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	<title>DigitalMarketingLab</title>
	
	<link>http://digitalmarketinglab.com.au</link>
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		<title>Social media + TV + apps = hot digital trend</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/W4E9Cyef5Rc/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2012/02/20/social-media-tv-apps-hot-digital-trend/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 12:23:09 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Digital News & Trends]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=2050</guid>
		
			<content:encoded><![CDATA[TV viewing has long been a social experience. The finale of sex and the city was met with females all over the... Read Full Article &#62;<br/>
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		<title>Brands in Australia Turning Off Social Media</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/kgSUoh6xJA4/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2012/02/13/brands-in-australia-turning-off-social-media/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 11:10:46 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=2029</guid>
		
			<content:encoded><![CDATA[In 2011, Australian brands really began to embrace social media - with many experimenting with and even successfully utilising social media channels. Read Full Article &#62;<br/>
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		<title>2012 – 2015 Digital Predictions &amp; Trends</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/M4f269sdCCM/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2012/01/29/2012-%e2%80%93-2015-digital-predictions-trends/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 10:25:53 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Digital News & Trends]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=2010</guid>
		
			<content:encoded><![CDATA[If you thought digital has evolved rapidly over the past few years, you ain't seen nothing yet.  Over the next 4 – 5 years, digital innovation as well as spend is expected to sky-rocket. Read Full...<br/>
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		<item>
		<title>Australian brands a no show at the mobile party</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/kx_h-VohVTY/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2012/01/21/australian-brands-a-no-show-at-the-mobile-party/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 11:59:01 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1983</guid>
		
			<content:encoded><![CDATA[Only a few years ago, marketers and industry experts were waiting with baited breathe for the year of the mobile. But now it seems like a distant memory with mobile internet usage set to overtake...<br/>
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		<item>
		<title>Digital thinking for 2012</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/iopd9KE_7DU/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2012/01/11/digital-thinking-for-2012/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 07:33:49 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1964</guid>
		
			<content:encoded><![CDATA[Digital predictions for 2012 are a dime a dozen so to mix things up this article will cover what marketers need to think about in 2012 and where you should focus your energy in the year ahead.
 Read...<br/>
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		<title>Search Marketing: Reflection of 2011 &amp; Predictions for 2012</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/ZoTCSZEmgDM/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2012/01/05/search-marketing-reflection-of-2011-predictions-for-2012/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 00:57:11 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1958</guid>
		
			<content:encoded><![CDATA[Keeping up with all things digital is near impossible – even staying abreast of developments in search alone is tough particularly in a year like 2011.   Whilst for some 2011 may have been a year...<br/>
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		<title>The Good, The Bad &amp; The Ugly of Australian Digital in 2011</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/FhUmDrfEkAI/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2011/12/26/the-good-the-bad-the-ugly-of-australian-digital-in-2011/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 08:27:53 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Digital News & Trends]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1930</guid>
		
			<content:encoded><![CDATA[2011 was a big year for digital in Australia with many brands embracing the channel.  Unfortunately for some however 2011 is a year they would rather forget.  Read Full Article &#62;<br/>
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		<title>Increase conversion with social logins</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/_DyaCdYThd0/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2011/12/18/increase-conversion-with-social-logins/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 11:33:46 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Digital News & Trends]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1910</guid>
		
			<content:encoded><![CDATA[Whilst purchasing online provides consumers with a convenient way to shop – the process of transacting in some ways is still very inconvenient  Read Full Article &#62;<br/>
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		<title>Smart TV apps – the next big thing in digital</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/shsn33IINwg/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2011/12/04/smart-tv-apps-the-next-big-thing-in-digital/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 11:40:52 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Digital News & Trends]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1905</guid>
		
			<content:encoded><![CDATA[Just as smartphones have become a personal lifestyle device, smart TVs are primed to do the same for family entertainment. For those unfamiliar with the smart TV  Read Full Article &#62;<br/>
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		<title>Why does search get the glory? Not with attribution modelling!</title>
		<link>http://feedproxy.google.com/~r/digitalmlab/~3/_nvii2solE4/</link>
		<comments>http://digitalmarketinglab.com.au/index.php/2011/11/20/why-does-search-get-the-glory-not-with-attribution-modelling/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 11:13:06 +0000</pubDate>
		<dc:creator>Teresa Sperti</dc:creator>
				<category><![CDATA[Web Analysis]]></category>

		<guid isPermaLink="false">http://digitalmarketinglab.com.au/?p=1893</guid>
		
			<content:encoded><![CDATA[The great thing about digital is the ability to measure return on investment. However decisions made are only ever as good as the information and analysis used to make them. Read Full Article &#62;<br/>
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