Latest articles from Direct Marketing News Agency

Social Selling 2.0: Big Data Just in Time

Tue, 21 May 2013 11:00:00 GMT

While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.

Support Business Goals with Customer Experience Monitoring

Fri, 17 May 2013 11:00:00 GMT

Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.

LoMo: Why the Future of SEO is Local Mobile

Tue, 14 May 2013 17:17:20 GMT

The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.

'Moneyball' for Marketing and Sales Professionals

Thu, 09 May 2013 11:00:00 GMT

The playbook for turning data science into business growth.

Cutting Through the Media Clutter

Tue, 07 May 2013 11:00:00 GMT

At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.

The Physical Store Goes Digital

Fri, 03 May 2013 11:00:00 GMT

By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.

Check Yourself Before You Wreck Yourself

Tue, 30 Apr 2013 11:00:00 GMT

Creating the conditions for success in the new marketing reality.

Make Marketing Attribution Work: Four Steps to Successful Implementation

Thu, 25 Apr 2013 11:00:00 GMT

From day-to-day media buying to big picture planning, attribution provides marketers with the analysis and recommendations they need to continuously improve marketing results and ROI.

Are We Asking Search to Do Too Much?

Tue, 23 Apr 2013 11:00:00 GMT

Search creates an illusion that it is more effective than it is in reality.

Are We Asking Search to Do Too Much?

Tue, 23 Apr 2013 11:00:00 GMT

Search creates an illusion that it is more effective than it is in reality.

It's Always About the Experience

Mon, 22 Apr 2013 16:52:19 GMT

Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.

Modern Family: A Reality for Today's Marketers

Fri, 19 Apr 2013 21:20:20 GMT

Tide, Nordstrom, and Gap are three brands that market to the modern family

Rosetta Finds New CEO From Within

Fri, 19 Apr 2013 19:58:27 GMT

Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.

Lean In, Lean Back, Sit Down, Stand Up—Or Whatever Works For You

Fri, 19 Apr 2013 11:00:00 GMT

Facebook COO Sheryl Sandberg's new book has garnered some harsh criticism. And do you know who the strongest critics are? Women.

Don't You Know Who I Am?

Wed, 17 Apr 2013 11:00:00 GMT

How brands can avoid being the dumb bounder and use the velvet rope as an advantage.

With Email, One Size Does Not Fit All

Tue, 16 Apr 2013 15:09:20 GMT

Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.

What Every Marketer Should Know About Performance Marketing

Fri, 12 Apr 2013 13:00:00 GMT

It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.

What Every Marketer Should Know About Performance Marketing

Fri, 12 Apr 2013 13:00:00 GMT

It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.

You Know Me Better Than I Know Myself

Wed, 10 Apr 2013 11:00:00 GMT

What my mother and my favorite brands should have in common.

Facebook's Graph Search: Implications for Your Online Reputation

Tue, 09 Apr 2013 11:00:00 GMT

Thanks to Facebook's Graph Search feature, though, you might be inadvertently sharing your views—and much more—with strangers.

Predictive Analytics: The New Retail Currency

Thu, 04 Apr 2013 11:00:00 GMT

Future sales depend on knowing what your shoppers want—without even asking them.

Marketers: You've Got to Understand Gender Roles

Fri, 29 Mar 2013 04:00:00 GMT

With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.

Is There a Higher Chance You'll Survive a Plane Crash or Click a Banner Ad?

Thu, 28 Mar 2013 11:00:00 GMT

The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.

Is There a Higher Chance You'll Survive Plane Crash or Click a Banner Ad?

Thu, 28 Mar 2013 11:00:00 GMT

The biggest complaints lodged against banner ads are that they are intrusive and lack creativity—and worst of all are ignored by the overwhelming majority of Web users.

The Pillars of Content Marketing Strategy

Tue, 26 Mar 2013 14:50:51 GMT

In this age, content marketing extends beyond the simplicity of creating, publishing, and publicizing content. Your content has to be dynamic.