Latest articles from DMNews Multichannel Retail/Ecommerce

IBM releases e-commerce platform for social media, mobile integration

Wed, 11 Nov 2009 04:30:00 GMT

IBM has released WebSphere Commerce 7, the latest version of its e-commerce platform, which includes integration with social media and mobile. The overarching goal of the platform is to create a more personal experience at the consumer level.

E-commerce down 2% in Q3: Outlook for holiday season sunnier

Thu, 05 Nov 2009 16:56:24 GMT

US online retail spending totaled $29.6 billion in Q3 2009, according to a e-commerce sales estimate released on November 5 by ComScore. The period, down 2% versus a year ago, was the second in online shopping history in which sales figures had a downward trend in consecutive quarters. However, the projections for the holiday season are healthier.

Online retailers to see increased sales, but more work for them, says Forrester

Tue, 03 Nov 2009 15:46:21 GMT

Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales.

Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites

Mon, 02 Nov 2009 00:00:00 GMT

Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America.

Target eliminates 85 marketing jobs

Fri, 30 Oct 2009 10:30:10 GMT

Target has eliminated 85 positions as part of a reorganization of its marketing department. The company said in a statement that it "routinely evaluates all areas" to ensure its organizational structure is efficient and that staffing levels meet its changing needs. The position eliminations were not specific to employment levels or skill sets, according to a company spokesperson.

Kohl's ups holiday season commitment to digital, direct mail

Thu, 29 Oct 2009 15:05:28 GMT

Kohl's Department Stores will increase its investment in digital media by 25% this holiday season. The chain will also boost the amount of mailings to Kohl's Charge Card users, including distributing a men's holiday gift guide in select markets.

GSI Commerce acquires private sale site RueLaLa.com

Wed, 28 Oct 2009 10:14:50 GMT

E-commerce services provider GSI Commerce has agreed to acquire Retail Convergence, operator of private sale e-commerce site RueLaLa.com, for up to $350 million. The transaction includes a $180 million pay out at the closing of the deal and an earn-out of up to $170 million based on Retail Convergence's performance in fiscal year 2012.

Book prices buck trend of fewer holiday deals

Fri, 23 Oct 2009 00:00:00 GMT

Although there's been talk by retail watchdogs that this holiday season's discounting might not be what it was in past years, retailers are racing to the lowest prices on book sales.

NBA shoots for Hispanic audience

Fri, 23 Oct 2009 00:00:00 GMT

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.

Mattel launches e-commerce portal for various brands

Thu, 22 Oct 2009 17:22:48 GMT

Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.

Creative solutions from New England Lincoln Mercury Dealers, Camelback Mountain Resort, InStyler

Mon, 09 Nov 2009 00:00:00 GMT

Keith Loell, executive creative director at Draftfcb, discusses New England Lincoln Mercury Dealers' "Follow Me to Bliss" campaign, Camelback Mountain Resort's postcards and InStyler's affiliate marketing push.

Brand marketers rethink e-commerce

Fri, 06 Nov 2009 17:00:00 GMT

Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.

Creative solutions from Supershoes.com, Rubbermaid, Inkubook

Mon, 26 Oct 2009 00:00:00 GMT

Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook

Dual strategy takes off for Travelzoo

Mon, 12 Oct 2009 00:00:00 GMT

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

Mon, 12 Oct 2009 00:00:00 GMT

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman