Digital Tonto

In Defense of Facebook

Greg — Wed, 30 May 2012 12:31:05 +0000

Why do the recent troubles with the Facebook IPO seem to give so many so much pleasure? The answer is simple. Some people are just nasty and petty. Related posts: Why Facebook May Really Be Worth...

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Summer Reading List: Books That Make You Think

Greg — Sun, 27 May 2012 11:35:35 +0000

Here's my summer reading list for 2012. Have fun! Related posts: The 2011 Digital Tonto Reading List A Digital Tonto Reading List for 2009 Summer Reading List: The Books Behind the Buzz Summer...

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Social Networks and Consumer Targeting

Greg — Wed, 23 May 2012 11:33:30 +0000

Brands are also social networks. That realization is leading to a new mindset and, a host of new strategic possibilities. Social network analysis has been useful in other fields and the potential...

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When is Content King?

Greg — Sun, 20 May 2012 11:11:25 +0000

In the final analysis, content was never king. Creation was and still is. It’s distribution that has been devalued and the failure to make that distinction is what’s causing the so-called media...

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4 Types of Innovation (and how to approach them)

Greg — Wed, 16 May 2012 11:03:22 +0000

Innovation’s greatest challenge is to come up with a clear framework for defining innovation problems and approaches that are most likely to resolve them. Related posts: An Innovation Roadmap The...

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The Changing Game of Strategy

Greg — Sun, 13 May 2012 11:04:38 +0000

Strategy today isn’t methodical, but emergent; requiring collaboration in order to build the skills and resources to fulfill quests of purpose, meaning and, if the game is played very well,...

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Has Microsoft Leapfrogged Apple?

Greg — Wed, 09 May 2012 09:47:56 +0000

Since the beginning of the computer revolution, Microsoft and Apple have traded places as the dominant player. Now Microsoft looks poised to take the lead again. Related posts: Why Windows 8 Will...

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Business Models and the Singularity

Greg — Sun, 06 May 2012 10:14:10 +0000

Business models can no longer be treated as stone tablets divined by wise men on mountains to last for eternity. They have become increasingly perishable. Related posts: What is a Business...

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4 New Marketing Paradigms

Greg — Wed, 02 May 2012 11:37:30 +0000

We still need to reach consumers efficiently, create ad campaigns, build awareness and drive transactions. However, we can now do more and, to compete effectively, we have to. Related posts: Towards...

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Why We’re Not as Rational as We’d Like to Think

Greg — Sun, 29 Apr 2012 13:21:38 +0000

Our instincts evolved to help us survive, not to make economic decisions. Related posts: The New Psychology of Marketing When to Bet Against the Crowd Why I Believe Good Ideas and Great Ideas Is...

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