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	<title>Career Guide</title>
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	<link>http://career-guide.doyoubuzz.com</link>
	<description>Job search and career management advice from DoYouBuzz</description>
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		<title>Interview with Career Expert, Debra Wheatman</title>
		<link>http://career-guide.doyoubuzz.com/get-great-resume/interview-with-career-expert-debra-wheatman/</link>
		<comments>http://career-guide.doyoubuzz.com/get-great-resume/interview-with-career-expert-debra-wheatman/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 20:36:55 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Get a great resume]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[Resume]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://career-guide.doyoubuzz.com/?p=839</guid>
		<description><![CDATA[In a recent article, we discussed techniques for writing powerful web copy. Today we asked Debra Wheatman, President of Careers Done Write, about how writing an online resume differs from writing a paper one. Debra is a globally recognized expert in advanced career search techniques and is also a talented writer who produces high quality career documents for job seekers. ]]></description>
			<content:encoded><![CDATA[<div>
<p>In a recent article, we discussed techniques for writing powerful web copy. Today we asked Debra Wheatman, President of Careers Done Write, about how writing an online resume differs from writing a paper one. Debra is a globally recognized expert in advanced career search techniques and is also a talented writer who produces high quality career documents for job seekers.</p>
<h4>How is writing an online resume different from writing a paper one?</h4>
<p>Creating an online résumé is a quite different than a paper résumé. An online résumé has less detail than a traditional résumé. When viewing information on the web, readers have less of an attention span. There needs to be a quick hook and information that gets right to the point. When writing an online résumé job seekers also are inclined to include a photo to help the reader make more of a personal connection.</p>
<h4>Is there any information you would include in an online resume that you would leave off a traditional paper one?</h4>
<p>Since an online résumé is closely linked to the social media space, it is acceptable to include a picture as well as information about hobbies and external interests, both of which are traditionally not included on a paper résumé. Additionally, the dynamic nature of the online resume allows you to SHOW your results rather than TELL about your accomplishments.</p>
<h4>Writing about your professional experience can be incredibly difficult for many people (that&#8217;s why a professional resume writer can be so helpful!). Do you have any advice or techniques to help an individual get over resume writer&#8217;s block?</h4>
<p>Take notes about experiences using the SAR method: S (situation), A (action), R (result). This will allow the job seeker to think about work and related achievements in a more objective manner. Take a look at your performance reviews to get you started.  Brainstorm and edit after the fact. Wherever possible use quantitative measures – sometimes this is an art rather than a science and that’s where a professional can help.</p>
<h4>Whether for the web or for paper, what type of resume writing advice do you find yourself repeating the most?</h4>
<p>PROOFREAD YOUR WORK!  Don’t rely on spell check. It doesn’t pick up all of the errors or words that are spelled correctly but mean something different. Focus on results and use action words.</p>
<h4>If there were just one thing someone could do to improve his or her resume, what would it be?</h4>
<p>Learn basic rules of grammar and spelling – then have other people review the résumé for you. It is hard to keep looking at a document and not miss something – especially when it’s your own. A second or even third set of eyes can ensure that your résumé represents a polished and professional brand.</p>
<p>For more advice from Debra or to learn more, visit <a href="http://www.careersdonewrite.com" target="_blank">Careers Done Write</a>.</p>
<p>You can also check out these techniques for <a href=" http://career-guide.doyoubuzz.com/get-great-resume/three-tips-for-steller-online-resume-content">writing powerful web copy</a> and <a href="http://blog.doyoubuzz.com/us/how-to-entice-and-convince-with-online-resume/">organizing your resume effectively</a>.</p>
</div>
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		<item>
		<title>Three tips for stellar online resume content</title>
		<link>http://career-guide.doyoubuzz.com/get-great-resume/three-tips-for-steller-online-resume-content/</link>
		<comments>http://career-guide.doyoubuzz.com/get-great-resume/three-tips-for-steller-online-resume-content/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 20:36:29 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Get a great resume]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Resume]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://career-guide.doyoubuzz.com/?p=827</guid>
		<description><![CDATA[An online resume is strikingly similar to a website. In fact, it is a website. Which is why you should approach the content much like a web copy specialist. These keys will help you write convincing online prose and a winning resume!]]></description>
			<content:encoded><![CDATA[<div>
<p>An online resume is strikingly similar to a website. In fact, it is a website. Which is why you should approach the content much like a web copy specialist. These keys will help you write convincing online prose and a winning resume!</p>
<h4>Craft a compelling headline</h4>
<p>A headline draws readers into a website. Your resume title is the equivalent of an article title. Its purpose is to draw readers into your content. A compelling headline should convey your profile and uniqueness. Here are a few examples of resume headlines that pique interest:</p>
<ul>
<li>Up-and-Coming Media Manager</li>
<li>Expert in Change Management in Fortune 500 Companies</li>
<li>Technology Project Manger with Event Planning Experience</li>
<li>Director of Sales and Marketing Specialized in Training</li>
</ul>
<p><strong>Tip</strong>: Experts say keep titles to eight words or less because it&#8217;s easier to grasp shorter expressions as we scan a website.</p>
<h4>Make the benefits to your audience clear</h4>
<p>Why is your resume worth reading? Let your audience (those recruiters sitting on the other side of the computer) know that it&#8217;s worth spending more than a few seconds on you.</p>
<p>You can use the biography, or About Me, section on your DoYouBuzz resume to accomplish this feat. Take advantage of this space to put forth your most exceptional qualities. In the text, explain how you contribute to the organizations you work for. Does your text answer the question, &laquo;&nbsp;What will this person do for me?&nbsp;&raquo; It should.</p>
<p>The same goes for writing the body of your resume (on or offline for that matter). When you explain your previous experiences, phrase each line so that it highlights your results and work process.</p>
<p><strong>Tip</strong>: You can customize the title of the About Me section. We&#8217;ve seen great use of it here.</p>
<p style="text-align: center;"><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2011/03/content1.png"><img class="size-full wp-image-828  aligncenter" title="content1" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2011/03/content1.png" alt="" width="274" height="266" /></a></p>
