet not too close, thus allowing buyers to plan financially.

Santosh Bhurani, real estate consultant, Bhurani Real Estate (Bengaluru), says, “Because of 2020 pandemic, as an industry, we have had to re-invent ourselves and make sure we can still reach out to our buyers via video calls, virtual site visits and discounts. Hence, now if people are looking at projects they can move into in the next six months, it’s a step in the right direction and will lead to a positive outlook. Also, this timeline will finally then force us all to sit up and invest more in technology during construction, and use drones for mapping and surveying our sites because there are not enough engineers on the ground to do that. This might also mean that the quality of construction will improve because the builders would have to concentrate on fewer projects right now than many spread across the next five to ten years.”

Consumers above 35 years of age indicated that they are more inclined towards buying a property in the next six months. Also, more than 50 per cent of buyers indicated a preference to buy a 2-BHK with size ranging from 800 to 7,000 sq ff.

YOUR CHOICE

Arvind Goel, a member of Navi Mumbai CREDAI-MCHI, says, “As a consumer, you have the power to say ‘no’ to a project if it is getting delivered on a date later than you desire. No one can influence your decision and you are always stronger on the negotiating table. Hence, now is an ideal time for buyers who want to purchase their homes, especially, in the suburbs of Tier-I cities or even make a transition from I-BHK to 2-BHK. However, this window of opportunity is very limited, as there are no new launches because of the pandemic, and the gap between supply and demand is decreasing with every passing day.”

THE NUMBER GAME

Amidst limited new launches, unsold inventory in the top six cities shrunk by 5% on Y-o-Y basis from over 6.34 lah units in Q2 2019 to over 6 lakh units in Q2 2020;

2. Kolkata saw an yearly decline of six per cent in Unsold stock.

3. Prices remained range-bound in all cities during 2020.

— Source: ANAROCK, Times Of India, 510earth, JLL, Real Estate Forum India

Is Digital Marketing a Good Option in 2020 ?

2020-02-28T17:40:00.003+05:30

No doubt that today people are very much dependent on Online platforms for different uses, BUT.......

Is Digital Marketing still worthy enough?

As you know digital devices are readily available and with very affordable prices and on top of that internet is available to almost every person which contributes to the above said.

Whatever Products or services you are encountering on the internet are the part of digital marketing, whether it’s a homeowner looking for house keeps or a scholar doing research of material for a paper, the online availability of almost everything has made it a necessity. And due to this necessity digital marketing has become so relevant.

Digital marketing is a part of marketing. It is marketing the products and services through digital technologies, over the internet. Digital marketing has everything inside one roof which will market anything on the electronic medium via internet.

One of the most important reasons why digital marketing is taking over the traditional marketing channels is due to the internet has enabled businesses to communicate with targeted audiences in real time. Businesses can judge their performance in real time and can interact with user in real-time through different mediums.

One more reason which is very prominent for businesses to choose for Digital Marketing is affordability. Digital Marketing is very economical when compared to traditional marketing channels.

The subsidiaries of digital marketing are Search engine optimization (aka SEO) Search engine marketing (aka SEM) Social media marketing; Mobile marketing; and Email Marketing, Affiliate Marketing etc.

Digital marketing has made promotions possible in very many ways. The significance of digital marketing has opened several doors for those who want to pursue their career in this field. As the importance of online media is growing, Digital Marketing is also growing.

According to one of the research by Smart Insights, the most hired persons by companies in 2017 were the Digital Marketeers. By 2021, experts in this area will be the most influential and with good reason. It is important to see the current scenario in digital marketing before thinking about the future of digital marketing, though.

Digital Marketing Statistics

· Globally, the digital advertising holds 54% of net ad spends while 46 % is with traditional marketing for the year 2018–19.

· A growth rate of 14% is expected in digital marketing.

· The largest share of the total digital advertisement spends is made by the search and display ad.

· On average, a user check their smart devices in every 9.6 minutes that sums up to 159 times per day.

· More than 310 million active social media mobile users.

· More than 560 million internet users are there in India.

· The number of mobiles internet users in India have reached around 510 million.

· The numbers will get doubled by 2022, seeing the growth of Digital Marketing.

In the next five, marketers will definitely find more creativity in digital marketing, and that means career opportunities in this field will definitely increase. The best thing is that digital marketing does not just serve businesses, personal branding has become more prominent nowadays and thus online presence for individuals has become just as crucial.

NIDM has just now started the most recommended program for the year 2020 named as DDMP- Dynamic Digital Marketing Program specially crafted by Mr. MS Kumar Founder of NIDM to upgrade digital marketing training for 2020. check out now Click here

11 Reasons Why Nokia Got No-kia

2020-01-07T14:06:00.004+05:30

11 Reasons Why Nokia Got No-kia

Nokia, the king in the mobile phone sector till 2010 when Samsung Galaxy made it superstar star entry and new touch screen and new operating interface made people switch from Nokia to other brand.

With a youthful, enthusiastic leadership team at the helm, Nokia's initial achievement was essentially the consequence of visionary and gallant administration decisions that utilized the association's creative innovations as digitalization and deregulation of telecom arranges immediately spread over Europe.

In any case, in the mid-1990s, the close to crumpling of its store network implied Nokia was on the incline of being a casualty of its prosperity. Accordingly, trained frameworks and procedures were set up, which empowered Nokia to turn out to be amazingly proficient and further scale up the creation and deals are a lot quicker than its rivals.

Between 1996 and 2000, the headcount at Nokia Mobile Phones (NMP) expanded 150 percent to 27,353, while incomes over the period were up 503 percent. This quick development included some significant downfalls.

Also, the cost was that supervisors at Nokia's fundamental advancement focus wound up under regularly expanding momentary execution pressure and were not able to commit time and assets to development.

While the center business concentrated on steady enhancements, Nokia's moderately little information bunch took up the advancement mantle. In 1996, it propelled the world's first cell phone, the Communicator, and was additionally liable for Nokia's first camera telephone in 2001 and its second-age cell phone.

