Latest articles from Direct Marketing News Direct Mail

Lack of Legislative Reform Costs USPS $3.1 Billion So Far This Year

Fri, 10 May 2013 17:42:52 GMT

With revenues ticking up slightly, the Postmaster General and his CFO say reform could make the Postal Service profitable again.

The UPS Store Sets its Sights on Main Street

Thu, 09 May 2013 20:01:36 GMT

Small town Post Office closings may soon be followed by openings of a new retail store format from UPS.

Delivered: Fitness Postcards

Wed, 01 May 2013 04:00:00 GMT

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

USPS: The Next Amtrak?

Wed, 01 May 2013 04:00:00 GMT

Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.

Email Pioneer Says the United States Postal Service Must Survive

Tue, 23 Apr 2013 15:47:31 GMT

USPS is an important national infrastructure that can and should endure, says Google Chief Innovation Officer Vint Cerf.

Postal Board Shelves 5-Day Delivery

Wed, 10 Apr 2013 17:35:34 GMT

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.

Delivered: Botanic Gardens

Mon, 01 Apr 2013 04:00:00 GMT

What's in our mailbox this month: mailers from botanic gardens.

The Roar of the Crowd

Wed, 20 Mar 2013 16:29:55 GMT

When it comes to direct marketing, crowdsourcing is a numbers game.

Where the Mailstream Meets the Inbox

Tue, 19 Mar 2013 23:30:35 GMT

MyPost, an inbox that shows incoming postal mail, is currently being tested among a small group of around 300 consumers.

Catalogs Are Part of a Balanced Marketing Diet

Mon, 11 Mar 2013 11:00:00 GMT

Print isn't dead, and NewPoint Media proved it with a clever, simple campaign designed to drive awareness of print as an evolving—and thriving—medium.

Delivered: Music and Performance Series in New York

Fri, 01 Mar 2013 05:00:00 GMT

What's in our mailbox this month: music and performance series in New York mailers. Let's get down.

Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society

Fri, 01 Mar 2013 05:00:00 GMT

The Wildlife Society shares its direct mail strategies.

A Sample in Every Mailbox

Thu, 28 Feb 2013 21:20:32 GMT

The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.

Direct Mail for All

Thu, 14 Feb 2013 18:31:07 GMT

The USPS launches enhancements to small business service Every Door Direct Mail.

Postmaster Raps Congress for Failure to Pass Bill

Fri, 04 Jan 2013 20:36:31 GMT

Hanging from a cliff, the 112th Congress ignored USPS boss Patrick Donahoe's pleas for postal reform. Now he's setting an agenda for the 113th.

Same-day delivery plots a comeback

Wed, 26 Dec 2012 21:05:45 GMT

The Postal Service and a British import called Shutl will soon be offering instant delivery services to rival Walmart's and Amazon's.

Plug-ins: DRTV

Thu, 01 Mar 2012 05:00:00 GMT

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Accurate consumer data drives effective marketing

Fri, 01 Jul 2011 04:00:00 GMT

Direct marketers are able to personalize consumer experiences across multiple touchpoints with the advent of digital marketing and new software packages. Customers who visit a website, for example, experience a personalized encounter that assembles the Web page relevant to the customer's relationship.

Track bottom line impact with ad call measurement

Sun, 01 May 2011 04:05:00 GMT

Marketers rely on direct response consumer data to make strategic business decisions, and the explosion of media options has only increased the importance of measuring the quality of advertising results.

Leverage interactive print methods while testing tech

Fri, 01 Apr 2011 04:00:00 GMT

Consumers are inundated with printed promotional messages every day, ranging from brochures to fliers and postcards.

Gain the most ROI from phone campaigns

Tue, 01 Mar 2011 05:00:00 GMT

Maximizing ROI can be more of an art form than an exact science. There are two simple ways to increase the ROI of a direct marketing campaign: decrease the cost per order (CPO) or increase the revenue per order.

Is your product or service right for DRTV?

Tue, 01 Mar 2011 05:00:00 GMT

If the latest crop of infomercials and short-form direct response television commercials is any indication, this method of advertising can be used for just about any type of product or service.

Make direct mail center of integrated marketing plan

Tue, 01 Mar 2011 05:00:00 GMT

As we move at light speed into a world that continually serves up new media options, we often look over the documented tenets of good, solid direct mail use in conjunction with an integrated campaign. A quick  reminder never hurts.

Tactics to enhance your DRTV investment

Tue, 01 Mar 2011 05:00:00 GMT

Direct response television is effective in generating immediate revenue results and helping build brand awareness. Every company is focused on the bottom line. Nielsen ratings — at their best — are an inexact science, while DRTV is measurable.

Marketers' secret weapon: direct mail

Tue, 01 Feb 2011 05:15:00 GMT

Direct mail. Nobody talks about it. It's not cool. It's the Rodney Dangerfield of direct marketing. When marketers talk about it, it's usually in the context of the drop in mail volume to the tune of tens of billions of pieces. Or about how expensive it is.

Direct mail unmatched in marketer toolkit

Tue, 01 Feb 2011 05:09:00 GMT

Direct mail doesn't work, direct mail is too expensive, and now direct mail is obsolete — I've heard this type of rhetoric for years. It's a true "if I had a dollar" type comment...and it seems especially prevalent in the last few years.