the digital media edition

Study: ‘The City as Interface’ - the future of the urban public sphere

earleyedition — Mon, 23 Jan 2012 23:42:25 +0000

Study: ‘The City as Interface’ - the future of the urban public sphere. It investigates various scenarios that describe how the rise of digital and mobile media technologies [...] change the way the urban public sphere functions.

The day the bookshelf shook: Four lessons for news orgs from today’s Apple iBooks announcements » Nieman Journalism Lab

earleyedition — Thu, 19 Jan 2012 16:59:49 +0000

What are the ebooks already lurking inside the heart of the newsroom, just waiting to be unlocked?

The Newsonomics of the Long Goodbye: Kodak’s, Sears’, and Newspapers’ | Newsonomics

earleyedition — Mon, 16 Jan 2012 06:42:20 +0000

History is not fate; this Kodak/Sears history is simply a big cautionary tale from which to learn, a slomo Kodak Moment. With that in mind, let me suggest five points of learning deeply applicable to news management decisions of 2012: * Don’t believe your own b.s. * Cutting costs ≠ innovation. * Constant re-organizing and re-structuring doesn’t mask deeper problems; it just diverts time from consumer focus. * Selling assets is a short-term band-aid. * And, finally, perhaps the biggest parallel: The old companies are still stuck in a manufacturing mindset.

How The FT And NYT Aim To Make Paywalls Pay | paidContent

earleyedition — Mon, 09 Jan 2012 12:54:53 +0000

The strongest players don’t just bow to the inevitable, they accelerate their transition to digital.

Here is the news - newspaper organisations defy the digital revolution | Media | guardian.co.uk

earleyedition — Thu, 29 Dec 2011 11:44:30 +0000

"he questions those who seem to believe that failing newspapers can be sustained by merely accommodating the digital revolution. [...]. They go on believing that journalism of the old school - [...] a generation ago - is the only valid form of journalism. It is not. People using digital technology and the tools it has spawned, such as social networking, are changing journalism in front of their eyes"

Big ad money shifting to promotions (and away from media)

earleyedition — Fri, 16 Dec 2011 18:16:17 +0000

"the ad category to watch — due in large part to the disruptive nature of the Internet — is what Borrell calls “Promotions,” the spending of marketing dollars on things other than traditional advertising. [...] five cents off a can of peas at the supermarket, or $2,000 off the next new car you’ll purchase. Discounts, deals, couponing, loyalty programs all share one thing in common: they are vehicles for enhancing sales with the promise of savings. [...] He noted that most businesses don’t separate promotions from advertising, so spending on a website or social media strategy is just “advertising” to them. The ramifications for media companies are stark."

CityMaps Shows Where Businesses Are, Block by Block - NYTimes.com

earleyedition — Fri, 16 Dec 2011 18:16:02 +0000

for decades, most commercial brokerage firms have had full-time canvassers or even entire departments of agents relentlessly pacing city blocks to keep up-to-date maps of fast-changing storefront businesses. [...] director of retail leasing at Massey Knakal. Ms. Lovatt said that when she had a retail space to lease, she used CityMaps to determine what retail uses already existed in the neighborhood, so she could find the best potential tenants

Social Media for Hyperlocals: How to Turbo-Charge Engagement | Street Fight

earleyedition — Fri, 16 Dec 2011 18:08:24 +0000

Hyperlocals everywhere have added Facebook and Twitter presences to their promotional quiver. But are they hitting bull’s-eyes in engaging their users? It’s not enough for hyperlocals to simply post articles to their Facebook page or just tweet them out [...] engagement produces multiple business benefits, building value that can attract advertisers or – for nonprofits – funding.

The newsonomics of Google’s retail push » Nieman Journalism Lab

earleyedition — Fri, 16 Dec 2011 17:32:45 +0000

Google’s next-day-delivery plan may be aimed squarely at Amazon — but don’t be surprised if news companies end up being collateral damage.

Tips for using Twitter and Facebook for news brands | Zombie Journalism

earleyedition — Fri, 16 Dec 2011 17:07:27 +0000

Might have already saved this link before...

IBM Social Computing Guidelines

earleyedition — Fri, 16 Dec 2011 09:22:26 +0000

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Below are the current and official "IBM Social Computing Guidelines," which we review periodically so that they may evolve to reflect emerging technologies and online social tools.

@statesman: A case study in using Twitter on breaking news « The Buttry Diary

earleyedition — Fri, 16 Dec 2011 09:20:37 +0000

This is the best example I have seen of a media organization showing how Twitter can be a powerful tool for coverage of a breaking story. presented as a strategy for a news organization using Twitter to cover breaking news: Engage the community routinely Breaking news demands Twitter use Develop a breaking news Twitter strategy Tweet early and often Report what you’re checking on, give credit Crowdsource Tweet frequent news updates Address rumors and misinformation Verify Converse with the community Converse with the newsroom Use hashtags

How to visualize data using Google Fusion Tables | SmartPlanet

earleyedition — Fri, 16 Dec 2011 09:16:19 +0000

4 Social Media Rules Journalists Should Break

earleyedition — Fri, 16 Dec 2011 09:15:21 +0000

Rules to break: Don’t Cross Post on Social Networks Don’t Schedule Social Media Posts Follow/Friend/Subscribe to Everyone Who Follows You Don’t Repeat Yourself and then in comments, "Why it might not be a good idea to break these rules".

Here's What People Look at on Facebook Brand Pages

earleyedition — Wed, 14 Dec 2011 23:28:21 +0000

- Content matters. - The exception: Scantily-clad women. - Profile photos can be the difference between seeing and not seeing a brand. - Photos on the wall get attention.

Peter Kirwan’s Long View: How to revolutionise your newspaper the John Paton way

earleyedition — Tue, 13 Dec 2011 22:31:48 +0000

Summly: New App Helps You Read All Your Bookmarked Links in Minutes

earleyedition — Tue, 13 Dec 2011 22:19:04 +0000

Portas review recommends hyperlocal sites for town centres

earleyedition — Tue, 13 Dec 2011 22:10:50 +0000

AOL's Patch Gets a Little Less Hyper-Local | Digital - Advertising Age

earleyedition — Mon, 12 Dec 2011 23:47:16 +0000

At one time, AOL had hoped to reach 1,000 Patch sites by the end of 2011. But now comes word that Patch is slightly scaling back its efforts in some markets, fueling speculation inside the hyper-local news organization that Tim Armstrong's big local bet was a bit too ambitious. [...] Yet internally, AOL is in the process of figuring out just how small (or large) a Patch should be, a calculation that includes available readership and just how "hyper" local advertisers want to go.

Will the 2012 Election Be a Hyperlocal Breakthrough? | Street Fight

earleyedition — Mon, 12 Dec 2011 05:25:13 +0000

Hyperlocal can be “a true tipping point in an election,” said a manager of online political campaigns at the Street Fight Summit in New York on October 26. With campaigns increasing their targeting efforts, hyperlocal may provide the ultimate context for political messages, especially in swing municipalities and highly contested territory.