Digital Media Minute

Blogging in the Time of COVID

Tom — Mon, 02 Nov 2020 16:14:24 +0000

We’re all stuck inside. You’ve made all the sourdough you can and started every hobby under the sun. There’s only so many socks you can knit and puzzles you can complete. Maybe it’s an idea that has been rolling around in your mind for a while – starting a blog. There’s never been a better ... Read more

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How To Make A Website On WordPress In 2019

Tom — Thu, 25 Apr 2019 08:27:48 +0000

Let’s build a website together in 32 simple steps. I’m making a real website today, right along with you. No confusion means you save a lot of time. The real value here is the time you’ll save by following along with me literally click-by-click. Does your business website need an upgrade. Or, do you want ... Read more

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Macbook Pro Won’t Turn On? (My Crazy Solution I’m Very Happy With)

Tom — Tue, 10 Jul 2018 10:01:21 +0000

I have an old MacBook Pro, a mid-2010 model running Sierra OS X, or macOS Sierra as it’s now apparently known. Naturally an 8-year-old laptop has been slowing down, giving me small problems for years. A few days ago I arrived at the place I knew we were going, and no finally arguing with ... Read more

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Facebook Live Video Number 1: The Impending Eruption!

Tom — Tue, 26 Sep 2017 09:07:21 +0000

What do you do when you get a couple dozen breathless emails from people planning a vacation to the place you live, folks who need to make a decision fast as to whether they should cancel their vacation or not, because there’s a volcano that’s about to erupt there…..? Well, what I did was my ... Read more

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eQuake Earthquake App Review

Tom — Sat, 23 Sep 2017 15:31:17 +0000

Sept. 2017, Bali, Indonesia: Mt. Agung Eruption So I’m sitting within 50 miles (~80 kilometers) of Mount Agung, a volcano that’s about to erupt, probably, on the island of Bali, Indonesia in the Indian Ocean. How’s your day going? They’ve evacuated thousands of people living within a radius of roughly 6 miles (10 km) of ... Read more

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Facebook Live: Why You Need To Use It

Tom — Sat, 23 Sep 2017 05:45:02 +0000

Way back in March of 2016 Facebook announced that its algorithm would be favoring live video content even more than it does regular native video in News Feed. Remember that Facebook didn’t arbitrarily decide to do this: naturally it’s a response to user consumption patterns. When a company tells you not only what’s working best ... Read more

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How Email Marketing Works

Tom — Fri, 22 Sep 2017 13:07:26 +0000

I received an email from a Digital Media Minute reader in response to a recent post on Internet marketing newsletters I recommend subscribing to, where I listed nine newsletters that have helped me a lot over the years. The reader complained that I’d pointed to these examples of great newsletters without really explaining how email ... Read more

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Nine Internet Marketing Newsletters You MUST Subscribe To

Tom — Fri, 22 Sep 2017 08:19:46 +0000

It’s easy to find people selling online courses on SEO, paid traffic, copywriting, and many other skills that marketers in 2017 should have. No doubt some of them will accelerate your education. There is also a lot of free, high-quality info out there. You’ll find it via Google as part of the content marketing ‘value’ ... Read more

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How I’ll Fight The Panda Once More

Tom — Thu, 21 Sep 2017 14:13:16 +0000

I bought Digital Media Minute back in late 2008 from a web developer. He’d had added content virtually every day–sometimes multiple posts per day–since he started the site in 2003. When I bought DMM it had over 3000 posts on it, almost all of which were indexed in Google. At the time the traffic was ... Read more

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The Robots Aren’t Coming For Your Job–Get Back To Work!

Tom — Tue, 19 Sep 2017 14:54:12 +0000

What I like is something that surprises me. If it goes against a generally accepted principal, something that gets repeated so often that we stop questioning it, even better. Robots taking jobs is a perfect example. In this article from Wired magazine by James Surowiecki (remember ‘Wisdom of Crowds‘?) explains why, while robots have started ... Read more

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Detect Theme And Plugins A WordPress Sites Uses

Tom — Sun, 17 Sep 2017 13:16:56 +0000

New WordPress plugins and themes are released constantly. As I was looking at different layout ideas for a new site I realized I was using a time-saving tool some people might not know about. To tell me quickly what WordPress theme and WordPress plugins a site is using I use Themestats. Even before you look ... Read more

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A Future For Viral Sites?

Tom — Sat, 16 Sep 2017 14:19:23 +0000

Are Viral Sites Dead? So I confess, I’ve been thinking about creating a viral website. OK I said it. I mean of course a site that depends on organic sharing of its content from readers on social media sites like Facebook, Pinterest, Instagram, Twitter, Reddit, etc., rather than focusing on SEO traffic or paid traffic. ... Read more

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Could Themed Newsletters Raise Your Email Open Rate?