The organization has worked in different businesses in the course of recent years. It was established as a mash factory and had for some time been related to elastic and links, yet since the 1990s has concentrated on enormous scale media communications frameworks, innovation improvement, and authorizing.

Nokia is a significant supporter of the portable communication industry, having aided the advancement of the GSM, 3G and LTE measures (and right now in 5G), and was at one time the biggest overall seller of cell phones and cell phones. After an association with Microsoft and ensuing business sector battles, its cell phone the business was purchased by Microsoft, making Microsoft Mobile as its successor in 2014.]

After the deal, Nokia started to concentrate all the more widely on its media communications framework business and on the Internet of things innovations, set apart by the divestiture of its mapping division and the securing of Alcatel-Lucent, including its Bell Labs examine the association. The organization at that point additionally explored different avenues regarding computer-generated reality and advanced wellbeing, the last through the acquisition of Withings.

The Nokia brand has a come back to the portable and cell phone showcase through an authorizing course of action with HMD Global. Nokia keeps on being a significant patent licensor for most enormous cell phone merchants.

On 11 February 2011, Nokia declared a "vital association" with Microsoft, under which it would embrace Windows Phone 7 as its essential working framework on cell phones, and incorporate its administrations and stages with its own, including Bing as web index, and coordination of Nokia Maps information into Bing Maps.

Elop expressed that Nokia decided not to utilize Android on account of an evident failure to "separate" its contributions, with pundits likewise taking note of that his past, binds to Microsoft may have additionally affected the choice.

Although the MeeGo "Harmattan"- based N9 was met with an exceptionally positive gathering in 2011, Nokia had just chosen to end improvement on MeeGo and exclusively center around its Microsoft association, in spite of the fact that the CEO said that the N9's "advancements" will live on later on, which in the end advanced on the Asha stage in 2013.

After the declaration of the Microsoft association, Nokia's piece of the overall industry crumbled; this was because of interest for Symbian dropping when purchasers understood Nokia's concentration and consideration would be somewhere else.

When the Lumia 920 was announced in September 2012, it was seen by the press as the first high-end Windows Phone could challenge rivals due to its advanced feature set. Elop said that the positive reaction to it had created a sense of hope and optimism in the company.

The company was also making gains in developing countries with its Asha series, which were selling strongly.

Although Nokia's smartphone sales and market share greatly increased throughout 2013, including in the North American market, it was still not enough to avoid financial losses. Ollila stepped down as chairman on 4 May 2012 and was replaced by Risto Siilasmaa.

Here is what Mr. Huy and Mr. Vuori found:

Nokia suffered from organizational fear;

Mainly fear was grounded in a culture of temperamental leaders and frightened middle managers;

The middle management was scared of telling the truth because they feared being fired;

Top managers were scared of the external environment and not meeting their quarterly targets;

Executives were sacred since Symbian- Nokia’s Operating System was publicly acknowledged as inferior.

In their Inner Minds they knew they are very far away from Apple’s iOS;

Top officials were frightened of losing investors, suppliers, and customers due to competitors ;

Blame Game was On, Senior Management level was blaming juniors of not being capable to develop competitively;

Middle Management started hiding truths from senior officials thinking of not being useless.

Top managers lacked technical competence which influenced how they could assess technological limitations during goal setting; by comparison, the top engineers at Apple were all engineers;

Instead of allocating resources to the achievement of long-term goals such as developing a new operating system, Nokia management decided to develop new phone devices for short-term market demands.

It was time when the contract between Microsoft and Nokia Mobile ended and Nokia mobile came under HMD Global.

Rajiv Suri became Company’s President and CEO (Chairman) in May 2014 and in July 2014, he is the one who decided that the company will return to its mobile phone business in 2016.

HMD Global is Selling phones under Nokia Branding and took over the Mobile phone market of Nokia from Microsoft. They are is Closed Partnership with Google for using the Android operating system under the Android One Program.

Nokia 9 Pureview Nokia flagship Phone

Company has seen immense growth under the leadership of Rajiv Suri. the mobile division actually now started performing well.

Recently Suri Stated that "We now have 37 5G commercial contracts - 20 with named customers including T-Mobile, AT&T, STC, and Telia - and more than half of them include wider portfolio elements that our competitors cannot match," he added.

One of the studies done by counterpoint research says that Nokia Leads the Global Rankings in Updating Smartphone Software and Security

About NIDM INDIA , awarded as a best digital marketing training institute in Bangalore located at BTM with 100% placement.

Sources:
Wikipedia
NIDM
Livemint
Statista
Insead

Yahoo ! A Giant Gone with the Wind

2019-11-06T15:48:00.000+05:30

In 1998, yahoo had the chance to buy Google for $1-2 Mn in its nascent years. They said Google’s PageRank ain’t worth the pennies. In 2002, Yahoo had the chance to buy Google for $5 bn. They said Google is overvalued. In 2008, Microsoft proposed to acquire Yahoo for $45 bn. They said they are undervalued. Today Yahoo got sold to Verizon for a mere $4.8 Bn while Google is valued at over $500 bn.

THE START

Yahoo, began as an in-grounds internet searcher by two understudies in 1994, inside two years, opened up to the world about its IPO. Between 1997 to the mid of 2010s, the website organization has worked in practically all hot regions of the business – internet searcher, messaging, sound gushing. For the most part lead by development through-obtaining technique, Yahoo! procured various organizations from various spaces going from interchanges, mailing administrations, detachment administrations, web based games, web facilitating and arrived at its pinnacle execution state just before the IT air pocket burst of 2000. Yahoo! was likewise one of the not many organizations who could endure the website air pocket burst. Yahoo! had presented paid internet searcher posting much before Google had presented.

Google assumed a significant job in Yahoo's slow demise. From being an internet searcher accomplice for Yahoo at first, Google went onto become one of the biggest utilized used search engine service provider and proceeded with its attack into each other web and IT-based field that Yahoo! had its essence.

