Digital Marketing Domino

Steve Jobs... We miss you.....

noreply@blogger.com (ramki) — Fri, 07 Oct 2011 07:50:00 +0000

“No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

Steve..... Millions of people will preach How to life.....Only few will practice..... It is not important... What one said, it is important..... Who said it.....Your quote about life is touching our soul....

Top 10 Techies Who Changed The World

noreply@blogger.com (ramki) — Fri, 17 Jun 2011 13:33:00 +0000

Come across "Top 10 Techies Who Changed The World" in NDTV (http://gadgets.ndtv.com/photo.aspx?pagenum=7&ID=10721&#talk)

There is no Single Indian in this List. We proclaim ourselves as the software Gaint.... But not even a single indian company Changed the World.... We Indian are good in Copycatting..... But there is no creativity.... Where there is creativity, there is innovative... Somewhere something is wrong.....
IIT's..... IIM's..... ??????? Only to Make Money??????

Localized Mobile Marketing - Effective Marketing Medium for the future

noreply@blogger.com (ramki) — Tue, 02 Mar 2010 05:15:00 +0000

"According to Forrester Research, advertisers spent just under $400 million on mobile marketing in 2009. Projections for 2010 place that figure well above $550 million. And by 2014, Forrester estimates that mobile will claim upwards of $1.3 billion from the advertising pie." Insight On the Positive Note

It shows a steady growth of Mobile Marketing of 25%
Developing Countries like India, the mobile network penentration is growing exponentially
Localized and customized targetting is more precise & focussed in Mobile Network

On the Negative Note * There is no proper regulatory authority or organization for Mobile Marketing * Interoperability of Mobile Network is in very Nascent stage

Send Google's Xmas & New Year greeting card for Free Via Snail Mail

noreply@blogger.com (ramki) — Thu, 03 Dec 2009 06:06:00 +0000

Send Google's Xmas & new Year greeting card for Free Via Snail Mail Now you can Send Google's Xmas & new Year greeting card for Free Via Snail Mail (US Only).

https://services.google.com/fb/forms/gmailholidaycard/

Why Google is doing for Free!!!

This is a wonderful Google to promote Gmail in Offline.
Google Targeting the offline audience (ie: Senior Citizens) for brand promotion.
Google communicates to the audience, Gmail can be personalized based on the user needs.
Finally Gmail is Free

Good Going Google...........

Google Analytics Intelligence - Report Segmentation - Custom Report

noreply@blogger.com (ramki) — Wed, 28 Oct 2009 09:46:00 +0000

Google Fine-tuning the GA gradually and Powerfully. The way improve and fine-tune this product is very nice.

* At first they launched the product with Dashboard Interface with Basic Feature (Tracking Visitor Details, etc)
* Integrated PPC tracking with Google Analytics
* Report Segementation
* Custom Report
* Intelligence

Microsoft Web analytics (Project Gatineau) was gone with the wind. Even Yahoo analytics is not seeing major updates like Google Analytics.

Microsoft Mad Search

noreply@blogger.com (ramki) — Fri, 12 Jun 2009 07:20:00 +0000

Microsoft Mad Search

MSN Search -> Live Search -> Bing

Hope you are all aware, Microsoft launched Bing (Re-branding there Live). It is very funny to see Microsoft is re-branding the search Product Year on Year basis.

Microsoft Don't Compete try to innovate

Microsoft is doing all the gimmicks to compete with Google in Search . But the way they moving, they can't dream about competing Google in Search Segment. Microsoft really mad to became No.1 in search engine.

Yaa Microsoft, don't compete with Google, you won't succeed. You will succeed only if you innovate. Just changing the Brand Name not going to add value to the product. Microsoft not able to succeed with MSN Search -> Live then how they are going to succeed with Bing (But is not Google)

Again Microsoft is going to burnt there hands in Search through Bing.

Google will Bang the Bing.......

Google Analytics Individual Qualification

noreply@blogger.com (ramki) — Sat, 07 Mar 2009 10:52:00 +0000

This is a another amazing Strategy by Google to popularize Google Analytics (GA). What index tools, web trends, omniture are doing few years ago, now Google is doing. Let see the advantage for Users & Google

Advantage Users
* Increase Proficiency in Analytics
* Certification provided by reputed organization

Advantage Google
* propagating Google Analytics features
* Building Google Analytics Professional Group

Gyan: Google will have the visitor behavior details for most of the website. This helps Google to keep track of every brands in all segments and take advantage of the same............

