Latest articles from Direct Marketing News Email Marketing

Delivered: Targeted consumer emails

Wed, 01 Feb 2012 05:00:00 GMT

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?

Despite rewards, some brands fail to send targeted emails

Wed, 01 Feb 2012 05:00:00 GMT

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.

Plug-ins: Email Marketing

Wed, 01 Feb 2012 05:00:00 GMT

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.

Constant Contact acquires CardStar

Thu, 19 Jan 2012 10:00:00 GMT

Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact said Jan. 18.

A call for email détente: efficient marketing

Wed, 11 Jan 2012 20:39:03 GMT

Almost every time I wind up on some company's email database, I get punished for it.

Return Path acquires OtherInbox

Tue, 10 Jan 2012 21:14:52 GMT

Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms.

Active Ride Shop bolsters email acquisition database

Sun, 01 Jan 2012 05:00:00 GMT

Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.

Q&A: Daniel Schotland, VP of client services, Experian CheetahMail

Sun, 01 Jan 2012 05:00:00 GMT

Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing.

Restaurants drive consumers to dine out with calculated email coupons

Sun, 01 Jan 2012 05:00:00 GMT

When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.

The New York Times accidentally spams eight million readers

Thu, 29 Dec 2011 22:16:48 GMT

An email appeal from The New York Times offering readers a special deal to not cancel their subscriptions was accidentally mass-emailed to about 8 million people on Dec. 28, rather than the 300 individuals for whom the message was intended.

Survey: Email top channel for increased spend in 2012

Tue, 06 Dec 2011 19:49:18 GMT

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Study: 20% of emails opened on mobile devices

Wed, 30 Nov 2011 21:42:16 GMT

More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30.