out of the blue | marketing, design, print design, web development, web design and random stuff

Word to the Wise- An Important Rule to the Domain Name Game

Jade Gesinski — Thu, 04 Jun 2009 21:02:29 +0000

At the end of December, we discussed how to play the Domain Name game and choose a smart url for your company’s business. Now, you heeded my advice, picked the best name available, and are currently rolling around in money due to the popularity of your website, right? Well, stand up, dust yourself off , put [...]

Affordable or FREE website solutions during tough economic times

Jade Gesinski — Tue, 26 May 2009 20:53:18 +0000

In Michigan these days, it’s getting increasingly more difficult to run across good news. Which is why when I ran across a contest that could help some of you Michiganders out there, I had to blog! By now we all know the importance of having a good website on the internet, especially during a recession. While [...]

Fruit2O’s New Site

Jade Gesinski — Mon, 11 May 2009 15:01:45 +0000

When checking my Google Alerts this morning, I came across a site worth sharing. The flavored water company, Fruit2O, just launched their new site at fruit2O.com and it’s marketing at its best. The colors are vibrant and the site navigation is flawless- easy for even the simplest of simpletons (me) to understand. It doesn’t bombard [...]

Checking out the Competition

Jade Gesinski — Mon, 04 May 2009 19:14:36 +0000

If you’re just in beginning stages of designing your website, it’s not necessarily a bad idea to check out your competition. Even competition that is not local. While you could google for hours on end, a simpler way is to just check out the best of the best. Where, Jade, you ask? Why, just go [...]

Square Pants in a Twist

Jade Gesinski — Thu, 30 Apr 2009 16:38:30 +0000

When searching for controversial commercials today on YouTube, I was initially surprised to see Burger King’s “I Like Square Butts” commercial. But only for oh, maybe .2 seconds. Then I stopped to think about it and thought, “Hey, what were they thinking??” But now I realize, maybe Burger King is smarter than all of us [...]

Music to a Website’s Ears…Jamendo and CreativeCommons

Jade Gesinski — Tue, 21 Apr 2009 21:36:10 +0000

Looking for some great music to use with your website that doesn’t have all that legal mumbo jumbo attached to it? Well, I cannot entirely eliminate the jumbo, but I can help you out…check out Jamendo!! It’s a great site that has thousands of artists and their songs all available for YOU to use. The [...]

Transforming Swag into Sygo

Jade Gesinski — Tue, 31 Mar 2009 20:56:01 +0000

If you’re looking to turn SWAG (stuff we all get) into SYGO (stuff you give out), this is the article for you. Figuring out how to make SWAG work for your business is an important marketing technique that should not be overlooked. Simply throwing a pencil with your logo on it [...]

Crowdsourcing: An Option Worth Remembering

Jade Gesinski — Wed, 25 Mar 2009 20:38:21 +0000

Ahhh….the economy. I don’t think we can go a single post without some sort of mention or reference to the lovely Recession that we are in right now. Of course, there are silver linings to every cloud, and the Recession is no exception. Today’s silver lining: Crowdsourcing. Crowdsourcing is simple. An obvious play on the [...]

Jade Gesinski — Tue, 24 Mar 2009 18:36:41 +0000

As a follow-up to last week’s “You’ve Got Mail”, I decided to research the best times of the day/week to send out email blasts. The results, as expected, were inconclusive. After all, it’s next to impossible to analyze the email habits of millions of people and define a “good” time to email anyone! A good [...]

You’ve Got Mail!

Jade Gesinski — Thu, 19 Mar 2009 18:43:56 +0000

One of the most effective marketing techniques on the web in today’s world is email marketing. Email marketing is simple: obtain a list of prospective or current clientele and send them an email (duh) with current special product features. Such emails can include links to websites or contain exclusive offers. There was a time when [...]