Latest articles from Direct Marketing News Production and Printing

Capitalizing on transactional documents

Thu, 01 Nov 2012 04:00:00 GMT

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Hyper-personalization in marketing

Thu, 01 Nov 2012 04:00:00 GMT

Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.

Simplifying complex, personalized print

Thu, 01 Nov 2012 04:00:00 GMT

You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.

Meredith's CMO reshapes its story

Sat, 01 Sep 2012 04:00:00 GMT

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

Pushing the envelope

Sat, 01 Sep 2012 04:00:00 GMT

Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.

Newspapers torn up over USPS, Valassis agreement

Thu, 16 Aug 2012 21:07:28 GMT

Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.

Consolidation transforms the printing industry landscape

Thu, 01 Mar 2012 05:00:00 GMT

While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.

Kodak reorganizes business structure to focus on digital, printing

Tue, 10 Jan 2012 18:23:42 GMT

Eastman Kodak completely reorganized its business structure by aligning itself into two units that will absorb the company's film and photography segment and maximize its digital and print offerings.

Report: Kodak may file for bankruptcy, is downgraded

Fri, 06 Jan 2012 18:39:43 GMT

Eastman Kodak is reportedly planning to file for Chapter 11 bankruptcy protection in the coming weeks after financial struggles and attempts to sell off a portfolio of more than 1,000 digital photography patents.

Bluestem signs new Quad/Graphics services extension

Tue, 13 Dec 2011 22:09:35 GMT

Printer Quad/Graphics signed a $135 million multi-year agreement with long-term partner Bluestem Brands on Dec. 12.

Plug-ins: printing & production

Tue, 01 Nov 2011 04:00:00 GMT

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

NewPage files for Chapter 11 bankruptcy

Wed, 07 Sep 2011 17:32:23 GMT

Paper producer NewPage Corp. filed for Chapter 11 bankruptcy protection on September 7 to ease its debt restructuring.

Print stages a comeback

Tue, 01 Mar 2011 05:10:00 GMT

The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren

Rising paper costs, postal price increases force adjustments

Tue, 01 Mar 2011 05:05:00 GMT

Marketers sound off on how rising costs are impacting strategies.

Digital printing is smart, cost-effective

Mon, 28 Sep 2009 04:00:00 GMT

Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.

Stay on top of your print providers

Mon, 09 Mar 2009 13:41:00 GMT

In any economy, it's important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your current print supplier by asking some questions: Let's start with one of the most overlooked questions: "What pieces are optimally produced on your equipment?"

Is full color the best option for print?

Mon, 04 Aug 2008 05:30:00 GMT

Color printing has become more affordable for direct marketers, but still adds to a campaign's bottom line. Our experts debate the value of investing to color your company's marketing.

How can experienced printing and production candidates make their skills more relevant and up-to-date?

Mon, 21 Jul 2008 16:06:00 GMT

In printing and production, there's not as many jobs as there used to be. When it comes to experienced candidates, there's a need today to learn new skills, and workers in this field can be resistant at times.

The greening of print outsourcing

Mon, 18 Feb 2008 07:46:00 GMT

With an increasing number of organizations focused on conservation and protecting the environment, those who currently outsource or are contemplating outsourcing their mail and print distribution operations should take note: It's easier and more cost-effective being green.