DirectMarketingMBA

Links for 2012-05-08 [del.icio.us]

Wed, 09 May 2012 00:00:00 PDT

Firefighters battling blaze on Whiskey Row in Prescott
RT @abc15: Firefighters battling 'Whiskey Row' fire http://t.co/8c6Ge0JU
St. Ambrose plans teacher institute : Quad-City Times: Quad Cities, IA/IL
RT @qctimes: St. Ambrose plans teacher institute http://t.co/b5LrcX2v
12 months of facts about birthstones [infographic] - Holy Kaw!
12 months of facts about birthstones [infographic] http://t.co/FSVuAbOi – Guy Kawasaki (GuyKawasaki) http://twitter.com/GuyKawasaki/status/200047575003439104

Links for 2012-03-16 [del.icio.us]

Sat, 17 Mar 2012 00:00:00 PDT

Nice overview of crisis management strategies with a useful bibliography. Useful in MKT571 and MKT544. http://t.co/WngPLi39

Links for 2012-02-26 [del.icio.us]

Mon, 27 Feb 2012 00:00:00 PST

RT @mashable: Bruce Springsteen Premieres New Song ‘Wrecking Ball’ [EXCLUSIVE] - http://t.co/lkS6AbLr
RT @azentrepreneurs: Pew Study: Emboldened Customers Populate Social Networks | Fast Company http://t.co/RrLQckTp
Bruce Springsteen Premieres New Song 'Wrecking Ball' [EXCLUSIVE]
Bruce Springsteen Premieres New Song ‘Wrecking Ball’ [EXCLUSIVE] - http://t.co/lkS6AbLr – Pete Cashmore (mashable) http://twitter.com/mashable/status/173999658820042753
Pew Study: Emboldened Customers Populate Social Networks | Fast Company
Pew Study: Emboldened Customers Populate Social Networks | Fast Company http://t.co/RrLQckTp – azentrepreneurs (azentrepreneurs) http://twitter.com/azentrepreneurs/status/173976946244468736

Links for 2011-11-23 [del.icio.us]

Thu, 24 Nov 2011 00:00:00 PST

Why Companies Should Invest in Google+ Brand Pages
Google+ sounds like a great excuse to re-engage http://t.co/KExseE1H

Links for 2011-08-23 [del.icio.us]

Wed, 24 Aug 2011 00:00:00 PDT

The Associated Press: List: Web older than incoming college freshmen
Want to feel old? Read this list - great reality check on the perspectives of young consumers.
Want to feel old? Read this list - great reality check on the perspectives of young consumers. http://t.co/xpKrjDR

Links for 2011-06-20 [del.icio.us]

Tue, 21 Jun 2011 00:00:00 PDT

One ticket to #CoCreatePDMA on Shwaag | Shwaag
Sounds like a game-changing conference-- See keynote @chr1sa & others at #CoCreatePDMA Thx @localmotors! http://shwaag.me/e187e

Links for 2011-04-09 [del.icio.us]

Sun, 10 Apr 2011 00:00:00 PDT

How to Create Content That Engages Prospective Customers | Social Media Examiner
RT @GuyKawasaki: How to Create Content That Engages Prospective Customers http://om.ly/BRaRR
The Domino Project
Find out more about "Poke the Box" from Seth Godin by subscribing to the @ProjectDomino blog #imabzzagent http://u.bzz.com/8tn8y

DirectMarketingMBA Content to Return (Possibly)

noreply@blogger.com (Susan) — Thu, 20 May 2010 13:49:00 +0000

It's sobering to realize that the last time I updated the DirectMarketingMBA/Blog was almost two years ago. I was so neglectful of the site that I actually allowed the address to lapse, and so the blog (essentially archived content, at this point) now lives at http://DirectMarketingMBA.Blogspot.com.

EndlessROI is still live, and I'll be experimenting with Google Sites, Storefronts, Shopping Carts and other Webmaster tools on the addresses I have left.

In the meantime, I'll try to be more consistent in my posting, Tweeting and Facebooking.

I'm back on Utterli

noreply@blogger.com (Susan) — Tue, 04 Nov 2008 23:24:00 +0000

and ready for NaPodPoMo this year. Don't forget to vote!

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Real-time Events, Social Media Sites and tools and More on Endless ROI today

noreply@blogger.com (Susan) — Wed, 06 Feb 2008 17:55:00 +0000

Today's Conversation Topics:
Real-time Events, Social Media Sites and tools and More -

Join the monetization conversation each Wednesday with

Endless ROI on BlogTalkRadio -
3-4 PM EST
at http://BTR.EndlessROI.com
Call 646-200-0120 to join the on-air conversation
or visit the live chat.

