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Netrank adds itsmymarket.com to client base

Mark Bodoano — Wed, 24 Oct 2007 16:47:05 +0000

Free classifieds website itsmymarket.com has selected SEO agency Netrank to boost its conversion rate. Established in 2000, Netrank specialises in ethical search engine optimisation and online brand reputation services. Itsmymarket.com wants to combine Netrank’s SEO consultancy with PPC and direct marketing. Lucy Allen, managing director at Netrank said: “Itsmymarket.com is a dynamic and lively website that is highly [...]

Holidaylettings now market leader

Will Gotley — Tue, 23 Oct 2007 16:03:08 +0000

Holidaylettings.co.uk is now the market leader in the holiday home rental market, six months on from its acquisition by Rightmove. The website was achieving record hits even before joining Rightmove, but since the acquisition traffic levels have soared by 40 per cent, making the partnership a lucrative one. Over ten per cent of visitors arrive from the [...]

Arsenal launches ecommerce site

Heath Stook — Mon, 22 Oct 2007 12:51:10 +0000

Arsenal Football Club has developed a transactional website with the help of Venda, the European market leader in ecommerce solutions. The online store for the club’s merchandise uses built-in guided navigation, which they hope will improve conversion rates and increase revenue. Adrian Ford, Arsenal’s commercial director, said: “Our new online store provides our fans with a superior [...]

Construction masterclass in online marketing

Will Gotley — Tue, 16 Oct 2007 10:53:29 +0000

The Construction Marketing Centre of Excellence (CMCOE) is to provide a masterclass in online marketing and search engine optimisation aimed at those in the construction industry. CMCOE’s aim is to help firms improve their online presence - and thus conversion rates, Contract Journal reports. The three-hour seminar will be presented by Phil Robinson of Clickthrough Marketing and [...]

Email marketing ‘needs centralising’

Mark Bodoano — Mon, 15 Oct 2007 08:11:55 +0000

Email marketing needs to be managed from the centre if it is to be effective, according to a new survey. JupiterResearch found that 38 per cent of executives had centralised their messaging efforts in one location, while 24 per cent were managing it across six or more departments. However, 44 per cent of executives were aware that [...]

Massive surge in online marketing

Kun — Tue, 09 Oct 2007 14:21:37 +0000

Online marketing is the most lucrative form of advertising, according to a joint study by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The industry achieved above-expectation growth of 41.3 per cent this year, taking its market share to 14.7 per cent. Guy Phillipson, chief executive of the IAB, commented: “The online market is developing at an astounding [...]

Nike in online marketing drive

Will Gotley — Tue, 09 Oct 2007 14:19:06 +0000

Sportswear super-brand Nike is set to increase its spending on online marketing. The sportswear company has just appointed AKQA as its global digital agency for its online projects in Europe, Asia-Pacific, Latin America, the US and Canada, India’s Economic Times reports. All of the projects are football-related. Nike already works with AKQA on a number of web-development initiatives. The [...]

Read all about it - online

Kun — Tue, 02 Oct 2007 15:03:00 +0000

Online technology has enabled British newspapers to reach a truly global audience. Top of the online hits league is the Guardian website, which had 15,821,480 visitors in August, a 26 per cent increase since last year. The left-leaning newspaper is streets ahead of its nearest competitor, the Mail Online, which had 11,585,134 users over the same period. [...]

AIDS website raising awareness through conversation

Mark Bodoano — Mon, 01 Oct 2007 12:06:39 +0000

The National AIDS Trust today announced the official launch of the World AIDS Day 2007 website. Utilising the latest developments in interactive online technology, the website aims to increase awareness of HIV in the build-up to the 20th World AIDS Day on December 1st. It will be one of the first in the UK to provide a [...]

Rise in UK affiliate marketing spending

Heath Stook — Fri, 28 Sep 2007 09:25:37 +0000

More than three-quarters of UK businesses have increased their affiliate marketing spending since 2005, according to a new survey by E-consultancy. And the same proportion said they expected spending to have increased by a similar amount in two year’s time. It is not hard to determine why, with 95 per cent of respondents deeming affiliate marketing to [...]