Tom — Sat, 16 Sep 2017 07:59:26 +0000

If your website has a subscriber list–I assume you have a list!–there are two potential problems you’ll always be trying to sidestep, and themed newsletters might help you do so. One is the challenge of keeping your content fresh and interesting enough to get your emails opened and hopefully engaged-with. The other is simply coming ... Read more

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Get In The Google Search Results ASAP–Three Reliable Ways

Tom — Fri, 15 Sep 2017 09:57:53 +0000

Google Search Results–What’s The Trick To Getting In? I recently got a letter from a reader, saying in part: …..it seems that I must not have set my site up quite correctly, as my post is still not coming up in any Google search results. I’ve tried everything I can think of (alt text for ... Read more

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Getting Featured Snippets And Testing Push Notifications

Tom — Wed, 13 Sep 2017 09:09:13 +0000

Wide Angle Wednesday — Quality From Around The Internet Matt Diggity does a lot of things right. He’s become a well-known SEO figure on the strength of the quality of free lessons and tips he shares. Sign up for his list and you’ll see what I mean: no fewer than nine SEO resources come with ... Read more

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YouTube Live And Facebook Live: Making The Jump To Video

Tom — Tue, 12 Sep 2017 12:44:13 +0000

I was pondering this preference Facebook is giving to video, especially live video, in terms of organic distribution. Engagement with video content is relatively high vs other types of posts so you’re rewarded for helping Facebook keep its users/your audience engaged. It’s no secret that YouTube also is favoring live video in the search algo. ... Read more

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Artificial Intelligence Comes To Marketing

Tom — Sun, 10 Sep 2017 13:39:42 +0000

The future arrived faster than we—or at least I—thought it would. Check out Adgorithm’s Artificial Intelligence named Albert, billed as ‘the first Artificial Intelligence marketing platform for the enterprise’. At first I though that the main advantage it gives you is a (much) faster way to optimize your paid campaigns. But it also addresses targeting ... Read more

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Lastpass Review (Just Get It)

Tom — Sat, 09 Sep 2017 13:20:29 +0000

Along with rants about Internet marketing I try to regularly include pointer posts to tools and utilities that have made my life easier, if not changed it entirely. Today’s humble pointer falls closer to ‘life changer’ than it does ‘makes life easier’ and actually I’m not kidding about that. Earlier today I was looking at ... Read more

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Facebook And Native Ads–A Hidden Edge That Could Have Make You Rich

Tom — Fri, 08 Sep 2017 14:38:24 +0000

I was drawn into this little series of tweets from Chris Mims, saying that having been a creator of ‘hot takes’, he knew that the trick–or one trick at least–was to appeal to the reader’s prejudices. Having done quite a bit of affiliate marketing using paid traffic in my day, I’m sensitized to listen to ... Read more

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Why Understanding Ad Targeting Is All The Edge You Need

Tom — Thu, 07 Sep 2017 14:28:27 +0000

From my talks with clients I’ve concluded that there’s a huge gap between what ordinary people (including business owners) assume about online marketing generally (and paid CPC/CPM specifically), and the improved methods new marketing technology offers to promote whatever you, a client, or even a political candidate needs to get in front of people. Not ... Read more

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The Fastest Way To Become A Good–Or Even Great–Marketer

Tom — Wed, 06 Sep 2017 14:30:42 +0000

Have you ever run affiliate marketing campaigns using paid traffic? I think it’s best way to become a better marketer in the shortest possible time. Why do I say that? Isn’t the best way to just buy the right courses and study for months while you learn and take notes? Well, no. Just the opposite ... Read more

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Have You Ever Seen The Rain? Check Wind, Clouds, Rain And Much More With Windy.com

Tom — Tue, 05 Sep 2017 13:22:08 +0000

My vote for the prettiest website I’ve seen in a long time goes to Windy.com. I went in looking for real-time info about Hurricane Irma, coming into the Caribbean as I’m writing this as a category 5 hurricane. I found a site that offers real time information on wind, cloud cover, temperature, precipitation, ocean wave ... Read more

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Increase Instagram Engagement–This Tool Could Change Everything For You

Tom — Mon, 04 Sep 2017 13:29:57 +0000

For a recent e-commerce client (selling a food product) we found that our best engagement by far was from Instagram. Considering the product is premium pickle juice meant to be used in mixed drinks especially, we weren’t surprised. My client had a ton of excellent images of attractive people enjoying all kinds of adult beverages, ... Read more

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Should You Use Google Adsense?

Tom — Sun, 03 Sep 2017 14:09:21 +0000

Monetizing your website. Using the Internet to make money. Unless your website is a hobby–nothing wrong with that by the way–it’s why you’re playing this game, right? Look–using Google Adsense is one of the easiest ways to make money with a website. Sign up and get approved, create your ads and paste the code you’re ... Read more

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How To Live In Bali As A Digital Nomad

Tom — Sat, 02 Sep 2017 14:55:24 +0000

In 2005 I bought a little place in Bali, Indonesia. In that time I’ve seen profound changes here, most of them good in my opinion. Bali sits in a sweet spot between exotic and familiar, inexpensive but comfortable. Why would I be mentioning this bit of personal info and talking about how to live in ... Read more

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