Latest articles from DMNews

Marketers weave web of loyalty

Mon, 13 Jul 2009 00:00:00 GMT

Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas.

High customer costs drive deals

Fri, 10 Jul 2009 00:00:00 GMT

The number of mergers and acquisitions taking place among direct marketing-related firms is down overall, but the marketing services segment has been a hot bed of activity.

Interactive spend to hit $55B by 2014: Forrester

Fri, 10 Jul 2009 12:00:00 GMT

The Forrester study cited direct mail as the largest sector to be hit by reductions, but noted the affordability of media would free up funds for more investment in customer management and buyer experience media.

Molson Coors pushes beer brands with new mobile partnership

Wed, 15 Jul 2009 14:13:08 GMT

After launching Different World Drinks to sell specialty beers earlier this spring, the Molson Coors Co. is getting into mobile marketing to help position its products.

Merkle forms mobile marketing practice

Wed, 15 Jul 2009 13:49:54 GMT

Database marketing agency Merkle has created a new mobile marketing practice with the goal of helping marketers integrate data from their mobile efforts with analytics from other channels. "Mobile is basically the most measurable channel out there, letting you measure every interaction with consumers," said Michael Ricci, who has been appointed to lead the new practice as VP of mobile solutions.

Yahoo debuts mobile opt out

Wed, 15 Jul 2009 12:53:05 GMT

Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are based on behavioral targeting. The announcement was made on its Yahoo Policy Blog and is the Web portal's latest effort toward its commitment to consumer data privacy.

Direct Group forms unit to handle data breach-related communications

Wed, 15 Jul 2009 12:22:45 GMT

Direct marketing services provider Direct Group has formed a new Compliance & Critical Communications business unit, which will help clients plan for and execute compliance communications in response to data breaches involving identity- or privacy-related information. Direct Group reports that the number of data breaches increased 47% in 2008, as tallied by the Identity Theft Resource Center, with a total of 656 reported breaches compared to 446 in 2007.

MarketMaps adds to ZIP code data sets

Wed, 15 Jul 2009 10:00:00 GMT

MarketMaps, a division of Intelligent Direct Inc. that provides geography-, location- and data-based information products and services, has introduced Advanced ZIP Code Data Sets. Designed to help companies that receive the company's ZIP Code, ZIP+4, and Carrier Route products, these new data sets offer compatibility with NAVTEQ, TeleAtlas and TIGER street databases.

Five questions for: Julian Baim, chief research officer, MRI

Fri, 10 Jul 2009 12:26:01 GMT

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.

How should marketers measure loyalty?

Mon, 13 Jul 2009 00:00:00 GMT

An increasingly complex media mix means accurately predicting which consumers are most profitable is harder than ever. Experts debate how to approach the changing landscape.

Hardee's uses mobile for name contest

Mon, 13 Jul 2009 00:00:00 GMT

Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.

How to integrate your marketing communications for high value

Wed, 15 Jul 2009 12:33:17 GMT

High value communications, including materials mandated by regulating agencies, are essential to conducting business. They must be readable, useful, timely and relevant to the recipient. Today, the tools and processes that are employed with targeted and database marketing are being pushed into the production and distribution of high value and critical communications.

Move beyond e-mail and take event-triggered marketing cross-channel

Tue, 14 Jul 2009 11:34:41 GMT

When marketers think about event-triggered marketing today, it's typically very one-dimensional: e-mail. An e-mail is automatically pushed to a customer when they abandon an online shopping cart or experience a technical difficulty on an e-commerce site. The process is fairly established and ripe for improvement.

Inbox Insider: Delivra, Message Systems partnership

Tue, 14 Jul 2009 11:31:25 GMT

E-mail marketing is not just about sending out good copy. Half of the battle is getting delivered and being compliant. It is no suprise that most e-mail service providers -- especially those who send large quantities of e-mail -- partner with delivery management services to put the task in the hands of deliverability experts. That enables them to focus on marketing.