The Kraft House

Utilization of Profits

2015-11-07T13:57:00.002+05:30

Today we donated Dustbins to MCD School for a better and healthier environment.

Profits Utilized

2015-11-07T13:43:00.001+05:30

We donated printers and carpets to Adopted MCD school.

We also bought dustbins and they were donated to vendors.

Diya Sale for Diwali

2015-11-06T13:09:00.000+05:30

We produced 1000s of Diyas for the occasion of Diwali.

Now, we are selling the diyas to our community members and school students.

Interview with Parents, Students and Teachers

2015-11-06T13:00:00.000+05:30

We interviewed Parents who came to our stall.

We also interviewed Teacher and students working with Kraft House.

Our Second Mega Sale

2015-11-06T12:39:00.000+05:30

Our Second sale was on 30th September 2015. We sold the following items -

1. Pencil Pouches
2. Pencil Toppers
3. Folders
4. Headbands
5. Feather clips
6. Quilling Cards
7. Diyas and Ganpati & Laxmi Idols

Students put much efforts, they enthusiastically sold different products, applied different selling techniques.

Our School principal Mrs. Sumati Anand promoted the use of paper bags made by the students and Our School chairman Mr. Prashant Khosla motivated the students and appreciating their work.

Article on the sale on 30th September 2015, printed in 8th October 2015 Times of India. It felt good that we had 100% sell out status after the hard work. Thanks to the teachers who at every step provided the much needed guidance.

We promoted our Sales

2015-11-06T12:15:00.003+05:30

We used Advertisement as a potential tool to promote our sale.

Then there was another article of 'The Kraft House' in the Times of India.

We prepared for another Mega Sale

2015-11-06T11:56:00.002+05:30

When we found that our First sale was a great success, we started preparing for another mega sale. We painted around 100s of handmade cards for the Teachers Day.

After that we continued to make scarves. Tic Tac, Sagan envelopes, Ruffles, Headbands, Diyas, hanging Ganpati, Laxmi -Ganesh idols and pencil pouches.

We issued circular to the parents informing about the sale 2, Wednesday 30th September 2015.

Just before the sale day, we organised a team meeting.

Our First Sale

2015-11-06T09:19:00.000+05:30

On the beautiful morning of 1st August 2014 , all the volunteer had come early to set the stall for sale. And after that all the members were Geared up for the Grand Sale with their 'SAHYOG' batches on. We told our customers about our unique selling Point of all the products being hand-made which fascinated many customers. The sale was a BIG HIT.

How we Maximized our Sales

2015-11-05T20:12:00.001+05:30

When we found that selling at stalls was not the only option there was another option, 'OLX' helped us to maximize our sales. We started putting free ads on OLX in order to reach more customers. We put ads of the quilling cards we made.

How we overcame Problems

2015-11-05T13:44:00.002+05:30

When we started the work of the school enterprise chalenge the main problem was of the start up cost which is the major neccesity of any business. So we, decided to generate the start up cost through selling of food items during the summers vacation. We took products like, lemonade, behlpuri,papdi chat, sprouts. These products were sold to the school students and children who were their in the summer camp of our school. These products like lemonade and bhelpuri were proving to be refreshing for the children. These products were even sold to the teachers by taking the pre-orders and providing them with it at the time when they want. Even the cost of these eatables and drinks was reasonable and feasible. The lemonade was sold at Rupees 15/- per glass and bhelpuri, papdi chat & sprots at Rupees 20/- per plate which is not so expensive and even healthy and hygienic. Through this we were able to generate a sufficient amount of profit to cover the start up cost of our own business.

How it all Began

2015-11-05T11:11:00.001+05:30

Our journey with The Kraft House began as we were introduced to the School Enterprise Challenge by our school teachers, we surfed the internet and saw the Facebook page of the school enterprise challenge and watched the videos of the last year participants. It was motivating, inspirational but at the same time it was challenging.We all were given some time to think upon the business idea which should be economically, socially and financially feasible. We eventually all came up with the idea of producing handicrafts products out of waste material and so we stared working on the idea.

Then we communicated this news to other children and we formulated the team our The Kraft house which was further divided into different departments of accounting, marketing, production, Information Technology and other relevant departments. After that we decided what are the handicraft products which we will sell . Then accordingly so the startup cost we organised a fund raising programme during the summer vacation. We sold lemonade, sprouts, bhelpuri and papdi chat. We got considerable amount of funds for the production.

Then for nearly one month students of different classes with the help of experts produced friendship-bands, ruffles,greeting cards, folders, envelopes ,headbands, Tic Tac, scarves, Quilling cards for the sale. Then we focused on the upcoming launch event of the Kraft House for this we had sent circulars to the parents informing them about the event. And so we successfully launched our Kraft house on 1st august 2015. It was inaugurated by the members of the residential welfare association of Naraina. Our first sale was big success and an energy booster for all the students and the guide teachers. Their were some products from sale one whose some portion was left unsold and so we decided to exhibit the items in library after the school hours for the school staff members and teachers and eventually all the stock was cleared. After settling all the accounts for sale one and reviewing the customer feedback form we started focusing on our sale 2.We observed that in sale one people demanded products for their daily need rather than the products for the gift purpose.and so we decided to add handkerchief, pencil pouches, pencil toppers, decorative stickers and paper bags to the list of our products. we also sold few varieties of Diyas, Ganpati and Laxmi idols in sale 2 to promote the upcoming Diwali sale. we got more better response in sale 1 as we got pre-orders for the Diwali sale.Currently we are focusing on the upcoming dewali sale for which different varieties of Diya, Ganpati & Laxmi Idols are being produced.

Not only this we will sell gel candles, tea lights and herbal colours for Rangoli. we hope we will get the same or better response for the upcoming sale.for the promotion of our products we made our Facebook page and Youtube channel, we even sold our products through online selling portals. after every sale we use yo send articles to the national daily of Hindustan times and the times of India to be published.For the initial stage over our intention was to donate 20% of profit to NGO working in the field of Save Girl Child/HIV Patients and generate employment by developing skills for the weaker section of the society. So we can say till now our overall journey with the Kraft House was a memorable and a fruitful experience for all the member and teacher of the Kraft House. We came across out hidden abilities while working under the Kraft House.