Prestigious visitor to my Blog - Welcome Google!!!

noreply@blogger.com (ramki) — Fri, 31 Oct 2008 09:55:00 +0000

I am into the field of Analytics, I always check who are all coming & reading my blog. Few days back, i had a surprise & interesting visitor... The Visitor is from Google!!!. Oh... It is not a Google spider (Googlebot), human being from Google to read my article on Google Mobile. MM...... Here is the screen shot of Visitor details....

Google Analytics - Enterprise Ready

noreply@blogger.com (ramki) — Tue, 28 Oct 2008 06:47:00 +0000

This is a very nice & useful update from Google Analytics from Business perspective. Mostly, web Analytical Tool data's are analyzed from "Metrics" Perspective. Now, Google Analytics is Helping users to analyze the data from "Business Perspective.

New Update Advantage

The Google Analytics new features like Advanced Segmentation & Custom Report
help the users to see not just numbers, but equip them to come up with actionable insight.

Drawback

Google Analytics data's are not real time (24 hour time lag exists in Google analytics report). But in Yahoo Analytics (Indextools) data's are real time. Hope Google Analytics Team (Avanish) will overcome this issue in the next update.

Yahoo APT, Online Advertising Products in one Platform

noreply@blogger.com (ramki) — Mon, 29 Sep 2008 10:18:00 +0000

Yahoo has grouped every online product into one new advertising platform showcase called "Yahoo APT". So, it is easy for advertisers, publisher networks & Agencies to easily manage there accounts. This interface will help to buy & sell online Yahoo Online Products & services easily & effectively.

It is nice to see, Yahoo is gradually re-structuring there online Media Platform to make them more customer friendly. This is a better move from Yahoo, hope MSN will fellow...

New Mobile Platfrom from Google - Google Android phone to cost $199

noreply@blogger.com (ramki) — Tue, 23 Sep 2008 11:46:00 +0000

Google Android Phone for $199 USD. I read this news in read in reuters. It is interesting to see, Google peering into the mobile operation system. Whatever GooG does, there will be a 100% no no 200% "Market Motive" behind that.

So, How Google is planning to take advantage of this?

Advantage Google

* Google serve there ads in the Mobile more effectively
* Strengthening the tracking mechanism to understand the user behavior
* Helps to come-up with more effective/stable Desktop Operation system in a year or so (guessing)

Advantage Consumer - Consumer will get internet enable mobile handset at affordable cheaper rate ($199)

Cons - Androids Compatability with other platform

Like to know your views ...

Google Chrome - New Browser from Google

noreply@blogger.com (ramki) — Tue, 02 Sep 2008 10:13:00 +0000

It is interesting to see, Google is ready to launch there web browser Google Chrome tomorrow. It is a really a interesting move. Because, I taught, that Google may acquire Mozilla Firefox browser (like feedbruner). But Google is built a new browser from the scratch.

This rise one big question. Instead of acquiring Firefox (they normally does), why they are building browser from the scratch.

The reason is this. They will convert the browser into ad-unit.

Three Big Google Strategy Points

* They will show adwords ad in Google Chrome Browser
* To promote the browser by ing some amount of there ad revenue for those who download and install the browser and viewing the google ad in the browser
* They may release there operating system (OS) in a year or so.
* To capture whole of internet/web segment

Yup! quite interesting.

Google Ad Planner - An Edge for Google Adwords

noreply@blogger.com (ramki) — Fri, 29 Aug 2008 11:07:00 +0000

Few weeks back, google come-up with a tool called Google Ad Planner. I gone through the tool, it helps to target the audience based on demography. Based on Location, age, income, Category, one can find the target website and audience. I see this tool as an excellent ad-in told for adwords. Because, this tool helps to find the relevant publishing network/ad network based on the demography. Secondly one can export the relevant publishing network and import it into adwords. The format is compatabile with adwords. The tool is very much user-friendly. any one who understand the business can easily target the relevant website. Google is for ahead with Yahoo & MSN Search Marketing With variety to Google tool & features (to do research on publishers & to know the website information) Google is forahead compared to yahoo or MSN. Hope, Yahoo & MSN will come-up with this kind of tool in future. Yup, Google Ad Planner, giving some threat to compete.com!!!

