Latest articles from DMNews E-mail Marketing

Use e-mail to maintain consistent and two-way communication with donors

Thu, 12 Nov 2009 16:21:45 GMT

E-mail marketing is a great way to stay in contact with donors. You may send them updates on cause-related events, send a newsletter, and even advise them of an upcoming mailing. The key is to be interactive and get their attention. Show them you care. Show them you understand them and how they can be of assistance to you and your cause. Whatever you are doing, be sure to ask them for a donation.

Offer incentives and information to donors and make sure to ask for permission

Thu, 12 Nov 2009 16:21:43 GMT

Many nonprofits are transitioning from print newsletters to e-mail newsletters to take advantage of cost savings, speed and clickable actions. Building an e-mail list from scratch and growing it to compensate for the inevitable list churn is challenging for many nonprofits.

Employ a combination of online and offline strategies to build your e-mail list

Thu, 12 Nov 2009 16:21:41 GMT

Many of the techniques that nonprofits use to build files do not differ drastically from those of corporate entities. However, one of the most important aspects to maintaining and growing a file for a nonprofit is to sustain the relationship by communicating and sharing the impact of their gift, time and talent on the mission of the organization.

Don't get stuck in a single-channel rut when gathering e-mails from regular donors

Thu, 12 Nov 2009 16:21:39 GMT

We've known for a while that donors who give through multiple channels give more frequently and make larger gifts, but now we're finding that the presence of an e-mail address makes a positive difference in the giving behavior of offline donors.

OfficeMax brings back "ElfYourself" campaign

Thu, 12 Nov 2009 14:33:20 GMT

OfficeMax has relaunched its popular "ElfYourself" holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers.

E-mail marketing best practices for local business

Tue, 10 Nov 2009 00:00:00 GMT

E-mail marketing is one of the most effective retention marketing techniques available to digital marketers today. Whatever business you're in - whether you're a local hairdresser trying to increase return traffic to your salon or a multi-million dollar e-commerce site with more than 1,000 products to sell - e-mail marketing should be one of the highest priorities within your online marketing strategy.

Inbox Insider: Transactional e-mails build loyalty

Tue, 10 Nov 2009 15:23:23 GMT

Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.

Constant Contact launches iPhone app for e-mail marketing

Tue, 10 Nov 2009 12:36:01 GMT

Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.

Best advice for building nonprofit e-mail lists

Mon, 09 Nov 2009 00:00:00 GMT

Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while minding permission.

Lovemoney.com hires StrongMail for e-mail marketing

Thu, 05 Nov 2009 16:30:12 GMT

Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.

Best advice for building nonprofit e-mail lists

Mon, 09 Nov 2009 00:00:00 GMT

E-mail basics meet new tricks

Tue, 03 Nov 2009 14:22:20 GMT

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail basics meet new tricks

Tue, 20 Oct 2009 17:13:58 GMT

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

Top Tips: Planning a successful e-mail campaign for the holidays

Wed, 07 Oct 2009 16:28:33 GMT

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.

DMNews chats with Experian CheetahMail creative director Steve Sharp

Mon, 27 Jul 2009 00:00:00 GMT

Steve Sharp, creative director at Experian CheetahMail, discusses the e-mail newsletter redesign for Fit Pregnancy, an online destination for mothers-to-be