Today's Topics on
Endless ROI - The Monetization Conversation
on BlogTalkRadio

Today's Conversation Topics:
Real-time Events, Social Media Sites and tools and More -

Twittering the Super Bowl and critiquing the ads
Twitter and Google Team to bring Super Tuesday Day Online
Did you participate? Have a comment or a question? Call in and join the conversation!

Sites and Tools:

Yahoo! and MS and Google, Oh My -- Thoughts on the takeover and the fit (Del.icio.us, MyBlogLog)
Weebly - First Look - Check out the site we made (Info.EndlessROI.com)
Turbocharge your Squidoo lenses with SquidUtils and Lensroll.com

Some how-to monetize tips we ran out of time for last week:

Using Google Webmaster Tools
NotchUp beta first look (and the rest of the story.)

Plus:

What's new in social media this week, including:
Updates to DirectMarketingMBA.com, I-Digg.com and Hire.SusanHeywood.com
Search check

Call 646-200-0120 or join the live chat today between 3-4 PM EST to ask questions or share your experience with Endless ROI.

In line to vote

noreply@blogger.com (Susan) — Wed, 06 Feb 2008 01:16:00 +0000

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Yahoo! Groups, Flickr, and IM strong assets

noreply@blogger.com (Susan) — Sat, 02 Feb 2008 08:22:00 +0000

SusanSFH on Yahoo!

Yahoo! Groups functionality is a big reason that many users are comfortable and engaged with Yahoo! Failing to create similar community within MSN, Microsoft can engage these users.

Flickr is another high point in Yahoo!'s selection of Web services. Increasing mobile integration of Flickr, Mail, Calendar and IM have created a base of users who are loyal to Yahoo! as a portal, many of whom have been users for a decade or more.

Will be interesting to see how/if this affects approval of Google/Doubleclick deal.

Also will be interesting to see if a documents area would emerge to compete with Google Docs.

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Promotions, content feeds, updates and more today on Endless ROI - The Monetization Conversation

noreply@blogger.com (Susan) — Wed, 30 Jan 2008 15:55:00 +0000

Join the monetization conversation today and each Wednesday with
Endless ROI on BlogTalkRadio -
3-4 PM EST
at http://btr.endlessroi.com
Call 646-200-0120 to join the on-air conversation
or visit the live chat.

Today's Topics on
Endless ROI - The Monetization Conversation
on BlogTalkRadio

Endless ROI Google Rankings
New Endless ROI Promotions for BlogTalkRadio hosts
Using MediaFly to promote your BlogTalkRadio show
How to use Del.icio.us tags and Squidoo lenses to distribute content and links from your show

(As mentioned on the Endless ROI show 1/30/08 for the links list on the Endless ROI Squidoo lens: www.squidoo.com/endlessroi )
Mining for golden info in your log files
Using Google Webmaster Tools
Utterz is to BlogTalkRadio as Twitter is to Blogging
What's new in social media this week, including:
Updates to DirectMarketingMBA.com and DirectMarketingMBA.com/Blog
NotchUp beta first look

Call 646-200-0120 or join the live chat today between 3-4 PM EST to ask questions or share your experience with Endless ROI.

Utterz upgrades upload form with cool features

noreply@blogger.com (Susan) — Fri, 25 Jan 2008 07:33:00 +0000

Great new additions to the Utterz interface include the ability to choose where Utterz sends each update, plus tagging channels, audio uploads and more.

(Would be great to have support for .wma files, but I found a slick converter here: http://nch.com.au/switch/)

Thanks, Utterz team!

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Endless ROI goes live today, ranks well in Googl

noreply@blogger.com (Susan) — Thu, 24 Jan 2008 07:10:00 +0000

I was excited to see the search results for Endless ROI on BlogTalkRadio today. We had a great show with Matt O'Brien of Moguling.com and Jody Gnant, a new user of Moguling.com's services for cosolidating communities.

Check out the podcast!

Links:

Endless ROI - The Monetization Conversation with Susan F. Heywood

http://BTR.EndlessROI.com/

Moguling:

http://www.moguling.com/

Advertise on Endless ROI -

e-mail Advertise@EndlessROI.com for info

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Monetizing with Moguling.com on EndlessROI.com

noreply@blogger.com (Susan) — Wed, 23 Jan 2008 18:35:00 +0000

Today's EndlessROI show on BlogTalkRadio starts at 3 PM EST (Wed.) and will include discussion of the Moguling.com platforms and other info to help you monetize your blogs and online content.

Also, the EndlessROI.com domain now points to some new content we'll talk about in today's show, which will be produced a little differently this week.

