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Discuss Recognized as a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026

Discuss is one of only two vendors recognized as a Leader in the report.

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Trusted by the world's most innovative brands and agencies

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Platform

Purpose-built to support the entire research lifecycle with human-led and
AI-driven approaches

Prepare

Seamlessly set up research with Discuss' easy-to-use central hub. Tailor projects to your objectives to uncover meaningful market insights.

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Ask

Answer all your qual needs in one platform. Use human-led interviews, self-paced feedback, and uploaded research to get on-demand insights from your target audiences.

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Analyze

Turn in-depth feedback into actionable insights and get instant answers to your most pressing research questions with Discuss' powerful analysis tools and Insights Agent.

Learn More about Analyse
Explore the Discuss platform

Solutions

Discuss gives teams the best of both worlds

Whether you want only AI-led interviews for quick-turn insights, human-led conversations for deeper understanding, or a blend of both—Discuss offers it all in one place.

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Human and AI-Led Interviews

The Discuss Everything solution offers both AI-led interviews and human-led interviews in our all-in-one platform.

Discuss Everything
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AI-Led Interviews

The Discuss Now solution automates every stage of in-depth customer feedback with AI agents that work across the research lifecycle.

Discuss Now

Key Capabilities

All your qual research, all in one place

Leverage Discuss' purpose-built platform for all your global market insights needs.

Generative AI

From project set up to analysis, Discuss' Genie Experience Agents work across the entire research lifecycle, automating the time-consuming tasks and helping you work smarter, better, and faster.

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Human-led interviews

Learn more in less time and make better informed decisions with Discuss' end-to-end qualitative research software designed for interactive live virtual focus groups and human-led interviews.

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Self-paced feedback

Turn experiences into insights with Discuss' self-paced video feedback, usability testing, video open-ends — enabling faster, more agile qual research.

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Uploaded research

Build a robust insights repository, no matter where the research was conducted — creating a holistic view of all research from Discuss and other sources while leveraging the power of GenAI.

Learn more about Generative AI

Teams

Discuss empowers every team, regardless of experience

Consumer Insights
Product/R&D
Brand & Marketing
Agency

Testimonials

The platform loved by teams across the globe

“Since adopting Discuss, we’ve seen a dramatic uptick in our teams getting connected to consumers. In just a few months, over two hundred of our team members have engaged in virtual IDIs, really learning how to connect with consumers and understanding them and what’s going on in their lives.”
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Sarah Tomasaitis
Director of Consumer & Shopper Insights
“Our problem to solve was that change is constant and we had to ask ourselves, how do we become more human centric and connect with humans in a more regular, agile way and remove some of the historical constraints to connections at scale. Discuss is serving as a solution to this problem.”
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Sioned Winfield
Senior Director of Global Insights & Marketing Capabilities
"At Telenet, we empower our product teams with tools like Discuss, enabling them to directly connect with consumers and truly understand their wants and needs. Customer feedback is at the heart of our strategy, and Discuss ensures that every business team can actively listen to and act on our customers' voices.”
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Laurence Fermont
Market Research Analyst
“Discuss and Genie have become indispensable tools in our qualitative research toolkit, enabling us to stay agile, responsive, and ahead of consumer trends.”
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Julie Katz
Senior Manager of Global Consumer Insights
“We have clients coming to us and asking us what software we’re using because they’re so impressed by it. Some of our really large global tech customers even make their own, but they’re coming to us excited about how easy yet powerful the Discuss qual platform is.”
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Robin Lindberg
Principal – Research Operations
“I know some companies like to go the “cheap” route and use Zoom or Teams because they already have it, but those platforms are not for research and don’t have the added features that Discuss has.”
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Sandra Ferris
Qualitative Director
“We've been delivering quick highlight reels to clients after research is completed and they have been loving it.”
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Katie Shaw
VP of Operations
"From start to finish, Discuss has been an awesome partner. Discuss helps us be more agile, which is critical.”
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Liz White
SVP, Research & Strategy

Why Discuss

Redefining market insights for global organizations

Discuss’ purpose-built solutions remove the barriers to understanding your audiences—blending human-led research with the power of AI agents to deliver emotionally rich insights that build trust, strengthen relationships, and drive impact.

About Discuss
Success stories
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GRIT Report _ Top 50 Most Innovative

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A promotional slide for a webinar titled "What Consumers Do vs. What They Say: Smarter Research in the Age of AI" with speakers Jill Postoak and Maria Rydzewski.

What Consumers Do vs. What They Say: Smarter Research in the Age of AI

Videos

How Danone Gained 6 Years of Consumer Understanding in 6 Months with Discuss

Customer StoriesVideos
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Why Wonderlust Collective Trusts Discuss to Deliver Qual Insights 90% Faster for Their Clients

Customer Stories