<h4>Back up your assertions with proof</h4>
<p>On the web, proof is only a click away. If you make an assertion, take time to demonstrate it. The best part of an online resume is that it negates the need to squeeze yourself on to one page.</p>
<p>What this means to you is that you have room to provide additional information such as describing a short case study or creating a presentation that proves your excellent communication abilities.</p>
<p>On DoYouBuzz, you can use secondary pages for additional text and the portfolio for visual proof.</p>
<p style="text-align: center;"><img class="aligncenter" title="proexp" src="http://blog.doyoubuzz.com/us/files/2010/10/proexpwidget.jpg" alt="" width="379" height="494" /></p>
<p><strong>Tip</strong>: To better display text, use line breaks (hit return) in your descriptions as in the example. Also, your DoYouBuzz resume will beautifully display YouTube videos, SlideShare presentations and even simple documents using Scribd.</p>
<p style="text-align: center;"><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2011/03/content2.png"><img class="size-medium wp-image-829  aligncenter" title="content2" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2011/03/content2-300x220.png" alt="" width="300" height="220" /></a></p>
<h4>Keep on reading!</h4>
<p>Interview: We had the chance to ask Debra Wheatman, President of <a href="http://careersdonewrite.com" target="_blank">Careers Done Write</a>, a few questions about writing an online resume. You can read her advice <a href=" http://career-guide.doyoubuzz.com/get-great-resume/interview-with-career-expert-debra-wheatman">here</a>.</p>
<p>When it comes to your resume layout, consider these <a href="http://blog.doyoubuzz.com/us/how-to-entice-and-convince-with-online-resume/">tips for organizing and displaying a super online resume</a>.</p>
</div>
]]></content:encoded>
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		<title>Change Careers in Five Steps: 1-Brainstorming</title>
		<link>http://career-guide.doyoubuzz.com/manage-career/change-careers-in-five-steps-brainstorming/</link>
		<comments>http://career-guide.doyoubuzz.com/manage-career/change-careers-in-five-steps-brainstorming/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 21:12:01 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Manage your career]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://career-guide.doyoubuzz.com/?p=816</guid>
		<description><![CDATA[Do you want to make a career change? Do you have several ideas floating around your head? Thinking about totally changing course? Or just looking for something that makes you happy? It can sometimes be tough to get clarity and implement a career plan. In this series, we’ll walk through five steps, loosely inspired from project management techniques, that can bring order to the disorder in your thoughts! Step one... brainstorm. Here’s how. ]]></description>
			<content:encoded><![CDATA[<p>Do you want to make a career change? Do you have several ideas floating around your head? Thinking about totally changing course? Or just looking for something that makes you happy? It can sometimes be tough to get clarity and implement a career plan. In this series, we’ll walk through five steps, loosely inspired from project management techniques, that can bring order to the disorder in your thoughts! Step one&#8230; brainstorm. Here’s how.</p>
<h4>Freely explore your desires</h4>
<p><strong> </strong></p>
<p>Brainstorming is a great way to expose all possibilities. Often times, brainstorming is a group activity whereby all ideas and suggestions are welcome. All judgment and analysis is suspended so that creatively can be maximized!</p>
<p>Here, you’ll have to go it alone, at least at first. You can always asked your friends and family for advice, but you’re the only one that knows what’s good for you!</p>
<p>Even on your own, the technique remains the same. Set aside some time to explore all professional possibilities. Don’t hold back! Concentrate on your desires and ideas that spontaneously come to you.</p>
<p>Later, you’ll have to look seriously at your options. But for now, focus on unearthing as many potential career moves as possible. Have fun with it. Go wild. Put reality on hold for a moment.</p>
<h4>Unearth new ideas</h4>
<p>Spending two hours imagining unlikely career moves may seem ridiculous or unrealistic. In essence though, brainstorming is a really organized activity that will get you to:</p>
<ul>
<li>find out what truly motivates you;</li>
<li>finally write down all those ideas that pop up when you’re showering, walking or daydreaming; and</li>
<li>give yourself some dedicated time to freely explore your ideas so that you can take action where it makes sense.</li>
</ul>
<p>While brainstorming, just list as many career ideas that come to mind. Avoid any sort of judgment or second-guessing. Don’t even try to categorize your ideas. Just explore!</p>
<h4>A few sheets of paper and your imagination</h4>
<p>To brainstorm, all you need is:</p>
<ul>
<li>two hours of uninterrupted time;</li>
<li>paper and post-it notes (each idea will get its own sheet of paper); and</li>
<li>access to Internet in case you want to check something, but make sure you don’t start clicking endlessly! (optional)</li>
</ul>
<p>On each piece of paper write down one potential job. Potential jobs can range from super precise to totally vague. For example:</p>
<ul>
<li>Precise: Community Manager at DoYouBuzz, Journalist at the New York Times, Product Manager at Google.</li>
<li>General: Community Manager for a consumer brand, Journalist for an online publication, Product Manager in a technology company</li>
<li>Vague: Community Manager, Journalist, Product Manager</li>
</ul>
<p>Or it could be more drastic, such as start my own jewelry company or start a new brewery.</p>
<p>By keeping each piece of paper for one job, it’ll be easier to organize and analyze later. Also, once you have listed all your ideas, you can start jotting down notes, leads and action items. (After you’ve finished the brainstorming phase of course!)</p>
<p>So sit down (or stand up, if you prefer) and let your creative juices flow. Don’t be surprised if ideas don’t start bubbling forth immediately. Just write down every idea that comes to mind and be open.</p>
<p><strong> </strong></p>
<p>In Step Two, we’ll take a closer look at your experiences and skills to create your professional portrait. For now, let the brainstorming roll!</p>
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		<item>
		<title>Aligning DoYouBuzz and Twitter to Land a Job</title>
		<link>http://career-guide.doyoubuzz.com/find-job/aligning-doyoubuzz-and-twitter-to-land-a-job/</link>
		<comments>http://career-guide.doyoubuzz.com/find-job/aligning-doyoubuzz-and-twitter-to-land-a-job/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 02:29:23 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Find a job]]></category>
		<category><![CDATA[#hirefriday]]></category>
		<category><![CDATA[DoYouBuzz]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://conseil-emploi.doyoubuzz.com/?p=394</guid>
		<description><![CDATA[Using Twitter to share a resume with followers or a particular contact is happening more and more among <a href="http://www.doyoubuzz.com/">DoYouBuzz</a> users. While it might seem like a no-brainer, it is important to take a look at best practices for using Twitter to get the professional you out there. 