Yahoo descending voyage can be followed back to mid-2000s and to different merger choices ignored by Yahoo executives. Be it the dismissal of Microsoft's idea to purchase out Yahoo for about $45 Bn, or the bombed merger endeavour with the then quickest developing Google or another bombed endeavour to converge with News Corp. There were likewise dialogs in the lines of purchasing out Facebook that was then still a rising business.

Yahoo entered Social Networking and blogging space through an all money bargain, famously saw to be an exorbitant purchase (approx. $ 1 Bn), of Tumblr, be that as it may, in 2013, by when Facebook had made enough passage boundaries.

All through these arrangements, there have been fights in court on patent issues, worker cutback issues and furthermore issues identifying with obtaining terms and conditions.

Unexpectedly, to feature how Yahoo! took most wrong choices when it went to its acquisitions, it let go of choices of M&A with organizations like Microsoft, Google, Facebook and so forth., while it purchased organizations like GeoCities by paying $4.5 Bn and Broadcast.com by paying $5.7 Bn that too at the pinnacle of the website bubble.

The main choice that worked if there should arise an occurrence of Yahoo! can be the passage into China's online business space through a 40% stake in Alibaba.com, which is as yet a face friend in need for the Yahoo head honchos.

Authorities at Yahoo guarantee it not a super disappointment as its being anticipated by investigators. That is just halfway obvious.

Since the centre business of Yahoo, that is in the hands of Verizon will be clubbed with another (as of late procured) fallen star auxiliary of Verizon – AOL and this is relied upon to make that much required cooperative energy for the ex-brand Yahoo.

At the point when we take a partner viewpoint, the demise isn't that of the stake as such, rather the brand Yahoo!, that is all the more concerning. As Forbes magazine put it – "the exchange parts of the bargains one of Silicon Valley's most famous spearheading organizations".

There are some points of view we can frame taking the inquisitive instance of Yahoo!. The enterprise was framed at the opportune time in the correct field. Has been there, did every one of that was required to be the standard new-age player (web, mail, versatile, spilling, and all); so, a lot to the jealousy of customary item determined organizations. However, it couldn't streamline its situation in the market, as against the mammoths of any semblance of Microsoft, Google or Facebook. How can one clarify such disappointment?

Would it be a good idea for us to state the absence of development? –

Yahoo! approached every one of the assets over the world. There are different organizations, which just imitated a working plan of action and succeeded. Informal communication was not a new thought of Facebook. Web index was initially a Yahoo's thought.

Would it be a good idea for us to express access to capital? –

Despite proceeded with wrong calls, Yahoo was consistently on the watch rundown of financial specialists. Yahoo! has reliably been viewed as a solid purchase, notwithstanding organization basics, at the same time, for the sort of development stage the business was cruising through. Yahoo! gotten its altruism more from the generosity of the business, it worked in. Furthermore, capital was never lack.

Or then again would it be a good idea for us to state slaughtered by rivalry? –

Google, which could be depicted as one of the significant contenders for Yahoo's! web crawler and mailing administrations, was not by any means the only one on the pie outline. There was additionally Microsoft's Bing and Hotmail, and other local players too. What's more, it would be foolishness to state Yahoo! didn't have a focused procedure set up. Rivalry was constantly expected, was constantly present and was continually going to be available.

Or then again would it say it was because of large scale monetary emergency? – As referenced prior, Yahoo! was one of the fruitful overcomers of website air pocket burst of 2000. The worldwide monetary emergency of 2008 didn't make the sort of harm to electronic organizations like it harmed the budgetary administrations or realty and auto area.

Yahoo! was working in an industry that had just a single course – upwards – over the most recent two decades. Monetary conditions were friendly – new financial requests, worldwide incorporation, opened up commercial centres and grasping clients. There was a bottomless stock of capital assets and human ability and furthermore simpler access to both. Despite this, if a spearheading organization of the sparkling business falls flat, following two many years of its tasks, to support and develop, the fingers must be pointed towards the administration. Administrative basic leadership, (as given by the Value Octagon structure of Dr. Chandra) particularly at the top level, begins with conceiving corporate procedure and plan of action, permeates into capital assignment choices, financing choices, making authoritative engineering, deliberately driving the expenses, dealing with the corporate dangers, corporate rebuilding choices and reaches out up until the administration component. Yahoo! disappointment can be allocated to the vast majority of the above parameters, explicitly, to the corporate methodology, hazard the executives and corporate rebuilding.

Yahoo!, when it went to its corporate rebuilding choices neglected to see itself as a major aspect of the business biological system. A biological system is a more extensive and a comprehensive idea, which proposes organizations work in a framework where each player/partner isn't simply identified with one another, yet additionally impacting one another. Every component is snared with one another. Co-development is the best methodology to win in such a framework. (As proposed by James Moore). Firms must posture focused at this point co-usable difficulties to different components in the biological system. Some place, it feels Yahoo! passed up this angle. It embraced a battling technique with the potential enormous players.

SOURCES:

NIDM Bangalore

www.bbc.com

academia.edu

slideshare.net

5 ways Amazon Alexa is your Best Companion

2019-09-13T12:24:00.002+05:30

5 ways Amazon Alexa is your Best Companion

About 4 years ago in November 2014, Amazon launched Alexa and created a revolution in voice technology.

What is Amazon Alexa?

Alexa is a cloud-based voice service used in millions of devices by Amazon. Voice is the most natural way of communicating and with Alexa Amazon simplified the way we interact with the technology.

Helping you plan your day, getting you out of the house, controlling your smart home, get the latest news updates or listen to your favourite songs simply by saying Alexa followed by your question.

Alexa is the Jarvis of Ironman?

After watching Ironman, We all were attracted to the “Jarvis” that tony stark is having in the movie everywhere he goes and helping him out with everything he wants to do whether it be inside the house of while protecting the world against the deadly marvel villains.

Thanks to Amazon for bringing the virtual life Jarvis into the real-life Alexa. She is always there to help you and get your things done just with a voice command.

She can help you plan your day, book a ride, order a pizza, search the nearest shopping mall, powering your smart home and many more.

All you have to do is simply say Alexa and ask your question.

Why Alexa?

