“Getting it right is expensive. Getting it first is cheap.”

TechCrunch editor Michael Arrington, on saving money by having his cut-rate reporters make it up as they go along, New York Times, 7 June 2009

“Your phone is your omnipresent microphone to the world, a way to publish pictures, emails, texts, Twitters, and blog entries.”

Google wireless guru Andy Rubin, on how the Android operating system will enable bad cell-phone behavior in every conceivable medium, Official Google Blog, 19 September 2008

“I really am much less interesting than Fake Steve as a writer.”

Steve Jobs impersonator-on-leave Dan Lyons, on his mild-mannered alter ego, Apple 2.0, 19 September 2008

““Jerry is a friend of the agency and Microsoft.”

Crispin Porter & Bogusky adman Rob Reilly, on the supposedly temporary disappearance of multimillion-dollar Microsoft pitchman Jerry Seinfeld, New York Times, 18 September 2008

“Purple is the color of innovation and ingenuity. It’s fun and youthful, but also courageous and daring. It represents a spirit of individuality but also a sense of connectedness with others.”

Nick Chavez, a Yahoo brand manager, on the company’s “Start Wearing Purple” campaign, Yodel Anecdotal, 15 September 2008

“We’ve had to deal with taking thousands of people out before, and taking them out globally.”

Hewlett-Packard CEO Mark Hurd, making his company’s mass layoffs sound a tad violent, Big Tech, 15 September 2008

“I think there’s a real opportunity now to tap into people’s interest and even anxiety about the economy.”

Jim Ledbetter, editor of The Big Money, on launching his Washington Post-backed finance site in the midst of a Wall Street crisis, The New York Times, 15 September 2008

“We are getting to a great place with scaling so we can get ahead of this tsunami.”

Twitter cofounder Biz Stone, on the blogging service’s tendency to get overwhelmed by users’ 140-character updates, CNET News, 12 September 2008

“So what’s our straightforward definition of the ideal search engine? Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know.”

Google executive Marissa Mayer, on her company’s ultracreepy future, the Official Google Blog, 10 September 2008

“It gave a personality to the system, so [employees] hate the system and not us.”

Scott Knaul, director of store operations at Ann Taylor, on picking “Atlas” as the name for a new system which schedules workers according to productivity rather than, say, when they’d like to work, Wall Street Journal, 10 September 2008