Latest articles from DMNews Production and Printing

HP fiscal 4Q revenues drop 8% from 2008

Thu, 12 Nov 2009 13:56:24 GMT

HP, which includes consumer and business-to-business printing units, reported preliminary fiscal fourth-quarter revenues of $30.8 billion, a decrease of 8% from the year prior. The company disclosed that the revenue figure, up 12% sequentially, is a drop of only 5% when adjusted for the effects of currency. The company's fiscal fourth quarter ended October 31.

After test program, Ford rolls out more relevant direct mail strategy

Tue, 29 Sep 2009 13:27:17 GMT

Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail program that will result in consumers receiving more than 1 million pieces of relevant mail annually. The automaker is rolling out the program across its entire portfolio of extended service products, a process it expects to complete in the next six months. Ford hopes the more than 1 million pieces of annual direct mail will result in "an increase of tens of millions of dollars" in sales, said Mark Bardusch, national sales and marketing manager of extended service business at Ford.

Digital printing is smart, cost-effective

Mon, 28 Sep 2009 00:00:00 GMT

Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.

New VDP platform from Advanced Image Direct integrates Salesforce

Fri, 25 Sep 2009 17:30:00 GMT

Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the Web and prints four-color envelopes and letters simultaneously.

National rollout of FedEx Office print platform completed

Mon, 21 Sep 2009 14:26:24 GMT

FedEx Office has completed the rollout of its Design & Print Center platform, which was announced in May. Working with commercial printer VistaPrint, FedEx Office has created a digital self-service tool for small business owners to create and order custom business cards, letterhead and marketing collateral. The service is available in the more than 1,100 FedEx Office stores either via an in-store kiosk or from the computer terminals available for customer use.

HP and RRD partner on digital inkjet initiatives

Mon, 14 Sep 2009 00:00:00 GMT

Looking to improve its position in the direct mail, transactional and transpromo markets, HP announced a technology alliance with RR Donnelley last week to develop digital printing solutions for inkjet-based digital presses.

HP and Pitney Bowes partner to offer integrated print and mail system

Fri, 11 Sep 2009 16:40:20 GMT

HP and Pitney Bowes announced an alliance at the Print 09 trade show on September 11 through which Pitney will manage sales of the HP Inkjet Web Press for the transactional and trans-promotional print markets. Pitney will offer the product as part of the Pitney Bowes IntelliJet Printing System, which is used by large volume mailers. The system includes the HP T300 Color Inkjet engine, a high-speed Pitney Bowes mail finishing system, and a single service and support team.

HP helps marketers reach consumers' printers directly

Tue, 08 Sep 2009 17:08:02 GMT

HP has announced a series of relationships with marketers anxious to reach consumers with material they can print at home. In addition, HP has launched the HP APP Studio, a Web site where consumers can access print applications that connect a printer to the Web, without the need for a computer, so they can print movie tickets, coupons and other content.

HP reports 2% revenue decline in Q3

Wed, 19 Aug 2009 11:27:48 GMT

HP reported net revenue declined 2% for its third fiscal quarter ended July 31 for a total of $27.5 billion. The company's net earnings totaled $1.6 billion for the quarter, down 19% year over year. Diluted earnings per share were 67 cents per share, down 16% from 80 cents per share last year. Printer unit shipments decreased 23%, with commercial printer hardware units down 42% and consumer printer hardware units down 16%.

VDP's evolution leads to many new options

Mon, 17 Aug 2009 00:00:00 GMT

Some marketers don't always understand how sophisticated variable data printing can be, because they haven't used it extensively. Four experts discuss what VDP offers to help smooth out the learning curve.

VDP's evolution leads to many new options

Mon, 17 Aug 2009 00:00:00 GMT

Variable data printing makes its mark

Fri, 08 May 2009 15:40:24 GMT

Using variable data printing (VDP) to create personalized marketing pieces has typically been favored by niche direct marketers over national brands. This may be changing, however.

Deliver top results with digital production

Mon, 30 Mar 2009 06:09:00 GMT

Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics

Small business printing power

Mon, 19 Jan 2009 04:08:00 GMT

The popularity of multifunction printers is growing as small to midsize companies discover how the devices help them compete with the big guys.

Bilingual print proud

Mon, 15 Dec 2008 14:10:40 GMT

How one healthcare company tackled its dual language printing challenges.