We are moving towards a world where everything is getting advanced from the small pen which we use to write on the paper to the touch pens we use on our mobiles and tablets to the bigger things like the self-driving cars.

Things are getting connected to the internet under the ecosystem of IoT. Controlling everything remotely just with few clicks on the mobile phone. control your AC, TV, microwave and almost every electronic gadget.

The Alexa ecosystem is powered by two powerful frameworks the Alexa skills kit and the Alexa voice service and promises to be a game changer in the future

Imagine a life where you can control everything with a voice command, isn’t it cool simply say turn on the lights and the lights will be on.

Voice is the most simplest way of communication and with Alexa Amazon made it even simpler and more natural to communicate with the technology. Now control your entire home just over a voice command.

Alexa can do many things. Some of the main features of Alexa are

1] Play music, listen to news and get weather updates

Feeling Bored and alone at home ? Alexa can help you sooth your mood.

Say ALEXA …….Play Music and Boom !! Your soft lovely music started playing relaxing your mind and body. Perfect Companion for you.

You want to get updated for present news and happening…. Ask Alexa and it will tell all the big and small news of the day for you at your convenience. Imagine any Voice Search assistant playing music for you.

2] Get the answer to simple web queries

Have a Question? Ask Alexa and You will get the Most perfect Answer. Some Times even google Voice Search is slower than Amazon Alexa Search.

3] Order things on Amazon, Domino’s, Zomato :

Feeling hungry and tired no problem Alexa is there . Ask Alexa to order from your favourite restaurant and tadaa!!! Your food is on your door. What best you can have on your one command your food is on your door.

4] Book a ride on Uber, Ola

Booking a cab and wait for getting confirmation is pathetic thing always happening and you have no other way to deal with it.

Try Alexa ….Say ALEXA….Say Book You a ride from home to destination and rest you will have your booking confirmed and meanwhile you don’t have to hold your phone and look on for confirmation Go finish your work Don’t get late for the office.

5] Control your smart home

It might sound a weird mix but it is the smartest speaker out in the market. It’s a lot easier to say, “Alexa, play music” than pick up your phone and do the same.

Smart Home are exactly as your smart phones are. These homes are totally digital. They have a remote control for all the functions.

And sometimes have out of imaginations functions. And guess what you can control your smart home with Amazon Alexa. Say Alexa turn off the lights and boom lights are off,

Say Alexa lock the doors and it’s done. This voice assistant is your best companion you can think of and a best helping hand you can imagine for.

Amazon Alexa is a very advanced feature of Voice search artificial intelligence .

The companion app has a voice training mode for you to get accustomed to things you can ask Alexa to do, such as set wake up calls or Wikipedia a subject.

I found the traffic update one of the most useful features. Just add your most frequented destination in the app and Alexa will tell you what the fastest route is and how long it will take.

Over the past few months, Amazon has also added several third-party integrations, such as IFTTT and WeMo.

You can ask Alexa to turn the devices on or off, which is great for people with physical disabilities, and extreme couch potatoes.

The Echo app does record everything you’ve ever told Alexa, so you can give Amazon feedback – or use it to incriminate your housemates if they’ve asked her something weird.

Personality-wise, she’s got less bite than Siri, but has a few little nuggets to give you a chuckle. Tell Alexa, “I am your father,” for example to get her robotic, horrified response, or ask her for a joke for some third grade level nonsense.

Other Voice Assistants Like Google Home , Cortana and most famous Apple SIRI are getting tough competition from Amazon Alexa and Day by Day its features are getting updated for making it future ready for all types of audiences.

Even Developers are trying to make it a security assistant for senior citizens that when they are in trouble Amazon Echo with its intelligence make an emergency alert to the family members and local authority.

2019 Google Assistant Life Changing AI

2019-08-22T16:13:00.000+05:30

Who better can be your companion to answer your questions.

It’s Google Voice Assistant !!!!!!

Google Assistant is a virtual intelligence assistant developed by Google, mainly available on mobile devices and smart home devices. Unlike the company's former virtual assistant, Google Now, Google Assistant can conduct two-way conversations.

The assistant debuted in May 2016 as part of the Allo Messaging app and its voice-activated Google Home speaker.

Google Assistant was introduced at the Google Developer Conference on May 18, 2016 as part of the launch of Google Home Smart Speaker and the new Allo Messaging app.

In January 2018, the first intelligent power-assisted displays were presented at the Consumer Electronics Show

Google introduced its own smart screen, Google Home Hub, in October 2018.

In December 2016, Google launched "Actions on Google", a development platform for Google Assistant.

Google Actions enables third-party developers to create apps for Google Assistant.

Actions originally limited to the Google Home Smart Speaker, Google Actions was released in May 2017 for Android and iOS devices.

In April 2017, a Software Development Kit (SDK) was released. It allows third-party developers to create their own hardware to run Google Assistant.

It was integrated with Raspberry Pi, with Audi and Volvo cars variants .

• Google Home

• Home Mini

• Max

• Home tutoring

• Nest Hub

Google Assistant is available by default on most popular Android devices, which you can usually access by holding down the Start button or setting up Hey, Google's voice activation in your system settings.

This means whether your phone is locked or you’re using another app, you can just speak a question or command to put Google’s search power to use.

Install Google Voice Assistant App

Google Voice Assistant has a dedicated app for named as Google Assistant and the title of the app says “Get Things Done…. Hands-free”.

It is a 1.3 MB small and less space consuming app and available on Play-store on Android Mobiles and devices.

You have to install the Google Assistant App and explore all the features in the application.

Apple users can Also download the app from APP STORE and can enjoy the Google over Siri.

SETUP GOOGLE VOICE ASSISTANT

To start, launch the Google app and open Settings > Ok Google detection. Then toggle from any screen.

Next you’ll be prompted to say, “Ok Google” three times so the app can learn how your voice sounds. This is to ensure only you can launch the Google search.

Once this is finished, you’re set to go.

On the previous screen you can toggle Personal results to get suggestions based on what Google has learned about your search and browsing history. Additionally, you can enable “Ok Google” to work through a Bluetooth headset .

Good To Go

Once the setup is finished you are good to go. Simply say Ok Google and Boom! Your Voice Assistant is ready for the instructions. Google virtual Assistant is far intelligent.

Don’t think like it is just a voice search method. Google Voice Assistant can Make calls, Message to anyone on command, operate phones and devices connected and many more you can even not believe.

Safe, secure and in your control.

You choose what to share with your Google Assistant. If you ever ask your Assistant for help from other services, you stay in control of the information that you share. Easily manage or delete your past conversations with your Assistant at any time.

New Features on Google Assistant

Duplex for the Web

Google introduced “Duplex for the Web” so the tech that accompanies Google Assistant will be able to do things like rent a car.

Instead of making a phone call, Duplex on the web will automatically fill in your information and make a purchase in as little as a few taps.

Duplex on the web launches later for the Android Phones . Currently It Is available for Pixel Owners in many parts of USA.

Google Voice assistant Interpreter Mode

Google has recently launched this mode of operation in its virtual assistant app for convenience of the people to help understand different languages while travelling to different country.

It is a translation service launched in early 2019.

Interpreter mode translates your conversations in real time.

If you want to test out interpreter mode but don’t have an upcoming stay at these hotels—don’t worry! You can now use this feature to translate across 26 languages from the comfort of your own home.

Give it a go on Google Home devices and Smart Displays, where you’ll both see and hear the translated conversation. Simply ask your Assistant, “Hey Google, be my Thai interpreter” or “Hey Google, help me speak Spanish” to get started.

Assignable reminders

Assignable reminders on the Google Assistant help families and housemates better collaborate and stay organized while at home or on the go.

This means you can now create reminders for your partner or roommate to do things like pick up the groceries, pay a recurring bill, walk the dog—or send them a note of encouragement when they need it the most (“Hey Google, remind Mary that she will do great on tomorrow’s exam.”)

The feature will be available over the next few weeks in English on phones, speakers and Smart Displays in the U.S., U.K. and Australia, and will work with Google Nest Hub Max.

To assign a reminder, ask your Assistant, “Hey Google, remind Geeta to take out the Milk Pouch at 8 am.”

You can even quickly see which reminders you’ve assigned to Geeta, simply by saying, “Hey Google, what are my reminders for Geeta?”

AT&T TV set-top box is available in some markets with Android and Google Assistant .

Google Voice Assistant is now on WAZE, now while driving ask for navigation ,

Waze has community of millions of drivers contributing real-time data every second, Waze helps you beat traffic, while the Assistant lets you to play music and podcasts, message your friends and call your family hands-free—without ever leaving the navigation screen.

I will say the era of advanced technology is far ahead of imagination . Researchers are developing technique even to read the dreams while sleeping . Voice assistant is the epic form of automation and it has many upcoming features yet to come to ease the life.

NIDM INDIA is an institute with 8 years old legacy opened for the welfare of the students and job seekers

2019 - Voice Assistant -A Search Engine Revolution

2019-08-09T11:16:00.001+05:30

Ok Google, Hey Google, Alexa, Hi Siri, familiar Words right?

Revolution always changes the way traditional things work and so is the search engine traditional working.

Companies have changed the way things are done earlier. Searches become smarter and more elaborated and much more classified and so is the way of searching and doing things.

Voice Assistants are new search engine tools used by people for everyday searches. Not only searches Voice Assistants are capable of controlling appliances enable with IOT and they itself has some emotions controlling through Music and songs.

How It Started.

Radio Rex was the first voice activated toy released in 1911.

Another tools launched in 1961 was IBM Shoebox with speech recognition.

The first modern digital virtual assistant installed on a smartphone was Siri, which was introduced as a feature of the iPhone 4S on October 4, 2011.

And from there the voice search became a revolution.

Statistics

Satisfaction with voice technology and voice assistants was high in the survey.

According to comScore, 50 percent of all searches will be voice searches by 2020.

One of the most interesting areas of the survey was the desired functionality and future use cases. Before entering this field, here are the most important current uses of the voice (mainly on smartphones):

1. Directions while driving - 52%

2. Telephoning - 51%

3. Sending a text - 50%

4. Check the weather - 49%

5. Play music - 49%

6. General Searches on the Web - 48%

7. Setting alarms - 41%

8. Check the news - 27%

9. Sending an e-mail - 17%

10. Shopping - 16%

Digital experiences made possible by virtual assistants are among the recent major technological advances and the most promising consumer trends.

Virtual assistants can provide a variety of services. These included:

• Give information such as weather, facts, z. As Wikipedia or IMDb, set an alarm, create task lists and shopping lists

• Listen to music from streaming services like Spotify and Pandora. Play radio stations; Read audiobooks

• Play videos, TV shows, or movies on a TV. In streaming mode Netflix

• Conversational trading

• Facilitate public interaction with the government.

• Complete and / or replace customer service by personnel. A report estimated that an automated online assistant reduced the workload of a call centre for people by 30%.

Conversational commerce is understood to mean e-commerce through various messaging methods, including language assistants, but also live e-commerce websites, live e-mail applications such as WeChat, Facebook Messenger and WhatsApp, and chatbots on messaging applications or websites.

Voice Search Device Statistics

1. 70.6% of Americans who used at least one voice speaker used an Amazon echo from eMarketer.

23.8% used Google Home

2. According to Microsoft's Purna Virji, voice search accounts for 25% of searches in the Windows 10 taskbar

3. The echo point was Amazon's best-selling product during the 2018 Christmas season of

Techcrunch.Amazon and Google account for 94% of all Smart Speaker used by Strategy Analytics.

5. Google Assistant is now available on more than 400 million Google devices.

6. 82% of owners of Amazon Echo smart speakers subscribe to Amazon Prime via

geomarketing.

7. Although the Apple HomePod contains 99.4% of requests, only 52.3% answered

correctly, putting it behind Amazon Echo (64%), Google Home (81%), and Harman

Kardon Invoke (57%). %) in this regard from Loup Ventures.

