http://www.directmarketingiq.com Copyright 2012 North American Publishing Company en-us http://blogs.law.harvard.edu/tech/rss When a sports team has a bad season, you will eventually see an interview in which the coach gives his "Duh" speech. You know the one I mean. The interviewer shoves a microphone in the coach's face and asks what he plans to do differently next... ]]> Thu, 19 Apr 2012 08:20:31 EDT Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects. (These tips work across all channels selling both tangibles and... ]]> Thu, 19 Apr 2012 10:03:33 EDT Fri, 23 Mar 2012 11:42:15 EDT One of the most popular sessions at last week's Direct Marketing Day @ Your Desk 2012 virtual show (free to register for on-demand viewing for the next 90 days) was copywriter Pat Friesen 's "Using Words to Generate Response ... Direct... ]]> Thu, 22 Mar 2012 10:31:29 EDT The following is an excerpt from the recent Direct Marketing IQ report "PURLs for Profit: Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative,... ]]> Thu, 01 Mar 2012 09:16:18 EST