DoYouBuzz created  <a href="http://twitter.com/#!/theybuzz/">@TheyBuzz</a> to share resumes tweeted by our users. Our goal is to create a steady stream of professionals and assist you in reaching a larger, interested audience. Here are a few guidelines and tips for using Twitter for job searching and career management. ]]></description>
			<content:encoded><![CDATA[<p>Using Twitter to share a resume with followers or a particular contact is happening more and more among <a href="http://www.doyoubuzz.com/">DoYouBuzz</a> users. While it might seem like a no-brainer, it is important to take a look at best practices for using Twitter to get the professional you out there. </p>
<p>We created  <a href="http://twitter.com/#!/theybuzz/">@TheyBuzz</a> to share resumes tweeted by our users. Our goal is to create a steady stream of professionals and assist you in reaching a larger, interested audience. Here are a few guidelines and tips for using Twitter for job searching and career management. </p>
<h4>How employers are using Twitter for recruiting</h4>
<p><a style="float: left; display: block;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/twitter-company.png"><img class="alignnone size-full wp-image-556" title="twitter-company" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/twitter-company.png" alt="" width="200" /></a></p>
<div style="float: left; width: 490px;">
</div>
<h5>Distributing job descriptions</h5>
<p>It&#8217;s simple: By following a company, you can receive real time information about open positions. Companies are using Twitter at a rapidly increasing rate for recruiting purposes, in part because they know that their followers are, in theory, interested in their company. They look to their followers to share their open positions and increase their reach to potential applicants.<br />
<h5>Dedicated job tweet distribution services</h5>
<p>In addition to following targeted companies, there are several services that will send job tweets directly to your Twitter account. These services typically require you to create a profile by selecting relevant industries and locations. After that, you will simple see job tweets arrive in your stream as they become available. </p>
<p>Hear are a few resources to get you on your way:</p>
<ul>
<li><a href="http://www.tweetajob.com">Tweetajob</a></li>
<li><a href="http://www.tweetmyjob.com">Tweetmyjob</a></li>
<li><a href="http://twitter.com/#!/mediabistro">MediaBistro</a> (media related jobs)</li>
<li><a href="http://twitter.com/#!/elance_jobs">Elance Jobs</a> (freelance opportunities in programming, marketing, design, etc.) </li>
</ul>
<h5>Job search engines on Twitter</h5>
<p>These search engines allow you to find jobs published on Twitter. While their results may not be as targeted as going directly to specific publications and Twitter accounts, they do a good job of sweeping Twitter for job offers that might be missed otherwise. <a href="http://www.twitjobsearch.com/">TwitJobSearch</a> is a good place to start. </p>
<h4>Twitter as a communications platform for professionals</h4>
<p><a style="display: block; float: left;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/twitter-follow-me1.png"><img class="alignnone size-full wp-image-563" title="twitter-follow-me" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/twitter-follow-me1.png" alt="" width="200" /></a></p>
<p>All of the tools mentioned above present exciting and emerging opportunities, but most of the existing services really help employers get their jobs in front of an interested public. On the flipside, they do not necessarily help employers find great talent or assist professionals in getting their profiles in front of potential employers. That said, there are many excellent cases of individuals using a bit of creativity and common sense to promote themselves and land leads. </p>
<p>Just one example: The <a href="http://blog.doyoubuzz.com/us/tweet-your-way-to-job-on-hirefriday/">#hirefriday initiative</a> is an organized space and time for professionals to share their uniqueness and qualifications (in 140 characters) with a focused audience of recruiters. The principal is simple and <a href="http://www.hrmargo.com/2010/10/19/the-job-search-bullseye-a-hirefriday-success-story/">appears to be working</a>!</p>
<h5>Share professional availability</h5>
<p>Back to the original idea. DoYouBuzz users regularly tweet their availability and a few (well-chosen) words about their profile. By including a link to their online resume, they make it easy for potential employers and recruiters to find them. Just like any network, professionals on DoYouBuzz are using their Twitter network as a potential lead generation tool. Especially if a professional takes time to build a valuable following, this type of self-promotion has a real chance of success. </p>
<h5>A talent stream: <a href="http://twitter.com/#!/theybuzz">@TheyBuzz</a></h5>
<p>As of today, professionals lack an equivalent to Twitter job distribution services. We created a dedicated Twitter account, <a href="http://twitter.com/#!/theybuzz">@TheyBuzz</a>, where we retweet all tweets that include a DoYouBuzz resume. Our hope is that recruiters, potential employers and connectors of all sorts will follow the <a href="http://twitter.com/#!/theybuzz">@TheyBuzz</a> stream. </p>
<p>The objective is to provide you with increased visibility and give your network an extra boost. To be sure that we find your tweet, please use <strong>#doyoubuzz</strong> or <strong>@doyoubuzz</strong> in your tweet. </p>
<p>And just in case you do not follow us already, please join the conversation <a href="http://twitter.com/#!/doyoubuzz">@doyoubuzz</a>. We share job search and career advice, plus the occasional funny photo of the team. </p>
<p>One final tip. It is important that your tweets are professional and specific. Simply tweeting a link to your online resume or saying “Hire me!” is not going to cut it. For tips, read more <a href="http://blog.doyoubuzz.com/us/tweet-your-way-to-job-on-hirefriday/">here</a>. </p>
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		<title>5 Sure Fire Ways to Get Your Resume Noticed</title>
		<link>http://career-guide.doyoubuzz.com/get-great-resume/5-sure-fire-ways-to-get-your-resume-noticed/</link>
		<comments>http://career-guide.doyoubuzz.com/get-great-resume/5-sure-fire-ways-to-get-your-resume-noticed/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 01:54:59 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Get a great resume]]></category>
		<category><![CDATA[DoYouBuzz]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Resume]]></category>

		<guid isPermaLink="false">http://conseil-emploi.doyoubuzz.com/?p=390</guid>
		<description><![CDATA[You’ve just designed an amazing resume on DoYouBuzz. Perhaps you're looking at your traffic statistics and noticing that there's some work to do! Start getting recognized for your skills and achievements. Here are five really simple ways to drive traffic to your resume.
