dotShout | Digital Marketing News and Views

The Trigger Finger

Sat, 14 Nov 2009 15:12:27 -0500

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a sub-par show and saying to yourself, "well, there's only 20 minutes left, I might as well watch and see how this turns out?" It...

Newspapers, Google, Advertising And The Big New Media Mess

Sat, 14 Nov 2009 13:16:54 -0500

Here is a very fascinating interview with Rupert Murdoch (News Corp. Chief Executive Officer). This could well be one of the most interesting looks at what happens when a traditional media is in flux, uncertainty and will do (and say) whatever it can to figure out where the new business models are (and to protect what they have): YouTube - Sky News -...

Paul Williams: Off-Site Meetings: Last Century Technology

Sat, 14 Nov 2009 09:40:00 -0500

Did use an abacus or slide rule to build your FY'10 budgets? To prepare and distribute information about next year's Marketing Plan did you use a typewriter and make a duplicate with a layer of ink paper? Or did you hand crank copies on a Ditto (or Verifax) machine? Of course you didn't. That would be crazy and inefficient. We have invented better and...

Teaching the market a lesson

Sat, 14 Nov 2009 00:42:00 -0500

Some book publishers don't like the Kindle. Either they're afraid of it or they've crunched the numbers and they don't like what they see. (Some days, 95% of the top selling Kindle titles are free... demonstrating that digital goods with zero marginal cost and plentiful substitutes tend to move to zero in price).Worried about the medium, they hold back,...

Why Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)

Sat, 14 Nov 2009 00:15:44 -0500

One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at Advertising Age. The conversation started in the article titled, Why Digital Agencies Aren't Ready to Lead, by Ana Andjelic and was followed up by the piece, Why Digital Agencies Are Indeed Ready to Lead, by Jacques-HervÃ© Roubert. Both...

How To Avoid Bad Television

Fri, 13 Nov 2009 22:57:42 -0500

One of the best (and easiest) ways to avoid bad television, is to watch good television online. Yes, there is plenty of good television. And - just like the Internet - you have dig around and scratch beneath the surface to find the real gems. One of the best (in terms of learning about business, community and how it all connects) is Charlie Rose. Without...

LinkedIn MySpace Facebook Twitter Time

Fri, 13 Nov 2009 21:23:58 -0500

Amber Naslund researched social media job vacancies and, among her findings, wrote: In my research, I saw several job descriptions (most, frankly) that focused heavily on how social media benefited or could impact the company and their aims to be better known. They were largely focused on tactics and tools, and few actually referenced anything from --...

Your Personal Brand Is Not Scalable

Fri, 13 Nov 2009 14:50:28 -0500

How are you going to outsource or pass-on some of the conversations and opportunities that will come your way as more and more people follow, friend and connect to you? The answer is simple: you can't. And, because you can't, it's time we all started to admit that we are going to let people down, and that this is going to cause a major rift in how people...

Why the FDA Needs to Accept PhRMA's Social Proposal

Fri, 13 Nov 2009 11:53:07 -0500

The pharmaceutical industry and the FDA are in a strange position. People are discussing drugs and treatments all over net, but pharmaceutical companies can't encourage or participate in this activity in any way. The new PhRMA proposal is an ideal way out.

Could Apple’s Next Big Thing Be Web Apps?

Fri, 13 Nov 2009 11:27:19 -0500

Rise of Web Applications The number of web applications is exploding. Like the iPhone, there is a web app for everything and it’s growing every day with no end in sight. Over the next several years, I expect to see a significant shift Internet usage towards feature rich web applications. Right now, many of these web Related posts:Developing for...

A Tale of Two Cities for Mobile Marketing

Fri, 13 Nov 2009 10:44:14 -0500

It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it’s a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues remain with the consistency of consumer engagement among various

Shielded Mountain

Fri, 13 Nov 2009 10:23:51 -0500

I don't ski, among other things I would rather not do. But judging from the number of tips about it, it looks like plenty of Brand New readers do, or at least plenty of them have an odd attraction to following news from ski resorts around the world. Killington Resort in the town of Killington, Vermont boasts about being the biggest (and meanest) set of...

Is Your Company Trusted or Do You Have a Digital Comb Over?

Fri, 13 Nov 2009 10:15:39 -0500

Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as unauthentic, and be damaging their own brand. Companies should first take a self-assessment of their brand to see if they’re ready before they decide to enter the social space. Companies...