Latest articles from Direct Marketing News Media/Circulation

It's time for small businesses to make mobile moves

Wed, 21 Nov 2012 21:14:38 GMT

Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says.

IC Places hires ApFormance to optimize website

Thu, 05 Jul 2012 18:11:17 GMT

IC Places, a media company that produces entertainment content for websites and television, has chosen to work with ApFormance to optimize its website's loading speed.

Time Inc. CMO, EVP resign

Fri, 09 Mar 2012 18:13:16 GMT

Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.

ABC to introduce newspaper circulation tool

Mon, 21 Mar 2011 14:54:50 GMT

The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.

Forbes Media appoints Consuegra CMO

Fri, 14 Jan 2011 21:10:19 GMT

Forbes Media announced it has named Jorge Consuegra CMO, a new position. Consuegra was previously SVP at Western Union, leading the US product management team.

'NYT' reveals new iPad app

Mon, 18 Oct 2010 22:08:24 GMT

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.

Striving for the best with direct marketing

Mon, 23 Aug 2010 07:30:00 GMT

As DMNews embarks on its rebranding, it is a good time to reflect on our industry.

Circulation marketing strategies evolve

Mon, 26 Jul 2010 04:00:00 GMT

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age

Audit transparency helps ensure ROI

Mon, 19 Apr 2010 04:00:00 GMT

The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation?

Government credit hasn't dried up

Mon, 04 Jan 2010 05:00:00 GMT

Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business.

Struggling publishers try customization

Mon, 12 Oct 2009 04:00:00 GMT

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue

Publishers cross the digital divide

Fri, 28 Aug 2009 16:00:00 GMT

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy

How to tune in to direct response radio

Mon, 27 Jul 2009 04:00:00 GMT

"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients.

Five questions for: Julian Baim, chief research officer, MRI

Fri, 10 Jul 2009 16:26:01 GMT

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.

In circ: Farewell, friends

Thu, 21 May 2009 21:40:55 GMT

It's been a little more than a year since DMNews launched its first-ever circulation marketing newsletter. My, how times have changed.

Building b-to-b brands

Fri, 13 Feb 2009 21:59:00 GMT

Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.

Rich opportunities in niche media

Mon, 01 Dec 2008 06:00:00 GMT

Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts share their opinions.

Spreading the news

Mon, 27 Oct 2008 20:12:17 GMT

Special events and online efforts spark circulation growth as New York magazine turns 40.

Create attention-grabbing inserts

Mon, 06 Oct 2008 07:38:00 GMT

It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, shape, size, offer and copy can help.

In Circulation: Q&A with Mike Velez, publisher of Beer Magazine

Mon, 25 Aug 2008 21:00:42 GMT

DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.