Voice Commerce Statistics

1. Voice Commerce reported sales of $ 1.8 billion last year, according to OC & C Strategy Consultants. By 2022, they should reach $ 40 billion.

2. According to Edison Research, 22% of smart phone owners in the US have bought something with their devices.

3. 5% of consumers use the voicemail service, but according to MoffettNathanson, it could be 50% by 2022.

4. Food accounts for 20% of purchases by voice. This compared to clothing purchases, which accounted for only 8%.

5. 52% of voice-activated owners want to receive information about Google's offers, sales, and brand advertising. 39% want options to find business information.

6. One in five consumers (19%) have made a voice purchase through Amazon Echo or another digital home assistant, and another third (33 %) plan to do so in the next year, per Walker Sands.

The technology is constantly changing, but the voice search will continue. Optimize your typed search and voice search query content by writing your content as a conversation, providing clear answers, and creating content sections that meet immediate needs.

The voice search revolution has been catalysed by the rise of smart speakers. Though similar technologies have been around for years, in 2017, sales of smart speakers more than tripled thanks to the rise of both Google Home and Amazon Echo. Smart speakers are almost exclusively reliant on voice commands to operate, conditioning people to resolve their questions and accomplish tasks using voice-based queries.

Prepare for more changes in the near future. The most important thing you can do is prepare yourself for more changes down the road. We still don’t know exactly how a voice search revolution will manifest, so it pays to remain open to the many changes to come.

Email Marketing: 5 Key Points For Email Optimization

2019-07-27T11:03:00.000+05:30

Email Marketing is now considered as an ancient marketing strategy in Digital Marketing.

A very underestimated yet the most powerful digital marketing tool for the online advertising . Why is it so ??????

It is very economical.
It is much more personalized form of messaging
Advertiser can target a non prospect and can turn it into a lead.
It is like a free tool.

I am sharing a success story of a Heath and Wellness company who used PIZZA the most unhealthy junk in to a healthy business.

A company named Optimal Health and Wellness wanted to increase email open rates for a list of about 150,000 people who’d once shown interest in the company’s weight-loss supplements.

The Problem is the company had so steadily inundated prospects with traditional sales emails, the list had gone completely cold with roughly a 2% open rate.

Now that is really a problem to handle. Actually the prospects has accepted the fact that these guys just want to sell products nothing else.

At this Point instead of sending Hard Emails the writer send a re-engagement mail with the subject

" Darth Vader Pizza( yup! its an actual thing)" .

The Result: The email ignited a 21% open rate from a completely cold list. To put that in perspective, by foregoing a traditional sales email, The writer outperformed the average email open rate for all industries in 2017(20.81%) and increased the company’s open rate by 950%.

This gives us the 5 key points for email optimization as :

1. Don't drive Traffic , Attract it

2. The purpose of email content is to compel the click, which equals the kind of person a prospect will become by doing something .

3. Customer First Policy

4. An Email is like a CONVERSATION

5. People are People not Leads.

Conclusion:

The Proper Technique and HATKE thinking can lead to results that no-one can think of.

NIDM is a place where you learn all things and also learn how to think different from others.

Credits: https://www.marketingsherpa.com

21st Century IoT - Internet Of Things - A Revolution

2019-07-15T15:41:00.002+05:30

Every where there is a buzz that control your appliance from your phone remotely even if you are out of your house. Doesn’t it sounds very futuristic, you are not at home in hot summers and before you are coming back your air conditioner already cooled your house as you started it remotely.

There is one add of bajaj cooler nowadays saying cooler has “surround cooling , IOT; Karo heat ko beat”.

This is the extent the IOT has reached now to common public .

Even now coolers are equipped with this technology.

Now What is IOT ? How it Works ? What are its pros and cons?

Definition

The Internet of things (IoT) is the extension of Internet connectivity into physical devices and everyday objects. Embedded with electronics, Internet connectivity, and other forms of hardware (such as sensors), these devices can communicate and interact with others over the Internet, and they can be remotely monitored and controlled.

In simple words we can say that connecting things with internet and controlling them through internet.

How far we can think of? Like you are sitting on your couch and with your phone or tabloid you are controlling your complete house like Lights fridge washing machine air conditioner and now air cooler also.

Now even cars are coming with IOT . You want to park in a tight space no problem come out of your car and your mobile or even key will guide you to automatically drive and park it in that tight space as we know with Tesla cars your mobile can control your car remotely.

BMW also has intelligent Key for the better user experience.

Even Wrist watches are having this technology like smart watches fitbit, apple smart watch Samsung gear etc.

How It Works?

Devices and objects with built-in sensors connect to an Internet of Things platform that integrates data from different devices and applies analytics to exchange the most valuable information with applications tailored to specific needs.

These powerful IoT platforms can identify useful information and information that can be ignored. This information can be used to identify models, make recommendations, and identify potential problems before they occur.

For example, if I own a car manufacturing company, I might want to know which of the optional components (leather seats or alloy wheels, for example) are the most popular. With the technology of the Internet of Things, I can:

Use sensors to determine the most popular areas in a showroom and where customers spend the most time.

Consult the available sales data to determine the best-selling components.

Automatically target sales data on offer so that popular items are not depleted.

Based on information extracted from connected devices, I can use real-time information to make informed decisions about which components to store. In this way, I can save time and money.

With the results of advanced analysis, processes can be made more efficient. With intelligent objects and systems, you can automate certain tasks, especially when they are repetitive, trivial, time-consuming or even dangerous.

Lets see some Good examples which we see in daily life:

1. Air Conditioner

2. Air Coolers

3. Washing Machine

4. Coffee Maker 2019

5. Ceiling Fan

6. Cars

7. Remote control Vehicle for Goods movement in warehouses.

and many more.

NIDM India always promotes latest technologies and is always dedicated to make people learn about different technologies and digital marketing.

How ABP NEWS Increased 70% Viewership?

2019-07-09T13:23:00.004+05:30

ABP News Network (ANN) —one of the largest TV networks in India—operates five news channels in Indian languages such as Hindi, Marathi, Bengali, Punjabi, and Gujarati, and reaches out to more than 150 million TV audiences per week.