]]></description>
			<content:encoded><![CDATA[<p>You’ve just designed an amazing resume on DoYouBuzz. It’s time to get recognized for your skills and achievements. Here are <strong>five really simple ways</strong> <strong>to drive traffic</strong> to your resume.</p>
<h4>1. Include your URL in your email signature</h4>
<p>We said it was simple! Right there next to your name and number add a line for your online resume. Here’s an example:</p>
<p><strong>Johanna Castelli<br />
</strong>Cell: 415-555-5555<br />
Business Development Manager<br />
Open to opportunities: <a href="http://www.johanna-castelli.com/business-manager" target="_blank">www.johanna-castelli.com</a></p>
<p>If you don’t yet use an email signature, you can easily set one up in your webmail service. It’s usually in Settings.</p>
<p><strong>Update</strong>: We added <a href="http://blog.doyoubuzz.com/us/add-a-professional-signature-to-your-emails/">a cool feature so you can automatically create a professional email signature</a>, complete with images and more. It takes just a few clicks to set up.</p>
<h4>2. Take full advantage of your online presence</h4>
<p>Opportunity clicks everyday. Facebook, MySpace, LinkedIn, Viadeo… Wherever you’ve got a profile, add your URL. You’ll build up the possible entry points for potential employers and recruiters.</p>
<p><strong>Export</strong>: Create a Resume tab on your Facebook profile.<br />
(From your resume click on “Export”, then “Facebook”.)</p>
<p><strong>Badge: </strong>Stick a badge on your personal blog.<br />
(From your resume click on “Export”, then “Badges”.)</p>
<h4>3. Use a business card, include your URL</h4>
<p><a style="float: left;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/mynameis.png"><img class="alignnone size-full wp-image-569" title="mynameis" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/mynameis.png" alt="" width="200" /></a></p>
<p>It’s easy to <strong>create personal business cards</strong>. In a few minutes and for just under $22 you can get 50 really classy business cards on <a href="http://us.moo.com" target="_blank">Moo</a>. There are less expensive options such as <a href="http://www.vistaprint.com" target="_blank">Vista Print</a> and <a href="http://www.zazzle.com">Zazzle</a>.</p>
<p>Not all business cards are equal. Use a little bit of creativity to stand out. Check out <a href="http://blog.doyoubuzz.com/us/spotted-one-great-idea-for-your-business-card/">this smart business card</a> we found.</p>
<h4>4. Be active on the web</h4>
<p>Just think about all those blogs you stumble upon and the hundreds of articles you read on the web. All these destinations are places where<strong> you can participate</strong>.</p>
<p>Jump into the conversation and include your URL when commenting.  (Most comment forms ask for it.) You’d be surprised at the connections you can make with others in your field.</p>
<h4>5. Start a blog or spark a conversation</h4>
<p><a style="float: left;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/write2.png"><img class="alignnone size-full wp-image-572" title="write2" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/write2.png" alt="" width="200" height="163" /></a></p>
<p>Agreed. This is not quite as easy as tweaking your email signature. But it’s nowhere near impossible.</p>
<p><strong>Blog:</strong> If you’re passionate about your field, contribute your thoughts and analysis through a blog. <a href="http://wordpress.com/" target="_blank">WordPress</a> is a good place to get started. Feeling overwhelmed by the idea of blogging? Read <a href="http://www.sparkminute.com/2010/06/14/blogging-advice-for-people-who-have-no-time-to-blog/">David Spark&#8217;s advice</a> for &laquo;&nbsp;people who have no time to blog&nbsp;&raquo; or explore microblogging sites such as <a href="http://www.tumblr.com">Tumblr</a>.</p>
<p><strong>Conversations:</strong> Potential colleagues and employers are exchanging all the time on the Web. Join a few LinkedIn Groups or network on <a href="http://brazencareerist.com" target="_blank">Brazen Careerist</a>.</p>
<h4>Get creative!</h4>
<p>As you start taking the first steps towards increasing traffic to your resume and improving your online presence, ideas will flow! Follow your own inspiration. Step outside the box. Use your creativity to set yourself apart.</p>
]]></content:encoded>
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		<title>How To Do Your Homework on a Company</title>
		<link>http://career-guide.doyoubuzz.com/find-job/how-to-do-your-homework-on-a-company/</link>
		<comments>http://career-guide.doyoubuzz.com/find-job/how-to-do-your-homework-on-a-company/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 23:58:22 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Find a job]]></category>
		<category><![CDATA[Cover letter]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[job search]]></category>

		<guid isPermaLink="false">http://conseil-emploi.doyoubuzz.com/?p=124</guid>
		<description><![CDATA[Whether applying for a job, working on a resume or preparing for an interview, knowing and understanding your target companies is essential. On top of the company, it is also key to know the recruiter, their needs and their philosophy. In doing so, you will have a huge chance to capture their attention and set yourself apart. Here are some tips for finding the most relevant information and using it to arm yourself with a convincing application. ]]></description>
			<content:encoded><![CDATA[<p>Whether applying for a job, working on a resume or preparing for an interview, knowing and understanding your target companies is essential. On top of the company, it is also key to know the recruiter, their needs and their philosophy. In doing so, you will have a huge chance to capture their attention and set yourself apart. Here are some tips for finding the most relevant information and using it to arm yourself with a convincing application.</p>
<h4>Writing about the company in your cover letter</h4>
<p>A cover letter is traditionally written in three parts (me &#8211; you &#8211; us).  The letter is your chance to show that you understand the company and sector. Despite this seemingly no-brainer concept, most cover letters contain absolutely no mention of the company. This is even more surprising given that a personalized cover letter is a major recommendation from career experts and recruiters.</p>
<p>Clearly, doing homework on a company is a huge stumbling block for professionals. But it does not need to be. First, keep in mind that a company is asking you to understand their business, not out of pride, but because they are looking for individuals that demonstrate interest in their activities. It is motivating to receive a well-crafted letter that resonates with the values and objectives of the company. Giving preference to those that demonstrate interest in the company is completely natural.</p>
<p>Beyond the letter, it is crucial to speak intelligently about a company during an interview. Researching a company is a fundamental step in finding a job.</p>
<h4>What types of information should I research?</h4>
<p><a style="display: block; float: left;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/07/stats1.jpg"><img class="alignleft size-full wp-image-183" title="stats" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/07/stats1.jpg" alt="" width="151" height="120" /></a></p>
<p>No need to spend hours online. Go straight to the most important pieces of information.</p>
<p>Before applying for a job, this is what you should know about the target company:</p>
<ul>
<li><strong>Products/Services: </strong>Even if you are not in sales, it is important to know which products and services the company sells. Regardless of your role, you will need to understand the sector and its specificities. The retail industry operates differently than the media sector. The legal services industry is distinctly different from global logistics.</li>
<li><strong>Reputation of products and/or services: </strong>If the company has an excellent reputation, you can highlight it. That said, be subtle and avoid empty language like “your company is a leader in the industry”. However, if the company has recently been in the press for a sensitive issue, make sure you know why you are applying. If you are sure, remember no employer will appreciate your judgment. Find a middle ground. Remember, you do not want to show up talking about their excellent service when they just went through a customer service scandal.</li>
<li><strong>Their results: </strong>It is always important to know how the company is performing. This is especially true for sales and management positions. Reference a few of their numbers. But remember, the person reading your cover letter likely knows the books better than you.</li>
<li><strong>Their values: </strong> You should not write the same letter to a large corporation and a young startup. Understand the company’s values and culture. It will help you find the right words to express your enthusiasm.</li>
<li><strong>Their human resources culture: </strong> Many companies provide insight into their hiring process and the types of candidates they are seeking. Take time to read their employment page, watch their videos and engage with their HR department on social networks (<a href="http://susanstrayer.com/2009/05/companies-recruiting-on-twitter-updated.html" target="_blank">see if they are there</a>).</li>
</ul>
<p>The goal is not to be a detective. Understand your audience instead of leading an investigative report! In general, one hour of research is enough to write a targeted, personal cover letter. For an interview, spend a little more time absorbing the right information.</p>
<h4>Turn information into insight</h4>
<p><a style="display: block; float: left;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/07/brain1.jpg"><img class="alignleft size-full wp-image-186" title="brain" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/07/brain1.jpg" alt="" width="150" height="120" /></a></p>
<div style="float: left; width: 530px;">
<p>The most difficult part about collecting information is using it to your advantage. If you know nothing about a company, you risk sounding generic and boring. In theory, your research will help you avoid coming across as insincere. That said, you do not want to come off as a know it all, copying and pasting information from the web.</p>
<p>Let’s start with things to avoid:</p>
<ul>
<li>Reciting their latest numbers or copying verbatim their corporate values just to show you did your homework.</li>
<li>Tell them how their company is run and summarize public opinion of their products.</li>
</ul>
<p>The information that you collect serves two purposes:</p>
<ul>
<li><strong>Help you determine the tone of your letter based on their values, history and recruiting practices. </strong></li>
<li><strong>Identify a select number of key points that will help you build a case for your employment. </strong></li>
</ul>
<p>Even though the traditional structure of a cover letter is me (who you are) – you (the company) – us (how we can work together), your cover letter must represent you and the opportunities at hand. Whatever you decided to present in your cover letter, the “us” part is the most important. Select a few of your skills and personal qualities that you feel will resonate the most with the target company. Each and every element in the letter should be tailored to the company. The ideal is to slip in an expression or two that demonstrates that you understand how the company functions and its values. (Use common sense, it is easy to sound cheesy).</p>
<p>In the interview, do not announce that you read the company’s website and know everything about how they work. Use your research to reply to their questions with depth and breadth.</p>
<h4>Finding relevant information</h4>
<p><a style="display: block; float: left;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/07/search1.jpg"><img class="alignleft size-full wp-image-181" title="search" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/07/search1.jpg" alt="" width="150" height="120" /></a></p>
<div style="float: left; width: 530px;">
<p>Remember the goal is not to write a thesis. All you need is a few notes and the key points. The web makes researching super easy, but also endless. Stay focused.</p>
<p><strong>On the web!</strong></p>
<p>First stop is always the company’s website. Pay attention to the press relations and human resources pages. If the company maintains a blog, read through the most recent posts. Large companies may have multiple sites: one for their products and one for corporate. Make sure you look at both. But the information you need will be on the corporate site.</p>
<p>Next, search on specialized blogs and forums in your sector. A simple Google search or Google blog search will help you find the right sources.</p>
<p><strong>Going beyond your screen</strong></p>
<p>Your network can be a great resource. Find out if someone you know works or worked at the company in question. Perhaps they can connect you to someone within the company that can help you better understand the position. Better yet, they could be an ideal reference. Often times, the best information comes from the inside.</p>
<p>Understanding your target employers will make a huge difference throughout your job search. You will know how motivated you are for a position by your interest in researching the company. It is not just useful, it can seriously help you decide what you want to do. When you find a great job, share your enthusiasm with your audience. They will be more likely to pick up the phone and invite you to an interview.</p>
</div>
</div>
</div>
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		<title>How To Create an Online Resume with DoYouBuzz</title>
		<link>http://career-guide.doyoubuzz.com/get-great-resume/how-to-create-an-online-resume-with-doyoubuzz/</link>
		<comments>http://career-guide.doyoubuzz.com/get-great-resume/how-to-create-an-online-resume-with-doyoubuzz/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 23:43:05 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Get a great resume]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Resume]]></category>

		<guid isPermaLink="false">http://conseil-emploi.doyoubuzz.com/?p=427</guid>
		<description><![CDATA[Just discovered DoYouBuzz? No need to be a graphic designer. See how easy it is to create an elegant and professional online resume. We are working on a few video how-tos, but in the meantime, check out this short presentation on setting up your online resume, positioning your resume in search engine results and selecting a personalized design template.]]></description>
			<content:encoded><![CDATA[<p>Just discovered DoYouBuzz? No need to be a graphic designer. See how easy it is to create an elegant and professional online resume. We are working on a few video how-tos&#8230; In the meantime, check out this short presentation on setting up your online resume, positioning your resume in search engine results and selecting a personalized design template.</p>
<div id="__ss_5565780" style="width: 700px;"><strong><a title="Getting started with DoYouBuzz" href="http://www.slideshare.net/DoYouBuzz/doyoubuzz-tutorial-english-version"><br />
<h4>Getting started with DoYouBuzz</h4>
<p></a></strong><object id="__sse5565780" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="700" height="585" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=doyoubuzz-tutorielcvanglais-2010-101026084718-phpapp01&amp;stripped_title=doyoubuzz-tutorial-english-version&amp;userName=DoYouBuzz" /><param name="name" value="__sse5565780" /><param name="allowfullscreen" value="true" /><embed id="__sse5565780" type="application/x-shockwave-flash" width="700" height="585" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=doyoubuzz-tutorielcvanglais-2010-101026084718-phpapp01&amp;stripped_title=doyoubuzz-tutorial-english-version&amp;userName=DoYouBuzz" name="__sse5565780" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/DoYouBuzz">DoYouBuzz</a>.</div>
</div>
<p>To view the presentation in full screen mode, click <a href="http://www.slideshare.net/DoYouBuzz/getting-started-with-doyoubuzz" target="_blank">View on Slideshare</a>, then Full.</p>
]]></content:encoded>
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		<title>Facebook: What should I do if my boss wants to be friends?</title>
		<link>http://career-guide.doyoubuzz.com/manage-career/facebook-what-should-i-do-if-my-boss-wants-to-be-friends/</link>
		<comments>http://career-guide.doyoubuzz.com/manage-career/facebook-what-should-i-do-if-my-boss-wants-to-be-friends/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 23:25:26 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Manage your career]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://conseil-emploi.doyoubuzz.com/?p=404</guid>