Catch the show live today at 646-200-0120 or listen to the archives at http://BTR.EndlessROI.com/.

Links for today's show:

Moguling.com

http://www.moguling.com/

The site I created for EndlessROI using Moguling.com:

http://moguling.endlessroi.com/

RSS Feed for the EndlessROI podcasts:

http://www.BlogTalkRadio.com/…s/sheywood

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Classmates communications held hostage

noreply@blogger.com (Susan) — Sun, 13 Jan 2008 07:01:00 +0000

Tonight I received an e-mail message from Classmates.com that said I had a new e-mail message waiting. Curious, I logged into the site, which I've been registered on for more than a decade, only to find that in order to read the message (which btw, was sent back in November!) I would need to upgrade to the "gold" subscription package. I went to my friend's page, because the message was from someone I really want to catch up with, and composed a message to her. When I hit submit, I learned that for my friend to be able to read my message, I would have to pay (or I could have her pay.)

Presumably, this means that at least one party in an e-mail exchange on the site needs to be "gold." I don't know if this is a recent thing, or if folks who've sent me messages in the past were subscribers.

For a site to call itself a "leading online social networking service" to hold communication among members hostage this way does not make sense to me in 2008, given all of the other social networking options that now exist.

While the revenues from the 3 million "pay accounts" from the subscribers to the social networking sites under the banner of Classmates Media Services is a significant figure even if each subscriber only went "gold" for one month, more telling is the statistic that there are 50 million registered users of the sites. This means that only 6% of registered users use the pay features of the sites.

Given the amount of advertising on the site, Wonder what the traffic and revenue numbers would look like should it decide to allow users to communicate freely?

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Jody Gnant spoke at Phoenix Social Media Club

noreply@blogger.com (Susan) — Fri, 11 Jan 2008 06:53:00 +0000

Jody Gnant spoke at Phoenix Social Media Club Thursday evening

Bohemian Geek Soul songstress and lifecaster (http://www.jodygnant.tv/) Jody Gnant streamed her presentation live on Thursday evening when she spoke to the Phoenix Social Media Club about her experiences with lifecasting and how it has helped her in reaching her goal of making music full time.

Jody's viewers from all over the world contributed to the discussion via chat as Jody told the SMC group about how she uses Ustream.tv to stream videos journaling her daily life.

Jody will be my guest next Wednesday, January 16 at 3 PM EST on my new BlogTalkRadio show, EndlessROI. (http://www.blogtalkradio.com/sheywood)

Join our conversation on Wednesday, when we'll talk about lifecasting, social media and making music and answer your questions--Call in live to 646-200-0120 or join the live chat during the show.

P.S. The EndlessROI Ning group is open and is at http://endlessroi.ning.com/.

I would love to have you join!

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Favorite Cocktail, Endless ROI, Utterz Meetup

noreply@blogger.com (Susan) — Thu, 03 Jan 2008 06:47:00 +0000

Social media can be used to achieve Endless ROI - welcoming your calls each Wednesday at 3 PM Eastern to talk about how you use social media and answering your questions.

Wishing that I could be in Boston for the Utterz meetup with Chris Heuer. Forgot to mention that my favorite cocktail is CC & 7 UP. :^)

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Merry Christmas, Everyone!

noreply@blogger.com (Susan) — Tue, 25 Dec 2007 06:59:00 +0000

Merry Christmas to all my listeners and readers.

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Endless ROI show on BTR debuts 12/26

noreply@blogger.com (Susan) — Thu, 20 Dec 2007 18:37:00 +0000

Starting next Wednesday, December 26,

from 3-3:30 pm EST for my new BlogTalkRadio show Endless ROI or subscribe to the feed to listen anytime!

Stop Blocking Campaign champions employee trust

noreply@blogger.com (Susan) — Thu, 20 Dec 2007 07:03:00 +0000

Last night I talked a little about BlogTalkRadio. One of the shows I like is The Rundown with Luke Armour. Last week he interviewed corporate communications guru Shel Holtz about a campaign he started last fall to stop employers from blocking employees' access to some or all parts of the Web.

This campaign is an effort to rebut "studies" (often by entities with vested interest in selling blocking solutions) that blame frivolous surfing for business "losses."

Treating employees with trust that recognizes their commitment in a world where "company time" is often logged at home or on the road is an important way to foster employee engagement, loyalty and productivity.

Listen to the interview and read the Stop Blocking blog (links below) to learn more.

Links:

Stop Blocking Campaign Site:

http://www.stopblocking.org/

(Be sure to check out the Wiki and the Petition.)

