Latest articles from Direct Marketing News Multichannel Marketing

Oscar Mayer is No Wiener When It Comes to Mobile

Wed, 22 May 2013 13:48:00 GMT

This Kraft brand is one hot dog when it comes to creating seamless customer experiences

Ready for an Omnichannel World? Your Customers Are.

Tue, 21 May 2013 12:44:50 GMT

More than just marketing in the channels customers use, marketers should provide purchase ability, as well.

Electronic Retailers Take a Flier at the Marketplace Fairness Act

Thu, 16 May 2013 18:53:07 GMT

A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.

Multichannel Is Perrigo's Marketing Cure

Tue, 14 May 2013 21:44:37 GMT

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign

Multichannel Marketing Makes Scott Naturals' Mission Possible

Wed, 08 May 2013 16:23:45 GMT

It's no secret! Digital and sampling are top-notch marketing agents

Macy's Shows its Stars and Stripes in a Patriotic Campaign

Tue, 30 Apr 2013 18:40:06 GMT

The big red star retailer celebrates America with integrated marketing campaign

Macy's Shows its Stars and Stripes in a Patriotic Campaign

Tue, 30 Apr 2013 18:40:06 GMT

The big red star retailer celebrates America with integrated marketing campaign

An Elixir for Digital Marketing Health

Thu, 11 Apr 2013 18:28:32 GMT

Marginal return analysis helps marketers identify the optimal multichannel marketing mix.

Ad:Tech: Walmart's Customer Experience Upgrade

Tue, 09 Apr 2013 23:49:25 GMT

What will it be like to shop Walmart in 2016? The retail giant works to build out a next-gen experience.

A Cup of Convenience Can Deliver a Latte Customer Love

Tue, 02 Apr 2013 19:41:45 GMT

OneCupConnection.com heats up the customer experience with its subscription commerce program.

A Cup of Convenience Can Deliver a Latte Customer Love

Tue, 02 Apr 2013 19:41:45 GMT

OneCupConnection.com heats up the customer experience with its subscription commerce program.

Back to the Future: 'Old-School' Technologies Drive Innovation

Tue, 19 Mar 2013 11:00:00 GMT

To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.

Back to the Future: 'Old-School' Technologies Drive Innovation

Tue, 19 Mar 2013 11:00:00 GMT

To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.

The Showrooming Effect: Leveraging the In-Store Experience

Thu, 07 Mar 2013 12:00:00 GMT

What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?

Microsoft's Xbox Runs 360s Around Sony's PlayStation 3

Fri, 01 Mar 2013 05:00:00 GMT

Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360?

Marketers Are Out of This World

Fri, 15 Feb 2013 19:00:26 GMT

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

Marketers Are Out of This World

Fri, 15 Feb 2013 19:00:26 GMT

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

Marketers Are Out of This World

Fri, 15 Feb 2013 19:00:26 GMT

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

Marketers Are Out of This World

Fri, 15 Feb 2013 19:00:26 GMT

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

Let's Get Personal(ized)

Wed, 13 Feb 2013 16:05:43 GMT