Latest articles from Direct Marketing News

Publicis Group's revenue up

Fri, 10 Feb 2012 20:28:57 GMT

Holding company Publicis Group's full-year 2011 revenue increased 7.3% to $7.67 billion, compared with 2010, the company said in an earnings statement Feb. 9.

USPS reports losses of $3.3 billion

Fri, 10 Feb 2012 17:04:34 GMT

The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.

PepsiCo to boost marketing spend, consolidate agencies

Thu, 09 Feb 2012 21:08:41 GMT

PepsiCo plans to increase marketing spend on its brands by between $500 million and $600 million this year, cut costs and trim its agency roster, the company said in an earnings statement Feb. 9.

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

Thu, 09 Feb 2012 20:50:29 GMT

Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

Give me cheese, and/or give me death

Thu, 09 Feb 2012 20:33:11 GMT

In the battle over your good health, New York City has already decided you're a loser.

Report: Email lists see sharp rental price decline

Thu, 09 Feb 2012 19:18:18 GMT

There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8.

Do you have that in yellow? NYC tests taxi shopping

Wed, 08 Feb 2012 18:33:39 GMT

Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.

2012 trends through a branding eye

Tue, 07 Feb 2012 05:00:00 GMT

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.

Should marketers spend more on social and mobile than email in 2012?

Mon, 06 Feb 2012 20:11:00 GMT

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and we want to hear from you. Read the story, leave us a comment telling us which side you fall out on and why by Mon. Feb. 13 and we could include your answer in the print edition of the upcoming March issue.

Dell's transformation

Wed, 01 Feb 2012 05:00:00 GMT

Dell strives to better target its customers and market its brand.

Hire a candidate who has a high ROL (Return on Life)

Wed, 01 Feb 2012 05:00:00 GMT

Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."

Is interest-based targeting replacing demographic targeting as the new model?

Wed, 01 Feb 2012 05:00:00 GMT

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.

Marry targeting with inventory

Wed, 01 Feb 2012 05:00:00 GMT

The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.

Plug-ins: Email Marketing

Wed, 01 Feb 2012 05:00:00 GMT

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.

Smartphone app unlocks interactive music content

Wed, 01 Feb 2012 05:00:00 GMT

To kick off the weeklong CMJ Music Marathon & Film Festival in New York City last October, Cantora Labs, a tech startup incubator and offshoot of label Cantora Records, hosted a two-day party to display its music technology offerings, including the SmartLounge app.