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		<title>Looking for Support Rather than Illumination</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/GDuKDLZwsNQ/</link>
		<comments>http://www.digitaltonto.com/2012/looking-for-support-rather-than-illumination/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 12:29:18 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Cargo Cults]]></category>
		<category><![CDATA[Cognitive Bias]]></category>
		<category><![CDATA[Michio Kaku]]></category>
		<category><![CDATA[Richard Feynman]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6412</guid>
		<description>We all have a tendency to marry our ideas.  Passion and integrity require a certain constancy.  However, being a professional entails testing our beliefs. 
Related posts:&lt;ul&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2009/cargo-cult-marketers/' rel='bookmark' title='Cargo Cult Marketers'&gt;Cargo Cult Marketers&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/the-passion-economy/' rel='bookmark' title='The Passion Economy'&gt;The Passion Economy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/what-is-intelligence/' rel='bookmark' title='What is Intelligence?'&gt;What is Intelligence?&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/why-i-believe/' rel='bookmark' title='Why I Believe'&gt;Why I Believe&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2012/share-of-synapse-share-of-market/' rel='bookmark' title='Share of Synapse = Share of Market'&gt;Share of Synapse = Share of Market&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/GDuKDLZwsNQ" height="1" width="1"/&gt;</description>
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		<item>
		<title>Why Windows 8 Will Put Microsoft Back on Top</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/WVS-WOrmwkA/</link>
		<comments>http://www.digitaltonto.com/2012/why-windows-8-will-put-microsoft-back-on-top/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 09:44:30 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Clayton Christensen]]></category>
		<category><![CDATA[Disruptive Innovation]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6377</guid>
		<description>The question isn’t whether Windows 8 be the best platform, but whether it will be "good enough" and there is every indication to suspect that it will be.  That might not be heroic, but it probably will be enough to put them back on top.

Related posts:&lt;ul&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/disruptive-marketing/' rel='bookmark' title='Disruptive Marketing'&gt;Disruptive Marketing&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/the-artist-and-the-engineer/' rel='bookmark' title='The Artist and The Engineer'&gt;The Artist and The Engineer&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/5-reasons-why-apple-will-win-again-with-the-ipad/' rel='bookmark' title='5 Reasons Why Apple Will Win Again with the iPad'&gt;5 Reasons Why Apple Will Win Again with the iPad&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/a-brand-is-a-promise/' rel='bookmark' title='A Brand is a Promise'&gt;A Brand is a Promise&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/apples-not-so-stupid-strategy/' rel='bookmark' title='Apple&amp;#8217;s (not so) Stupid Strategy'&gt;Apple&amp;#8217;s (not so) Stupid Strategy&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/WVS-WOrmwkA" height="1" width="1"/&gt;</description>
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		<item>
		<title>Share of Synapse = Share of Market</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/-A1mmt9wtuk/</link>
		<comments>http://www.digitaltonto.com/2012/share-of-synapse-share-of-market/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 12:59:27 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[Path to Purchase]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6341</guid>
		<description>The implications are clear.  In order to build share of market you first need to build share of synapse.
Related posts:&lt;ul&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/the-new-psychology-of-marketing/' rel='bookmark' title='The New Psychology of Marketing'&gt;The New Psychology of Marketing&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/clarifying-the-brand-pathway/' rel='bookmark' title='Clarifying the Path to Purchase'&gt;Clarifying the Path to Purchase&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/how-marketing-promotion-affects-product-performance/' rel='bookmark' title='How Marketing Promotion Affects Product Performance'&gt;How Marketing Promotion Affects Product Performance&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2009/advertising-on-the-brain/' rel='bookmark' title='Advertising on the Brain'&gt;Advertising on the Brain&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/the-importance-of-attitudes/' rel='bookmark' title='The Importance of Attitudes'&gt;The Importance of Attitudes&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/-A1mmt9wtuk" height="1" width="1"/&gt;</description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>The Future of Retail</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/AqKwruWsVBo/</link>
		<comments>http://www.digitaltonto.com/2012/the-future-of-retail/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 10:57:46 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6316</guid>
		<description>The future of retail is not a storefront, but an omnichannel, where digital, virtual and physical all merge into one.
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&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/a-marketer%e2%80%99s-guide-to-the-next-web/' rel='bookmark' title='A Marketer’s Guide to the Next Web'&gt;A Marketer’s Guide to the Next Web&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/why-advertisers-need-to-start-taking-online-video-seriously/' rel='bookmark' title='Why Advertisers Need to Start Taking Online Video Seriously'&gt;Why Advertisers Need to Start Taking Online Video Seriously&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/the-right-way-to-promote-digital-marketing/' rel='bookmark' title='The Right Way to Promote Digital Marketing'&gt;The Right Way to Promote Digital Marketing&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2012/the-future-i-saw-at-ces-2012/' rel='bookmark' title='The Future I Saw at CES 2012'&gt;The Future I Saw at CES 2012&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/AqKwruWsVBo" height="1" width="1"/&gt;</description>
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		<slash:comments>17</slash:comments>
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		<item>
		<title>Strategic Shift</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/EJhwkdo0jrc/</link>
		<comments>http://www.digitaltonto.com/2012/strategic-shift/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 11:08:22 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Gary Hamel]]></category>
		<category><![CDATA[Henry Mintzberg]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6281</guid>
		<description>The strategist must evolve from a master who gives the orders to a facilitator who makes the process work.