Like most media businesses worldwide, ANN has been disrupted by new technologies and rising consumer demand for immediate and ubiquitous access to content. Unlike some industry participants, however, the Noida-headquartered business has seized the opportunities presented by the digital age. Its online news website—www.abplive.in—and app—ABP Live—caters to more than 40 million monthly visitors.

The Challenge

News in India can be more dynamic, volatile and unpredictable compared to other international markets. This means that traffic spikes in digital and mobile information services can occur at any time of the day with minimal warning. An important report can increase traffic in elections, which are held once a year, by three or six times.

Therefore, it was extremely important for ANN to quickly adapt the technological infrastructure to these traffic peaks.

In addition, as well as international consumers, the Indian public consumed more and more news about digital and mobile services, as well as broadcasting and printing. Online uploaded videos increasingly complemented the broadcast news and text services.

In 2013, ANN predicted that extending the digital presence from a single website to a range of services could increase page views from $ 150 million to over $ 500 million.

The company needed to sustain this growth in a cost-effective manner while ensuring the responsiveness and reliability required by digital consumers.

"Given all these factors, we were looking for a robust, cost-effective, reliable and highly scalable infrastructure," said Retesh Gondal, Digital Technology Manager at ANN.

Unfortunately, the existing technology infrastructure of ANN Managed Service Providers was unable to meet these challenges.

The agreement between the company and this provider has made it difficult and expensive to increase its website to handle peak traffic. In addition, ANN was unable to obtain the transparency needed to control and optimize the use of infrastructure resources.

The company also risked giving competing media companies a competitive advantage by bringing new websites, mobile services and other products to market in just a few months, not just weeks.

Due to infrastructure constraints, publishers needed to spend up to seven minutes downloading a news video that was many times longer than a media company operating in a highly competitive marketplace.

Ultimately, ANN may not be able to provide information quickly to respond to the immediate demands of viewers and to position itself in the highly competitive digital information market in India. In addition, the company was unable to position itself to penetrate new geographic markets in a transparent and profitable manner.

Change of Web Service Provider

ANN has re-integrated its web infrastructure into an on-premises data center as an intermediate step in the transition to a public cloud. To prepare for this transfer, Amazon Web Services(AWS) began due diligence on important public cloud services.

ANN's business and technology leaders were aware that selecting the right cloud provider is critical to the future of the business. ANN has taken advantage of the first digital media for digital information and has set itself the goal of securing market leadership among readers by providing compelling information content across a range of digital and mobile channels.

This required relying on a cloud provider that could quickly adapt to peak traffic and long-term growth in web, mobile and video messaging traffic. In 2014, the company decided to migrate its infrastructure, applications and services to AWS.

"We chose AWS because we are flexible enough to balance our infrastructure costs and demand-side consumption, and because we can move to the AWS cloud with ease and simplicity," says Gondal. "AWS also specializes in infrastructure services that enable companies like us to distribute video content and mobile applications to users' smartphones, tablets, and PCs."

THE ADVANTAGES

The use of AWS has allowed ANN to help increase the number of page views from 150 million to 500 million, and to accept high traffic spikes when important events, including elections, occur. "The latest news in India can dramatically increase traffic, and we've implemented a first serverless architecture on Amazon S3 that allows us to manage traffic indefinitely," said Gondal.

Since migrating to the AWS cloud, ANN has successfully expanded its product and service portfolio from a single website to multiple websites, video content and a mobile application. "The scalability factor of AWS gave us peace of mind that we could think more about what we want to achieve with our apps than how we manage them," said Ramakrishnan Laxman, director of digital activities at ANN.

Thanks to AWS 'competitive pricing, including regular discounts, and the ability to pay only for the infrastructure resources used, ANN was able to effectively control costs and budget. "We're currently running 500 million page views at the same infrastructure cost as before for 150 million pages," says Gondal.

In addition to cost control, the company is now able to deliver new products and services much faster and cheaper than its previous managed services environment. Publishers can now download videos in less than a minute to meet their immediate needs, rather than the six to seven minutes required by traditional infrastructure. This allowed ANN to compete more effectively with its rivals. In addition, AWS ANN's global presence allows it to expand beyond the domestic market into new regions.

"The AWS team has always informed us about the new cloud services they are introducing and how we can use AWS to optimize our existing workflows," says Gondal.

The use of AWS enabled ANN to offer a range of new products through advanced tools such as machine learning and artificial intelligence. "Our experience with AWS is extremely good," says Gondal. "Although we came too late to enter the field of digital news and video content, we have grown rapidly to become one of the leading providers of these services to consumers in India." and beyond with AWS. "

Credits: AWS

Top 5 Digital Marketing Institutes In Bangalore

2019-07-04T16:14:00.001+05:30

Bangalore - silicon valley of India has opportunities no one can even judge . Be it Google Microsoft Amazon IBM and many more are expanding their businesses into fields of Digital Marketing here in Bangalore . Traditional Marketing are now an old-school thing. New SWAG is Digital Marketing.

People, Learners are searching for Best digital marketing training institute in Bangalore, but are those Digital Marketing Training Institute in Bangalore really worth it.

I will not talk about the future of this field as you are reading it giving your time on this blog is because you know how big this industry has become and will be .

But let me tell you Digital Marketing Institutes in Bangalore is a hot search going between the professionals also.
I personally has researched a lot on this and no wonder relying just on google reviews is a foolish thing I can say that. Being an Engineer that too Electrical Engineer can believe without proofs .

I checked with the ex-students, I researched with the HR of them to check their network . I attended their demo classes for faculty interactions with the students.and many more factors and based on that I made a very effective list to help students and learners know about Best digital marketing training institute in Bangalore.