Luke Armour interview with Shel Holtz (12/11) on BlogTalkRadio:

http://www.blogtalkradio.com/…Shel-Holtz

Stop Blocking Facebook Group:

http://www.facebook.com/group.php

Stop Blocking Campaign announcement 9/18 from Shel Holtz:

http://blog.holtz.com/…_campaign/

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BlogTalkRadio Rocks!

noreply@blogger.com (Susan) — Wed, 19 Dec 2007 15:28:00 +0000

BlogTalkRadio Rocks!

Look for my new show on BlogTalkRadio, which will be about using social media in business and marketing, and about cool news related to technology.

I won't be abandoning my Utterz, just complementing them with a lengthier discussion that will support call-ins and guest interviews.

I'll also be looking for guests and inviting you to call in live when the show airs, so stay tuned to learn more.

Links:

Sheywood on BlogTalkRadio:

http://www.blogtalkradio.com/sheywood

BlogTalkRadio:

http://www.blogtalkradio.com/

Now is the Time show on BlogTalkRadio:

http://www.blogtalkradio.com/…wistheTime

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Hulu.com Beta - First Look

noreply@blogger.com (Susan) — Tue, 18 Dec 2007 07:00:00 +0000

Today I received a beta invite from Hulu.com, a site that streams a wide variety of television content with "limited commercial interruptions."

Hulu is rolling out betas on a limited basis, and my wait for an invite after requesting one was about two weeks. (You can sign up for an invite from Hulu using the link below.)

Content that is available for viewing on the site ranges from old stuff (like the pilot for Dogie Howser) and new stuff (like Family Guy, The Office and Roswell) conveniently identified by season and episode number.

There is a social media component included, as users create a profile and can make comments about the shows and clips.

Because the site collects demographic information like birthdate and zip code for its users, this type of delivery format should be attractive to advertisers who like to measure such things about viewers.

Ads are served at the beginning and the end of the shows and clips, and the run times reflect the limits of the interruptions (21:48 for a 30 minute TV show, for instance.) The ads are current, not those that would have appeared in the original airing.

The site touts its ability to allow users to embed the content as well as to view it anywhere, although on first look, I haven't made the embedding or the RSS subscription feed for my playlist work yet.

So far, Hulu is an interesting alternative for those (increasingly frequent) times when there is nothing good on regular or cable TV.

It also appears to prove what the writers have been pointing out since beginning their strike -- that there is value and profit in Online content delivery.

Look for more posts about Hulu as I test it further.

Links:

http://www.hulu.com/

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V:Social VP discusses white label video at Phoen

noreply@blogger.com (Susan) — Fri, 14 Dec 2007 06:04:00 +0000

Pictured: Marcia Canady of V:Social

This evening, Marcia Canady, VP of marketing and sales for Tempe-based V:Social discussed the use of "white label" video at the December meeting of the Phoenix Social Media Club.

V:Social offers a platform that businesses can use to produce and distribute video on their Web sites and to share the video on sites like YouTube. Unlike YouTube itself, or other free video distribution sites, V:Social offers its clients the ability to brand the look and feel of the video player with customization consistent with the rest of a company's brand identity.

One of the most common ways that V:Social clients use the platform is to run promotions where users upload their own videos to a company Web site to compete for a prize. She shared examples of such contests from Vespa, UPS and Foster's.

Links:

V:Social:

http://www.vsocial.com/

UPS Delivery Intercept Challenge:

http://challenge.ups.com/…ontest.php

Foster's Laid Back Legends (UK):

http://www.fosters.co.uk/…index.aspx

Vespa Go Green Video Challenge:

http://gogreenchallenge.vespausa.com/

Social Media Club:

http://www.socialmediaclub.org/

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2008 Online Marketing Survival Tips from OMMA

noreply@blogger.com (Susan) — Wed, 12 Dec 2007 06:24:00 +0000

MediaPost's OMMA magazine shares ten things about ten things related to Online media and marketing in its December, 2007 issue.

MediaPost's print publication OMMA - The Magazine of Online Media, Marketing & Advertising identified ten key areas Online marketers need to manage to survive in 2008 in its December, 2007 cover story.

Hear the ten areas necessary for survival in 2008, and use the link to find out ten things about each that Online marketers need to know.

Link:
OMMA's Ten Things stories
http://publications.mediapost.com/index.cfm?fuseaction=Archives.showArchive&art_type=101&archive_year=2007

Miriam-Webster names W00t word of the year
http://news.yahoo.com/s/ap/20071211/ap_on_re_us/word_of_the_year

p.s. Happy Birthday to Sue in Houston!

