Latest articles from Direct Marketing News Email Marketing

Relevancy Becomes More Relevant to Emailers

Mon, 13 May 2013 20:10:45 GMT

Email marketers appear on the cusp of embracing new technology, according to a new survey.

The Future of Email Marketing

Wed, 08 May 2013 14:10:37 GMT

6 trends marketers should watch to ensure long-term success with their email marketing.

Soccer Retailer Scores with Email Campaigns

Fri, 03 May 2013 18:48:23 GMT

For soccerloco, email automation is a game-winning strategy.

With Email, One Size Does Not Fit All

Tue, 16 Apr 2013 15:09:20 GMT

Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.

Bring Your Email Campaigns Into 2013 With These 5 Cross-Channel Tips

Mon, 15 Apr 2013 14:00:46 GMT

Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.

Bring Your Email Campaigns Into 2013 With These 5 Cross-Channel Tips

Mon, 15 Apr 2013 14:00:46 GMT

Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.

Are Your Nonprofit Emails Profitable?

Wed, 10 Apr 2013 12:00:00 GMT

Support the email, social coalition

Give Your Email Data a Good Spring Cleaning

Fri, 05 Apr 2013 14:48:22 GMT

Six tips for keeping email lists squeaky clean

Email Power to the People?

Mon, 18 Mar 2013 19:41:35 GMT

Two thirds of consumers use mobile emails to redeem offers, but three-quarters delete them before viewing the deals. Is it a control thing?

Can You Afford to Be Relevant?

Tue, 12 Mar 2013 16:58:14 GMT

Three key principles for creating highly relevant and cost-effective email marketing efforts.

Can You Afford to Be Relevant?

Tue, 12 Mar 2013 16:58:14 GMT

Three key principles for creating highly relevant and cost-effective email marketing efforts.

Can You Afford to Be Relevant?

Tue, 12 Mar 2013 16:58:14 GMT

Three key principles for creating highly relevant and cost-effective email marketing efforts.

Don't Forget, Marketing Is About the Customer

Fri, 08 Mar 2013 16:39:30 GMT

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

Real Time Guessing Is No Substitute for Data

Wed, 06 Mar 2013 12:00:00 GMT

CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.

Real Time Guessing Is No Substitute for Data

Wed, 06 Mar 2013 12:00:00 GMT

CMOs are looking for more results and analytics to prove the value of their efforts—and the world is moving quickly, so there's pressure to keep up.

Why Great Creative is Essential to Email Lead Generation

Thu, 28 Feb 2013 12:00:00 GMT

Email: It's the one tool that is a must-have in any online marketer's arsenal, but how do you ensure your emails stand out from the crowd?

7 Don'ts for Email Marketers

Thu, 21 Feb 2013 22:03:56 GMT

Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.

Love May Be in the Air, But It's Not in the Inbox

Thu, 14 Feb 2013 15:46:16 GMT

Valentine's Day themes in emails dipped this year, according to Bronto. Could it be that love is less lovely in email marketing?

Overcoming the Ills of Bad Data

Fri, 08 Feb 2013 13:28:19 GMT

There's no denying the importance of maintaining accurate data, especially within email marketing.

Overcoming the Ills of Bad Data

Fri, 08 Feb 2013 13:28:19 GMT

There's no denying the importance of maintaining accurate data, especially within email marketing.

A Healthy Dose of Consumer Data Supplements Email Marketing

Tue, 22 Jan 2013 22:07:48 GMT

Natural Partners fortifies its email marketing campaigns using customer data.

A Healthy Dose of Consumer Data Supplements Email Marketing

Tue, 22 Jan 2013 22:07:48 GMT

Natural Partners fortifies its email marketing campaigns using customer data.

Ticketmaster Scores Points in Tracking Email ROI

Fri, 11 Jan 2013 22:24:29 GMT

Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.

Ticketmaster Scores Points in Tracking Email ROI

Fri, 11 Jan 2013 22:24:29 GMT

Sports teams selling tickets through the service are now able to measure the performance of individual email campaigns.

Retail Emails Take a Holiday from Conventional Wisdom

Wed, 09 Jan 2013 00:10:33 GMT

Retailer emails were through the chimney this Christmas. And while lists were small and targeting was sparse, results were good, according to eDataSource's tracking of 800,000 inboxes.