DOTBRANDS

Switch on your brand’s future.

On April 30, a rare opportunity opened to claim your space on the internet – your brand’s name, as its domain extension. A powerful device that cannot be imitated, is easy to find, and made to stand out.

Put your name where no one else can.

Now's the time to submit a DotBrand application – like .yourbrand – as a new Top Level Domain (nTLD).

A DotBrand TLD is your own slice of the internet. It reinforces your brand’s identity, makes you easier to find, and gives you control over how and where your brand shows up online. The result? Stronger recognition, greater trust, and a clearer path to conversion.

So, if it’s important to you, now’s the time to own it.

Don't miss your chance at your very own brand TLD.

The new gTLD window closes soon...

Our support

Your DotBrand consultants

From submitting and amending your application, to shaping strategy and securing stakeholder buy-in, BrandShelter helps you do more than just apply:

  • Define your TLD vision and domain strategy
  • Build your business case and develop a cost-benefit plan
  • Conceptualise the use and design of your own DotBrand
  • Navigate every stage of the ICANN application process
  • Ensure policy compliance and risk mitigation
  • Activate and manage your DotBrand for long-term success
  • Access responsive, expert-led support throughout

BrandShelter is backed by one of the world’s leading nTLD registry providers – partner with decades of experience.

Be ready for the DotBrand release

The next ICANN application window is now open and will only be for 105 days – and it won’t open again for years.

Register your interest to get our help submitting an application. We’ll help you assess the opportunity, understand the process, and make a business case.

Stay up to date

News & Insights

A person typing on a laptop

Be ready for the DotBrand release.

The ICANN application window is open – and it won’t open again for years.

Register your interest to stay informed. We’ll help you assess the opportunity, understand the process, and make a business case.