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Cutting the (phone) wires? - How do you call?

noreply@blogger.com (Susan) — Tue, 11 Dec 2007 06:49:00 +0000

A government study released on Monday based on sample data for the first six months of 2007 shows that one in eight US households have cell phone service but not traditional landlines.

While the growth of 1% in this group versus 2% growth in the second half of 2006, it's unclear whether the results were affected by changes in the way the survey was worded and organized.

Significant findings include significantly higher proportions of people ages 18-29 rely solely on mobile phones, which is double the percentage of people ages 30 and over who do.

While 59% of respondents used both land and cell lines, only 24% relied only on landlines.

These findings have implications for emergency responders and political pollsters.

What do you do? Do you have both mobile and landlines?

Links:

Yahoo news story on wireless cell phone use study
http://news.yahoo.com/s/ap/20071210/ap_on_hi_te/cell_phones_only

CDC report on wireless phone usage (PDF file)
http://www.cdc.gov/nchs/data/nhis/earlyrelease/wireless200712.pdf

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A few short thoughts on social media

noreply@blogger.com (Susan) — Sat, 08 Dec 2007 07:06:00 +0000

Links:

Thinking a lot today about how businesses outside the existing social media community can use these new tools effectively.

Chris Brogan's Social Media Starter Pack post
http://chrisbrogan.com/social-media-starter-pack/

Arizona Twitter Meetup Info:
http://upcoming.yahoo.com/event/379597/

Follow me on Twitter:
http://www.twitter.com/sheywood

p.s. Happy Birthday, Ben!

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Local Shopping Yields Big Rewards

noreply@blogger.com (Susan) — Fri, 07 Dec 2007 07:04:00 +0000

This holiday season, look for local sources for food and gifts. You'll be helping sustain independent businesses in your local economy, find unique gift items. Plus, when you shop at local farmers' markets, you know where your food came from!

In Phoenix, there are a number of local farmers' markets across the metro area. The Downtown Phoenix Public Market is open Saturday mornings and Wednesday evenings. A store featuring local merchandise is slated to open in Spring, 2008.

Links:
Downtown Phoenix Public Market:
http://www.foodconnect.org/phoenixmarket/

Local First Arizona /Arizona Chain Reaction:
http://www.localfirstaz.com/

Local First Arizona Links to other Local Shopping Advocacy Organizations:
http://www.localfirstaz.com/links/

American Independent Business Alliance:
http://www.amiba.net/

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Opting out of Facebook's Beacon

noreply@blogger.com (Susan) — Thu, 06 Dec 2007 06:36:00 +0000

Opting out of Facebook's Beacon

The latest news on Facebook's Beacon feed is that it will be opt-in only. This is true when it works. Here's how to opt-out of all Beacon feeds.

Links:

Facebook Help page - Actions from External Websites:
http://www.facebook.com/help.php?page=57

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Stress Free Travel

noreply@blogger.com (Susan) — Wed, 05 Dec 2007 06:39:00 +0000

Today's Utterz topic of the day is stress-free travel, so I thought it would be a good time to share one of my favorite travel tip -- Take the train!

Long distance train travel is a fun and low-stress way to see the USA. Plus, it is more environmentally-friendly than air or car travel, and gives you plenty of time to relax or even work using wi-fi connections. (And you can take your whole bottle of shampoo, too!)

Some other travel tips:

* Travel light (For long trips, remember that there are often laundry facilities available, so you can take fewer clothes. Doing a load before you leave can make your return less stressful, too.)
* Use travel SpaceBags to keep your outfits organized and neat
* Allow enough time (Be realistic about how much stuff you can really do on the trip.)
* Use lists to stay organized (FlyLady has a great packing list you can use to start.)
* Keep separate toiletries packed (Replenish as necessary after each trip.)
* Unpack as soon as you return from your trip

Links:

Amtrak - Travel America by Train -
my Squidoo lens about Amtrak train travel:
http://www.squidoo.com/amtrak_travel/

Sunset Un-Limited Google Group - Advocating restoration of Amtrak's cross-country Sunset Limited route east of New Orleans:
http://groups.google.com/group/sunset-un-limited

FlyLady's travel control journal - PDF file:
http://www.flylady.net/images/PackingCJ.pdf

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Iowa is Purple

noreply@blogger.com (Susan) — Mon, 03 Dec 2007 07:07:00 +0000

Iowa is Purple

The Iowa caucuses are different than other primaries.

Links:
Squidoo Lens: Iowa is Purple:
http://www.squidoo.com/iowa_is_purple/

USA Today on Latest Iowa polls:
In unsettled GOP field, Huckabee finds footing:
http://www.usatoday.com/news/politics/election2008/2007-12-02-huckabee_N.htm

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