		<description><![CDATA[Your boss requested to be friends on Facebook, but you do not want her/him to know about your weekend activities and nights on the town... Friend lists can help you keep your forgiving friends separate from your more judgmental ones. Here is a quick guide to setting up your privacy settings and protecting your good image!]]></description>
			<content:encoded><![CDATA[<p>Your Facebook profile is probably full of information that you do not want to share with your colleagues (photos of your night on the town, random silly comments…).</p>
<p>The only problem is that your boss just discovered the joys of social networking and now s/he wants to be your friend!</p>
<p><strong>Should you refuse the request and risk being frowned upon? Or, should you accept and risk revealing your personal life?</strong></p>
<p>Here is a quick guide to configuring your privacy settings on Facebook so that you can enjoy the best of both worlds.</p>
<p>First, only you can decide if connecting with professional contacts on Facebook is right for you. It should never be considered a requirement. However, <strong>there are options for limiting access to certain types of information.</strong></p>
<p>If you do accept friend requests from your boss or colleagues, you can configure your Facebook privacy settings and limit access to certain elements on your profile.</p>
<p>Facebook is a bit complex when it comes to privacy settings, but DoYouBuzz explains how to filter access to your more <em>sensitive</em> information in this simple, easy-to-follow guide.</p>
<h4>1. Create two lists of friends: &laquo;&nbsp;Personal&nbsp;&raquo; and &laquo;&nbsp;Professional&nbsp;&raquo;</h4>
<p>First create two lists of friends: one for personal contacts (real friends…) and a second dedicated to work friends (your boss, colleagues, etc.).</p>
<p>Log in to your Facebook account and go to your <a href="http://www.facebook.com/home.php?" target="_blank">home page</a>. Click on &laquo;&nbsp;Friends&nbsp;&raquo; in the left column.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-405" style="border: 1px solid #cccccc; margin-bottom: 30px;" title="liste amis facebook" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/FriendList1.jpg" alt="" /></p>
<p><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/CreateList1.jpg"><img class="size-medium wp-image-668 alignleft border: 1px solid #cccccc" title="CreateList1" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/CreateList1-300x286.jpg" alt="" width="300" height="286" /></a></p>
<p>Add a personal list and select the contacts that should go in this list. Repeat for your professional contacts.</p>
<p>Once you create these lists, you can modify them by clicking on the name of the list in the left column.</p>
<p>At the top of the middle column, click “Edit List”.</p>
<p>From now on, you will be able to put new friends in one of the two lists at the moment you accept their friend request.</p>
<h4>2. Configure your privacy settings on Facebook</h4>
<p>Go to the Choose your <a href="http://www.facebook.com/home.php#!/settings/?tab=privacy&amp;ref=mb" target="_blank">privacy settings page</a> (Account &gt; Privacy Settings). Here you can choose which category of people will have access to each type of your information. You will see a table that displays your current privacy settings. If you have never personalized Facebook settings, you have four basic choices “Everybody”, “Friends of Friends”, “Friends Only” and “Recommended”. These four settings do not allow you to manage lists. To manage lists, click “Customize settings”.</p>
<p style="text-align: center;"><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/PrivacySettings1.jpg"><img class="border: 1px solid  size-full wp-image-672 aligncenter " style="border: 1px solid #cccccc;" title="PrivacySettings1" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/PrivacySettings1.jpg" alt="" width="671" height="448" /></a></p>
<p style="text-align: left;">For the following types of information, we recommend that you limit access to your personal list:</p>
<p style="text-align: left;"><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/CustomPrivacy2.jpg"><img class="alignleft size-full wp-image-691" title="CustomPrivacy2" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/CustomPrivacy2.jpg" alt="" width="400" height="229" /></a></p>
<p style="text-align: center;">
<ul style="display: block; float: left; width: 275px;">
<li style="margin-left: 0px;">Posts by me</li>
<li style="margin-left: 0px;">Religious and political views</li>
<li style="margin-left: 0px;">Places I check in to</li>
<li style="margin-left: 0px;">Photos and videos I&#8217;m tagged in</li>
<li style="margin-left: 0px;">Can see Wall posts by friends (especially if you have friends with unique senses of humor <img src='http://career-guide.doyoubuzz.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  )</li>
</ul>
<p>For example, to make sure that only your personal contacts (real friends) have access to your status updates, select “Specific People…” and type the name of your list (in this example, Personal).</p>
<p><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/PrivacySettings1.jpg"></a></p>
<h4>3. Configure access to applications</h4>
<p>Now that you have limited the basic Facebook functions, you can expand your customized privacy settings to applications. For each application that you use, decide if it contributes to a positive professional image or not.</p>
<p>To modify the privacy settings of applications you use, go to Account &gt; Privacy Settings &gt; <a href="http://www.new.facebook.com/editapps.php" target="_blank">Applications and Websites</a> (at the bottom left side of the page).</p>
<p>Next to “Game and application activity”, select “Customize” from the drop down menu. Then, select “Specific People…” and type the name of your list.</p>
<p>Remember to click “Save Setting”.</p>
<p style="text-align: center;"><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/AppPrivacy1.jpg"><img class="size-full wp-image-675 aligncenter" style="border: 1px solid #cccccc;" title="AppPrivacy1" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/AppPrivacy1.jpg" alt="" width="445" height="358" /></a></p>
<p style="text-align: left;">
<h4>4. Protect your photos</h4>
<p>Early you saw how to protect the photos in which you are tagged. But you also need to protect your own photos. To check or modify your photo privacy settings, go to Account &gt; Privacy Settings and click “Customize settings”. Under “Things I share”, click “Edit album privacy”. Next to each album, select the category of people that can view your photos. To choose a list, select “Customize”, then “Specific People…” and type the name of your list.</p>
<p><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/PhotoPrivacy1.jpg"><img class="border: 1px solid #cccccc; padding-right: 114px;" style="border: 1px solid #cccccc;" title="PhotoPrivacy1" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/10/PhotoPrivacy1.jpg" alt="" width="499" height="396" /></a></p>
<p>This way you can keep your vacation photos separate from the photos of your most recent conference or work party.</p>
<p>That covers the basics! You can now use Facebook for professional and personal networking without risking your reputation or sharing too much information with colleagues.</p>
]]></content:encoded>
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		<slash:comments>145</slash:comments>
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		<item>
		<title>Optimizing Your Resume for the Web</title>
		<link>http://career-guide.doyoubuzz.com/get-great-resume/optimizing-your-resume-for-the-web/</link>
		<comments>http://career-guide.doyoubuzz.com/get-great-resume/optimizing-your-resume-for-the-web/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 22:51:41 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Get a great resume]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[DoYouBuzz]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Resume]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://conseil-emploi.doyoubuzz.com/?p=326</guid>
		<description><![CDATA[A DoYouBuzz resume is search-engine optimized meaning your polished, professional resume website will appear in the top results for your name. It is an effective way for you to position your professional brand.
To help your DoYouBuzz resume reach the top of search results, follow these guidelines for structuring key sections of your online resume. 
