Latest articles from DMNews Internet Marketing

Social commerce: Strategies for extending online shopping beyond the e-commerce site

Mon, 09 Nov 2009 17:30:00 GMT

For many retailers, 2009 has been the year of social media. Forrester Research reported that 64% of retailers surveyed invested in social media this year. Investment so far has been primarily around interactive marketing and a fairly straightforward presence in blogs, or other third party social media such as Facebook, Twitter, or YouTube. But for retailers interested in expanding their distribution channel, social media and social networks are quickly becoming an area that they cannot ignore.

Google buys AdMob for $750 million

Mon, 09 Nov 2009 17:12:32 GMT

Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."

Visa integrated campaign ties to Vancouver Olympic Games

Mon, 09 Nov 2009 16:45:19 GMT

Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."

Kayak looks to expand awareness with push

Mon, 09 Nov 2009 00:00:00 GMT

Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August.

Q3 declines don't tell digital story

Mon, 09 Nov 2009 00:00:00 GMT

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

Mon, 09 Nov 2009 00:00:00 GMT

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.

Customized digital content supplements advertising

Mon, 09 Nov 2009 00:00:00 GMT

When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.

What should companies look for in candidates for social media marketing positions?

Mon, 09 Nov 2009 00:00:00 GMT

Now that we are beginning to feel relief from the economic uncertainty that has been hanging around, I hear a lot about the invention of some new roles inside organizations looking to get into social media. Typically this means, "Hire someone who knows our 'space' really well and someone who is an expert in social media."

Embrace crowdsourcing successfully

Mon, 09 Nov 2009 00:00:00 GMT

Companies need to be smart about their innovation strategies and look at their innovation initiatives as a key brand touch point. Plenty of organizations have tried to implement an open innovation strategy of their own, yet how many truly succeed? Whether it's Chrysler Listens or Change.org, some organizations are still struggling to become effective. Without knowing the right methods and processes when launching open innovation initiatives, crowdsourcing can lose its potential for turning innovation into actionable ideas.

US nonprofits add digital to holiday arsenal

Mon, 09 Nov 2009 00:00:00 GMT

With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, the United Way recently launched a partnership with Games that Give, a casual gaming site that gives consumers an avenue to donate to charity.

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

Mon, 09 Nov 2009 00:00:00 GMT

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

Mon, 26 Oct 2009 00:00:00 GMT

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations

Travel Channel wins brand game

Mon, 26 Oct 2009 00:00:00 GMT

Marketers are finding success building Facebook games and fan pages to engage customers and build loyalty

Dos and Don'ts: Online copywriting

Fri, 16 Oct 2009 14:22:20 GMT

Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy.

Insider conversation with: Josh Jacobs, SVP, brand advertising products and marketing, Glam Media

Mon, 12 Oct 2009 16:28:09 GMT

Josh Jacobs was appointed SVP of brand advertising products and marketing at Glam Media, a publisher and media network, on October 12. DMNews talks with Jacobs about the state of ad networks and how his experience as VP and general manager of Yahoo advertising technology platforms will help him in his new role.

Social commerce: Strategies for extending online shopping beyond the e-commerce site

Mon, 09 Nov 2009 17:30:00 GMT

What should companies look for in candidates for social media marketing positions?

Mon, 09 Nov 2009 00:00:00 GMT

Embrace crowdsourcing successfully

Mon, 09 Nov 2009 00:00:00 GMT

Why SMS messaging is more than a teen tool for marketers

Mon, 02 Nov 2009 17:00:00 GMT

SMS is more than a teenage communication technology; it can and should be a critical part of the marketing communications mix. The direct and brief nature of SMS (each SMS message permits a maximum of 160 characters, including spaces), allows marketing teams to deliver concise, targeted messages that customers will actually opt-in to receive.

Digital Insider: Five Questions for Tom Phillips

Mon, 26 Oct 2009 14:29:48 GMT

Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph.