Latest articles from Direct Marketing News Digital Marketing

Data-Driven Marketing Is Ready to Rev Into High Gear

Tue, 21 May 2013 19:00:58 GMT

Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

Tue, 21 May 2013 17:06:22 GMT

According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

You Can Run, but You Can't Hide From Authenticity

Fri, 10 May 2013 13:47:09 GMT

SALT and SS+K created a horror film to address student debt. See how—if you dare!

Hope Springs Eternal for CMOs and CIOs

Tue, 07 May 2013 20:31:08 GMT

A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.

Hope Springs Eternal for CMOs and CIOs

Tue, 07 May 2013 20:31:08 GMT

A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.

NBA Goes Second Screen in the Second Round

Mon, 06 May 2013 21:01:25 GMT

A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.

NBA Goes Second Screen in the Second Round

Mon, 06 May 2013 21:01:25 GMT

A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.

NBA Goes Second Screen in the Second Round

Mon, 06 May 2013 21:01:25 GMT

A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.

NBA Goes Second Screen in the Second Round

Mon, 06 May 2013 21:01:25 GMT

A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.

CMOs Are Pessimistic About Meeting Their Objectives

Thu, 02 May 2013 16:12:49 GMT

Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.

CMOs Are Pessimistic About Meeting Their Objectives

Thu, 02 May 2013 16:12:49 GMT

Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.

Marketing&Tech Partnership Summit: Want To Go For Free?

Thu, 02 May 2013 13:48:51 GMT

Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.

Want To Attend the Marketing&Tech Partnership Summit For Free?

Thu, 02 May 2013 13:48:51 GMT

Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.

7 Simple Ways For Marketers to Get Started with Growth Hacking

Tue, 30 Apr 2013 20:17:12 GMT

Growth hacking is far more than just a term; it's the future of inbound marketing.

Pairing Digital with Event Marketing is a Thing of Beauty

Fri, 26 Apr 2013 18:10:09 GMT

BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.

Internet Ad Revenues Reach $36.6B, Up 15%

Tue, 16 Apr 2013 21:00:01 GMT

Marketers should consider shifts in spending when configuring their marketing mix.

Internet Ad Revenues Reach $36.6B, Up 15%

Tue, 16 Apr 2013 21:00:01 GMT

Marketers should consider shifts in spending when configuring their marketing mix.

Internet Ad Revenues Reach$36.6B, Up 15%

Tue, 16 Apr 2013 21:00:01 GMT

Marketers should consider shifts in spending when configuring their marketing mix.

Think Like a Direct Marketer to Monetize Events and Buzz

Tue, 16 Apr 2013 15:48:29 GMT

Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.

Teen Vogue and Toyota Let Teens Steer Campaign Advocacy

Fri, 12 Apr 2013 18:11:34 GMT

The brands partner to promote safe driving in an integrated campaign

Ad:Tech: Google's Five Digital Advertising Trends

Wed, 10 Apr 2013 19:03:12 GMT

Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

Tue, 09 Apr 2013 17:44:42 GMT

AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.

Ad:Tech: Making Programmatic Buying More Targeted and Efficient

Tue, 09 Apr 2013 17:44:42 GMT

AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.

Word to the Wise: Generation Z

Mon, 01 Apr 2013 04:00:00 GMT

As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?

Word to the Wise: Generation Z

Mon, 01 Apr 2013 04:00:00 GMT

As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?