http://feeds.feedburner.com/dmnewsdb Latest articles from DMN Data/Analytics Data/Analytics Data/Analytics web@haymarketmedia.com no Advanced analytics programs can incorporate geospatial data. Learn how such data can be used to augment local marketing plans http://www.dmnews.com/how-geospatial-data-should-influence-analytics-strategy-analytics-corner/article/769556/ Thu, 31 May 2018 11:00:00 GMT Advanced analytics programs can incorporate geospatial data. Learn how such data can be used to augment local marketing plans http://www.dmnews.com/how-geospatial-data-should-influence-analytics-strategy-analytics-corner/article/769556/ Let's all panic, like we didn't know GDPR was ever really going to happen!!! http://www.dmnews.com/gdpr-day-as-crazy-as-youd-expect/article/768746/ Fri, 25 May 2018 18:00:00 GMT Let's all panic, like we didn't know GDPR was ever really going to happen!!! http://www.dmnews.com/gdpr-day-as-crazy-as-youd-expect/article/768746/ Here's a new angle on GDPR, likely one of many angles people haven't yet considered: Does web session recording count as collecting PII? http://www.dmnews.com/session-replay-analytics-could-be-a-gdpr-quagmire/article/768384/ Fri, 25 May 2018 11:00:00 GMT Here's a new angle on GDPR, likely one of many angles people haven't yet considered: Does web session recording count as collecting PII? http://www.dmnews.com/session-replay-analytics-could-be-a-gdpr-quagmire/article/768384/ GDPR comes into force on May 25. Here's a timely look at its impact on B2B marketing and sales functions with Julian Archer of SiriusDecisions http://www.dmnews.com/spotlight-on-siriusdecisions-gdpr/article/767504/ Tue, 22 May 2018 16:00:00 GMT GDPR comes into force on May 25. Here's a timely look at its impact on B2B marketing and sales functions with Julian Archer of SiriusDecisions http://www.dmnews.com/spotlight-on-siriusdecisions-gdpr/article/767504/ Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how http://www.dmnews.com/creating-a-marketing-mix-model-for-a-better-marketing-budget-analytics-corner/article/767498/ Tue, 22 May 2018 11:00:00 GMT Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how http://www.dmnews.com/creating-a-marketing-mix-model-for-a-better-marketing-budget-analytics-corner/article/767498/ Kerry Cunningham of SiriusDecisions talks about how AI can power the B2B revenue engine http://www.dmnews.com/spotlight-on-siriusdecisions-artificial-intelligence/article/765606/ Tue, 15 May 2018 16:00:00 GMT Kerry Cunningham of SiriusDecisions talks about how AI can power the B2B revenue engine http://www.dmnews.com/spotlight-on-siriusdecisions-artificial-intelligence/article/765606/ If you're not taking note of the Internet of Things, it's here, and it's making a difference, to industries and to marketers http://www.dmnews.com/5-industries-that-are-winning-with-iot/article/764593/ Wed, 09 May 2018 11:00:00 GMT If you're not taking note of the Internet of Things, it's here, and it's making a difference, to industries and to marketers http://www.dmnews.com/5-industries-that-are-winning-with-iot/article/764593/ For beginners, how marketers can learn to create advanced data models from time series data http://www.dmnews.com/how-to-use-time-series-data-in-advanced-analytics-analytics-corner/article/762861/ Wed, 02 May 2018 18:00:00 GMT For beginners, how marketers can learn to create advanced data models from time series data http://www.dmnews.com/how-to-use-time-series-data-in-advanced-analytics-analytics-corner/article/762861/ Crypto may not work long-term as a currency, thanks to volatility and fraud concern issues. But the blockchain technology on which it relies might be here to stay http://www.dmnews.com/cryptocurrency-maybe-it-isnt-so-cool-any-more/article/762860/ Wed, 02 May 2018 11:00:00 GMT Crypto may not work long-term as a currency, thanks to volatility and fraud concern issues. But the blockchain technology on which it relies might be here to stay http://www.dmnews.com/cryptocurrency-maybe-it-isnt-so-cool-any-more/article/762860/ The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM http://www.dmnews.com/where-abm-is-headed/article/758876/ Mon, 16 Apr 2018 17:57:31 GMT The Demandbase ABM Innovation Summit was granular on execution, far-sighted on the potential for omnichannel ABM http://www.dmnews.com/where-abm-is-headed/article/758876/