http://www.directmarketingiq.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss One of the best things about this time of year is that it's perfect for yard sales. But judging by what I've seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity to unload their old stuff and make... ]]> Mon, 21 May 2012 10:28:42 EDT The other day, I ran into a friend who asked me how he and his wife could market their small business better in our shaky times. That's a topic for many days, of course, but he wanted to know specifically about the value of a letter. I could... ]]> Thu, 26 Apr 2012 15:10:14 EDT I've always loved reading old magazines. As a kid in the mid-1970s, I spent hours on rainy afternoons with issues of Look , Sport , and Life saved by my mom and dad from the early 1960s. It wasn't just the pictures and stories about... ]]> Thu, 03 Jun 2010 03:53:01 EDT The recent flaps over mailings sent out by Republican fundraisers reminded me of a rule put forth years ago by the late Dick Benson: "Direct mail should be scrupulously honest." In case you don't know, here's the skinny. First, the use... ]]> Mon, 12 Apr 2010 03:52:14 EDT I'm not sure exactly when it all started ... my near-obsession with direct mail, that is. The signs were all there when I was growing up. There was the excitement I felt whenever the Edmund Scientifics catalog arrived at our family's... ]]> Wed, 24 Mar 2010 03:51:20 EDT