<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><description>I’m Sim Li Fen (Miki), a Strategist at TBWA\Singapore. 

dooodles♥ is a corner where I share things that inspire me &amp; some of my own random thoughts.</description><title>dooodles♥</title><generator>Tumblr (3.0; @dooodleslove)</generator><link>https://dooodleslove.tumblr.com/</link><item><title>Android Chorus</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/U7lKihNI-K4?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Android：アンドロイド合唱団 Android Chorus"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Android Chorus&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/111336618183</link><guid>https://dooodleslove.tumblr.com/post/111336618183</guid><pubDate>Wed, 18 Feb 2015 10:52:19 +0800</pubDate><category>android</category><category>ad</category><category>inspirations</category></item><item><title>Photo</title><description>&lt;img src="https://64.media.tumblr.com/f0a77ec73fd9feefdc64657a8b6f80ef/tumblr_nbvogcvEux1r51vveo1_400.gifv"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>https://dooodleslove.tumblr.com/post/107975651833</link><guid>https://dooodleslove.tumblr.com/post/107975651833</guid><pubDate>Tue, 13 Jan 2015 18:30:24 +0800</pubDate><category>cool</category><category>gif</category><category>tech</category><category>technology</category><category>cyber</category></item><item><title>Carlsberg: Happy Beer Time Installation
Prolong the Happy Hour...</title><description>&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Carlsberg: Happy Beer Time Installation&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Prolong the Happy Hour by posting a picture of the party on Instagram with a specific hashtag. Great way to curate content at the venue!&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/101238956723</link><guid>https://dooodleslove.tumblr.com/post/101238956723</guid><pubDate>Wed, 29 Oct 2014 14:06:21 +0800</pubDate><category>social media</category><category>instagram</category><category>case study</category><category>inspirations</category><category>advertising</category></item><item><title>Nike ‘Phenomenal Shot’ Real-Time Ads
With each ‘Phenomenal Shot’...</title><description>&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Nike ‘Phenomenal Shot’ Real-Time Ads&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the game.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/100135296471</link><guid>https://dooodleslove.tumblr.com/post/100135296471</guid><pubDate>Thu, 16 Oct 2014 12:00:05 +0800</pubDate><category>nike</category><category>advertising</category><category>inspirations</category></item><item><title>PartyDrones for Dance Festival
When a festival goer registers...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/zugOkL2v9u4?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="BASE. Your favourite music. Anytime. Anywhere."&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;PartyDrones for Dance Festival&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;When a festival goer registers for the event, they asked them for a song to add to the playlist. On the day itself, the PartyDrone identifies the party goer, and plays the song with disco lighting!&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/100135058423</link><guid>https://dooodleslove.tumblr.com/post/100135058423</guid><pubDate>Thu, 16 Oct 2014 11:56:43 +0800</pubDate><category>advertising</category><category>inspirations</category><category>activation</category><category>drone</category><category>drones</category></item><item><title>Can you manipulate your lucid dreams with Winks’ Aurora...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/ccwb2AQRhB0?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Make It Wearable | Manipulate Your Dreams"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Can you manipulate your lucid dreams with Winks’ Aurora headband?&lt;/strong&gt;&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/98710279413</link><guid>https://dooodleslove.tumblr.com/post/98710279413</guid><pubDate>Mon, 29 Sep 2014 15:15:37 +0800</pubDate><category>tech</category><category>technology</category><category>wearable tech</category><category>wearable technology</category></item><item><title>Bear 71 - An interactive online documentary</title><description>&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Bear 71 - An interactive online documentary&lt;/strong&gt;&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/98375191003</link><guid>https://dooodleslove.tumblr.com/post/98375191003</guid><pubDate>Thu, 25 Sep 2014 15:58:46 +0800</pubDate><category>advertising</category><category>inspirations</category><category>storytelling</category></item><item><title>The Future of Wearable Techology</title><description>&lt;img src="https://64.media.tumblr.com/56d7e31eade4383cf679bf16553d2740/tumblr_nbp4x1ff0s1qcy1c2o1_r1_500.gifv"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The Future of Wearable Techology&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/97276562016</link><guid>https://dooodleslove.tumblr.com/post/97276562016</guid><pubDate>Fri, 12 Sep 2014 12:00:22 +0800</pubDate><category>wearable tech</category><category>wearable technology</category><category>tech</category><category>technology</category><category>cool</category></item><item><title>IBM - Traffic Forecast
