DMV CEO

IAM2663 – Financial Strategist Helps Business Owners with Financial Planning and Legacy Building

CB — Fri, 28 Nov 2025 03:59:46 +0000

In this episode, we have Shona Bell, a Certified Public Accountant and financial strategist, return to discuss an often-overlooked secret to funding major life goals, like starting a franchise or investing in real estate: a permanent cash balance policy.
Her focus is on educating business owners and aspiring entrepreneurs about setting up their finances the right way and strategically keeping taxes in mind, moving beyond basic CFO services to holistic financial planning and legacy building.
Shona highlights a major gap: many people lack a dedicated financial planner after leaving corporate life or simply aren't aware of advanced financial strategies.
A critical takeaway from

Listen to the full podcast. This is Originally posted here.

IAM2621 – Founder and PR Expert Helps Small Business Get National Media Coverage

CB — Thu, 16 Oct 2025 21:29:01 +0000

In this episode, we have Mickie Kennedy, founder of eReleases, who turned a creative‑writing degree and a grueling wait‑staff job into a 25‑year PR career that helps small businesses get national media coverage without the huge budgets of big brands.
He learned early that raw data alone doesn’t attract journalists; stories need a hook and context. By building a Rolodex of ~10,000 journalists and partnering with PR Newswire for high‑volume, discounted distribution, he provides an affordable alternative to costly newswire services.
Kennedy’s key growth hack is a “survey‑and‑trade‑association” tactic: commission niche industry surveys, get trade groups to distribute them, and issue press

Listen to the full podcast. This is Originally posted here.

IAM2508 – President Guides Company to Create Memorable Experiences for Consumers

CB — Thu, 26 Jun 2025 02:55:17 +0000

John Piester is the President of Red Peg Marketing, a leading experiential marketing agency known for creating dynamic, consumer-driven brand experiences.
With over 20 years of experience in operations and management across industries like sports, entertainment, and brand marketing, John has worked with some of the world’s most iconic companies, including Nike, ESPN, Coca-Cola, and Harley-Davidson.
Before joining Red Peg, he held senior leadership roles at Momentum Worldwide and Ignition Incorporated, and played a key role in the 2002 Salt Lake City Winter Olympics as an operations manager.
John highlights the importance of staying connected to employees, listening before leading, and building a

Listen to the full podcast. This is Originally posted here.

IAM2501 – Therapist Finds Passion in Improving Clinicians and Professionals Lives

CB — Thu, 19 Jun 2025 01:38:07 +0000

Listen to the full podcast. This is Originally posted here.

IAM2416 – Young Baker Passionate about Baking and Make-up

CB — Tue, 25 Mar 2025 11:57:26 +0000

Dominique of Baked Beans Bakeries explains that her aunt started her cupcake business to raise money for her son, who has developmental challenges with his limbs. Over time, the company became a passion project for her aunt. She later expanded to a food truck, which she plans to set up this summer.
Dominique explains that she initially considered making her baking business a non-profit, but realized it would be complicated.
One cause she is passionate about is mental health, and she hopes to incorporate this into her business’s mission.
Dominique acknowledges that she’s still figuring out where she’s headed in life, but feels

Listen to the full podcast. This is Originally posted here.

IAM2410 – Event Planner Helps Create a Great Client Experience with a Touch of Hospitality

CB — Wed, 19 Mar 2025 10:58:41 +0000

Dee McCoy is an event planner who worked with Akia on the design, décor, and aesthetic elements of the conference to make the environment engaging and visually pleasing, especially since it was a gloomy day outside.
Dee’s reasons for attending the event were threefold: to pour back into her business, to reconnect with her own work after focusing on clients' needs, and to introduce her daughter, a young entrepreneur, to the business world with a Christ-centered foundation.
She learns that clients often struggle to understand hotel jargon, and her goal became to bridge that gap, ensuring both the hotel’s needs and the

Listen to the full podcast. This is Originally posted here.

IAM2409 – DMV Entrepreneur Specializes in Modern Headshots Photography

CB — Tue, 18 Mar 2025 10:45:35 +0000

Crystale Spearman is the founder of Eye Imagery, a photography business primarily focused on headshots for entrepreneurs and business owners.
Crystale organizes a monthly event called “Smize and Socialize” for female entrepreneurs, business owners, and bloggers, where they can network and get free headshots.
Crystale discusses Eye Imagery, focusing on her work with headshots, primarily for entrepreneurs and business owners who need professional photos for business cards, websites, and social media.
She emphasizes the importance of professional headshots for entrepreneurs, which are different from selfies and require a more thoughtful approach to ensure they look polished and professional.
Crystal learns the value of narrowing

Listen to the full podcast. This is Originally posted here.

IAM2297 – CEO Helps Entrepreneurs Create Strong Personal Presence Online

CB — Tue, 26 Nov 2024 16:35:32 +0000

Judy Schramm founded ProResource, a social media agency dedicated to helping CEOs enhance their online presence and achieve their business goals through effective personal branding.
Judy discusses how ProResource is her fourth business and how it evolved from a marketing and PR firm.
ProResource helps CEOs establish a strong personal presence on social media, particularly LinkedIn.
Judy emphasizes that LinkedIn is a vital tool for executives that helps CEOs streamline their social media activity to achieve a valuable impact with minimal time spent.
She shares that worrying about potential problems wastes energy and that it’s important to trust the process and enjoy the entrepreneurship

Listen to the full podcast. This is Originally posted here.

IAM2290 – Entrepreneur Helps Companies Evolve Their Message for Bigger Impact

CB — Tue, 19 Nov 2024 15:29:10 +0000

Listen to the full podcast. This is Originally posted here.

IAM2269 – News Booker and Producer Helps Clients Grow From Zero Exposure to Household Names

CB — Tue, 29 Oct 2024 12:06:19 +0000

Ashley Bernardi is the founder of Nardi Media LLC, specializing in earned media placements and media training.
With over a decade of experience in journalism, she transitioned from a producer role at CBS News to public relations, helping clients—including authors, celebrities, and brands—gain media exposure.
Ashley explains how she serves various clients through media relations and training, discussing the value of earned media for enhancing client credibility.
Ashley highlights what sets her agency apart, including hiring former journalists, and discusses her morning routine and the importance of meditation for productivity.
Website: Nardi Media
Other site: Ashley Bernardi
LinkedIn: Ashley Bernardi
Previous Episode: iam162-news-booker-and-producer-helps-clients-grow-from-zero-exposure-to-household-names
Check out our CEO Hack Buzz Newsletter–our

Listen to the full podcast. This is Originally posted here.