http://www.dmnews.com Latest articles from Direct Marketing News Webcasts Direct Marketing News Webcasts Direct Marketing News hosts a number of webcasts, both editorial and sponsored, that tackle the pressing issues affecting the direct marketing industry. From the effect of postal rate increases, to best practices in e-mail segmentation, each webcast features industry experts giving clear opinions and information about the direct marketing space. Most webcasts are free, unless specified otherwise. Webcasts web@haymarketmedia.com no Learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects. http://www.dmnews.com/secrets-of-b2b-marketing-lead-generation-webinars/article/296514/ Thu, 08 Aug 2013 19:09:00 GMT Learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects. Direct Marketing News To optimize customer and prospect experiences, today's marketers must effectively leverage the massive amount of data at their fingertips. http://www.dmnews.com/leverage-big-data-to-transform-your-email-marketing-program/article/298418/ Tue, 23 Jul 2013 15:05:00 GMT To optimize customer and prospect experiences, today's marketers must effectively leverage the massive amount of data at their fingertips. Direct Marketing News Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. Please join Adometry and LiveRamp as we discuss what the process is for creating the linkage between online and offline consumer behavior; how to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa; and more. http://www.dmnews.com/discover-the-missing-link-closing-the-loop-between-online-marketing-and-offline-purchases/article/293431/ Fri, 19 Jul 2013 13:55:00 GMT Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data. Please join Adometry and LiveRamp as we discuss what the process is for creating the linkage between online and offline consumer behavior; how to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa; and more. Direct Marketing News These days, marketers are sitting on a gold mine of customer intelligence, from social network streams and social profile data to transaction data and the clickstream. The question is: How do you harness Big Data to make the most of it within your digital initiatives? http://www.dmnews.com/from-information-to-insight-harnessing-the-power-of-big-data/article/294097/ Thu, 11 Jul 2013 16:27:00 GMT These days, marketers are sitting on a gold mine of customer intelligence, from social network streams and social profile data to transaction data and the clickstream. The question is: How do you harness Big Data to make the most of it within your digital initiatives? Direct Marketing News Whether launching a product, training a field force, or educating stakeholders, marketers can use streaming video to interact with and engage their constituents in real time across any device. Register today to learn how you can harness real-time video to captivate your audience and spur them to action. http://www.dmnews.com/live-action-drives-reaction/article/294318/ Tue, 18 Jun 2013 20:46:00 GMT Whether launching a product, training a field force, or educating stakeholders, marketers can use streaming video to interact with and engage their constituents in real time across any device. Register today to learn how you can harness real-time video to captivate your audience and spur them to action. Direct Marketing News This informational webinar is a must for digital and brand marketers that want to reach customers on every screen. http://www.dmnews.com/the-new-content-marketer--how-puma-increased-customer-engagement-on-every-screen/article/289214/ Wed, 08 May 2013 16:12:00 GMT This informational webinar is a must for digital and brand marketers that want to reach customers on every screen. Direct Marketing News Omni-channel marketers need accurate data to ensure marketing success, but few have it. http://www.dmnews.com/are-you-in-the-94-percent/article/280852/ Tue, 26 Mar 2013 15:03:00 GMT Omni-channel marketers need accurate data to ensure marketing success, but few have it. Direct Marketing News During this webinar you will hear examples of how many companies are able to avoid complicated IT data projects and empower their line-of-business users with the analytic capabilities to get a complete view of customers and prospects across all channels and systems. http://www.dmnews.com/hear-customers-speak-through-their-data/article/281419/ Tue, 19 Mar 2013 17:00:00 GMT During this webinar you will hear examples of how many companies are able to avoid complicated IT data projects and empower their line-of-business users with the analytic capabilities to get a complete view of customers and prospects across all channels and systems. Direct Marketing News In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions and offer real-life advice for getting multi-screen email right. http://www.dmnews.com/multi-screen-email-design-lessons-from-the-pros/article/279943/ Tue, 05 Mar 2013 18:00:00 GMT In this webinar, Silverpop's Dave Walters will tackle some of the toughest questions and offer real-life advice for getting multi-screen email right. Direct Marketing News In this webinar, you'll learn hands-on techniques and tools for more efficiently developing your own highly-qualified opportunities, through leveraging best practices for nurturing leads down the sales funnel with meaningful and relevant content. http://www.dmnews.com/content-prospecting--support-direct-sales-reps-with-lead-nurture-best-practices/article/277791/ Tue, 26 Feb 2013 16:41:00 GMT In this webinar, you'll learn hands-on techniques and tools for more efficiently developing your own highly-qualified opportunities, through leveraging best practices for nurturing leads down the sales funnel with meaningful and relevant content. Direct Marketing News Join Brightcove and Oracle for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets. If Content Marketing is on your mind in 2013, this is a webinar you don't want to miss. http://www.dmnews.com/making-content-marketing-work-in-a-social-mobile-world/article/275056/ Thu, 07 Feb 2013 16:20:00 GMT Join Brightcove and Oracle for this informational webinar on how marketers can break through the noise and develop meaningful and measurable content marketing campaigns across multiple social and mobile outlets. If Content Marketing is on your mind in 2013, this is a webinar you don't want to miss. Direct Marketing News Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before. http://www.dmnews.com/look-into-the-future-how-to-tell-which-companies-are-most-likely-to-buy-based-on-web-activity/article/268998/ Tue, 11 Dec 2012 19:00:00 GMT Analyst firm SiriusDecisions estimates that in a complex sale, the buyer's journey is 70% complete by the time they're ready to engage with a live salesperson. That's because B2B buyers today are more in control of the sales process than they've ever been before. Direct Marketing News How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 "Email Marketing Metrics Benchmark Study," the task of evaluating yourself against your competitors just got a little easier. http://www.dmnews.com/email-marketing-metrics-benchmarks-how-do-you-compare/article/260003/ Wed, 24 Oct 2012 20:03:00 GMT How does your email marketing program stack up against your peers and against top performing companies? With the release of Silverpop's 2012 "Email Marketing Metrics Benchmark Study," the task of evaluating yourself against your competitors just got a little easier. Direct Marketing News The dynamic created by today's customer empowerment has put customer experience at the top of the strategic priority list. But customer experience excellence (CX) is rare. http://www.dmnews.com/customer-experience-is-a-marketing-asset/article/261018/ Tue, 23 Oct 2012 15:34:00 GMT The dynamic created by today's customer empowerment has put customer experience at the top of the strategic priority list. But customer experience excellence (CX) is rare. Direct Marketing News