Using data to predict traffic flow in...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/F9kmAF6UMKY?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="IBM - Traffic Forecast"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;IBM - Traffic Forecast&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Using data to predict traffic flow in advance, helping drivers save time.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/97208940208</link><guid>https://dooodleslove.tumblr.com/post/97208940208</guid><pubDate>Thu, 11 Sep 2014 17:39:56 +0800</pubDate><category>IBM</category><category>traffic forecast</category><category>advertising</category><category>data</category><category>big data</category><category>tech</category><category>technology</category><category>inspirations</category><category>case study</category><category>case studies</category></item><item><title>Every company will become a data company</title><description>&lt;p&gt;Collecting data to understand your individual customers isn&amp;rsquo;t something only for tech companies. Increasingly, companies from different industries are turning to data to understand customers better. &lt;/p&gt;
&lt;p&gt;&lt;figure class="tmblr-full" data-orig-height="282" data-orig-width="500" data-orig-src="https://64.media.tumblr.com/b71fa5421fc434358cb6a6475152d4e8/tumblr_inline_na68ebw8PB1qbkldg.png"&gt;&lt;img src="https://64.media.tumblr.com/7c321029f832ecb8eb7460d21bbc6f91/tumblr_inline_pkbyeexnlQ1qbkldg_540.png" data-orig-height="282" data-orig-width="500" data-orig-src="https://64.media.tumblr.com/b71fa5421fc434358cb6a6475152d4e8/tumblr_inline_na68ebw8PB1qbkldg.png"/&gt;&lt;/figure&gt;&lt;/p&gt;

&lt;p&gt;We&amp;rsquo;re moving from old-school segmentation to understanding individual customers better. This means that both from a marketing &amp;amp; product/service perspective, we can better tailor the brand experience for each individual. &lt;/p&gt;
&lt;p&gt;&lt;figure class="tmblr-full" data-orig-height="290" data-orig-width="500" data-orig-src="https://64.media.tumblr.com/8dbc476e89ee09d521571fe9173289b8/tumblr_inline_na68ez0SWK1qbkldg.png"&gt;&lt;img src="https://64.media.tumblr.com/247e1419a67f4369c3b31060c53cddbb/tumblr_inline_pkbyefRifX1qbkldg_540.png" data-orig-height="290" data-orig-width="500" data-orig-src="https://64.media.tumblr.com/8dbc476e89ee09d521571fe9173289b8/tumblr_inline_na68ez0SWK1qbkldg.png"/&gt;&lt;/figure&gt;&lt;/p&gt;

&lt;p&gt;Data from &lt;a href="http://sites.tcs.com/stateofdigital/?_ga=1.262459589.871165038.1407808634" target="_blank"&gt;Tata Consultancy Services&amp;rsquo;s study&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://qz.com/243714/every-company-is-becoming-a-data-company/#/h/92193,1/" target="_blank"&gt;(Source)&lt;/a&gt;&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/94490519748</link><guid>https://dooodleslove.tumblr.com/post/94490519748</guid><pubDate>Tue, 12 Aug 2014 10:05:18 +0800</pubDate><category>data</category><category>tech</category><category>technology</category><category>marketing</category><category>individualisation</category><category>personalisation</category><category>advertising</category></item><item><title>It’s impossible to check Facebook in this café
The modern...</title><description>&lt;img src="https://64.media.tumblr.com/c4e329aebba5c5b8ff7422f2c46ca156/tumblr_n9fi48eftJ1qzbbcro1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://www.springwise.com/impossible-check-facebook-cafe/" target="_blank"&gt;It’s impossible to check Facebook in this café&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;The modern phenomenon of a group of friends sitting together while individually staring at their smartphones is one that leaves a bitter taste, especially in the mouths of restaurant owners who are finding the atmosphere in their venue is being killed. We’ve already seen Singpore’s &lt;a class="unbold" href="http://www.springwise.com/rewards-offered-diners-leave-smartphones-door/" target="_blank"&gt;Social Rehab&lt;/a&gt; offer drink discounts for those who agreed to leave their device at the door, and now Canada’s &lt;strong&gt;&lt;a href="http://www.springwise.com/impossible-check-facebook-cafe/" target="_blank"&gt;Faraday Café&lt;/a&gt;&lt;/strong&gt; has gone even further, using a unique architectural design to create a space where all phone and wifi signals are blocked. &lt;a href="http://www.springwise.com/impossible-check-facebook-cafe/" target="_blank"&gt;&lt;strong&gt;READ MORE…&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/93195811008</link><guid>https://dooodleslove.tumblr.com/post/93195811008</guid><pubDate>Tue, 29 Jul 2014 16:25:05 +0800</pubDate><category>innovation</category><category>business</category><category>idea</category><category>ideas</category><category>social</category><category>anti-social</category></item><item><title>Google - Self Driving Car Test with Steve Mahan
Add value to...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/cdgQpa1pUUE?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Self-Driving Car Test: Steve Mahan"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Google - Self Driving Car Test with Steve Mahan&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Add value to peoples’ lives. Empower them. Do good and demonstrate good.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/91105279922</link><guid>https://dooodleslove.tumblr.com/post/91105279922</guid><pubDate>Tue, 08 Jul 2014 10:00:37 +0800</pubDate><category>case study</category><category>advertising</category><category>google</category><category>self-driving car</category></item><item><title>Teatreneu - Pay per Laugh
A new business model that charges...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/V0FowbxEe3w?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="PAY PER LAUGH -The CYRANOS McCANN Woldgroup Europe Barcelona   Cannes Lions 2014 Winner"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Teatreneu - Pay per Laugh&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A new business model that charges comedy viewers 30cents per laugh.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/89639114638</link><guid>https://dooodleslove.tumblr.com/post/89639114638</guid><pubDate>Mon, 23 Jun 2014 16:06:08 +0800</pubDate><category>advertising</category><category>campaign</category><category>business model</category><category>cannes 2014</category><category>cannes</category><category>pay per laugh</category></item><item><title>Inakadate - Rice Code
To boost sales of rice &amp; visitorship...</title><description>&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Inakadate - Rice Code&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;To boost sales of rice &amp; visitorship to the town, Inakadate turned ordinary rice fields into art pieces.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/89144227733</link><guid>https://dooodleslove.tumblr.com/post/89144227733</guid><pubDate>Wed, 18 Jun 2014 16:55:59 +0800</pubDate><category>inakadate</category><category>rice code</category><category>case study</category><category>advertising</category><category>PR</category><category>japan</category></item><item><title>Travel By Drone
Online map documents aerial video captures to...</title><description>&lt;img src="https://64.media.tumblr.com/5a57da816a32c2e3a0903f998a6ccafa/tumblr_n78bobY1nF1qav3uso1_500.gifv"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="https://64.media.tumblr.com/7532c36797fdb66458fbc6c3d6f5e173/tumblr_n78bobY1nF1qav3uso2_500.gifv"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;strong&gt;Travel By Drone&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Online map documents aerial video captures to geographical locations:&lt;/p&gt;
&lt;p&gt;We want to give you the chance to discover the world from the perspective of drones. The video footage of the area you are most interested in is as accessible as never before.&lt;/p&gt;
&lt;p&gt;On this site, everyone can share YouTube videos and add the corresponding location. It will appear on the map with a pin where the video footage has been recorded. After submitting a request to share a video, a dedicated team will review the material before validating the request. As soon as the request has been validated, the shared video will be visible on the map.&lt;/p&gt;
&lt;p&gt;Website &lt;a href="http://www.travelbydrone.com/" title="http://www.travelbydrone.com/" target="_blank"&gt;Here&lt;/a&gt;&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/88945712558</link><guid>https://dooodleslove.tumblr.com/post/88945712558</guid><pubDate>Mon, 16 Jun 2014 17:55:22 +0800</pubDate><category>tech</category><category>inspirations</category><category>drones</category><category>google</category></item><item><title>The Guardian - The Digital Deadly Sins
Very well executed...</title><description>&lt;img src="https://64.media.tumblr.com/fa03568e56a74afcd5b356825264327d/tumblr_n6ziv3z1jl1qcoxvzo1_r1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;The Guardian - The Digital Deadly Sins&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Very well executed interactive documentary exploring the effects of Internet &amp; social media have on us as people. &lt;/p&gt;
&lt;p&gt;&lt;a href="http://digital-deadly-sins.theguardian.com/" target="_blank"&gt;Catch it here&lt;/a&gt;&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/88439218103</link><guid>https://dooodleslove.tumblr.com/post/88439218103</guid><pubDate>Wed, 11 Jun 2014 11:25:00 +0800</pubDate><category>advertising</category><category>digital</category><category>sins</category><category>psychology</category><category>consumer insight</category><category>insight</category><category>useful</category></item><item><title>McDonald’s CoinHunters
A fun way to engage people as...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/U8_DrG0RFaw?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="McDonalds CoinHunters"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;McDonald’s CoinHunters&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A fun way to engage people as though they are bringing the activity of collecting coins (popularised by Nintendo games) into the real world.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/88357914925</link><guid>https://dooodleslove.tumblr.com/post/88357914925</guid><pubDate>Tue, 10 Jun 2014 16:00:22 +0800</pubDate><category>game</category><category>gamification</category><category>mobile</category><category>smartphones</category><category>mcdonald's</category><category>mcd</category><category>coinhunting</category><category>advertising</category><category>case study</category><category>activation</category><category>campaign</category></item><item><title>Creative ideas are a result of the wandering mind
The wandering...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/epDQmomWktU?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Do You Have A Wandering Mind?"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Creative ideas are a result of the wandering mind&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The wandering mind make connections that will never intentionally happen when you most expect it to. And these connections are the ones that are usually out of the box. &lt;/p&gt;
&lt;p&gt;Day-dream, do what you like, do something different, take a break. Allow space &amp; freedom to sprout great ideas.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/87852826545</link><guid>https://dooodleslove.tumblr.com/post/87852826545</guid><pubDate>Thu, 05 Jun 2014 10:00:13 +0800</pubDate><category>me</category><category>random</category><category>wandering</category><category>mind</category><category>creative</category><category>creativity</category><category>life</category></item><item><title>Ubisoft - Amazing Street Hack
An activation that puts the power...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/1hpU_Neg1KA?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="AMAZING STREET HACK"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Ubisoft - Amazing Street Hack&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;An activation that puts the power to control the city in peoples’ hands. They get to experience what they can do if they were able to hack into the city’s grid. And of course, with great power comes great responsibility. Amazing activation for upcoming video game Watch Dog.. an open-world sandbox game all about hacking into systems.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.youtube.com/watch?v=iW99F_4MvD0" target="_blank"&gt;Watch the making-of to see how it was all staged&lt;/a&gt;&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/86871058418</link><guid>https://dooodleslove.tumblr.com/post/86871058418</guid><pubDate>Mon, 26 May 2014 13:41:31 +0800</pubDate><category>advertising</category><category>activation</category><category>guerilla marketing</category><category>case study</category><category>campaign</category><category>ubisoft</category><category>watch dog</category><category>hacking</category></item><item><title>Beck’s Playable Poster - On the Streets
Bringing the...</title><description>&lt;iframe width="400" height="225"  id="youtube_iframe" src="https://www.youtube.com/embed/gclJe_kSnd4?feature=oembed&amp;enablejsapi=1&amp;origin=https://safe.txmblr.com&amp;wmode=opaque" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Beck's Playable Poster - On the Streets"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Beck’s Playable Poster - On the Streets&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Bringing the jukebox back to the streets. Great OOH idea.&lt;/p&gt;</description><link>https://dooodleslove.tumblr.com/post/86463809118</link><guid>https://dooodleslove.tumblr.com/post/86463809118</guid><pubDate>Thu, 22 May 2014 10:11:51 +0800</pubDate><category>advertising</category><category>case study</category><category>out-of-home</category><category>OOH</category><category>ideas</category><category>music</category><category>beck's</category><category>beer brand</category><category>brand</category><category>branding</category><category>beer</category></item></channel></rss>
