Latest articles from Direct Marketing News Channels

Oracle Extends the Customer Conversation

Thu, 07 Mar 2013 15:02:13 GMT

The technology behemoth introduces an "aggressive" social media integration solution at SXSW.

Determining Facebook's Face Value

Fri, 01 Mar 2013 17:05:13 GMT

It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.

A Sample in Every Mailbox

Thu, 28 Feb 2013 21:20:32 GMT

The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.

7 Don'ts for Email Marketers

Thu, 21 Feb 2013 22:03:56 GMT

Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.

Small Businesses Enlarge Their Game

Wed, 20 Feb 2013 20:55:49 GMT

Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.

Marketers Are Out of This World

Fri, 15 Feb 2013 19:00:26 GMT

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

Direct Mail for All

Thu, 14 Feb 2013 18:31:07 GMT

The USPS launches enhancements to small business service Every Door Direct Mail.

Love May Be in the Air, But It's Not in the Inbox

Thu, 14 Feb 2013 15:46:16 GMT

Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?

Let's Get Personal(ized)

Wed, 13 Feb 2013 16:05:43 GMT

Outdoor garment and equipment retailer Marmot brings the in-store experience online.

SMBs Tame the Privacy Beast

Tue, 05 Feb 2013 18:14:07 GMT

What small businesses need to know about data collection and privacy

Special Days Like the Super Bowl Call For Special Strategies

Wed, 30 Jan 2013 21:27:41 GMT

Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.

Task Force Mobilizes to Tackle the Proliferation of Privacy Rules

Mon, 28 Jan 2013 20:19:02 GMT

As they commemorate the day dedicated to web privacy, IT professionals announce a task force that can help marketers stay on the right side of the law while unleashing their Big Data guns.

Newspapers torn up over USPS, Valassis agreement

Thu, 16 Aug 2012 21:07:28 GMT

Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.

Kodak reorganizes business structure to focus on digital, printing

Tue, 10 Jan 2012 18:23:42 GMT

Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.