Director of Results

Improve Sales Results From Social Media Efforts

Tue, 24 Jan 2012 15:31:00 -0800

Cynthia Clark over at 1to1 Media provides some key points to follow for businesses trying to increase the number of sales derived from their investment of time and money in social media.

Don't believe the social media purists that say places like Twitter and Facebook (and now Pinterest) aren't places for you to make a sale -- it's not true!

While you certainly don't want to bust in an interrupt people by being overly "salesy" it is definitely a place where you can demonstrate and deliver value, interest, service, and support in a very big and public way. This strategy wins over prospects and keeps current customers happy and coming back (and saying great things about you to their social media followers) -- all of which leads to more people choosing to do business with you.

Click through to the article for more detail on the four most important areas on which they recommend you focus:

Capturing prospects
Establishing trust
Assessing customer needs
Follow-up

As expressed in the article:

"If used properly, social media can help spur current and future sales. Since companies cannot control what customers say about them on social networks, they should embrace social media as part of the sales process by providing relevant information, responding quickly to inquiries and issues, and staying in touch with both prospects and customers."

Better Results from Social Media Photo Sharing

Fri, 28 Oct 2011 16:37:00 -0700

Fantastic story about a haunted house that attracted a bigger audience seeking a scare NOT by showig how spooky their monsters were, but by instead capturing the sheer terror of the people going through the house.

Read the article here:
How to Be a Frighteningly Brilliant Content Marketer

This is quite simply a brilliant example of sharing content via social media.

Imagine doing this when handing a new car owner their keys
A new homeowner the keys to the house
The first time a new mommy and daddy see their baby
A child when they get their first puppy
...their first bike
...the first time they walk through the gates at Disney World

The point is to share the sheer emotion of the experience. Anything you could possibly say about your product or service pales in comparision to the expression on the face of your clients.

Who would have guessed it?
A picture is worth a thousand words...

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