http://www.directmarketingiq.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss One of the best things about this time of year is that it's perfect for yard sales. But judging by what I've seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity to unload their old stuff and make... ]]> Mon, 21 May 2012 10:28:42 EDT The other day, I ran into a friend who asked me how he and his wife could market their small business better in our shaky times. That's a topic for many days, of course, but he wanted to know specifically about the value of a letter. I could... ]]> Thu, 26 Apr 2012 15:10:14 EDT When a sports team has a bad season, you will eventually see an interview in which the coach gives his "Duh" speech. You know the one I mean. The interviewer shoves a microphone in the coach's face and asks what he plans to do differently next... ]]> Thu, 19 Apr 2012 08:20:31 EDT Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects. (These tips work across all channels selling both tangibles and... ]]> Thu, 19 Apr 2012 10:03:33 EDT Two inches of water. According to a direct mail effort by FEMA that's been in the mail since 2008, that's all it takes to basically ruin your house, and therefore, your life, for a while at least. Fear of financial catastrophe is... ]]> Thu, 19 Apr 2012 09:12:33 EDT