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&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/the-failure-of-strategy-and-strategists/' rel='bookmark' title='The Failure of Strategy (and Strategists)'&gt;The Failure of Strategy (and Strategists)&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/4-types-of-strategy/' rel='bookmark' title='4 Types of Strategy'&gt;4 Types of Strategy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/what-is-strategy/' rel='bookmark' title='What Is Strategy?'&gt;What Is Strategy?&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/EJhwkdo0jrc" height="1" width="1"/&gt;</description>
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		<item>
		<title>How Apple Disrupts Markets and then Goes on to Dominate</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/UqUTXtMIyx4/</link>
		<comments>http://www.digitaltonto.com/2012/how-apple-disrupts-markets-and-then-goes-on-to-dominate/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 09:20:08 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6255</guid>
		<description>While we would all like to dream up the next big thing, unless we’re focused on our core market, we won’t be able to support breakthrough innovation.  If we don’t look beyond our direct competitors, we we’ll always be beholden to industry ups and downs.
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&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/the-artist-and-the-engineer/' rel='bookmark' title='The Artist and The Engineer'&gt;The Artist and The Engineer&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/5-reasons-why-apple-will-win-again-with-the-ipad/' rel='bookmark' title='5 Reasons Why Apple Will Win Again with the iPad'&gt;5 Reasons Why Apple Will Win Again with the iPad&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/apples-not-so-stupid-strategy/' rel='bookmark' title='Apple&amp;#8217;s (not so) Stupid Strategy'&gt;Apple&amp;#8217;s (not so) Stupid Strategy&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/a-radical-shift-toward-design/' rel='bookmark' title='A Radical Shift Toward Design'&gt;A Radical Shift Toward Design&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/UqUTXtMIyx4" height="1" width="1"/&gt;</description>
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		<item>
		<title>The Future I Saw at CES 2012</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/tizHMWtNgUY/</link>
		<comments>http://www.digitaltonto.com/2012/the-future-i-saw-at-ces-2012/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 12:04:58 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Web of Things]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6222</guid>
		<description>CES 2012 showed that the technology we do have is getting much, much more useful.  It’s becoming integrated, intuitive and more reliable.  We’re not so much chasing the next big thing, but fulfilling old promises to the average consumer.
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&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2010/david-ricardo%e2%80%99s-open-web/' rel='bookmark' title='David Ricardo’s Open Web'&gt;David Ricardo’s Open Web&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/managing-the-hype-cycle/' rel='bookmark' title='Managing the Hype Cycle'&gt;Managing the Hype Cycle&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/marketing-creativity-in-the-digital-age/' rel='bookmark' title='Marketing Creativity in The Digital Age'&gt;Marketing Creativity in The Digital Age&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href='http://www.digitaltonto.com/2011/how-digital-leakage-is-redefining-marketing-services/' rel='bookmark' title='How Digital Leakage is Redefining Marketing Services'&gt;How Digital Leakage is Redefining Marketing Services&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/tizHMWtNgUY" height="1" width="1"/&gt;</description>
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		<item>
		<title>Guest Post: How the Hottest Holiday Gifts Will Change Digital Advertising in 2012</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/bleOdoFzVpY/</link>
		<comments>http://www.digitaltonto.com/2012/guest-post-how-the-hottest-holiday-gifts-will-change-digital-advertising-in-2012/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 12:53:18 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Post-PC]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6206</guid>
		<description>In 2012 marketers will need to start taking tablets and e-readers more seriously.
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&lt;/ul&gt;&lt;img src="http://feeds.feedburner.com/~r/DigitalTonto/~4/bleOdoFzVpY" height="1" width="1"/&gt;</description>
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		<item>
		<title>Do You Feel Lucky?</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/sQrnFOmdW2U/</link>
		<comments>http://www.digitaltonto.com/2012/do-you-feel-lucky/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 11:30:58 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Neuroscience]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6177</guid>
		<description>Go ahead and believe in luck.  From a certain perspective, it is very real.  Just don’t depend on it.
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		<item>
		<title>3 Trends for 2012</title>
		<link>http://feedproxy.google.com/~r/DigitalTonto/~3/g2LQxfN2xfo/</link>
		<comments>http://www.digitaltonto.com/2012/3-trends-for-2012/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:20:38 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[All Posts]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.digitaltonto.com/?p=6148</guid>
		<description>No technology is an island, but each must adapt and function in lockstep with everything else.
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