Digital Dialogue Blog

Yahoo make it even more important to be in a subscribers address book

Fri, 05 Jun 2009 02:41:42 +0100

You already know that it's important to have your from address in your subscribers address book so your emails never get blocked and images load etc. Well, Yahoo has recently made an update to their Mail service which makes this more important than ever.

Ensuring list quality by getting valid email addresses

Wed, 27 May 2009 09:16:56 +0100

The quality of your subscriber list is of paramount importance to your reputation score. Unfortunately, nearly all subscribe forms will get about 5-20% of submissions which are invalid email addresses and this can adversely effect the deliverability of your campaigns. So how do you prevent valid email addresses from ending up on your lists?

Subscribe form tips

Wed, 27 May 2009 08:40:30 +0100

You're producing great email campaigns, with valuable and useful content... so much so that your subscribers have become raving fans of your company. And yet you're still only getting slow growth in subscriber numbers... Maybe you need to review the subscription form?

Got zombies on your email list?

Wed, 27 May 2009 08:10:54 +0100

Do you have people on your subscriber list who seem dead? No matter how good the campaign you send, you still get no response. They don't bounce, they don't open and they certainly don't click any links! Maybe they did once, but if they've not show any signs of life in ages, then you need to figure out what to do with them.

Download our free IDC whitepaper on Web Conferencing

Mon, 06 Apr 2009 02:24:16 +0100

During a financial crisis, web conferencing is an excellent way to increase ROI. In 2009 conferencing applications is forecast to grow at 17.40% in Asia Pacific. Download IDC's new whitepaper free to learn more.

Using email reporting to reduce Accounts Receivables follow up

Tue, 17 Mar 2009 19:03:14 +0100

Our B2B Accounts Receivables customers use email and fax to automate the delivery of reminder messages to their customers. Here's a handy way of using email to reduce the follow up work required by your accounts receivables staff each invoice cycle.

Accounts Receivables - how to reduce costs (and DSO's) and increase cash flow

Mon, 10 Nov 2008 06:23:08 +0100

Are you a Credit Manager who has been asked to reduce DSO's and at the same time reduce your cost per collection? Companies the world over are under pressure to improve cash flow whilst also cutting costs. As a result, accounts receivables teams are under pressure to collect outstanding accounts quicker and more cost effectively. Achieving this when the % of overdue customers is increasing and staffing budgets are being cut may sound impossible. This is where technology can make a difference.

Top 100 words NOT to use in your email subject lines!

Wed, 05 Nov 2008 07:25:51 +0100

You'd be surprised at some of the words that may land your emails in the SPAM box. Here's a list put together by Marketing Sherpa of the top 100 words you should avoid. I'm sure you'll agree there are some surprising ones on there - for example: online marketing or search engine listings ....

Is it true that reputation is more important than content?

Wed, 05 Nov 2008 07:24:05 +0100

It depends - a true consulting answer, but it really does depend - mostly on the context of the question. This question was asked during the Premiere Global Services webinar Doing Well by Doing Right . For our purposes let's ask the question in a more defined manner: Is reputation more important to the delivery of an email than the content of the email itself?

Facebook: Groups vs Pages

Wed, 08 Oct 2008 14:03:08 +0100

There are two main ways a business can have a presence on Facebook - either by creating a group, or a fan page. There are pros and cons of each outlined in this article to help you decide which is the best for your business.

What to do about html email image blocking

Tue, 23 Sep 2008 12:11:07 +0100

Marketing emails are often put together using a single large image rather than text, especially in the header area. An image gives total creative control, enabling you to use appealing creative designed to get a response and engage your audience. But, what happens when your images are blocked?

Australia Post increasing standard postage stamps to 55c

Tue, 09 Sep 2008 08:13:09 +0100

Australia Post recently applied to the Australian Competition and Consumer Commission to increase the cost of standard stamps to 55c from 50c. The ACCC approved this request, and as of September 15th 2008, we're all going to be paying more for standard postage. If this comes as bad news to your company, then I highly recommend that you talk to us about using bing! On average, our customers save a massive 42% on their mailing costs through the use of our on-demand mailing service. With no lock-in contracts, no minmum volume requirements, no monthly/yearly fees, you've really got nothing to lose.

Attaching documents to your mail using bing

Tue, 09 Sep 2008 08:03:00 +0100

If you're sending letters or invoices using bing, then you may want to include other documents in the envelope. For example, if you're mailing your company invoices, you may also want to include price sheets, specials or order forms in the envelope with the invoice. Doing this is really easy with bing...

Using the voiceREACH whisper function for collections

Sat, 02 Aug 2008 05:52:53 +0100

If you're using voiceREACH to broadcast automated telephone calls to your debtors and are receiving allot of inbound transfers, it can sometimes be confusing for staff to handle these calls. The inbound transfers will appear to be just like any other inbound call, so a staff member answering that call won't know if the call is simply a debtor responding to a letter they received, or if the inbound caller is being transferred because of a voiceREACH call. This is where the whisper function can be very useful...

Improving email open rates

Tue, 17 Jun 2008 12:39:30 +0100

As we've already discussed, open rates aren't necessarily the best indicator of a successful email campaign. However, they are still important, so here are some tips on improving your open rates, which of course can lead to higher click-through rates!

2008 Email Design Guidelines

Sun, 15 Jun 2008 11:42:45 +0100

Our friends at Campaign Monitor have again put together some invaluable information on email marketing design guidelines for 2008. They cover off relevancy, design, coding and much more in a comprehensive article I'd highly recommend you read if email marketing is key to your success.

Designing HTML emails for Outlook 2007

Wed, 04 Jun 2008 06:45:00 +0100

The release of Outlook 2007 was a hot topic about 18 months ago with regards to HTML email design. Unfortunately, the changes implemented by Microsoft were not an advancement, they were a step backwards in terms of how HTML is rendered (viewed) in Outlook 2007. Here's some useful information to consider if you're marketing to Outlook users.

How does voiceREACH distinguish between an answering machine and a live person?

Thu, 29 May 2008 11:34:24 +0100

The voiceREACH voice broadcasting service has some very sophisticated technology built into it which enables it to determine if it is talking with a live person, or an answering machine. This can be really useful if you want to send different messages to live people and answering machines. Understanding how this technology works will help you get better results on your future voice broadcast campaigns.

Fax broadcast marketing gets results for Perth Joint Sealing

Sat, 24 May 2008 04:01:21 +0100

Fax marketing has been around for many years and most people have an opinion on it. Local Perth company, Perth Joint Sealers have recently run a series of fax marketing campaigns with Digital Dialogue and the results have been outstanding.

How to setup & use your letterhead with bing

Fri, 23 May 2008 09:55:06 +0100

Using your letterhead with bing couldn't be easier. All you need is a soft copy (eg. PDF or Word Doc) and you can send mail on your letterhead within seconds. Here's how it works...