]]></description>
			<content:encoded><![CDATA[<p>A DoYouBuzz resume is search-engine optimized meaning your polished, professional resume website will appear in the top results for your name. It is an effective way for you to position your professional brand.</p>
<p>To help your DoYouBuzz resume reach the top of search results, follow these guidelines for structuring key sections of your online resume.</p>
<p><strong>NOTE:</strong> Before you go any further, <a href="http://www.doyoubuzz.com/us/content/faq/#I-created-my-resume-more-than-one-month-ago-but-it-still-doesnt-show-up-in-search-engine-results" target="_blank">remember to check that you have allowed your resume to be indexed by search engines</a>. Already did that? Here is how to use those keywords.</p>
<p>A well-constructed resume “talks” to recruiters as well as search engines. But, search engines can sometimes be a little hard of hearing. Keywords are the key to an effective online resume so <a href="http://blog.doyoubuzz.com/us/unlocking-the-key-to-keywords-with-joshua-waldman/" target="_blank">it is important to choose the right ones</a>. It is also just as important to understand how and where to use them.</p>
<h4><a href="http://blog.doyoubuzz.com/us/files/2010/08/Johanna_castelli_us_aero-rvb1.jpg"><img class="size-full wp-image-708 alignleft" title="Johanna_castelli_us_aero-rvb" src="http://blog.doyoubuzz.com/us/files/2010/08/Johanna_castelli_us_aero-rvb1.jpg" alt="" width="589" height="539" /></a></h4>
<h4>Resume Title</h4>
<p>Besides your name, the title of your resume is the most important reference for your resume. A recruiter is not necessarily going to know to specifically search for you, but will use keywords that will give them possible applicants. Be specific and stick to the terms used in your profession.</p>
<p>Include your position followed by one of the following:</p>
<ul>
<li>your industry</li>
<li>your specialty if you have one</li>
<li>the name of your company</li>
</ul>
<p>For example:</p>
<ul>
<li>“Social Media Marketing Manager” rather than “Marketing Manager”</li>
<li>“Flash Graphic Multimedia Specialist” rather than “Designer Resume”</li>
<li>“Managing Director, AIESEC Australia Ltd.” rather than “Managing Director of SMEs”</li>
</ul>
<p>No need to say “Online Resume” or “Resume” in the title. Search engines recognize that it is your resume. Recruiters will know it is your resume when they read it. So do not be repetitive and help yourself out by being specific!</p>
<h4>Avoid long titles</h4>
<p>For example: “Industrial Chemicals Broker, Technology Consultant, Visionary Entrepreneur, Musician &amp; Music Producer” If you put too many words, you will end up watering down the important ones. So think before you write a 10 word title. Each word will have ten times less impact. It needs to be concise otherwise it will not be readable. It needs to be specific too, otherwise recruiters will leave feeling confused. Is the job seeker looking for a job as a Chemicals Broker or does he want to be a Music Producer? Save your more lengthy description for the “About You” section.</p>
<p>Do not say you are a jobseeker (that will not distinguish you) or include your availability in the title.  Recruiters will not think to search “Student looking for an Internship in April”. Make that title tangible.</p>
<p>Do not even think about trying to be funny or creative as tempting as it sounds. Just because an online resume may seem more relaxed, it will likely hurt you rather than help. A slogan like “Your Future Model Employee” does not tell recruiters or search engines anything. Instead give them something with substance.</p>
<h4>About You</h4>
<p><a href="http://blog.doyoubuzz.com/us/files/2010/08/about-you.jpg"><img class="size-full wp-image-769 alignright" title="about you" src="http://blog.doyoubuzz.com/us/files/2010/08/about-you.jpg" alt="" width="211" height="269" /></a>The “About You” section allows you to focus on any part of your professional biography. It gives you the opportunity to use essential keywords: title of your resume, specialty and core experiences. But do not just start writing down a bunch of keywords. Tell a story with your keywords. It is important that the “About You” section shows your personality. Try to stay away from canned phrases like, “versatile and dedicated team-player”. Be original and convey your motivations.</p>
<p>Before you start your “About You” section make sure to brainstorm <a href="http://blog.doyoubuzz.com/us/optimizing-your-resume-for-the-web-part-i/" target="_blank">an optimized resume title</a>. Your resume title will help set the direction and focus for the rest of the sections in your resume.</p>
<h4>Skills</h4>
<p>This is the place to emphasize the specialties that you could not put in the title of the resume.</p>
<p>Be specific and consider using industry related language. Remember, skills go beyond technical abilities or languages. Consider adding some of your interpersonal skills like your work or communications style.</p>
<p style="text-align: center;"><a href="http://blog.doyoubuzz.com/us/files/2010/08/skills1.jpg"><img class="size-full wp-image-771 aligncenter" title="skills" src="http://blog.doyoubuzz.com/us/files/2010/08/skills1.jpg" alt="" width="290" height="209" /></a></p>
<h4>Experiences</h4>
<p>Be specific. We can not emphasize it enough. Make sure your current position and past job experiences are clearly laid out and detailed. Highlight the interesting information and elaborate by including quantifiable details. Do not worry if some of your job experiences do not fit on your home page either. Recruiters will find them and they will still strengthen your resumes performance.</p>
<p>Think about placing keywords not just in your job description, but also in company description. Search engines and recruiters love information. Taking the time to add these extra pieces will only help recruiters put the pieces of the puzzle together about why you are the perfect candidate.</p>
<h4>It is a balancing act</h4>
<p>Even though we have been talking about Search Engine Optimization, it is important to remember this basic principal. <strong>Keep your resume readable.</strong> Identify your three or four main keywords and use them appropriately throughout your resume.</p>
<p><strong><em>Learn more:</em></strong></p>
<div id="_mcePaste">
<ul>
<li><a href="http://career-guide.doyoubuzz.com/get-great-resume/creting-a-web-of-links-for-improved-resume-seo/"><strong>Creating links to your resume</strong></a><strong>:</strong> Tips for multiplying links to your resume and improving your SEO.</li>
<li><a href="http://career-guide.doyoubuzz.com/get-great-resume/10-tips-resume-to-top-of-search-engine-results/"><strong>Optimizing your SEO </strong></a>: Ten great ways to improve your SEO and get your resume to the top of search engine results.</li>
</ul>
</div>
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		<title>Creating a Web of Links for Improved Resume SEO</title>
		<link>http://career-guide.doyoubuzz.com/get-great-resume/creting-a-web-of-links-for-improved-resume-seo/</link>
		<comments>http://career-guide.doyoubuzz.com/get-great-resume/creting-a-web-of-links-for-improved-resume-seo/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 22:21:14 +0000</pubDate>
		<dc:creator>Evy</dc:creator>
				<category><![CDATA[Get a great resume]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[DoYouBuzz]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Resume]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://conseil-emploi.doyoubuzz.com/?p=291</guid>
		<description><![CDATA[Search engine optimization can seem complicated and out of reach, but several simple SEO principles can help drive traffic to your online resume. Once your resume content is organized and optimized for the web, you can start working on inbound links. If you have not already, start by optimizing your resume content for the web. Then, move on to step two: creating inbound links. ]]></description>
			<content:encoded><![CDATA[<p>Search engine optimization can seem complicated and out of reach, but several simple SEO principles can help drive traffic to your online resume. Once your resume content is organized and optimized for the web, you can start working on inbound links. If you have not already, start by <a href="http://career-guide.doyoubuzz.com/get-great-resume/optimizing-your-resume-for-the-web/">optimizing your resume content for the web</a>. Then, move on to step two: creating inbound links. </p>
<h4>What are inbound links?</h4>
<p>To propose relevant results, search engines like Google and Bing, assess the content on a web page and its popularity. Popularity is measured in part by the number of other websites that reference a certain page. In other words, they count the number of links directed to a web page. Websites with many links pointing to it are privileged in search engine results. </p>
