Latest articles from DMNews

Q3 declines don't tell digital story

Mon, 09 Nov 2009 00:00:00 GMT

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.

Brand marketers rethink e-commerce

Fri, 06 Nov 2009 17:00:00 GMT

Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.

Marketers excited for metrics opportunities from Twitter tool

Fri, 06 Nov 2009 17:00:00 GMT

Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.

Google buys AdMob for $750 million

Mon, 09 Nov 2009 17:12:32 GMT

Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."

Visa integrated campaign ties to Vancouver Olympic Games

Mon, 09 Nov 2009 16:45:19 GMT

Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."

Alterian reports 40% increase in first-half earnings

Mon, 09 Nov 2009 15:22:16 GMT

Analytics services provider Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of the previous year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.

Postal Service announces mix of price cuts, increases for 2010

Mon, 09 Nov 2009 14:29:02 GMT

Less than a month after the US Postal Service announced it will not raise rates for 2010 on its "market dominant products," a category that includes services used largely by direct mailers and publishers, the agency revealed a mix of increases and rate cuts on other services for next year.

Kroll releases motorsport list

Mon, 09 Nov 2009 17:02:10 GMT

Kroll Direct Marketing introduced the Motorsport Marketing Subscriber Masterfile list to the market November 5. This file contains automotive enthusiasts that read 'Classic Motorsports' and 'Grassroots Motorsports' magazines.

Digital Insider: Social search will change the way brands use search

Thu, 29 Oct 2009 16:24:46 GMT

Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.

Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate

Tue, 03 Nov 2009 11:44:14 GMT

There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.

Social commerce: Strategies for extending online shopping beyond the e-commerce site

Mon, 09 Nov 2009 17:30:00 GMT

For many retailers, 2009 has been the year of social media. Forrester Research reported that 64% of retailers surveyed invested in social media this year. Investment so far has been primarily around interactive marketing and a fairly straightforward presence in blogs, or other third party social media such as Facebook, Twitter, or YouTube. But for retailers interested in expanding their distribution channel, social media and social networks are quickly becoming an area that they cannot ignore.

'Best Job' campaign worthy of the hype

Mon, 09 Nov 2009 00:00:00 GMT

Who says direct marketing is boring? Perhaps one of the most innovative and unusual campaigns in recent history started as a direct marketing campaign. I'm referring to the "Best Job in the World" campaign by CumminsNitro Brisbane for Queensland Tourism. With a limited budget of only $1.7 million, the agency was tasked with promoting Queensland's Hamilton Island as a desirable tourist destination.

Should mobile efforts focus on the iPhone?

Mon, 09 Nov 2009 00:00:00 GMT

Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.

The Netflix model is coming to high fashion

Mon, 09 Nov 2009 11:28:21 GMT

Just in time for holiday party season a new company called Rent the Runway is bringing a Netflix style mail order membership model to couture dresses.

Searching vs. surfing

Thu, 05 Nov 2009 17:19:50 GMT

The University of Missouri just released an interesting study about the emotional impact of search content versus Web site content when surfing the Web. According to the findings, users retain the emotional content of an item far better when they've searched for it rather than clicked on it through other content searching.

The OTA brings on new board members, releases new guidelines

Thu, 05 Nov 2009 17:00:16 GMT

The Online Trust Alliance (OTA) is expanding its board of directors to address growing concerns around online security and privacy in e-commerce and online banking.

Here a Google, There a Google, Everywhere a Google Google

Wed, 04 Nov 2009 19:31:02 GMT

Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google.

Banner Ad Flies Build Book Show Buzz

Sat, 31 Oct 2009 01:01:36 GMT

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"