1) NIDM- National Institute Of Digital Marketing

https://nidmindia.com

NIDM has its presence from 2011. Its been 8 years it has proved itself as the Best digital marketing training institute in Bangalore . NIDM has always been praised by ex-students because of it 8 months student support . They have a huge placement network and that is the biggest reason I chose it to be on NUMBER 1.
The faculties insists on live project training to help learners gain hands-on experience.
Being a digital marketing institute in bangalore is a tough competition and to outperform need lots of hard-work .
Thus I keep NIDM on top position for Top 5 Digital Marketing institutes in Bangalore.

2) Inventateq

Inventateq is an institute dealing with many courses related to Information Technology and Digital Marketing. They have good infrastructure and faculties.

3) Web Marketing Academy

WMA is also an emerging name in this line. They have trimmed courses for Digital Marketing learners .They have niche strategies for Digital Marketing.

4) Digital Academy 360

They have many centres all over India and bangalore is one of the best for Digital Kora.
Good courses and good faculties.

5) NIDM - Koramangala

Being a premier institute the Marathalli Branch is also a great Digital Marketing Institute in Bangalore.
The branch support for the students is far better than any other institutes I have researched.

This is it, All the Best and Choose right.
Thanks.

Google Ad-sense : Money Making Machine for Bloggers

2019-06-12T15:05:00.002+05:30

Creating a new Google AdSense account is one of the easiest ways to monetize your blog. While Google AdSense is unlikely to make you rich, this simple and useful tool is usually the first step that bloggers take to earn money from their blogs.

Set up a Google AdSense account

Once your blog is up and running, you can monetize it. Here's how to open a Google AdSense account.

Read the rules of the Google AdSense program. Familiarize yourself with the capabilities of the Google AdSense program and make sure you're ready to create a new account.

Visit the Google AdSense homepage. Click the Sign up now button. Enter the credentials for your Google Account or select your account from the listed ones.

Complete the application online. Enter the URL of your blog in the app and answer a question about whether you'd like custom help and Google AdSense program performance suggestions. Enter your country and confirm that you have read and accepted Google's Terms of Use. Click Create Account. When requested, enter your billing information to receive the Google generated revenue on your blog.

Switch to your new account and review the ads available. Google AdSense offers bloggers a variety of advertising opportunities, from text ads to image ads, and more. Take the time to research all available information and determine which ones are best for your blog.

Choose your ad design. If you've chosen the best advertising opportunities for your blog, select them. Google provides an HTML snippet after the selection.

Paste the Google AdSense HTML code into your blog. Copy the HTML provided by Google and paste it into your blog template. One of the easiest ways for an inexperienced blogger is to insert a text widget into the blog template and paste the code into the widget.

Let Google do the rest. It may take hours or days for Google to run ads on your blog. Google looks in your blog for the prevalent topics of each page. When readers visit your blog, the HTML code you put in Google from the blog will be activated, and relevant ads will be displayed based on the content of each page.

Collect your money. Google AdSense typically pays based on the click-through rate, which is the number of times people click on an ad. Therefore, Google AdSense is unlikely to generate a high income for you, but every article is useful.

Tips for setting up your account

Read the full Google AdSense policies before creating a Google AdSense account. If you break any of the AdSense policies, your account will often be abruptly terminated, usually without recourse.

Take time to optimize your Google AdSense program after learning the steps to increase your Google AdSense revenue potential.

Join NIDM BANGALORE , learn to Blog or Even learn to make your own website and start to earn like a pro.

5 Important Points for a successful Startup

2019-06-11T12:04:00.000+05:30

First the excitement! Working for yourself provides flexibility and independence that you simply can not get as a cogwheel in a Ferris wheel. You also benefit more from the fruits of your own work, you have the opportunity to pursue a niche that you love passionately, and you will get the added satisfaction of building something from scratch.

And then there's the scary part: you're alone. Your next paycheck is up to you. Here are the advantages and disadvantages of having your own company.

But fear should never be a reason not to do it. The fact is, you can take steps right from the start to make a successful start.

1) Be prepared
Preparation is the key to everything you do in life, but starting a small business can change or destroy your vision. Vision is the right word because it is the first thing you need: an idea of what you want to achieve. From there, a business plan that is at the heart of your work. Yes, a business plan can be adjusted as you progress, but you need to prepare something to get started.

Then you need to make sure that you have the resources to do what you need in the beginning to be the capital, the money to live, the equipment and, most likely, your time. Many students have dreamed of starting a startup during their studies, and many have made it, but everyone will realize that the time spent on professional activities is a waste of time that should be spent on studying. If you are ready, you have a good start.

2) Be passionate about what you do
Passion has already been mentioned, but you really must love what you do because you will do it a lot. Starting a small business costs an incredible amount of energy. The last thing you want to do is put your reserves in something that does not interest you at all. In fact, it will cause a catastrophe, because if you do not care, no one else will. Find your niche, cover it and live and breathe every day.

3) Surround yourself with the right people
Whether you start alone or with a small team around you and surround yourself with the right people, whether they are the ones who actually work in the business, who are self-employed for your startup, who provide the service they need You have delegates (as accountants) or even friends and family members who are there to help you, and the right people in your area who believe in your work, can contribute and support you are crucial.

At the end of the day, if we succeed, we may feel that we are doing it ourselves, but we know deep inside that there are always people who have helped us to get there. Always look for dynamic people whom you think might help you get started, and remember that under these circumstances the character is even more important than the skills. Skills can be purchased or outsourced if needed.

4) Network like never before
Organize professional events, talk to people, connect with other companies regardless of their background. Because you never know exactly when a contact to something much more important can be: an investor, a customer or just your company. Connect with your competitors to see how they do it and get advice wherever you are. In short, get out.

5) Never stop looking for investments
There has never been a moment when you had enough. You may think that you are doing it, but it is running out quickly, which usually sounds like a killing blow to small businesses. Find investments every step of the way and explore every opportunity
These are available for start-ups, eg. For small business loans, crowdfunding, angel investors, and even other companies related to your niche

Conclusion:

At the end know what useful steps to take so that we can make thing get going in right direction.

Using Digital Marketing it gets easy pace the reach of business to maximum people .
Yes at NIDM Bangalore you can learn the course with the experienced faculty and get the thing in your way