<p>To distinguish yourself from the competition and sail by them, you can multiple the links pointing to your resume. Be careful to not go overboard. As with all SEO practices, this is a general rule of thumb and requires respectful, professional behavior. This article will go over some tips for maximizing your inbound links, but first, a few rules. </p>
<h4>Four principals to avoid counterproductive results:</h4>
<ul>
<li><strong>Search engines operate over the long term</strong>. If you start a SEO strategy today, the first results will begin to be visible in a few weeks. And SEO takes consistent and sustained efforts. If you stop, so will your results. (Think marathon, not sprint)</li>
<li><strong>“nofollow” = no SEO</strong>. Some website request that search engines refrain from indexing their pages or registering the links on certain pages. They often do this to prevent spam. See more information about this topic at the end of the article.</li>
<li><strong>Search engines cannot easily be fooled.</strong> If you post dozens of links to your online resume over a few hours, a search engine may consider that activity spam.  It is always best to share links to your online resume over time. Just be practical.</li>
<li><strong>Just say no to spam. </strong>Blogs and forums are great places to share links to your online resume. Just remember to respect their rules, otherwise you will be perceived as a spammer. For example, do not post empty, useless or off topic comments just to improve your SEO. If you do so, your comments will most likely be deleted. </li>
</ul>
<h4>Three Essential Factors of Efficient Links</h4>
<ul>
<li><strong>Page position:</strong> In general, the closer a link is to the bottom of a page, the less efficient, especially if there are a lot of links preceding it.</li>
<li><strong>Popularity of the referring website:</strong> Without a doubt, if the home page of the New York Times contains a link to your online resume, you will probably notice your online resume at the top of search results! On the other side of the spectrum, if there is a link on a blog that only gets three visitors a month, the inbound link to your resume will not be that effective. That said, popular sites may be the most effective, but many little streams can take on a river! Every opportunity to create relevant links to your online resume is worth taking. </li>
<li><strong>The title of a link:</strong> Search engines consider the title of a link indicates the subject of the web page beneath it. If the links to your resume are under the words “<a href="http://www.ludovic-simon.com/ceo-doyoubuzz">Chuck Norris</a>”, Google will assume your resume is about Chuck Norris. If you start to get a lot of links associated with Chuck Norris, your resume will show up when others search Chuck Norris. Point made. Make sure that the links you control contain the keywords used to search for someone like you (i.e. your name, your expertise, etc.). </li>
</ul>
<h4>Best places to create links to your online resume</h4>
<h6>Your own blog or personal website</h6>
<p>Having a personal website or a blog is great for linking to your resume because you control the message. </p>
<ul>
<li>DoYouBuzz offers badges to place on your blog. These badges contribute to your inbound links and help you position your resume on the right keywords. To access your personalized badges, go to your online resume (login required), click Export > Badge and copy the code for the badge. </li>
</ul>
<p><a href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/badge1.png"><img class="alignnone size-full wp-image-620" title="badge" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/11/badge.png" /></a></p>
<ul>
<li>You can also include a simple link. Make sure the link text contains appropriate keywords such as Experienced UI Engineer. </li>
</ul>
<p>You could also write a blog post about your experience and interests and link to your online resume, preferably near the top of the page. </p>
<h6>In blog comments</h6>
<p>Blogs allow you to comment on posts and share your ideas. Normally, when you comment on a blog, you are required to fill out a short form with your name and email address. There is often an optional field for your website. This is a great place to include a link to your online resume – especially because it can support your comments if you are discussing a topic inline with your professional goals. </p>
<p>The link to your website is usually placed under your name, so it is a good idea to use your real name and not a nickname or pseudonym. Tip: Enter your name and position (Chuck Norris – Community Manager) so that the link to your online resume is associated with these important keywords. </p>
<p><strong>Pay attention to context.</strong> Beyond SEO, increasing your presence online is about building your online identity. In most cases, it is not very helpful to link your personal activities back to your resume. As long as you are creating a positive and appropriate online identity, there is not a problem. But be careful about sharing information that may harm your career. </p>
<p>Ideally, seek out the blogs and news sources that are in line with your profession and engage with them. SEO can then take a back seat to your ongoing education, professional engagement and networking. </p>
<h6>Other places to link to your online resume</h6>
<ul>
<li><strong>Forum signatures: </strong> Configure your forum profile to display a link to your online resume. This is generally quite effective. </li>
<li><strong>Niche website</strong> inline with your sector or profession</li>
<li>On your <strong>social network profiles</strong></li>
<li><strong>Finally, if you have the chance to be interviewed or if your work is referenced on a blog, request that they link your name to your online resume. </strong>Remember to ask for the link as close to the top of the page as possible. Even if an article is published without a link, you can always request it after the fact.</li>
</ul>
<h4>How to determine if a link is “no-follow”</h4>
<p>Sharing a link to your online resume on your Twitter or Facebook profile is a great way to draw attention to your professional profile. Unfortunately, this will not affect your SEO. Certain sites <strong>prevent search engines from following links</strong> in an effort to prevent spam and other unwanted solicitation. Even some blogs and large media sites have opted for this solution.<br />
If you want to know if your link contributes to your SEO, you can look “behind” the page. Here are the simple steps to follow:
<ul>
<li>When on the page with your link, click ctrl + u (Firefox and Chrome) or Page/Display source (Internet Explorer);</li>
<li>in the screen that will be displayed, click ctrl + f and type the URL for your link, then click Search. </li>
<li>if you see the words “nofollow” next to your link, your link will not be followed by search engines. If it is not there, your link is likely contributing to your SEO. </li>
</ul>
<p><a style="border-top: 1px solid #cccccc; display: block;" href="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/nofollow1.png"><img class="alignnone size-full wp-image-621" title="nofollow" src="http://career-guide.doyoubuzz.com/wp-content/uploads/2010/09/nofollow1.png" alt="" width="700" height="220" /></a></p>
<p style="color: #7e7e7e;"><em>Above are examples from two different sites. The first is an example from <a id="tkuc" title="Twitter" href="http://twitter.com/">Twitter</a>. The “nofollow” tag means that the link is excluded from search engines. The second example is from <a id="cqze" title="Last.fm" href="http://www.lastfm.fr/">Last.fm</a> and does not mention nofollow. This link is contributing to the SEO for Romain.</em></p>
<p>Remember, optimized content, keyword choice and inbound links are the most essential components of a SEO strategy. These are also elements that will help you create an excellent resume and construct an online identity that makes sense for you. Also, do not forget, SEO takes time and dedicated effort. Give yourself a few weeks to get started and keep at it over time. </p>
<p>If you want to go further with your resume SEO, read these articles:</p>
<ul>
<li><strong><a href="http://career-guide.doyoubuzz.com/get-great-resume/optimizing-your-resume-for-the-web/">Optimizing your resume for the web</a></strong>: Structuring your resume correctly and using keywords appropriately.</li>
<li><strong><a href="http://career-guide.doyoubuzz.com/get-great-resume/10-tips-resume-to-top-of-search-engine-results/">Tips for online resume SEO</a></strong>: Ten great ways to improve your SEO and get your resume to the top of search engine results.</li>
</ul>
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