Google New site "Lively"

noreply@blogger.com (ramki) — Thu, 10 Jul 2008 08:36:00 +0000

Google launched a new site called "Lively" which is a social media site with interactive touch (means 3D Animation). The website URL "lively" send some message to his competitor Live (MSN)

Why Google launched a Chat Social Media Website?

Google Gyan

It is because to make Gmail more interactive
In future, Google will integrate "Lively" with Gmail or Gtalk to give more interactivity & engagement
Social media works Good for Google. Hum... they have universal database to connect people

Social Media Everywhere. Is it a effective buzz channel?

noreply@blogger.com (ramki) — Thu, 10 Jul 2008 07:31:00 +0000

Social Media website mushrooming everywhere. Because of few successful social media like Linkedin, Youtube, Twitter, Social media is catching-up like a wild fire. Lot of start-up companies are cropping daily with different themes & to target specific group.

Is there is any scope for effective buzz from Social Media..

Converting a Social Media for campaign/buzz, there is a small dividing line. There are two factors that is very essential for social media.

the relevancy - How far your buzz is relevant to social media
Messaging - Messaging should not be like a ad/ it should be information.

Finally, Social Media is not a push marketing, it is a pull marketing.

Like to here more views from the audience

Google support Link Building Acitivty in Adwords

noreply@blogger.com (ramki) — Mon, 30 Jun 2008 07:23:00 +0000

Normally, Google wn't entertain Paid Link Building activity. But they entertain the Paid Link building services in Adwords, by giving approval to publish "Paid Link Building Service" Ads in Adwords.

Google Gyan

Paid Link Building is good for Adwords but not for organic search. Yup...........

Google Analytics - Data Security

noreply@blogger.com (ramki) — Thu, 26 Jun 2008 09:47:00 +0000

I come to know through web analytics blog that, there is an option in Google Analytics, that will help the website owners not to share there analytical data with "Google". The website owner can make the data as ananymous or stop sharing data with Google, so that Google could not able to capture the company information.

Google Gyan

* It is a best way to promote Google Analytics

Mobile Marketing - In need of standards?

noreply@blogger.com (ramki) — Wed, 11 Jun 2008 10:06:00 +0000

Mobile users ar exponentially increasing year by year. Most marketings trying to leverage mobile marketing technique for campaigns.

Mobile Marketing Advantage

Localization & customization playing a vital role in mobile marketing
It is very easy to target the audience.
There is more chances of open rate as compare to other medium

Then, What is holding behind mobile marketing?

Mobile Marketing drawbacks

The biggest drawback in mobile marketing is no standards are framed or followed.
There is more chances of mobile users was bombarded with Spam/Junk Ad mails.
Mobile handsets with different display shapes & size leads to message/MMS compatibility problem

Mobile Marketing - Still in nascent Stage

Even though the big giants like Google, Yahoo & MSN, started to leverage with mobile marketing but most of the marketing still performer online medium than mobile medium, because of lack of mobile standards in place. Once a clear Mobile standards are framed, then more marketers starts performing Mobile Medium.

US Presidential Candidate Obama Online Spending Mar 2008

noreply@blogger.com (ramki) — Wed, 04 Jun 2008 07:38:00 +0000

It is interesting to see US presidential candidate Obama's Online Advertising Spending Break-up

Estimated Online Ad Expenditures by Obama for America -- March 2008


Media Firm	Amount Paid
All	$905,000
Google	$687,000
Broadband Enterprises	$80,000
Yahoo	$50,000
Microsoft	$40,000
Facebook	$17,000
Source: FEC data compiled by ClickZ News

75% of the Online Advertising Spending goes to Google
5.5% of the Online Advertising Spending goes to Yahoo
4.4% of the Online Advertising Spending goes to MSN

Gyan

Even for the politicians Google is the first choice for online advertising

Google India - Localizing Gmail India

noreply@blogger.com (ramki) — Tue, 03 Jun 2008 08:50:00 +0000

yesterday, Google India Launched Gmail in 8 New Indian Languages - Urdu, Marathi, Hindi, Bangla, Gujarati, Oriya, Tamil, Telugu, Kannada and Malayalam apart from Hindi.

Only a few weeks back, Google incorporated Indian languages in Google Translator.

