Latest articles from DMNews Search Marketing

Google: Retailers optimistic about holiday e-commerce

Thu, 12 Nov 2009 09:00:00 GMT

More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.

From one search query, there are 10 ways to get an answer

Mon, 02 Nov 2009 17:48:59 GMT

While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.

Digital Insider: Social search will change the way brands use search

Thu, 29 Oct 2009 16:24:46 GMT

Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.

Are vertical engines worth it for search?

Mon, 26 Oct 2009 00:00:00 GMT

Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.

Five ways to use search and social media to maximize your TV buy

Mon, 19 Oct 2009 17:30:30 GMT

If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.

Using video in your SEO: Your ticket to the top of the page

Mon, 12 Oct 2009 15:33:20 GMT

Imagine being able to give your best sales pitch to a prospect at the exact moment they make their buying decision. Now, with video SEO, you can. Unlike SEO for a Web site, video SEO can place multiple versions of a customized video about your business with major search engines, such as Google Video, Yahoo Video, MSN Video, AOL Video, Media Café and YouTube.

Using negative keywords to improve paid search campaigns

Mon, 05 Oct 2009 16:00:00 GMT

One of the most frequently overlooked ways to improve click-through rates (CTRs) on paid search campaigns is the effective use of negative keywords. Negative keywords are used to filter search impressions that include words or phrases unrelated to the product or service you are selling.

It's time to get social with search marketing

Mon, 05 Oct 2009 17:17:27 GMT

Search engine marketing is changing — and it's time to stand up and take notice. No longer is it enough to optimize content and create meta tags. While these elements are still important, social media has revolutionized SEO. All of the major search engines are now indexing blogs, images, videos, podcasts, press releases, social profiles, news and more.

Find the perfect blend of user experience and search rankings

Mon, 28 Sep 2009 12:00:00 GMT

When performing search engine optimization on your Web site, keep in mind the blend between optimizing for the "bots" and for your users. If you gravitate toward one over the other, your efforts may win over only one of your audiences, rather than appealing to both of them.

Use new ideas in link-building strategy for your SEO effort

Mon, 21 Sep 2009 17:30:00 GMT

The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less. Search engines look at the quality and relevance of links that point to your Web site rather than the number of inbound links. A high-quality link comes from a page that already has a high rank.

Digital Insider: Social search will change the way brands use search

Thu, 29 Oct 2009 16:24:46 GMT

Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.

Technique: How to build the best PPC landing page

Mon, 29 Jun 2009 15:25:48 GMT

You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.

Dos and Don'ts: Local search

Fri, 01 May 2009 16:30:00 GMT

Local search offers all the accountability and potential for delivering high ROI that make SEM such an attractive channel for marketers, and can help businesses geo-target as well. OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door.

Pocket more profit with better paid search

Mon, 20 Apr 2009 07:44:00 GMT

Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and tactics to make pay-per-click really worth your while during the recession

Q & A: John Anagnost, Neo@Ogilvy's director of search

Thu, 09 Apr 2009 09:00:00 GMT

John Anagnost, the new global director of search marketing services at search agency Neo@Ogilvy, took some time to speak with DMNews about his new position and how he sees trends in the space affecting the agency's strategy.