This is a great move by Google to target more Indian regional users by localizing the gmail. This is big blow for indian search engine like Guruji

Advantage Google

Target Local Users/audience effectively
Probability of generating more clicks from Gmail contextual Ads
Take advantage of huge network contextual sites

ComScore acquired M Metrics

noreply@blogger.com (ramki) — Thu, 29 May 2008 09:24:00 +0000

Yesterday Comscore acquired M Metrics for 44.3 M USD. This is a very good discussion from Comscore. This move surely helps to compete effectively with AC Nielson Market Research Company.

Comscore is one of the leading company in internet market research. M Metrics is the leading company in mobile market research.

Advantage Comscore

Now, comscore powered with mobile metrics data & statistics
Comscore surely takes advantage of emerging Mobile market (both in developed & developing nations)
Emerging as a one of leading Market Research Company in digital media

Gyan

Comscore follow-suit the Google Strategy. Comscore acquired M Metrics, when the marketing are emerging (boom) for mobile.

Google Apps from Free to Paid - No more free lunch

noreply@blogger.com (ramki) — Wed, 28 May 2008 07:40:00 +0000

Google's plan to convert its Free Google App's service into paid model is surprising. Developers who are using Google Apps. more than 500 MB are falls into Google's Apps Pricing Plan.

Tariff as follows

* $0.10 - $0.12 per CPU core-hour
* $0.15 - $0.18 per GB-month of storage
* $0.11 - $0.13 per GB outgoing bandwidth
* $0.09 - $0.11 per GB incoming bandwidth

After reading this news, few questions immediately hit my mind

Google is providing Gmail (6 GB free and going on and on....) and other products for free of cost ( Kind of free), then why they are converting Google Apps into paid segment? hmmm...

This is also other way of track the User activity and there domain.

Google & Yahoo Search Marketing Deal - Knee-Jerk to Microsoft

noreply@blogger.com (ramki) — Mon, 26 May 2008 06:58:00 +0000

If Google & Yahoo Search Marketing deal is materialized (Yahoo allowing Google to place online ads in Yahoo).

Yahoo Strategy

Regular commission from Google - Google is a undisputed leader in search marketing and acquired huge market share. so, yahoo allows google to use its technology to service ads and earn commission.

Difficulty to compete with Google - It is very difficult for yahoo (even for any online giants like Microsoft) to compete with Google in search segment. So, inside of competing with Google, Yahoo may plan to generate revenue from Google.

Win-Win Situation for Google & Yahoo

For Google - Now, Google can serve there Ads in Yahoo search result.

For Yahoo - Yahoo has generated a new revenue model from Google that helps to revive Yahoo from present pathetic position

This move is really a big blow for Microsoft, that plans to acquire Yahoo.

RSS feed starts eating the Email subscription Market Share

noreply@blogger.com (ramki) — Mon, 26 May 2008 06:01:00 +0000

For the past few years, Netizens are started showing keen interest to subscribe to RSS feeder than Email Subscription...

Email is not entertained for Informative Communication?

For many years, people uses mail service for both personalized Communications & for information updates. After RSS feeders, come into play, people uses RSS for domain informative updates

Difficulty in Email Subscription

Spamming
Time Consuming
Difficulty in managing the information

Advantage RSS Feed

Spam Free
Build your own user group & contacts
Easy to manage information

Surely, RSS is not a threat to Email. But the way use the mode for communication differs....

Google Gyan

That's why Google acquire Feedburner to take advantage of Feeds apart from Gmail....

Google Algorithm Secreat Revealed - Great Joke!

noreply@blogger.com (ramki) — Fri, 23 May 2008 12:06:00 +0000

Today i read a headline stating "Google opens up a little on its search algorithms" in a much popular online portal. Google VP Mr. Udi Manber sharing information about Google Algorithm methodology. This article headline drive me crazy (more urgency) to read the article. Finally, the article reveals that Google is using "PageRank" concept to rank the billions of web pages. Oh..., this is a "OPEN SECRET"

Why Google is revealing these kind of Open Secret Now, because...

to tease the competitor
Creating an impression that they are transparent

If they revealed this Secret 6 years back, that is a real secret, Now It a Open secret.

Google Strategy

I think, Google had found better approach than "Pagerank". That's why they are revealing the pagerank concept officially. Good PR....